How to integrate Google Analytics MCP with OpenClaw

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Introduction

OpenClaw is the fastest growing agent harness out there, which can work 24/7 to automate almost any kind of tasks. However, its capabilities are limited to the tools it has access to. Composio allows your OpenClaw to access Google Analytics with authentication management handled for you. You can execute actions on Google Analytics via your favorite OpenClaw interface (Telegram, WhatsApp, TUI, etc), whichever you prefer.

Also integrate Google Analytics with

Why use Composio?

Apart from a managed and hosted MCP server, you will get:

  • Programmatic tool calling allows LLMs to write its code in a remote workbench to handle complex tool chaining. Reduces to-and-fro with LLMs for frequent tool calling.
  • Handling Large tool responses out of LLM context to minimize context rot.
  • Dynamic just-in-time access to 20,000 tools across 1000+ other Apps for cross-app workflows. It loads the tools you need, so LLMs aren't overwhelmed by tools you don't need.

How to install Google Analytics with OpenClaw

Using Composio API Key and Setup Prompt

Copy the setup prompt from the OpenClaw dashboard
  • Run it in your OpenClaw chat interface.
  • Authenticate Google Analytics from the dashboard
  • Go back to your OpenClaw interface and start asking questions.

Using OpenClaw/Composio Plugin

1. Install OpenClaw Composio plugin

bash
openclaw plugins install @composio/openclaw-plugin

2. Copy the API Key from dashboard.composio.dev

3. Setup OpenClaw Config

bash
openclaw config set plugins.entries.composio.config.consumerKey "ck_your_key_here"

4. Restart OpenClaw

bash
openclaw gateway restart

5. Go to your chat interface and start asking questions.

6. When prompted, authenticate the app and you're all set.

How It Works

The plugin connects to Composio's MCP server at https://connect.composio.dev/mcp and registers all available tools directly into the OpenClaw agent. Tools are called by name — no extra search or execute steps needed.

If a tool returns an auth error, the agent will prompt you to connect that toolkit at dashboard.composio.dev.

Configuration

bash
{
  "plugins": {
    "entries": {
      "composio": {
        "enabled": true,
        "config": {
          "consumerKey": "ck_your_key_here"
        }
      }
    }
  }
}
OptionDescriptionDefault
enabledEnable or disable the plugintrue
consumerKeyYour Composio consumer key (ck_...)—
mcpUrlMCP server URL (advanced)https://connect.composio.dev/mcp

What is the Google Analytics MCP server, and what's possible with it?

The Google Analytics MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Google Analytics account. It provides structured and secure access to your analytics data, enabling your agent to analyze traffic, retrieve account info, list audiences, and build custom datasets on your behalf.

  • View and manage analytics accounts: Let your agent retrieve detailed information about specific Google Analytics accounts or list all accounts you have access to.
  • Audience insights and segmentation: Easily have your agent list all audiences associated with a GA4 property, helping you understand and segment your visitors.
  • Create custom expanded datasets: Direct your agent to combine key dimensions and metrics into tailored datasets for deeper analysis and reporting.
  • Efficient property and resource discovery: Have your agent confirm the existence of properties and fetch their details, streamlining your analytics management workflow.

