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How to integrate Google Ads MCP with Claude Code

Connect Claude Code to Google Ads MCP. Create a new customer list for holiday campaigns, get campaign details by campaign id, and more using natural language, with authentication handled for you.

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Google Ads is Google's online advertising platform for creating, managing, and optimizing digital campaigns. It helps businesses reach targeted customers and maximize return on ad spend.

78 Tools

Introduction

Manage your Google Ads directly from Claude Code with zero worries about OAuth hassles, API-breaking issues, or reliability and security concerns.

You can do this in two different ways:

  1. Via Composio Connect - Direct and easiest approach
  2. Via Composio SDK - Programmatic approach with more control

Also integrate Google Ads with

CursorChatGPTClaude CoworkAntigravityOpenAI Agents SDKClaude Agent SDKGrok BotCodexKimi CodeGrok BuildVS CodeOpenCodeOpenClawHermesAtomic AgentCLIGoogle ADKLangChainVercel AI SDKMastra AILlamaIndexCrewAIPydantic AIAutoGen

Why use Composio?

  • Only one MCP URL to connect multiple apps with Claude Code with zero auth hassles.
  • Programmatic tool calling allows LLMs to write its code in a remote workbench to handle complex tool chaining. Reduces to-and-fro with LLMs for frequent tool calling.
  • Handling Large tool responses out of LLM context to minimize context rot.
  • Dynamic just-in-time access to 20,000 tools across 1500+ other Apps for cross-app workflows. It loads the tools you need, so LLMs aren't overwhelmed by tools you don't need.

Connecting Google Ads to Claude Code using Composio

1. Add the Composio MCP to Claude

Terminal

2. Start Claude Code

bash
claude

3. Open your MCP list

bash
/mcp

4. Select Composio and click on Authenticate

Select Composio and click Authenticate

5. This will redirect you to the Composio OAuth page. Complete the flow by authorizing Composio and you're all set.

Composio OAuth authorization page
Composio authorization complete
Ask Claude to connect to your account and authenticate via the link

What is the Google Ads MCP server, and what's possible with it?

The Google Ads MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Google Ads account. It provides structured and secure access to your advertising data, so your agent can perform actions like creating customer lists, retrieving campaign details, and managing audience segments on your behalf.

  • Automated customer list creation: Instantly have your agent create new customer lists for targeted marketing campaigns, streamlining your segmentation workflows.
  • Campaign insights by ID or name: Let your agent fetch detailed information for any ad campaign using its ID or name, making reporting and optimization a breeze.
  • Customer list management: Ask your agent to retrieve and review all your existing customer lists, so you always know who you're targeting.
  • Add or remove contacts from lists: Seamlessly update audience membership by having your agent add or remove contacts from specified customer lists for more dynamic targeting.

Connecting Google Ads via Composio SDK

Composio SDK is the underlying technology that powers these integrations. It provides a universal gateway with full programmatic control. You can programmatically generate an MCP URL with the app you need (here Google Ads) for even more tool search precision. It's secure and reliable.

How the Composio SDK works

The Composio SDK follows a three-phase workflow:

  1. Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
  2. Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
  3. Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Step by step10 STEPS
1

Prerequisites

Before starting, make sure you have:
  • Claude Pro, Max, or API billing enabled Anthropic account
  • Composio API Key
  • A Google Ads account
  • Basic knowledge of Python or TypeScript
2

Install Claude Code

bash
# macOS, Linux, WSL
curl -fsSL https://claude.ai/install.sh | bash

# Windows PowerShell
irm https://claude.ai/install.ps1 | iex

# Windows CMD
curl -fsSL https://claude.ai/install.cmd -o install.cmd && install.cmd && del install.cmd

To install Claude Code, use one of the following methods based on your operating system:

3

Set up Claude Code

bash
cd your-project-folder
claude

Open a terminal, go to your project folder, and start Claude Code:

  • Claude Code will open in your terminal
  • Follow the prompts to sign in with your Anthropic account
  • Complete the authentication flow
  • Once authenticated, you can start using Claude Code
Claude Code initial setup showing sign-in prompt
Claude Code terminal after successful login
4

Set up environment variables

bash
COMPOSIO_API_KEY=your_composio_api_key_here
USER_ID=your_user_id_here

Create a .env file in your project root with the following variables:

  • COMPOSIO_API_KEY authenticates with Composio (get it from Composio dashboard)
  • USER_ID identifies the user for session management (use any unique identifier)
5

Install Composio library

npm install @composio/core dotenv

Install the Composio TypeScript library to create MCP sessions.

