How to integrate Google Ads MCP with OpenClaw

Connect OpenClaw to Google Ads MCP. Create a new customer list for holiday campaigns, get campaign details by campaign id, and more using natural language, with authentication handled for you.

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Google Ads

Oauth2

Google Ads is Google's online advertising platform for creating, managing, and optimizing digital campaigns. It helps businesses reach targeted customers and maximize return on ad spend.

36 Tools

Managed auth

Connect Google Ads without auth hassles

We manage OAuth, API keys, token refresh, and scopes — you just build.

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Introduction

OpenClaw is the fastest growing agent harness out there, which can work 24/7 to automate almost any kind of tasks. However, its capabilities are limited to the tools it has access to. Composio allows your OpenClaw to access Google Ads with authentication management handled for you. You can execute actions on Google Ads via your favorite OpenClaw interface (Telegram, WhatsApp, TUI, etc), whichever you prefer.

Why use Composio?

Apart from a managed and hosted MCP server, you will get:

Programmatic tool calling allows LLMs to write its code in a remote workbench to handle complex tool chaining. Reduces to-and-fro with LLMs for frequent tool calling.
Handling Large tool responses out of LLM context to minimize context rot.
Dynamic just-in-time access to 20,000 tools across 1500+ other Apps for cross-app workflows. It loads the tools you need, so LLMs aren't overwhelmed by tools you don't need.

How to install Google Ads with OpenClaw

Using Composio API Key and Setup Prompt

Go to dashboard.composio.dev
Copy the setup prompt

Copy the setup prompt from the OpenClaw dashboard

Run it in your OpenClaw chat interface.
Authenticate Google Ads from the dashboard
Go back to your OpenClaw interface and start asking questions.

Using OpenClaw/Composio Plugin

1. Install OpenClaw Composio plugin

bash

openclaw plugins install @composio/openclaw-plugin

2. Copy the API Key from dashboard.composio.dev

3. Setup OpenClaw Config

bash

openclaw config set plugins.entries.composio.config.consumerKey "ck_your_key_here"

4. Restart OpenClaw

bash

openclaw gateway restart

5. Go to your chat interface and start asking questions.

6. When prompted, authenticate the app and you're all set.

How It Works

The plugin connects to Composio's MCP server at https://connect.composio.dev/mcp and registers all available tools directly into the OpenClaw agent. Tools are called by name — no extra search or execute steps needed.

If a tool returns an auth error, the agent will prompt you to connect that toolkit at dashboard.composio.dev.

Configuration

bash

{
  "plugins": {
    "entries": {
      "composio": {
        "enabled": true,
        "config": {
          "consumerKey": "ck_your_key_here"
        }
      }
    }
  }
}

Option	Description	Default
`enabled`	Enable or disable the plugin	`true`
`consumerKey`	Your Composio consumer key (`ck_...`)	—
`mcpUrl`	MCP server URL (advanced)	`https://connect.composio.dev/mcp`

What is the Google Ads MCP server, and what's possible with it?

The Google Ads MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Google Ads account. It provides structured and secure access to your advertising data, so your agent can perform actions like creating customer lists, retrieving campaign details, and managing audience segments on your behalf.

Automated customer list creation: Instantly have your agent create new customer lists for targeted marketing campaigns, streamlining your segmentation workflows.
Campaign insights by ID or name: Let your agent fetch detailed information for any ad campaign using its ID or name, making reporting and optimization a breeze.
Customer list management: Ask your agent to retrieve and review all your existing customer lists, so you always know who you're targeting.
Add or remove contacts from lists: Seamlessly update audience membership by having your agent add or remove contacts from specified customer lists for more dynamic targeting.

Conclusion

You've successfully integrated Google Ads with OpenClaw using Composio plugin. Now interact with Google Ads directly from your terminal, Web UI, or any messenger app using natural language commands.