Supported Tools & Triggers

Tools
Archive Custom DimensionTool to archive a CustomDimension on a property.
Batch Run Pivot ReportsTool to return multiple pivot reports in a batch for a GA4 property.
Batch Run ReportsTool to return multiple analytics data reports in a batch.
Check CompatibilityTool to list dimensions and metrics compatible with a GA4 report request.
Create Audience ExportTool to create an audience export for Google Analytics.
Create Audience ListTool to create an audience list for later retrieval by initiating a long-running asynchronous request.
Create Custom DimensionTool to create a CustomDimension for a Google Analytics property.
Create Custom MetricTool to create a custom metric in Google Analytics.
Create Expanded Data SetTool to create an expanded data set for a property.
Create Recurring Audience ListTool to create a recurring audience list that automatically generates new audience lists daily based on the latest data.
Create Report TaskTool to create a report task as a long-running asynchronous request for customized Google Analytics event data reports.
Create Rollup PropertyTool to create a roll-up property.
Get AccountTool to retrieve a single Account by its resource name.
Get Attribution SettingsTool to retrieve attribution configuration for a Google Analytics property.
Get AudienceTool to retrieve a single Audience configuration from a Google Analytics property.
Get Audience ExportTool to get configuration metadata about a specific audience export.
Get Audience ListTool to get configuration metadata about a specific audience list.
Get Custom DimensionTool to retrieve a single CustomDimension by its resource name.
Get Data Retention SettingsTool to retrieve data retention configuration for a Google Analytics property.
Get Data Sharing SettingsTool to retrieve data sharing configuration for a Google Analytics account.
Get Google Signals SettingsTool to retrieve Google Signals configuration settings for a GA4 property.
Get Key EventTool to retrieve a Key Event.
Get MetadataTool to get metadata for dimensions, metrics, and comparisons for a GA4 property.
Get PropertyTool to retrieve a single GA4 Property by its resource name.
Get Property Quotas SnapshotTool to retrieve all property quotas organized by category (corePropertyQuota, funnelPropertyQuota, realtimePropertyQuota) for a given GA4 property.
Get Recurring Audience ListTool to get configuration metadata about a specific recurring audience list.
Get Report TaskTool to get report metadata about a specific report task.
List Account SummariesTool to retrieve summaries of all Google Analytics accounts accessible by the caller.
List Accounts (v1beta)Tool to list all Google Analytics accounts accessible by the caller using v1beta API.
List AdSense LinksTool to list all AdSenseLinks on a property.
List Audience ExportsTool to list all audience exports for a property.
List Audience ListsTool to list all audience lists for a specified property to help find and reuse existing lists.
List AudiencesTool to list Audiences on a property.
List BigQuery LinksTool to list BigQuery Links on a property.
List Calculated MetricsList Calculated Metrics
List Channel GroupsTool to list ChannelGroups on a property.
List Conversion EventsTool to list conversion events on a property.
List Custom DimensionsList Custom Dimensions
List Custom MetricsTool to list CustomMetrics on a property.
List DataStreamsTool to list DataStreams on a property.
List Display & Video 360 Advertiser LinksTool to list Display & Video 360 advertiser links on a property.
List DisplayVideo360 Advertiser Link ProposalsTool to list DisplayVideo360AdvertiserLinkProposals on a property.
List Event Create RulesTool to list EventCreateRules configured on a web data stream.
List Expanded Data SetsTool to list ExpandedDataSets on a property.
List Firebase LinksTool to list FirebaseLinks on a property.
List Google Ads LinksTool to list GoogleAdsLinks on a property.
List Key EventsTool to list Key Events.
List Measurement Protocol SecretsTool to list MeasurementProtocolSecrets under a data stream.
List PropertyTool to list GA4 properties based on filter criteria.
List Recurring Audience ListsTool to list all recurring audience lists for a GA4 property.
List Reporting Data AnnotationsTool to list all Reporting Data Annotations for a specific property.
List Report TasksTool to list all report tasks for a Google Analytics property.
List Search Ads 360 LinksTool to list all SearchAds360Links on a property.
List SKAdNetwork Conversion Value SchemasTool to list SKAdNetworkConversionValueSchema configurations for an iOS data stream.
List Subproperty Event FiltersTool to list all subproperty event filters on a property.
List Subproperty Sync ConfigsTool to list SubpropertySyncConfig resources for managing subproperty synchronization configurations.
Provision Account TicketTool to request a ticket for creating a Google Analytics account.
Query Audience ExportTool to query a completed audience export.
Query Audience ListTool to query an audience list.
Query Report TaskTool to retrieve a report task's content.
Run Funnel ReportTool to run a GA4 funnel report.
Run Pivot ReportTool to run a customized pivot report of Google Analytics event data.
Run Realtime ReportTool to run a customized realtime report of Google Analytics event data.
Run ReportTool to run a customized GA4 data report.
Send EventsTool to send event data to Google Analytics 4 using the Measurement Protocol.
Update PropertyTool to update an existing GA4 Property.
Validate EventsTool to validate Measurement Protocol events before sending them to production.

Conclusion

You've successfully integrated Google Analytics with OpenClaw using Composio plugin. Now interact with Google Analytics directly from your terminal, Web UI, or any messenger app using natural language commands.

Key benefits of this setup:

  • Seamless integration across TUI, Web UIs, and Messenger apps like Telegram, WhatsApp, Slack, etc.
  • Natural language commands for Google Analytics operations
  • Managed authentication through Composio
  • Access to 20,000+ tools across 1000+ apps for cross-app workflows
  • Programmatic tool calling for complex tool chaining

Next steps:

  • Try asking OpenClaw to perform various Google Analytics operations
  • Explore cross-app workflows by connecting more toolkits like Calendar, Slack, Notion, etc.
  • Build complex automation scripts that leverage OpenClaw's 24/7 running capabilities

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FAQ

What are the differences in Tool Router MCP and Google Analytics MCP?

With a standalone Google Analytics MCP server, the agents and LLMs can only access a fixed set of Google Analytics tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Google Analytics and many other apps based on the task at hand, all through a single MCP endpoint.

Can I use Tool Router MCP with OpenClaw?

Yes, you can. OpenClaw fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Google Analytics tools.

Can I manage the permissions and scopes for Google Analytics while using Tool Router?

Yes, absolutely. You can configure which Google Analytics scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

How safe is my data with Composio Tool Router?

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Google Analytics data and credentials are handled as safely as possible.

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