How to integrate Google Ads MCP with Autogen

Connect Autogen to Google Ads MCP. Create a new customer list for holiday campaigns, get campaign details by campaign id, and more using natural language, with authentication handled for you.

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Google Ads is Google's online advertising platform for creating, managing, and optimizing digital campaigns. It helps businesses reach targeted customers and maximize return on ad spend.

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Introduction

This guide walks you through connecting Google Ads to AutoGen using the Composio tool router. By the end, you'll have a working Google Ads agent that can create a new customer list for holiday campaigns, get campaign details by campaign id, list all current customer lists in your account through natural language commands.

This guide will help you understand how to give your AutoGen agent real control over a Google Ads account through Composio's Google Ads MCP server.

Before we dive in, let's take a quick look at the key ideas and tools involved.

TL;DR

Here's what you'll learn:

Get and set up your OpenAI and Composio API keys
Install the required dependencies for Autogen and Composio
Initialize Composio and create a Tool Router session for Google Ads
Wire that MCP URL into Autogen using McpWorkbench and StreamableHttpServerParams
Configure an Autogen AssistantAgent that can call Google Ads tools
Run a live chat loop where you ask the agent to perform Google Ads operations

What is AutoGen?

Autogen is a framework for building multi-agent conversational AI systems from Microsoft. It enables you to create agents that can collaborate, use tools, and maintain complex workflows.

Key features include:

Multi-Agent Systems: Build collaborative agent workflows
MCP Workbench: Native support for Model Context Protocol tools
Streaming HTTP: Connect to external services through streamable HTTP
AssistantAgent: Pre-built agent class for tool-using assistants

What is the Google Ads MCP server, and what's possible with it?

The Google Ads MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Google Ads account. It provides structured and secure access to your advertising data, so your agent can perform actions like creating customer lists, retrieving campaign details, and managing audience segments on your behalf.

Automated customer list creation: Instantly have your agent create new customer lists for targeted marketing campaigns, streamlining your segmentation workflows.
Campaign insights by ID or name: Let your agent fetch detailed information for any ad campaign using its ID or name, making reporting and optimization a breeze.
Customer list management: Ask your agent to retrieve and review all your existing customer lists, so you always know who you're targeting.
Add or remove contacts from lists: Seamlessly update audience membership by having your agent add or remove contacts from specified customer lists for more dynamic targeting.

What is the Composio tool router, and how does it fit here?

What is Composio SDK?

Composio's Composio SDK helps agents find the right tools for a task at runtime. You can plug in multiple toolkits (like Gmail, HubSpot, and GitHub), and the agent will identify the relevant app and action to complete multi-step workflows. This can reduce token usage and improve the reliability of tool calls. Read more here: Getting started with Composio SDK

The tool router generates a secure MCP URL that your agents can access to perform actions.

How the Composio SDK works

The Composio SDK follows a three-phase workflow:

Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Step by step08 STEPS

Prerequisites

You will need:

A Composio API key
An OpenAI API key (used by Autogen's OpenAIChatCompletionClient)
A Google Ads account you can connect to Composio
Some basic familiarity with Autogen and Python async

Getting API Keys for OpenAI and Composio

OpenAI API Key

Go to the OpenAI dashboard and create an API key. You'll need credits to use the models, or you can connect to another model provider.
Keep the API key safe.

Composio API Key

Log in to the Composio dashboard.
Navigate to your API settings and generate a new API key.
Store this key securely as you'll need it for authentication.

Install dependencies

bash

pip install composio python-dotenv
pip install autogen-agentchat autogen-ext-openai autogen-ext-tools

Install Composio, Autogen extensions, and dotenv.

What's happening:

composio connects your agent to Google Ads via MCP
autogen-agentchat provides the AssistantAgent class
autogen-ext-openai provides the OpenAI model client
autogen-ext-tools provides MCP workbench support

Set up environment variables

bash

COMPOSIO_API_KEY=your-composio-api-key
OPENAI_API_KEY=your-openai-api-key
USER_ID=your-user-identifier@example.com

Create a .env file in your project folder.

