How to integrate Google Ads MCP with Google ADK

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Introduction

This guide walks you through connecting Google Ads to Google ADK using the Composio tool router. By the end, you'll have a working Google Ads agent that can create a new customer list for holiday campaigns, get campaign details by campaign id, list all current customer lists in my account, add emails from last week's leads to a customer list through natural language commands.

This guide will help you understand how to give your Google ADK agent real control over a Google Ads account through Composio's Google Ads MCP server.

Before we dive in, let's take a quick look at the key ideas and tools involved.

TL;DR

Here's what you'll learn:
  • Get a Google Ads account set up and connected to Composio
  • Install the Google ADK and Composio packages
  • Create a Composio Tool Router session for Google Ads
  • Build an agent that connects to Google Ads through MCP
  • Interact with Google Ads using natural language

What is Google ADK?

Google ADK (Agents Development Kit) is Google's framework for building AI agents powered by Gemini models. It provides tools for creating agents that can use external services through the Model Context Protocol.

Key features include:

  • Gemini Integration: Native support for Google's Gemini models
  • MCP Toolset: Built-in support for Model Context Protocol tools
  • Streamable HTTP: Connect to external services through streamable HTTP
  • CLI and Web UI: Run agents via command line or web interface

What is the Google Ads MCP server, and what's possible with it?

The Google Ads MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Google Ads account. It provides structured and secure access to your advertising data, so your agent can perform actions like creating customer lists, retrieving campaign details, and managing audience segments on your behalf.

  • Automated customer list creation: Instantly have your agent create new customer lists for targeted marketing campaigns, streamlining your segmentation workflows.
  • Campaign insights by ID or name: Let your agent fetch detailed information for any ad campaign using its ID or name, making reporting and optimization a breeze.
  • Customer list management: Ask your agent to retrieve and review all your existing customer lists, so you always know who you're targeting.
  • Add or remove contacts from lists: Seamlessly update audience membership by having your agent add or remove contacts from specified customer lists for more dynamic targeting.

Supported Tools & Triggers

Tools
Create customer listCreatecustomerlist tool will create a customer list in google ads.
Get Campaign By IdGetcampaignbyid tool will return details of a campaign in google ads.
Get campaign by nameGetcampaignbyname tool will run a sql getcampaignbyname in google ads.
Get customer listsGetcustomerlists tool will list all customer lists in google ads.
Add or remove to customer listAddorremovetocustomerlist tool will add a contact to a customer list in google ads.

What is the Composio tool router, and how does it fit here?

What is Tool Router?

Composio's Tool Router helps agents find the right tools for a task at runtime. You can plug in multiple toolkits (like Gmail, HubSpot, and GitHub), and the agent will identify the relevant app and action to complete multi-step workflows. This can reduce token usage and improve the reliability of tool calls. Read more here: Getting started with Tool Router

The tool router generates a secure MCP URL that your agents can access to perform actions.

How the Tool Router works

The Tool Router follows a three-phase workflow:

  1. Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
  2. Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
  3. Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Prerequisites

Before starting, make sure you have:
  • A Google API key for Gemini models
  • A Composio account and API key
  • Python 3.9 or later installed
  • Basic familiarity with Python

Getting API Keys for Google and Composio

Google API Key
  • Go to Google AI Studio and create an API key.
  • Copy the key and keep it safe. You will put this in GOOGLE_API_KEY.
Composio API Key and User ID
  • Log in to the Composio dashboard.
  • Go to Settings → API Keys and copy your Composio API key. Use this for COMPOSIO_API_KEY.
  • Decide on a stable user identifier to scope sessions, often your email or a user ID. Use this for COMPOSIO_USER_ID.

Install dependencies

bash
pip install google-adk composio python-dotenv

Inside your virtual environment, install the required packages.

What's happening:

  • google-adk is Google's Agents Development Kit
  • composio connects your agent to Google Ads via MCP
  • python-dotenv loads environment variables

Set up ADK project

bash
adk create my_agent

Set up a new Google ADK project.

