Google Ads CLI for AI Agents

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Introduction

CLIs are eating MCPs. The industry is converging on the very same idea. MCPs for all their merit can be token hungry, slow, and unreliable for complex tool chaining. However, coding agents have become incredibly good at working with CLIs, and in fact they are far more comfortable working with CLI tools than MCP.

With Composio's Universal CLI, your coding agents can talk to over 850+ SaaS applications. With Google Ads, agents can create a new customer list for holiday campaigns, get campaign details by campaign id, list all current customer lists in your account, and more — all without worrying about authentication.

This guide walks you through Composio Universal CLI and explains how you can connect it with coding agents like Claude Code, Codex, OpenCode, etc, for end-to-end Google Ads automation.

Also integrate Google Ads with

What is Universal CLI and why use it?

The idea behind building the universal CLI is to give agents a single command interface to interact with all your external applications. Here's what you'll get with it:

  • Agent-friendly: Coding agents like Claude Code, Codex, and OpenCode can use CLI tools natively — no MCP setup required.
  • Authentication handled: Connect once via OAuth or API Key, and all CLI commands work with your credentials automatically.
  • Tool discovery: Search, inspect, and execute 20,000+ tools across 850+ apps from one interface.
  • Trigger support: Use triggers to listen for events across your apps, powered by real-time webhooks or polling under the hood.
  • Type generation: Generate typed schemas for autocomplete and type safety in your projects.

Prerequisites

Install the Composio CLI, authenticate, and initialize your project:

bash
# Install the Composio CLI
curl -fsSL https://composio.dev/install | bash

# Authenticate with Composio
composio login

During login you'll be redirected to sign in page, finish the complete flow and you're all set.

Composio CLI authentication flow

Connecting Google Ads to Coding Agents via Universal CLI

Once it is installed, it's essentially done. Claude Code, Codex, OpenCode, OpenClaw, or any other agent will be able to access the CLI. A few steps to give agents access to your apps.

  1. Launch your Coding Agent — Claude Code, Codex, OpenCode, anything you prefer.
  2. Prompt it to "Authenticate with Google Ads"
  3. Complete the authentication and authorization flow and your Google Ads integration is all set.
  4. Start asking anything you want.

Supported Tools & Triggers

Tools
Create customer listCreatecustomerlist tool will create a customer list in google ads.
Get Campaign By IdGetcampaignbyid tool will return details of a campaign in google ads.
Get campaign by nameGetcampaignbyname tool will run a sql getcampaignbyname in google ads.
Get customer listsGetcustomerlists tool will list all customer lists in google ads.
Add or remove to customer listAddorremovetocustomerlist tool will add a contact to a customer list in google ads.

Universal CLI Commands for Google Ads

You can also manually execute CLI commands to interact with your Google Ads.

Connect your Google Ads account

Link your Google Ads account and verify the connection:

bash
# Connect your Google Ads account (opens OAuth flow)
composio connected-accounts link googleads

# Verify the connection
composio connected-accounts list --toolkits googleads

Discover Google Ads tools

Search and inspect available Google Ads tools:

bash
# List all available Google Ads tools
composio tools list --toolkit googleads

# Search for Google Ads tools by action
composio tools search "google ads"

# Inspect a tool's input schema
composio tools info GOOGLEADS_CREATE_CUSTOMER_LIST

Common Google Ads Actions

Create customer list — Createcustomerlist tool will create a customer list in google ads

bash
composio tools execute GOOGLEADS_CREATE_CUSTOMER_LIST \
  --name "<string>"

Get Campaign By Id — Getcampaignbyid tool will return details of a campaign in google ads

bash
composio tools execute GOOGLEADS_GET_CAMPAIGN_BY_ID \
  --id "<string>"

Get campaign by name — Getcampaignbyname tool will run a sql getcampaignbyname in google ads

bash
composio tools execute GOOGLEADS_GET_CAMPAIGN_BY_NAME \
  --name "<string>"

Get customer lists — Getcustomerlists tool will list all customer lists in google ads

bash
composio tools execute GOOGLEADS_GET_CUSTOMER_LISTS

Generate Type Definitions

Generate typed schemas for Google Ads tools to get autocomplete and type safety in your project:

bash
# Auto-detect language
composio generate --toolkits googleads

# TypeScript
composio ts generate --toolkits googleads

# Python
composio py generate --toolkits googleads

Tips & Tricks

  • Always inspect a tool's input schema before executing: composio tools info <TOOL_NAME>
  • Pipe output with jq for better readability: composio tools execute TOOL_NAME -d '{}' | jq
  • Set COMPOSIO_API_KEY as an environment variable for CI/CD pipelines
  • Use composio dev logs tools to inspect execution logs and debug issues

Next Steps

  • Try asking your coding agent to perform various Google Ads operations
  • Explore cross-app workflows by connecting more toolkits
  • Set up triggers for real-time automation
  • Use composio generate for typed schemas in your projects

How to build Google Ads MCP Agent with another framework

OpenAI Agents SDK

OpenAI Agents SDK

Use Google Ads MCP with OpenAI Agents SDK

Claude Agent SDK

Claude Agent SDK

Use Google Ads MCP with Claude Agent SDK

Claude Code

Claude Code

Use Google Ads MCP with Claude Code

Codex

Codex

Use Google Ads MCP with Codex

OpenClaw

OpenClaw

Use Google Ads MCP with OpenClaw

Google ADK

Google ADK

Use Google Ads MCP with Google ADK

LangChain

LangChain

Use Google Ads MCP with LangChain

Vercel AI SDK

Vercel AI SDK

Use Google Ads MCP with Vercel AI SDK

Mastra AI

Mastra AI

Use Google Ads MCP with Mastra AI

LlamaIndex

LlamaIndex

Use Google Ads MCP with LlamaIndex

CrewAI

CrewAI

Use Google Ads MCP with CrewAI

FAQ

What is the Composio Universal CLI?

The Composio Universal CLI is a single command-line interface that lets coding agents and developers interact with 850+ SaaS applications. It handles authentication, tool discovery, action execution, and trigger setup — all from the terminal, without needing to configure MCP servers.

Which coding agents work with the Composio CLI?

Any coding agent that can run shell commands works with the Composio CLI — including Claude Code, Codex, OpenCode, OpenClaw, and others. Once the CLI is installed, agents automatically discover and use the composio commands to interact with Google Ads and other connected apps.

How is the CLI different from using an MCP server for Google Ads?

MCP servers require configuration and can be token-heavy for complex workflows. The CLI gives agents a direct, lightweight interface — no server setup needed. Agents simply call composio commands like any other shell tool. It's faster to set up, more reliable for multi-step tool chaining, and works natively with how coding agents already operate.

How safe is my Google Ads data when using the Composio CLI?

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Google Ads data and credentials are handled as safely as possible. You can also bring your own OAuth credentials for full control.

Used by agents from

Context
Letta
glean
HubSpot
Agent.ai
Altera
DataStax
Entelligence
Rolai
Context
Letta
glean
HubSpot
Agent.ai
Altera
DataStax
Entelligence
Rolai
Context
Letta
glean
HubSpot
Agent.ai
Altera
DataStax
Entelligence
Rolai

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