What's happening:

COMPOSIO_API_KEY is required to talk to Composio
OPENAI_API_KEY is used by Autogen's OpenAI client
USER_ID is how Composio identifies which user's Google Ads connections to use

Import dependencies and create Tool Router session

python

import asyncio
import os
from dotenv import load_dotenv
from composio import Composio

from autogen_agentchat.agents import AssistantAgent
from autogen_ext.models.openai import OpenAIChatCompletionClient
from autogen_ext.tools.mcp import McpWorkbench, StreamableHttpServerParams

load_dotenv()

async def main():
    # Initialize Composio and create a Google Ads session
    composio = Composio(api_key=os.getenv("COMPOSIO_API_KEY"))
    session = composio.create(
        user_id=os.getenv("USER_ID"),
        toolkits=["googleads"]
    )
    url = session.mcp.url

What's happening:

load_dotenv() reads your .env file
Composio(api_key=...) initializes the SDK
create(...) creates a Tool Router session that exposes Google Ads tools
session.mcp.url is the MCP endpoint that Autogen will connect to

Configure MCP parameters for Autogen

python

# Configure MCP server parameters for Streamable HTTP
server_params = StreamableHttpServerParams(
    url=url,
    timeout=30.0,
    sse_read_timeout=300.0,
    terminate_on_close=True,
    headers={"x-api-key": os.getenv("COMPOSIO_API_KEY")}
)

Autogen expects parameters describing how to talk to the MCP server. That is what StreamableHttpServerParams is for.

What's happening:

url points to the Tool Router MCP endpoint from Composio
timeout is the HTTP timeout for requests
sse_read_timeout controls how long to wait when streaming responses
terminate_on_close=True cleans up the MCP server process when the workbench is closed

Create the model client and agent

python

# Create model client
model_client = OpenAIChatCompletionClient(
    model="gpt-5",
    api_key=os.getenv("OPENAI_API_KEY")
)

# Use McpWorkbench as context manager
async with McpWorkbench(server_params) as workbench:
    # Create Google Ads assistant agent with MCP tools
    agent = AssistantAgent(
        name="googleads_assistant",
        description="An AI assistant that helps with Google Ads operations.",
        model_client=model_client,
        workbench=workbench,
        model_client_stream=True,
        max_tool_iterations=10
    )

What's happening:

OpenAIChatCompletionClient wraps the OpenAI model for Autogen
McpWorkbench connects the agent to the MCP tools
AssistantAgent is configured with the Google Ads tools from the workbench

Run the interactive chat loop

python

print("Chat started! Type 'exit' or 'quit' to end the conversation.\n")
print("Ask any Google Ads related question or task to the agent.\n")

# Conversation loop
while True:
    user_input = input("You: ").strip()

    if user_input.lower() in ["exit", "quit", "bye"]:
        print("\nGoodbye!")
        break

    if not user_input:
        continue

    print("\nAgent is thinking...\n")

    # Run the agent with streaming
    try:
        response_text = ""
        async for message in agent.run_stream(task=user_input):
            if hasattr(message, "content") and message.content:
                response_text = message.content

        # Print the final response
        if response_text:
            print(f"Agent: {response_text}\n")
        else:
            print("Agent: I encountered an issue processing your request.\n")

    except Exception as e:
        print(f"Agent: Sorry, I encountered an error: {str(e)}\n")

What's happening:

The script prompts you in a loop with You:
Autogen passes your input to the model, which decides which Google Ads tools to call via MCP
agent.run_stream(...) yields streaming messages as the agent thinks and calls tools
Typing exit, quit, or bye ends the loop

Complete Code

Here's the complete code to get you started with Google Ads and AutoGen:

python

import asyncio
import os
from dotenv import load_dotenv
from composio import Composio

from autogen_agentchat.agents import AssistantAgent
from autogen_ext.models.openai import OpenAIChatCompletionClient
from autogen_ext.tools.mcp import McpWorkbench, StreamableHttpServerParams

load_dotenv()

async def main():
    # Initialize Composio and create a Google Ads session
    composio = Composio(api_key=os.getenv("COMPOSIO_API_KEY"))
    session = composio.create(
        user_id=os.getenv("USER_ID"),
        toolkits=["googleads"]
    )
    url = session.mcp.url

    # Configure MCP server parameters for Streamable HTTP
    server_params = StreamableHttpServerParams(
        url=url,
        timeout=30.0,
        sse_read_timeout=300.0,
        terminate_on_close=True,
        headers={"x-api-key": os.getenv("COMPOSIO_API_KEY")}
    )

    # Create model client
    model_client = OpenAIChatCompletionClient(
        model="gpt-5",
        api_key=os.getenv("OPENAI_API_KEY")
    )

    # Use McpWorkbench as context manager
    async with McpWorkbench(server_params) as workbench:
        # Create Google Ads assistant agent with MCP tools
        agent = AssistantAgent(
            name="googleads_assistant",
            description="An AI assistant that helps with Google Ads operations.",
            model_client=model_client,
            workbench=workbench,
            model_client_stream=True,
            max_tool_iterations=10
        )

        print("Chat started! Type 'exit' or 'quit' to end the conversation.\n")
        print("Ask any Google Ads related question or task to the agent.\n")

