How to connect Google Ads with ChatGPT

Connect ChatGPT to Google Ads MCP. Create a new customer list for holiday campaigns, get campaign details by campaign id, and more using natural language, with authentication handled for you.

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Google Ads is Google's online advertising platform for creating, managing, and optimizing digital campaigns. It helps businesses reach targeted customers and maximize return on ad spend.

36 Tools

How to connect Google Ads MCP with ChatGPT

ChatGPT can take action across your apps and files, stay with a project for hours, and turn a goal into finished materials like sheets, slides, and docs, not just answers.

In this guide, I will explain the easiest and most secure way to connect your Google Ads account to ChatGPT via Composio Connect, so it can create a new customer list for holiday campaigns, get campaign details by campaign id, list all current customer lists in your account through natural language commands without ever putting your account credentials at risk.

Also integrate Google Ads with

Why use Composio over default connectors?

  • Apps with read and write access. Default connectors mostly can read your data. Composio's Google Ads integration lets ChatGPT take actions like creating drafts, sending updates, labeling records, and more.
  • 1,500+ SaaS toolkits out of the box. Composio gives you instant access to a vast catalog of pre-built connectors, from Gmail and Slack to Notion, Linear, and Salesforce.
  • One MCP server for every app. Connect any of your applications on demand through a single endpoint, rather than juggling a separate server for each app.
  • Smart, context-aware tool loading. Unlike traditional MCP servers that dump every available tool into the LLM context window, Composio searches for and loads only the tools relevant to the task at hand.
  • Cross-app automation. Chain actions across multiple apps in a single run - fetch a thread, summarize it in Notion, and post highlights to Slack without leaving the conversation.

Prerequisites

Note: Composio connects through OAuth. You will be asked to sign in and approve specific permissions. Review the permission screen carefully if you are using a work account.

Step-by-step: Connect Google Ads to ChatGPT

1. Install the Composio plugin

Click the button. ChatGPT opens the Composio plugin page. Click Install plugin.

Install in ChatGPT

Composio plugin page in ChatGPT with the Install plugin button

You can also find it inside ChatGPT: go to Settings, open Plugins, search the marketplace for Composio, and click Install plugin.

2. Authenticate

After you install, ChatGPT asks you to authenticate with Composio. Log in and click Allow access to authorize ChatGPT to use your Composio account.

Composio login and Allow access screen for ChatGPT

3. Start using Composio

That is it. Composio tools are now available in ChatGPT. Type @Composio followed by your request, for example @Composio find unread Google Ads messages and summarize them, and it will run the actions you authorize. On first use it asks you to authorize Google Ads.

Option 2: Add Composio as an MCP server

If you cannot use the plugin marketplace, add Composio as a custom MCP server instead.

1. Open the MCP settings

In ChatGPT, go to Settings and open the Plugins section. Inside the Plugins page, click the MCP tab.

ChatGPT settings showing the Plugins page with the MCP tab selected

2. Add the server

Click Add server. In the Name field enter Composio, for Type select Streamable HTTP, and in the URL field paste the Composio MCP server URL:

bash
https://connect.composio.dev/mcp
ChatGPT Add server dialog with the name Composio, type Streamable HTTP, and the Composio MCP URL

Then click Save. The Composio server now appears in your MCP plugins list.

ChatGPT Plugins page showing the Composio MCP server added to the list

3. Authenticate

Click Authenticate on the Composio entry, log in via Composio, and click Allow access. Composio tools are then available in ChatGPT the same way as with the plugin.

What you can do after connecting Google Ads

  • Create a new customer list for holiday campaigns
  • Get campaign details by campaign ID
  • List all current customer lists in your account
  • Add emails from last week's leads to a customer list

Security + privacy notes (important)

  • Use least-privilege access: Only grant permissions you actually need.
  • Review OAuth permissions before approving: Make sure requested scopes match what you expect Composio and ChatGPT to do.
  • Keep write actions human-reviewed: For actions like sending messages, creating labels, or editing drafts, keep manual confirmation enabled.
  • Be careful with sensitive data: Avoid using this setup with highly sensitive information unless allowed by your personal, company, or client policies.
TOOLS

Supported Tools

Every Google Ads action and event your agent gets out of the box.

