How to connect Google Analytics to Grok Bot

Connect Grok Bot to Google Analytics MCP. Show all google analytics accounts i manage, get detailed info for a specific account, and more using natural language, with authentication handled for you.

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Google Analytics tracks and reports website traffic, user behavior, and conversions. It helps marketers optimize performance and understand customer journeys.

67 Tools

Introduction

Grok is xAI's assistant, and its bot builder lets you create a personal agent that holds context, runs skills, and connects to the apps you already use through plugins.

This guide explains how to connect Google Analytics to a Grok bot using Composio Connect, which handles OAuth, token refresh, and reliability so you do not have to. You add Composio as a plugin, authenticate once, then ask your bot to work with Google Analytics in plain language.

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Why use Composio?

Composio exposes 1,500+ apps to your Grok bot through a single connection, so you get:

  • Connect to 1,500+ apps with on-demand tool loading, so you do not fill your context window with unnecessary tool definitions.
  • Use programmatic tool calling through a remote workbench, letting the model write its own code to handle complex tool chaining. This reduces back-and-forth for frequent tool calls.
  • Handle large tool responses outside the model context to keep conversations lean.

Connecting Google Analytics to Grok Bot

Once Grok Bot is set up, you connect Google Analytics entirely from its interface, and the whole flow takes under a minute.

Set up Grok Bot

Get access. Grok Bot is included with Cursor Ultra, Cursor Premium Teams, and SuperGrok Heavy. Get the desktop app for macOS or Windows from x.ai/bot and sign in. An iPhone companion app is also available, and your bots sync across devices.

Create a bot. Pick a suggested role or define your own, then give it a short name, one primary job, and a short description of how it should work. Focused bots work best, because a clear role gives the bot more useful context over time.

Connect Google Analytics

1. Add the Composio plugin

Click the button. The Composio listing on x.ai opens and launches Grok Bot for you. If the app does not open on its own, click Add to Grok Bot.

Add to Grok Bot

Composio for Grok Bot listing on x.ai with the Add to Grok Bot button

Grok Bot opens the Composio plugin, showing its connector and skills. Click Add.

Composio plugin sheet in Grok Bot with the Add button

2. Authenticate

Go to the Installed section and click the Composio entry. You'll see its connector and skills listed.

Installed Composio plugin showing the Authenticate button

Click Authenticate. You'll be taken to the Composio consent screen. Review the access it requests and click Authorize. Composio handles the OAuth handshake for you, so you never touch API keys or tokens.

Composio authorization screen with Authorize and Deny

3. Connect your Google Analytics account

Back in the chat, ask your bot to connect to Google Analytics or give it any Google Analytics task.

For example, ask it to:

  • "Show all Google Analytics accounts I manage"
  • "Get detailed info for a specific account"
  • "List audiences for your GA4 property"

It will prompt you to authenticate and authorize access.

That's it. Composio's tools are now available in your Grok bot, and your Google Analytics account is ready to use.

What is Grok Bot?

Grok is xAI's assistant, available as a chat interface and a bot builder for creating personal agents that run skills and connect to external apps.

With Composio Connect, your Grok bot can securely access apps like Google Analytics through MCP without you sharing account credentials directly with the agent.

What is the Google Analytics MCP server, and what's possible with it?

The Google Analytics MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Google Analytics account. It provides structured and secure access to your analytics data, enabling your agent to analyze traffic, retrieve account info, list audiences, and build custom datasets on your behalf.

  • View and manage analytics accounts: Let your agent retrieve detailed information about specific Google Analytics accounts or list all accounts you have access to.
  • Audience insights and segmentation: Easily have your agent list all audiences associated with a GA4 property, helping you understand and segment your visitors.
  • Create custom expanded datasets: Direct your agent to combine key dimensions and metrics into tailored datasets for deeper analysis and reporting.
  • Efficient property and resource discovery: Have your agent confirm the existence of properties and fetch their details, streamlining your analytics management workflow.

Way Forward

Now that Google Analytics is connected, extend your setup by connecting the other apps you already use every day, so your Grok bot can run true cross-app workflows end to end.

  • Connect Calendar to turn threads into scheduled meetings automatically.
  • Connect Slack or Teams to post summaries, approvals, and alerts where your team works.
  • Connect Notion, Linear, Jira, or Asana to convert requests into tickets, tasks, and docs.
  • Connect Drive, Dropbox, or OneDrive to fetch, file, and share attachments without manual steps.

Start with one workflow you do repeatedly, then keep adding apps as you find new handoffs. With everything behind a single connection, your bot can coordinate multiple tools safely and reliably in one conversation.

TOOLS

Supported Tools

Every Google Analytics action and event your agent gets out of the box.

Archive Custom Dimension

Tool to archive a CustomDimension on a property.

Batch Run Pivot Reports

Tool to return multiple pivot reports in a batch for a GA4 property.

Batch Run Reports

Tool to return multiple analytics data reports in a batch.

Check Compatibility

Tool to list dimensions and metrics compatible with a GA4 report request.

Create Audience Export

Tool to create an audience export for Google Analytics.