        # Conversation loop
        while True:
            user_input = input("You: ").strip()

            if user_input.lower() in ['exit', 'quit', 'bye']:
                print("\nGoodbye!")
                break

            if not user_input:
                continue

            print("\nAgent is thinking...\n")

            # Run the agent with streaming
            try:
                response_text = ""
                async for message in agent.run_stream(task=user_input):
                    if hasattr(message, 'content') and message.content:
                        response_text = message.content

                # Print the final response
                if response_text:
                    print(f"Agent: {response_text}\n")
                else:
                    print("Agent: I encountered an issue processing your request.\n")

            except Exception as e:
                print(f"Agent: Sorry, I encountered an error: {str(e)}\n")

if __name__ == "__main__":
    asyncio.run(main())

Conclusion

You now have an Autogen assistant wired into Google Ads through Composio's Tool Router and MCP. From here you can:

Add more toolkits to the toolkits list, for example notion or hubspot
Refine the agent description to point it at specific workflows
Wrap this script behind a UI, Slack bot, or internal tool

Once the pattern is clear for Google Ads, you can reuse the same structure for other MCP-enabled apps with minimal code changes.

TOOLS

Supported Tools

Every Google Ads action and event your agent gets out of the box.

Add or remove to customer list

Adds or removes contacts from a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account.

Batch Mutate Google Ads Resources

Create, update, remove, or act on supported Google Ads resource types in one request.

Create Callout Asset

Create an immutable account asset containing a validated callout.

Create customer list

Creates a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account.

Get Campaign By Id

GetCampaignById Tool returns details of a campaign in Google Ads.

Get campaign by name

Queries Google Ads via SQL to retrieve a campaign by its exact name.

Get Conversion Action Tag Snippets

Retrieve provider-generated website or call conversion tag snippets after creating a conversion action.

Get conversion ingestion status

Retrieve one Data Manager ingestion status snapshot.

Get customer lists

GetCustomerLists Tool lists all customer lists (audience/remarketing lists) in Google Ads.

Get Required Google Ads Report

Run a prominent, bounded Google Ads report template for Customer, Campaign, Ad, Keyword, Search Term, Dynamic Search Ads Search Term, or Bidding Strategy.

Ingest conversion events

Validate or submit a bounded Google Ads conversion-event batch.

List Accessible Customers

List Google Ads customer resource names directly accessible to the authenticated OAuth user.

List data manager conversion actions

List conversion actions usable as Google Ads Data Manager destinations.

List Sub Accounts

List direct child/sub-accounts under a Google Ads manager (MCC) account.

Mutate Ad Group Ads

Create, update, or remove ads in Google Ads ad groups, including responsive search ads.

Mutate Ad Group Assets

Create, update, or remove links between assets and ad groups.

Mutate Ad Group Bid Modifiers

Create, update, or remove ad group bid modifiers, such as device bid adjustments or hotel-specific bid modifier criteria.

Mutate Ad Group Criteria

Create, update, or remove criteria attached to a Google Ads ad group in a single batch request.

Mutate Ad Groups

Create, update, or remove ad groups within Google Ads campaigns.

Mutate Assets

Create or update supported Google Ads assets such as sitelinks, structured snippets, text assets, lead forms, promotions, calls, price assets, and media assets.

Mutate Asset Sets

Create, update, or remove Google Ads asset sets, which group assets for feeds, locations, and other campaign uses.

Mutate Bidding Strategies

Create, update, or remove portfolio bidding strategies such as Target CPA, Target ROAS, Target Spend, Maximize Conversions, Maximize Conversion Value, and Target Impression Share.

Mutate Campaign Assets

Create, update, or remove links between assets and campaigns.

Mutate Campaign Budgets

Create, update, or remove Google Ads campaign budgets.

Mutate Campaign Criteria

Create, update, or remove campaign-level targeting criteria such as locations, languages, campaign-level negative keywords, devices, schedules, audiences, and IP exclusions.

Mutate Campaign Labels

Create or remove relationships between campaigns and labels.

Mutate Campaigns

Create, update, or remove Google Ads campaigns in batch.

Mutate Campaigns V2

Create, update, or remove Google Ads campaigns in batch.

Mutate Conversion Actions

Create, update, or remove Google Ads conversion actions for conversion tracking configuration.

Mutate Custom Audiences

Create, update, or remove Google Ads custom audiences used to reach users by interests, searches, visited URLs, place categories, or installed apps.

Mutate Customer Assets

Create or remove customer-level asset associations.

Mutate Labels

Create, update, or remove Google Ads labels.

Mutate Portfolio Bidding Strategies

Create, edit, or remove typed Target CPA and Target ROAS portfolio strategies.