  • @composio/core provides the core Composio functionality
  • dotenv loads environment variables from your .env file
6

Generate Composio MCP URL

import 'dotenv/config';
import { Composio } from '@composio/core';

const { COMPOSIO_API_KEY, USER_ID } = process.env;

if (!COMPOSIO_API_KEY || !USER_ID) {
  throw new Error('COMPOSIO_API_KEY and USER_ID required in .env');
}

const composioClient = new Composio({ apiKey: COMPOSIO_API_KEY });

const composioSession = await composioClient.create(USER_ID, {
  toolkits: ['googleads'],
});

const composioMcpUrl = composioSession?.mcp.url;

console.log(`MCP URL: ${composioMcpUrl}`);
console.log(`\nUse this command to add to Claude Code:`);
console.log(`claude mcp add --transport http googleads-composio "${composioMcpUrl}" --headers "X-API-Key:${COMPOSIO_API_KEY}"`);

Create a script to generate a Composio MCP URL for Google Ads. This URL will be used to connect Claude Code to Google Ads.

What's happening
  • We import the Composio client and load environment variables
  • Create a Composio instance with your API key
  • Call create() to create a Tool Router session for Google Ads
  • The returned mcp.url is the MCP server URL that Claude Code will use
  • The script prints this URL so you can copy it
7

Run the script and copy the MCP URL

node --loader ts-node/esm generate_mcp_url.ts
# or if using tsx
tsx generate_mcp_url.ts

Run your TypeScript script to generate the MCP URL.

  • The script connects to Composio and creates a Tool Router session
  • It prints the MCP URL and the exact command you need to run
  • Copy the entire claude mcp add command from the output
8

Add Google Ads MCP to Claude Code

bash
claude mcp add --transport http googleads-composio "YOUR_MCP_URL_HERE" --headers "X-API-Key:YOUR_COMPOSIO_API_KEY"

# Then restart Claude Code
exit
claude

In your terminal, add the MCP server using the command from the previous step. The command format is:

  • claude mcp add registers a new MCP server with Claude Code
  • --transport http specifies that this is an HTTP-based MCP server
  • The server name (googleads-composio) is how you'll reference it
  • The URL points to your Composio Tool Router session
  • --headers includes your Composio API key for authentication

After running the command, close the current Claude Code session and start a new one for the changes to take effect.

9

Verify the installation

bash
claude mcp list

Check that your Google Ads MCP server is properly configured.

  • This command lists all MCP servers registered with Claude Code
  • You should see your googleads-composio entry in the list
  • This confirms that Claude Code can now access Google Ads tools

If everything is wired up, you should see your googleads-composio entry listed:

Claude Code MCP list showing the toolkit MCP server
10

Authenticate Google Ads

The first time you try to use Google Ads tools, you'll be prompted to authenticate.