Add or remove to customer list

Adds or removes contacts from a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account.

Batch Mutate Google Ads Resources

Create, update, remove, or act on supported Google Ads resource types in one request.

Create Callout Asset

Create an immutable account asset containing a validated callout.

Create customer list

Creates a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account.

Get Campaign By Id

GetCampaignById Tool returns details of a campaign in Google Ads.

Get campaign by name

Queries Google Ads via SQL to retrieve a campaign by its exact name.

Get Conversion Action Tag Snippets

Retrieve provider-generated website or call conversion tag snippets after creating a conversion action.

Get conversion ingestion status

Retrieve one Data Manager ingestion status snapshot.

Get customer lists

GetCustomerLists Tool lists all customer lists (audience/remarketing lists) in Google Ads.

Get Required Google Ads Report

Run a prominent, bounded Google Ads report template for Customer, Campaign, Ad, Keyword, Search Term, Dynamic Search Ads Search Term, or Bidding Strategy.

Ingest conversion events

Validate or submit a bounded Google Ads conversion-event batch.

List Accessible Customers

List Google Ads customer resource names directly accessible to the authenticated OAuth user.

List data manager conversion actions

List conversion actions usable as Google Ads Data Manager destinations.

List Sub Accounts

List direct child/sub-accounts under a Google Ads manager (MCC) account.

Mutate Ad Group Ads

Create, update, or remove ads in Google Ads ad groups, including responsive search ads.

Mutate Ad Group Assets

Create, update, or remove links between assets and ad groups.

Mutate Ad Group Bid Modifiers

Create, update, or remove ad group bid modifiers, such as device bid adjustments or hotel-specific bid modifier criteria.

Mutate Ad Group Criteria

Create, update, or remove criteria attached to a Google Ads ad group in a single batch request.

Mutate Ad Groups

Create, update, or remove ad groups within Google Ads campaigns.

Mutate Assets

Create or update supported Google Ads assets such as sitelinks, structured snippets, text assets, lead forms, promotions, calls, price assets, and media assets.

Mutate Asset Sets

Create, update, or remove Google Ads asset sets, which group assets for feeds, locations, and other campaign uses.

Mutate Bidding Strategies

Create, update, or remove portfolio bidding strategies such as Target CPA, Target ROAS, Target Spend, Maximize Conversions, Maximize Conversion Value, and Target Impression Share.

Mutate Campaign Assets

Create, update, or remove links between assets and campaigns.

Mutate Campaign Budgets

Create, update, or remove Google Ads campaign budgets.

Mutate Campaign Criteria

Create, update, or remove campaign-level targeting criteria such as locations, languages, campaign-level negative keywords, devices, schedules, audiences, and IP exclusions.

Mutate Campaign Labels

Create or remove relationships between campaigns and labels.

Mutate Campaigns

Create, update, or remove Google Ads campaigns in batch.

Mutate Campaigns V2

Create, update, or remove Google Ads campaigns in batch.

Mutate Conversion Actions

Create, update, or remove Google Ads conversion actions for conversion tracking configuration.

Mutate Custom Audiences

Create, update, or remove Google Ads custom audiences used to reach users by interests, searches, visited URLs, place categories, or installed apps.

Mutate Customer Assets

Create or remove customer-level asset associations.

Mutate Labels

Create, update, or remove Google Ads labels.

Mutate Portfolio Bidding Strategies

Create, edit, or remove typed Target CPA and Target ROAS portfolio strategies.

Mutate Shared Sets

Create, update, or remove Google Ads shared sets used to group shared criteria, such as negative keyword lists, for reuse across campaigns.

Search Google Ads Fields

Search the Google Ads v23 field metadata catalog with GAQL.

Search Stream GAQL

Execute a Google Ads Query Language (GAQL) query and aggregate every streamed response batch in order.

FAQ

Frequently asked questions

With a standalone Google Ads MCP server, the agents and LLMs can only access a fixed set of Google Ads tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Google Ads and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. ChatGPT fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Google Ads tools.

Yes, absolutely. You can configure which Google Ads scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Google Ads data and credentials are handled as safely as possible.

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