Mutate Shared Sets

Create, update, or remove Google Ads shared sets used to group shared criteria, such as negative keyword lists, for reuse across campaigns.

Search Google Ads Fields

Search the Google Ads v23 field metadata catalog with GAQL.

Search Stream GAQL

Execute a Google Ads Query Language (GAQL) query and aggregate every streamed response batch in order.

FRAMEWORKS

How to build Google Ads MCP Agent with another framework

Claude Code

Use Google Ads MCP with Claude Code

Cursor

Use Google Ads MCP with Cursor

ChatGPT

Use Google Ads MCP with ChatGPT

Claude Cowork

Use Google Ads MCP with Claude Cowork

Antigravity

Use Google Ads MCP with Antigravity

OpenAI Agents SDK

Use Google Ads MCP with OpenAI Agents SDK

Claude Agent SDK

Use Google Ads MCP with Claude Agent SDK

Grok Bot

Use Google Ads MCP with Grok Bot

Codex

Use Google Ads MCP with Codex

Kimi Code

Use Google Ads MCP with Kimi Code

Grok Build

Use Google Ads MCP with Grok Build

VS Code

Use Google Ads MCP with VS Code

OpenCode

Use Google Ads MCP with OpenCode

OpenClaw

Use Google Ads MCP with OpenClaw

Hermes

Use Google Ads MCP with Hermes

Atomic Agent

Use Google Ads MCP with Atomic Agent

CLI

Use Google Ads MCP with CLI

Google ADK

Use Google Ads MCP with Google ADK

LangChain

Use Google Ads MCP with LangChain

Vercel AI SDK

Use Google Ads MCP with Vercel AI SDK

Mastra AI

Use Google Ads MCP with Mastra AI

LlamaIndex

Use Google Ads MCP with LlamaIndex

CrewAI

Use Google Ads MCP with CrewAI

Pydantic AI

Use Google Ads MCP with Pydantic AI

MORE TOOLKITS

Explore Other Toolkits

Toolkit marketplace

Metaads

Oauth2Api Key

Metaads is Meta's official Ads API that lets you manage, analyze, and optimize your Facebook and Instagram ad campaigns. Streamline ad operations and gain deeper insights with robust automation.

Adrapid

Api Key

Adrapid is a platform for rapid creation of digital marketing visuals using templates. It streamlines design workflows for banners, images, and HTML5 content with automation.

AdRoll

Oauth2

AdRoll is a digital marketing platform for managing advertising campaigns, audiences, and account-based marketing. It helps marketers retarget customers across channels and measure performance.

Adtraction

Api Key

Adtraction is an affiliate marketing platform for partner programs, tracking links, transactions, commissions, statistics, and payments. It helps advertisers and publishers manage performance marketing with clear reporting and payout workflows.

FAQ

Frequently asked questions

With a standalone Google Ads MCP server, the agents and LLMs can only access a fixed set of Google Ads tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Google Ads and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. Autogen fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Google Ads tools.

Yes, absolutely. You can configure which Google Ads scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Google Ads data and credentials are handled as safely as possible.

Start with Google Ads.It takes 30 seconds.

Managed auth, hosted MCP servers, and every Google Ads tool your agent needs.Free to start.

Start building

How to integrate Google Ads MCP with Autogen

Connect Google Ads without auth hassles

Introduction

Also integrate Google Ads with

TL;DR

What is AutoGen?

What is the Google Ads MCP server, and what's possible with it?

What is the Composio tool router, and how does it fit here?

What is Composio SDK?

How the Composio SDK works

Step-by-step Guide

Prerequisites

Getting API Keys for OpenAI and Composio

Install dependencies

Set up environment variables

Import dependencies and create Tool Router session

Configure MCP parameters for Autogen

Create the model client and agent

Run the interactive chat loop

Complete Code

Conclusion

Supported Tools

How to build Google Ads MCP Agent with another framework

Claude Code

Cursor

ChatGPT

Claude Cowork

Antigravity

OpenAI Agents SDK

Claude Agent SDK

Grok Bot

Codex

Kimi Code

Grok Build

VS Code

OpenCode

OpenClaw

Hermes

Atomic Agent

CLI

Google ADK

LangChain

Vercel AI SDK

Mastra AI

LlamaIndex

CrewAI

Pydantic AI

Explore Other Toolkits

Metaads

Adrapid

AdRoll

Adtraction

Frequently asked questions

What are the differences in Tool Router MCP and Google Ads MCP?+

Can I use Tool Router MCP with Autogen?+

Can I manage the permissions and scopes for Google Ads while using Tool Router?+

How safe is my data with Composio Tool Router?+

Start with Google Ads.It takes 30 seconds.