What's happening:

  • This creates an agent folder with a root agent file and .env file

Set environment variables

bash
GOOGLE_API_KEY=your-google-api-key
COMPOSIO_API_KEY=your-composio-api-key
COMPOSIO_USER_ID=your-user-id-or-email

Save all your credentials in the .env file.

What's happening:

  • GOOGLE_API_KEY authenticates with Google's Gemini models
  • COMPOSIO_API_KEY authenticates with Composio
  • COMPOSIO_USER_ID identifies the user for session management

Import modules and validate environment

python
import os
import warnings

from composio import Composio
from dotenv import load_dotenv
from google.adk.agents.llm_agent import Agent
from google.adk.tools.mcp_tool.mcp_session_manager import StreamableHTTPConnectionParams
from google.adk.tools.mcp_tool.mcp_toolset import McpToolset

load_dotenv()

warnings.filterwarnings("ignore", message=".*BaseAuthenticatedTool.*")

GOOGLE_API_KEY = os.getenv("GOOGLE_API_KEY")
COMPOSIO_API_KEY = os.getenv("COMPOSIO_API_KEY")
COMPOSIO_USER_ID = os.getenv("COMPOSIO_USER_ID")

if not GOOGLE_API_KEY:
    raise ValueError("GOOGLE_API_KEY is not set in the environment.")
if not COMPOSIO_API_KEY:
    raise ValueError("COMPOSIO_API_KEY is not set in the environment.")
if not COMPOSIO_USER_ID:
    raise ValueError("COMPOSIO_USER_ID is not set in the environment.")
What's happening:
  • os reads environment variables
  • Composio is the main Composio SDK client
  • GoogleProvider declares that you are using Google ADK as the agent runtime
  • Agent is the Google ADK LLM agent class
  • McpToolset lets the ADK agent call MCP tools over HTTP

Create Composio client and Tool Router session

python
composio_client = Composio(api_key=COMPOSIO_API_KEY)

composio_session = composio_client.create(
    user_id=COMPOSIO_USER_ID,
    toolkits=["googleads"],
)

COMPOSIO_MCP_URL = composio_session.mcp.url,
print(f"Composio MCP URL: {COMPOSIO_MCP_URL}")
What's happening:
  • Authenticates to Composio with your API key
  • Declares Google ADK as the provider
  • Spins up a short-lived MCP endpoint for your user and selected toolkit
  • Stores the MCP HTTP URL for the ADK MCP integration

Set up the McpToolset and create the Agent

python
composio_toolset = McpToolset(
    connection_params=StreamableHTTPConnectionParams(
        url=COMPOSIO_MCP_URL,
        headers={"x-api-key": COMPOSIO_API_KEY}
    )
)

root_agent = Agent(
    model="gemini-2.5-flash",
    name="composio_agent",
    description="An agent that uses Composio tools to perform actions.",
    instruction=(
        "You are a helpful assistant connected to Composio. "
        "You have the following tools available: "
        "COMPOSIO_SEARCH_TOOLS, COMPOSIO_MULTI_EXECUTE_TOOL, "
        "COMPOSIO_MANAGE_CONNECTIONS, COMPOSIO_REMOTE_BASH_TOOL, COMPOSIO_REMOTE_WORKBENCH. "
        "Use these tools to help users with Google Ads operations."
    ),
    tools=[composio_toolset],
)

print("\nAgent setup complete. You can now run this agent directly ;)")
What's happening:
  • Connects the ADK agent to the Composio MCP endpoint through McpToolset
  • Uses Gemini as the model powering the agent
  • Lists exact tool names in instruction to reduce misnamed tool calls

Run the agent

bash
# Run in CLI mode
adk run my_agent

# Or run in web UI mode
adk web

Execute the agent from the project root. The web command opens a web portal where you can chat with the agent.

