Add or remove to customer listAdds or removes contacts from a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account.
Batch Mutate Google Ads ResourcesCreate, update, remove, or act on supported Google Ads resource types in one request.
Create Callout AssetCreate an immutable account asset containing a validated callout.
Create Customer ClientCreate a new Google Ads client under an eligible direct parent manager.
Create customer listCreates a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account.
Create data manager user listCreate a Data Manager user list, or validate without creating one.
Create ExperimentCreate the experiment definition that begins an experiment setup workflow.
Create Experiment ArmsCreate all arms for a Google Ads experiment in one required atomic batch.
Delete data manager user listDelete a Data Manager user list, optionally validating only.
End ExperimentImmediately stop a running experiment without deleting its campaigns, or validate that operation.
Generate Keyword Forecast MetricsForecast clicks, conversions and costs for a hypothetical keyword campaign without creating resources.
Generate Keyword Historical MetricsRetrieve historical search volumes, competition, and bid metrics for supplied keywords without creating or changing advertising resources.
Generate Keyword IdeasGenerate keyword ideas and planning metrics from exactly one seed form.
Get Campaign By IdGetCampaignById Tool returns details of a campaign in Google Ads.
Get campaign by nameQueries Google Ads via SQL to retrieve a campaign by its exact name.
Get Conversion Action Tag SnippetsRetrieve provider-generated website or call conversion tag snippets after creating a conversion action.
Get conversion ingestion statusRetrieve one Data Manager ingestion status snapshot.
Get customer listsGetCustomerLists Tool lists all customer lists (audience/remarketing lists) in Google Ads.
Get data manager user listGet one Data Manager user list without modifying it.
Get ExperimentGet one Google Ads experiment by resource name or numeric ID.
Get Experiment ArmGet one Google Ads experiment arm, including draft campaigns.
Get Required Google Ads ReportRun a prominent, bounded Google Ads report template for Customer, Campaign, Ad, Keyword, Search Term, Dynamic Search Ads Search Term, or Bidding Strategy.
Ingest ad eventsUpload ad events for an allowlisted Data Partner to Google Analytics, not Ads.
Ingest audience membersValidate or asynchronously ingest Data Manager audience members.
Ingest conversion eventsValidate or submit a bounded Google Ads conversion-event batch.
Ingest usersIngest account-level identity linkage, not audience-list membership.
List Accessible CustomersList Google Ads customer resource names directly accessible to the authenticated OAuth user.
List data manager conversion actionsList conversion actions usable as Google Ads Data Manager destinations.
List data manager user listsList one page of Data Manager user lists and their lifecycle configuration.
List Experiment ArmsList Google Ads experiment arms, including draft campaigns.
List ExperimentsList Google Ads experiments, optionally filtered by status and type.
List Sub AccountsList direct child/sub-accounts under a Google Ads manager (MCC) account.
Mutate Ad Group AdsCreate, update, or remove ads in Google Ads ad groups, including responsive search ads.
Mutate Ad Group AssetsCreate, update, or remove links between assets and ad groups.
Mutate Ad Group Bid ModifiersCreate, update, or remove ad group bid modifiers, such as device bid adjustments or hotel-specific bid modifier criteria.
Mutate Ad Group CriteriaCreate, update, or remove criteria attached to a Google Ads ad group in a single batch request.
Mutate Ad GroupsCreate, update, or remove ad groups within Google Ads campaigns.
Mutate AdsUpdate existing Google Ads ad creative fields.
Mutate Asset Group AssetsCreate, update, or remove links between assets and Performance Max asset groups.
Mutate Asset GroupsCreate, update, or remove Google Ads asset groups for Performance Max campaigns.
Mutate AssetsCreate or update supported Google Ads assets such as sitelinks, structured snippets, text assets, lead forms, promotions, calls, price assets, and media assets.
Mutate Asset SetsCreate, update, or remove Google Ads asset sets, which group assets for feeds, locations, and other campaign uses.
Mutate AudiencesCreate or update Google Ads audiences combining segment attributes.
Mutate Bidding StrategiesCreate, update, or remove portfolio bidding strategies such as Target CPA, Target ROAS, Target Spend, Maximize Conversions, Maximize Conversion Value, and Target Impression Share.
Mutate Campaign AssetsCreate, update, or remove links between assets and campaigns.
Mutate Campaign BudgetsCreate, update, or remove Google Ads campaign budgets.
Mutate Campaign CriteriaCreate, update, or remove campaign-level targeting criteria such as locations, languages, campaign-level negative keywords, devices, schedules, audiences, and IP exclusions.
Mutate Campaign LabelsCreate or remove relationships between campaigns and labels.
Mutate CampaignsCreate, update, or remove Google Ads campaigns in batch.
Mutate Campaigns V2Create, update, or remove Google Ads campaigns in batch.
Mutate Conversion ActionsCreate, update, or remove Google Ads conversion actions for conversion tracking configuration.
Mutate Custom AudiencesCreate, update, or remove Google Ads custom audiences used to reach users by interests, searches, visited URLs, place categories, or installed apps.
Mutate CustomerUpdate one Google Ads customer's mutable account settings using CustomerService.
Mutate Customer AssetsCreate or remove customer-level asset associations.
Mutate Keyword Plan Ad Group KeywordsCreate, update, or remove Google Ads Keyword Planner ad group keywords.
Mutate Keyword Plan Ad GroupsCreate, update, or remove Google Ads Keyword Planner ad groups.
Mutate Keyword Plan Campaign KeywordsCreate, update, or remove negative keywords in Keyword Plan campaigns.
Mutate Keyword Plan CampaignsCreate, update, or remove campaigns in an existing Keyword Plan.
Mutate Keyword PlansCreate, update, or remove saved Google Ads Keyword Planner plans.
Mutate LabelsCreate, update, or remove Google Ads labels.
Mutate Portfolio Bidding StrategiesCreate, edit, or remove typed Target CPA and Target ROAS portfolio strategies.
Mutate Shared CriteriaCreate or remove criteria in a Google Ads shared set, such as negative keywords or excluded placements shared across campaigns.
Mutate Shared SetsCreate, update, or remove Google Ads shared sets used to group shared criteria, such as negative keyword lists, for reuse across campaigns.
Mutate User ListsCreate, update, or remove general Google Ads user-list resources used for audience targeting and remarketing.
Remove all audience membersValidate or asynchronously remove all members of Data Manager audiences.
Remove audience membersRemove specific users from Data Manager audience destinations.
Remove usersRemove users identified by hashed user data from Data Manager destinations.
Schedule ExperimentSchedule a Google Ads experiment and return its long-running operation.
Search GAQLRun one page of a GAQL search and return its continuation token.
Search Google Ads FieldsSearch the Google Ads v26 field metadata catalog with GAQL.
Search Stream GAQLExecute a Google Ads Query Language (GAQL) query and aggregate every streamed response batch in order.
Update data manager user listUpdate mutable Data Manager user-list metadata, optionally validating only.
Update ExperimentUpdate mutable fields on one Google Ads experiment.
Update Experiment ArmsUpdate one or more Google Ads experiment arms.
Upload Call ConversionsUpload offline call conversions to Google Ads, or validate them without uploading using validate_only.
Upload Click ConversionsUpload offline click conversions with optional enhanced-conversion identifiers, consent, and cart data.
Upload Conversion AdjustmentsUpload retractions, restatements, or enhancements of existing conversions.
Upload User DataAppend or remove already-hashed user data in a Google Ads Customer Match list.