Key benefits of this setup:

Seamless integration across TUI, Web UIs, and Messenger apps like Telegram, WhatsApp, Slack, etc.
Natural language commands for Google Ads operations
Managed authentication through Composio
Access to 20,000+ tools across 1500+ apps for cross-app workflows
Programmatic tool calling for complex tool chaining

Next steps:

Try asking OpenClaw to perform various Google Ads operations
Explore cross-app workflows by connecting more toolkits like Calendar, Slack, Notion, etc.
Build complex automation scripts that leverage OpenClaw's 24/7 running capabilities

TOOLS

Supported Tools

Every Google Ads action and event your agent gets out of the box.

Add or remove to customer list

Adds or removes contacts from a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account.

Batch Mutate Google Ads Resources

Create, update, remove, or act on supported Google Ads resource types in one request.

Create Callout Asset

Create an immutable account asset containing a validated callout.

Create customer list

Creates a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account.

Get Campaign By Id

GetCampaignById Tool returns details of a campaign in Google Ads.

Get campaign by name

Queries Google Ads via SQL to retrieve a campaign by its exact name.

Get Conversion Action Tag Snippets

Retrieve provider-generated website or call conversion tag snippets after creating a conversion action.

Get conversion ingestion status

Retrieve one Data Manager ingestion status snapshot.

Get customer lists

GetCustomerLists Tool lists all customer lists (audience/remarketing lists) in Google Ads.

Get Required Google Ads Report

Run a prominent, bounded Google Ads report template for Customer, Campaign, Ad, Keyword, Search Term, Dynamic Search Ads Search Term, or Bidding Strategy.

Ingest conversion events

Validate or submit a bounded Google Ads conversion-event batch.

List Accessible Customers

List Google Ads customer resource names directly accessible to the authenticated OAuth user.

List data manager conversion actions

List conversion actions usable as Google Ads Data Manager destinations.

List Sub Accounts

List direct child/sub-accounts under a Google Ads manager (MCC) account.

Mutate Ad Group Ads

Create, update, or remove ads in Google Ads ad groups, including responsive search ads.

Mutate Ad Group Assets

Create, update, or remove links between assets and ad groups.

Mutate Ad Group Bid Modifiers

Create, update, or remove ad group bid modifiers, such as device bid adjustments or hotel-specific bid modifier criteria.

Mutate Ad Group Criteria

Create, update, or remove criteria attached to a Google Ads ad group in a single batch request.

Mutate Ad Groups

Create, update, or remove ad groups within Google Ads campaigns.

Mutate Assets

Create or update supported Google Ads assets such as sitelinks, structured snippets, text assets, lead forms, promotions, calls, price assets, and media assets.

Mutate Asset Sets

Create, update, or remove Google Ads asset sets, which group assets for feeds, locations, and other campaign uses.

Mutate Bidding Strategies

Create, update, or remove portfolio bidding strategies such as Target CPA, Target ROAS, Target Spend, Maximize Conversions, Maximize Conversion Value, and Target Impression Share.

Mutate Campaign Assets

Create, update, or remove links between assets and campaigns.

Mutate Campaign Budgets

Create, update, or remove Google Ads campaign budgets.

Mutate Campaign Criteria

Create, update, or remove campaign-level targeting criteria such as locations, languages, campaign-level negative keywords, devices, schedules, audiences, and IP exclusions.

Mutate Campaign Labels

Create or remove relationships between campaigns and labels.

Mutate Campaigns

Create, update, or remove Google Ads campaigns in batch.

Mutate Campaigns V2

Create, update, or remove Google Ads campaigns in batch.

Mutate Conversion Actions

Create, update, or remove Google Ads conversion actions for conversion tracking configuration.

Mutate Custom Audiences

Create, update, or remove Google Ads custom audiences used to reach users by interests, searches, visited URLs, place categories, or installed apps.

Mutate Customer Assets

Create or remove customer-level asset associations.

Mutate Labels

Create, update, or remove Google Ads labels.

Mutate Portfolio Bidding Strategies

Create, edit, or remove typed Target CPA and Target ROAS portfolio strategies.

Mutate Shared Sets

Create, update, or remove Google Ads shared sets used to group shared criteria, such as negative keyword lists, for reuse across campaigns.

Search Google Ads Fields

Search the Google Ads v23 field metadata catalog with GAQL.

Search Stream GAQL

Execute a Google Ads Query Language (GAQL) query and aggregate every streamed response batch in order.