What's happening:

  • adk run runs the agent in CLI mode
  • adk web . opens a web UI for interactive testing

Complete Code

Here's the complete code to get you started with Google Ads and Google ADK:

import os
import warnings

from composio import Composio
from composio_google import GoogleProvider
from dotenv import load_dotenv
from google.adk.agents.llm_agent import Agent
from google.adk.tools.mcp_tool.mcp_session_manager import StreamableHTTPConnectionParams
from google.adk.tools.mcp_tool.mcp_toolset import McpToolset

load_dotenv()
warnings.filterwarnings("ignore", message=".*BaseAuthenticatedTool.*")

GOOGLE_API_KEY = os.getenv("GOOGLE_API_KEY")
COMPOSIO_API_KEY = os.getenv("COMPOSIO_API_KEY")
COMPOSIO_USER_ID = os.getenv("COMPOSIO_USER_ID")

if not GOOGLE_API_KEY:
    raise ValueError("GOOGLE_API_KEY is not set in the environment.")
if not COMPOSIO_API_KEY:
    raise ValueError("COMPOSIO_API_KEY is not set in the environment.")
if not COMPOSIO_USER_ID:
    raise ValueError("COMPOSIO_USER_ID is not set in the environment.")

composio_client = Composio(api_key=COMPOSIO_API_KEY, provider=GoogleProvider())

composio_session = composio_client.create(
    user_id=COMPOSIO_USER_ID,
    toolkits=["googleads"],
)

COMPOSIO_MCP_URL = composio_session.mcp.url


composio_toolset = McpToolset(
    connection_params=StreamableHTTPConnectionParams(
        url=COMPOSIO_MCP_URL,
        headers={"x-api-key": COMPOSIO_API_KEY}
    )
)

root_agent = Agent(
    model="gemini-2.5-flash",
    name="composio_agent",
    description="An agent that uses Composio tools to perform actions.",
    instruction=(
        "You are a helpful assistant connected to Composio. "
        "You have the following tools available: "
        "COMPOSIO_SEARCH_TOOLS, COMPOSIO_MULTI_EXECUTE_TOOL, "
        "COMPOSIO_MANAGE_CONNECTIONS, COMPOSIO_REMOTE_BASH_TOOL, COMPOSIO_REMOTE_WORKBENCH. "
        "Use these tools to help users with Google Ads operations."
    ),  
    tools=[composio_toolset],
)

print("\nAgent setup complete. You can now run this agent directly ;)")

Conclusion

You've successfully integrated Google Ads with the Google ADK through Composio's MCP Tool Router. Your agent can now interact with Google Ads using natural language commands.

Key takeaways:

  • The Tool Router approach dynamically routes requests to the appropriate Google Ads tools
  • Environment variables keep your credentials secure and separate from code
  • Clear agent instructions reduce tool calling errors
  • The ADK web UI provides an interactive interface for testing and development

You can extend this setup by adding more toolkits to the toolkits array in your session configuration.

How to build Google Ads MCP Agent with another framework

OpenAI Agents SDK

OpenAI Agents SDK

Use Google Ads MCP with OpenAI Agents SDK

Claude Agent SDK

Claude Agent SDK

Use Google Ads MCP with Claude Agent SDK

LangChain

LangChain

Use Google Ads MCP with LangChain

Vercel AI SDK

Vercel AI SDK

Use Google Ads MCP with Vercel AI SDK

Mastra AI

Mastra AI

Use Google Ads MCP with Mastra AI

LlamaIndex

LlamaIndex

Use Google Ads MCP with LlamaIndex

CrewAI

CrewAI

Use Google Ads MCP with CrewAI

FAQ

What are the differences in Tool Router MCP and Google Ads MCP?

With a standalone Google Ads MCP server, the agents and LLMs can only access a fixed set of Google Ads tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Google Ads and many other apps based on the task at hand, all through a single MCP endpoint.

Can I use Tool Router MCP with Google ADK?

Yes, you can. Google ADK fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Google Ads tools.

Can I manage the permissions and scopes for Google Ads while using Tool Router?

Yes, absolutely. You can configure which Google Ads scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

How safe is my data with Composio Tool Router?

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Google Ads data and credentials are handled as safely as possible.

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