Create Audience List

Tool to create an audience list for later retrieval by initiating a long-running asynchronous request.

Create Custom Dimension

Tool to create a CustomDimension for a Google Analytics property.

Create Custom Metric

Tool to create a custom metric in Google Analytics.

Create Expanded Data Set

Tool to create an expanded data set for a property.

Create Recurring Audience List

Tool to create a recurring audience list that automatically generates new audience lists daily based on the latest data.

Create Report Task

Tool to create a report task as a long-running asynchronous request for customized Google Analytics event data reports.

Create Rollup Property

Tool to create a roll-up property.

Get Account

Tool to retrieve a single Account by its resource name.

Get Attribution Settings

Tool to retrieve attribution configuration for a Google Analytics property.

Get Audience

Tool to retrieve a single Audience configuration from a Google Analytics property.

Get Audience Export

Tool to get configuration metadata about a specific audience export.

Get Audience List

Tool to get configuration metadata about a specific audience list.

Get Custom Dimension

Tool to retrieve a single CustomDimension by its resource name.

Get Data Retention Settings

Tool to retrieve data retention configuration for a Google Analytics property.

Get Data Sharing Settings

Tool to retrieve data sharing configuration for a Google Analytics account.

Get Google Signals Settings

Tool to retrieve Google Signals configuration settings for a GA4 property.

Get Key Event

Tool to retrieve a Key Event.

Get Metadata

Tool to get metadata for dimensions, metrics, and comparisons for a GA4 property.

Get Property

Tool to retrieve a single GA4 Property by its resource name.

Get Property Quotas Snapshot

Tool to retrieve all property quotas organized by category (corePropertyQuota, funnelPropertyQuota, realtimePropertyQuota) for a given GA4 property.

Get Recurring Audience List

Tool to get configuration metadata about a specific recurring audience list.

Get Report Task

Tool to get report metadata about a specific report task.

List Account Summaries

Tool to retrieve summaries of all Google Analytics accounts accessible by the caller.

List Accounts (v1beta)

Tool to list all Google Analytics accounts accessible by the caller using v1beta API.

List AdSense Links

Tool to list all AdSenseLinks on a property.

List Audience Exports

Tool to list all audience exports for a property.

List Audience Lists

Tool to list all audience lists for a specified property to help find and reuse existing lists.

List Audiences

Tool to list Audiences on a property.

List BigQuery Links

Tool to list BigQuery Links on a property.

List Calculated Metrics

List Calculated Metrics

List Channel Groups

Tool to list ChannelGroups on a property.

List Conversion Events

Tool to list conversion events on a property.

List Custom Dimensions

List Custom Dimensions

List Custom Metrics

Tool to list CustomMetrics on a property.

List DataStreams

Tool to list DataStreams on a property.

List Display & Video 360 Advertiser Links

Tool to list Display & Video 360 advertiser links on a property.

List DisplayVideo360 Advertiser Link Proposals

Tool to list DisplayVideo360AdvertiserLinkProposals on a property.

List Event Create Rules

Tool to list EventCreateRules configured on a web data stream.

List Expanded Data Sets

Tool to list ExpandedDataSets on a property.

List Firebase Links

Tool to list FirebaseLinks on a property.

List Google Ads Links

Tool to list GoogleAdsLinks on a property.

List Key Events

Tool to list Key Events.

List Measurement Protocol Secrets

Tool to list MeasurementProtocolSecrets under a data stream.

List Property

Tool to list GA4 properties based on filter criteria.

List Recurring Audience Lists

Tool to list all recurring audience lists for a GA4 property.

List Reporting Data Annotations

Tool to list all Reporting Data Annotations for a specific property.

List Report Tasks

Tool to list all report tasks for a Google Analytics property.

List Search Ads 360 Links

Tool to list all SearchAds360Links on a property.

List SKAdNetwork Conversion Value Schemas

Tool to list SKAdNetworkConversionValueSchema configurations for an iOS data stream.

List Subproperty Event Filters

Tool to list all subproperty event filters on a property.

List Subproperty Sync Configs

Tool to list SubpropertySyncConfig resources for managing subproperty synchronization configurations.

Provision Account Ticket

Tool to request a ticket for creating a Google Analytics account.

Query Audience Export

Tool to query a completed audience export.

Query Audience List

Tool to query an audience list.

Query Report Task

Tool to retrieve a report task's content.

Run Funnel Report

Tool to run a GA4 funnel report.

Run Pivot Report

Tool to run a customized pivot report of Google Analytics event data.

Run Realtime Report

Tool to run a customized realtime report of Google Analytics event data.

Run Report

Tool to run a customized GA4 data report.

Send Events

Tool to send event data to Google Analytics 4 using the Measurement Protocol.

Update Property

Tool to update an existing GA4 Property.

Validate Events

Tool to validate Measurement Protocol events before sending them to production.

FAQ

Frequently asked questions

With a standalone Google Analytics MCP server, the agents and LLMs can only access a fixed set of Google Analytics tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Google Analytics and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. Grok Bot fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Google Analytics tools.

Yes, absolutely. You can configure which Google Analytics scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Google Analytics data and credentials are handled as safely as possible.

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