FRAMEWORKS

How to build Google Ads MCP Agent with another framework

Claude Code

Use Google Ads MCP with Claude Code

Cursor

Use Google Ads MCP with Cursor

ChatGPT

Use Google Ads MCP with ChatGPT

Claude Cowork

Use Google Ads MCP with Claude Cowork

Antigravity

Use Google Ads MCP with Antigravity

OpenAI Agents SDK

Use Google Ads MCP with OpenAI Agents SDK

Claude Agent SDK

Use Google Ads MCP with Claude Agent SDK

Grok Bot

Use Google Ads MCP with Grok Bot

Codex

Use Google Ads MCP with Codex

Kimi Code

Use Google Ads MCP with Kimi Code

Grok Build

Use Google Ads MCP with Grok Build

VS Code

Use Google Ads MCP with VS Code

OpenCode

Use Google Ads MCP with OpenCode

Hermes

Use Google Ads MCP with Hermes

Atomic Agent

Use Google Ads MCP with Atomic Agent

CLI

Use Google Ads MCP with CLI

Google ADK

Use Google Ads MCP with Google ADK

LangChain

Use Google Ads MCP with LangChain

Vercel AI SDK

Use Google Ads MCP with Vercel AI SDK

Mastra AI

Use Google Ads MCP with Mastra AI

LlamaIndex

Use Google Ads MCP with LlamaIndex

CrewAI

Use Google Ads MCP with CrewAI

Pydantic AI

Use Google Ads MCP with Pydantic AI

AutoGen

Use Google Ads MCP with AutoGen

MORE TOOLKITS

Explore Other Toolkits

Toolkit marketplace

Metaads

Oauth2Api Key

Metaads is Meta's official Ads API that lets you manage, analyze, and optimize your Facebook and Instagram ad campaigns. Streamline ad operations and gain deeper insights with robust automation.

Adrapid

Api Key

Adrapid is a platform for rapid creation of digital marketing visuals using templates. It streamlines design workflows for banners, images, and HTML5 content with automation.

AdRoll

Oauth2

AdRoll is a digital marketing platform for managing advertising campaigns, audiences, and account-based marketing. It helps marketers retarget customers across channels and measure performance.

Adtraction

Api Key

Adtraction is an affiliate marketing platform for partner programs, tracking links, transactions, commissions, statistics, and payments. It helps advertisers and publishers manage performance marketing with clear reporting and payout workflows.

FAQ

Frequently asked questions

With a standalone Google Ads MCP server, the agents and LLMs can only access a fixed set of Google Ads tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Google Ads and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. OpenClaw fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Google Ads tools.

Yes, absolutely. You can configure which Google Ads scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Google Ads data and credentials are handled as safely as possible.

Start with Google Ads.It takes 30 seconds.

Managed auth, hosted MCP servers, and every Google Ads tool your agent needs.Free to start.

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How to integrate Google Ads MCP with OpenClaw

Connect Google Ads without auth hassles

Introduction

Also integrate Google Ads with

Why use Composio?

How to install Google Ads with OpenClaw

Using Composio API Key and Setup Prompt

Using OpenClaw/Composio Plugin

How It Works

Configuration

What is the Google Ads MCP server, and what's possible with it?

Conclusion

Supported Tools

How to build Google Ads MCP Agent with another framework

Claude Code

Cursor

ChatGPT

Claude Cowork

Antigravity

OpenAI Agents SDK

Claude Agent SDK

Grok Bot

Codex

Kimi Code

Grok Build

VS Code

OpenCode

Hermes

Atomic Agent

CLI

Google ADK

LangChain

Vercel AI SDK

Mastra AI

LlamaIndex

CrewAI

Pydantic AI

AutoGen

Explore Other Toolkits

Metaads

Adrapid

AdRoll

Adtraction

Frequently asked questions

What are the differences in Tool Router MCP and Google Ads MCP?+

Can I use Tool Router MCP with OpenClaw?+

Can I manage the permissions and scopes for Google Ads while using Tool Router?+

How safe is my data with Composio Tool Router?+

Start with Google Ads.It takes 30 seconds.