  • Claude Code will detect that you need to authenticate with Google Ads
  • It will show you an authentication link
  • Open the link in your browser (or copy/paste it)
  • Complete the Google Ads authorization flow
  • Return to the terminal and start using Google Ads through Claude Code

Once authenticated, you can ask Claude Code to perform Google Ads operations in natural language. For example:

  • "Create a new customer list for holiday campaigns"
  • "Get campaign details by campaign ID"
  • "List all current customer lists in my account"

Complete Code

Here's the complete code to get you started with Google Ads and Claude Code:

import 'dotenv/config';
import { Composio } from '@composio/core';

const { COMPOSIO_API_KEY, USER_ID } = process.env;

if (!COMPOSIO_API_KEY || !USER_ID) {
  throw new Error('COMPOSIO_API_KEY and USER_ID required in .env');
}

const composioClient = new Composio({ apiKey: COMPOSIO_API_KEY });

const composioSession = await composioClient.create(USER_ID, {
  toolkits: ['googleads'],
});

const composioMcpUrl = composioSession?.mcp.url;

console.log(`MCP URL: ${composioMcpUrl}`);
console.log(`\nUse this command to add to Claude Code:`);
console.log(`claude mcp add --transport http googleads-composio "${composioMcpUrl}" --headers "X-API-Key:${COMPOSIO_API_KEY}"`);

Conclusion

You've successfully integrated Google Ads with Claude Code using Composio's MCP server. Now you can interact with Google Ads directly from your terminal using natural language commands.

Key features of this setup:

  • Terminal-native experience without switching contexts
  • Natural language commands for Google Ads operations
  • Secure authentication through Composio's managed MCP
  • Tool Router for dynamic tool discovery and execution

Next steps:

  • Try asking Claude Code to perform various Google Ads operations
  • Add more toolkits to your Tool Router session for multi-app workflows
  • Integrate this setup into your development workflow for increased productivity

You can extend this by adding more toolkits, implementing custom workflows, or building automation scripts that leverage Claude Code's capabilities.

TOOLS

Supported Tools

Every Google Ads action and event your agent gets out of the box.

Add or remove to customer list

Submit email contacts for addition to or removal from a Google Ads Customer Match list through an asynchronous offline user data job, marking ad user data and personalization consent as granted.

Batch Mutate Google Ads Resources

Create, update, remove, or act on supported Google Ads resource types in one request.

Create Callout Asset

Create an immutable account asset containing a validated callout.

Create Customer Client

Create a new Google Ads client under an eligible direct parent manager.

Create customer list

Creates a Google Ads Customer Match user list for contact information, not a customer account.

Create data manager user list

Create a Data Manager user list, or validate without creating one.

Create Experiment

Create the experiment definition that begins an experiment setup workflow.

Create Experiment Arms

Create two Google Ads experiment arms in one atomic batch: one control and one treatment arm belonging to the same experiment.

Delete data manager user list

Delete a Data Manager user list, optionally validating only.

End Experiment

Immediately stop a running experiment without deleting its campaigns, or validate that operation.

Generate Keyword Forecast Metrics

Forecast clicks, conversions and costs for a hypothetical keyword campaign without creating resources.

Generate Keyword Historical Metrics

Retrieve historical search volumes, competition, and bid metrics for supplied keywords without creating or changing advertising resources.

Generate Keyword Ideas

Generate keyword ideas and planning metrics from exactly one seed form.

Get Campaign By Id

Retrieve a Google Ads campaign's name and status by numeric campaign ID for the specified or connected customer account.

Get campaign by name

Retrieve the first Google Ads campaign matching an exact name for the specified or connected customer account.

Get Conversion Action Tag Snippets

Retrieve provider-generated website or call conversion tag snippets after creating a conversion action.

Get conversion ingestion status

Retrieve one Data Manager ingestion status snapshot.

Get customer lists

List a page of Google Ads customer lists (audience and remarketing user segments), not Google Ads accounts.

Get data manager user list

Get one Data Manager user list without modifying it.

Get Experiment

Get one Google Ads experiment by resource name or numeric ID.

Get Experiment Arm

Get one Google Ads experiment arm, including draft campaigns.

Get Required Google Ads Report

Run a prominent, bounded Google Ads report template for Customer, Campaign, Ad, Keyword, Search Term, Dynamic Search Ads Search Term, or Bidding Strategy.

Ingest ad events

Upload ad events for an allowlisted Data Partner to Google Analytics, not Ads.

Ingest audience members

Validate or asynchronously ingest Data Manager audience members.

Ingest conversion events

Validate or submit a bounded Google Ads conversion-event batch.

Ingest users

Ingest account-level identity linkage, not audience-list membership.

List Accessible Customers

List Google Ads customer resource names directly accessible to the authenticated OAuth user.

List data manager conversion actions

List conversion actions usable as Google Ads Data Manager destinations.

List data manager user lists

List one page of Data Manager user lists and their lifecycle configuration.

List Experiment Arms

List Google Ads experiment arms, including draft campaigns.

List Experiments

List Google Ads experiments, optionally filtered by status and type.

List Sub Accounts

List direct child/sub-accounts under a Google Ads manager (MCC) account.

Mutate Ad Group Ads

Create, update, or remove ads in Google Ads ad groups, including responsive search ads.

Mutate Ad Group Assets

Create, update, or remove links between assets and ad groups.

Mutate Ad Group Bid Modifiers

Create, update, or remove ad group bid modifiers, such as device bid adjustments or hotel-specific bid modifier criteria.

Mutate Ad Group Criteria

Create, update, or remove Google Ads ad group criteria in a batch, including keywords, audiences, demographics, mobile apps, YouTube placements, topics, webpages, and Shopping listing groups.

Mutate Ad Groups

Create, update, or remove ad groups within Google Ads campaigns.

Mutate Ads

Update existing Google Ads ad creative fields.

Mutate Asset Group Assets

Create, update, or remove links between assets and Performance Max asset groups.

Mutate Asset Groups

Create, update, or remove Google Ads asset groups for Performance Max campaigns.

Mutate Assets

Create or update supported Google Ads assets such as sitelinks, structured snippets, text assets, lead forms, promotions, calls, price assets, and media assets.

Mutate Asset Sets

Create, update, or remove Google Ads asset sets, which group assets for feeds, locations, and other campaign uses.

Mutate Audiences

Create or update Google Ads audiences combining segment attributes.

Mutate Bidding Strategies

Create, update, or remove portfolio bidding strategies such as Target CPA, Target ROAS, Target Spend, Maximize Conversions, Maximize Conversion Value, and Target Impression Share.

Mutate Campaign Assets

Create, update, or remove links between assets and campaigns.

Mutate Campaign Budgets

Create, update, or remove Google Ads campaign budgets.

Mutate Campaign Criteria

Create, update, or remove campaign-level targeting criteria such as locations, languages, campaign-level negative keywords, devices, schedules, audiences, and IP exclusions.

Mutate Campaign Labels

Create or remove relationships between campaigns and labels.

Mutate Campaigns

Create, update, or remove Google Ads campaigns in a batch; removal is irreversible and validate-only can check changes before applying them.

Mutate Campaigns V2

Create, update, or remove Search and Display Google Ads campaigns in a batch; new campaigns default to paused when status is omitted.

Mutate Conversion Actions

Create, update, or remove Google Ads conversion actions for conversion tracking configuration.

Mutate Custom Audiences

Create, update, or remove Google Ads custom audiences used to reach users by interests, searches, visited URLs, place categories, or installed apps.

Mutate Customer

Update one Google Ads customer's mutable account settings using CustomerService.

Mutate Customer Assets

Create or remove customer-level asset associations.

Mutate Keyword Plan Ad Group Keywords

Create, update, or remove Google Ads Keyword Planner ad group keywords.

Mutate Keyword Plan Ad Groups

Create, update, or remove Google Ads Keyword Planner ad groups.

Mutate Keyword Plan Campaign Keywords

Create, update, or remove negative keywords in Keyword Plan campaigns.

Mutate Keyword Plan Campaigns

Create, update, or remove campaigns in an existing Keyword Plan.

Mutate Keyword Plans

Create, update, or remove saved Google Ads Keyword Planner plans.

Mutate Labels

Create, update, or remove Google Ads labels.

Mutate Portfolio Bidding Strategies

Create, edit, or remove typed Target CPA and Target ROAS portfolio strategies.

Mutate Shared Criteria

Create or remove criteria in a Google Ads shared set, such as negative keywords or excluded placements shared across campaigns.

Mutate Shared Sets

Create, update, or remove Google Ads shared sets used to group shared criteria, such as negative keyword lists, for reuse across campaigns.

Mutate User Lists

Create, update, or remove general Google Ads user-list resources used for audience targeting and remarketing.

Remove all audience members

Validate or asynchronously remove all members of Data Manager audiences.

Remove audience members

Remove specific users from Data Manager audience destinations.

Remove users

Remove users identified by hashed user data from Data Manager destinations.

Schedule Experiment

Schedule a Google Ads experiment and return its long-running operation.

Search GAQL

Run one page of a GAQL search and return its continuation token.

Search Google Ads Fields

Search the Google Ads v26 field metadata catalog with GAQL.

Search Stream GAQL

Execute a Google Ads Query Language (GAQL) query and aggregate every streamed response batch in order.

Update data manager user list

Update mutable Data Manager user-list metadata, optionally validating only.

Update Experiment

Update mutable fields on one Google Ads experiment.

Update Experiment Arms

Update one or more Google Ads experiment arms.

Upload Call Conversions

Upload offline call conversions to Google Ads, or validate them without uploading using validate_only.

Upload Click Conversions

Upload offline click conversions with optional enhanced-conversion identifiers, consent, and cart data.

Upload Conversion Adjustments

Upload retractions, restatements, or enhancements of existing conversions.

Upload User Data

Append or remove already-hashed user data in a Google Ads Customer Match list.

FRAMEWORKS

How to build Google Ads MCP Agent with another framework

Cursor logo

Cursor

Use Google Ads MCP with Cursor

ChatGPT logo

ChatGPT

Use Google Ads MCP with ChatGPT

Claude Cowork logo

Claude Cowork

Use Google Ads MCP with Claude Cowork

Antigravity logo

Antigravity

Use Google Ads MCP with Antigravity

OpenAI Agents SDK logo

OpenAI Agents SDK

Use Google Ads MCP with OpenAI Agents SDK

Claude Agent SDK logo

Claude Agent SDK

Use Google Ads MCP with Claude Agent SDK

Grok Bot logo

Grok Bot

Use Google Ads MCP with Grok Bot

Codex logo

Codex

Use Google Ads MCP with Codex

Kimi Code logo

Kimi Code

Use Google Ads MCP with Kimi Code

Grok Build logo

Grok Build

Use Google Ads MCP with Grok Build

VS Code logo

VS Code

Use Google Ads MCP with VS Code

OpenCode logo

OpenCode

Use Google Ads MCP with OpenCode

OpenClaw logo

OpenClaw

Use Google Ads MCP with OpenClaw

Hermes logo

Hermes

Use Google Ads MCP with Hermes

Atomic Agent logo

Atomic Agent

Use Google Ads MCP with Atomic Agent

CLI logo

CLI

Use Google Ads MCP with CLI

Google ADK logo

Google ADK

Use Google Ads MCP with Google ADK

LangChain logo

LangChain

Use Google Ads MCP with LangChain

Vercel AI SDK logo

Vercel AI SDK

Use Google Ads MCP with Vercel AI SDK

Mastra AI logo

Mastra AI

Use Google Ads MCP with Mastra AI

LlamaIndex logo

LlamaIndex

Use Google Ads MCP with LlamaIndex

CrewAI logo

CrewAI

Use Google Ads MCP with CrewAI

Pydantic AI logo

Pydantic AI

Use Google Ads MCP with Pydantic AI

AutoGen logo

AutoGen

Use Google Ads MCP with AutoGen

FAQ

Frequently asked questions

With a standalone Google Ads MCP server, the agents and LLMs can only access a fixed set of Google Ads tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Google Ads and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. Claude Code fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Google Ads tools.

Yes, absolutely. You can configure which Google Ads scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Google Ads data and credentials are handled as safely as possible.

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