How to integrate Google Analytics MCP with Codex

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Introduction

Codex is one of the most popular coding harnesses out there. And MCP makes the experience even better. With Google Analytics MCP integration, you can draft, triage, summarise emails, and much more, all without leaving the terminal or the app, whichever you prefer.

Also integrate Google Analytics with

Why use Composio?

Apart from a managed and hosted MCP server, you will get:

  • CodeAct: A dedicated workbench that allows GPT to write its code to handle complex tool chaining. Reduces to-and-fro with LLMs for frequent tool calling.
  • Large tool responses: Handle them to minimise context rot.
  • Dynamic just-in-time access to 20,000 tools across 1000+ other Apps for cross-app workflows. It loads the tools you need, so GPTs aren't overwhelmed by tools you don't need.

How to install Google Analytics MCP in Codex

Run the setup command

Run this command in your terminal to add the Composio MCP server to Codex.

Terminal

It will initiate the authentication in a browser window, authorize Codex to access your Composio account.

Composio authentication page

(Optional) Authenticate with OAuth

To authenticate manually, run the login command to open a browser window and authorize Codex to access your Composio account.

bash
codex mcp login composio

Verify the connection

Run codex mcp list to confirm Composio appears as a registered MCP server.

bash
codex mcp list

Codex App

Codex App follows the same approach as VS Code.

  1. Click ⚙️ on the bottom left → MCP Servers → + Add servers → Streamable HTTP:
  2. Fill the header and Key fields with { "x-consumer-api-key" = "ck_*******" }.
  3. The Key is the Composio API key, that you can find on dashboard.composio.dev
  4. Click on Authenticate and authorize Codex to your Composio account and you're all set.
Codex App MCP setup
  1. Restart and verify if it's there in .codex/config.toml
bash
[mcp_servers.composio]
url = "https://connect.composio.dev/mcp"
http_headers = { "x-consumer-api-key" = "ck_*******" }

What is the Google Analytics MCP server, and what's possible with it?

The Google Analytics MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Google Analytics account. It provides structured and secure access to your analytics data, enabling your agent to analyze traffic, retrieve account info, list audiences, and build custom datasets on your behalf.

  • View and manage analytics accounts: Let your agent retrieve detailed information about specific Google Analytics accounts or list all accounts you have access to.
  • Audience insights and segmentation: Easily have your agent list all audiences associated with a GA4 property, helping you understand and segment your visitors.
  • Create custom expanded datasets: Direct your agent to combine key dimensions and metrics into tailored datasets for deeper analysis and reporting.
  • Efficient property and resource discovery: Have your agent confirm the existence of properties and fetch their details, streamlining your analytics management workflow.

Supported Tools & Triggers

Tools
Archive Custom DimensionTool to archive a CustomDimension on a property.
Batch Run Pivot ReportsTool to return multiple pivot reports in a batch for a GA4 property.
Batch Run ReportsTool to return multiple analytics data reports in a batch.
Check CompatibilityTool to list dimensions and metrics compatible with a GA4 report request.
Create Audience ExportTool to create an audience export for Google Analytics.
Create Audience ListTool to create an audience list for later retrieval by initiating a long-running asynchronous request.
Create Custom DimensionTool to create a CustomDimension for a Google Analytics property.
Create Custom MetricTool to create a custom metric in Google Analytics.
Create Expanded Data SetTool to create an expanded data set for a property.
Create Recurring Audience ListTool to create a recurring audience list that automatically generates new audience lists daily based on the latest data.
Create Report TaskTool to create a report task as a long-running asynchronous request for customized Google Analytics event data reports.
Create Rollup PropertyTool to create a roll-up property.
Get AccountTool to retrieve a single Account by its resource name.
Get Attribution SettingsTool to retrieve attribution configuration for a Google Analytics property.
Get AudienceTool to retrieve a single Audience configuration from a Google Analytics property.
Get Audience ExportTool to get configuration metadata about a specific audience export.
Get Audience ListTool to get configuration metadata about a specific audience list.
Get Custom DimensionTool to retrieve a single CustomDimension by its resource name.
Get Data Retention SettingsTool to retrieve data retention configuration for a Google Analytics property.
Get Data Sharing SettingsTool to retrieve data sharing configuration for a Google Analytics account.
Get Google Signals SettingsTool to retrieve Google Signals configuration settings for a GA4 property.
Get Key EventTool to retrieve a Key Event.
Get MetadataTool to get metadata for dimensions, metrics, and comparisons for a GA4 property.
Get PropertyTool to retrieve a single GA4 Property by its resource name.
Get Property Quotas SnapshotTool to retrieve all property quotas organized by category (corePropertyQuota, funnelPropertyQuota, realtimePropertyQuota) for a given GA4 property.
Get Recurring Audience ListTool to get configuration metadata about a specific recurring audience list.
Get Report TaskTool to get report metadata about a specific report task.
List Account SummariesTool to retrieve summaries of all Google Analytics accounts accessible by the caller.
List Accounts (v1beta)Tool to list all Google Analytics accounts accessible by the caller using v1beta API.
List AdSense LinksTool to list all AdSenseLinks on a property.
List Audience ExportsTool to list all audience exports for a property.
List Audience ListsTool to list all audience lists for a specified property to help find and reuse existing lists.
List AudiencesTool to list Audiences on a property.
List BigQuery LinksTool to list BigQuery Links on a property.
List Calculated MetricsList Calculated Metrics
List Channel GroupsTool to list ChannelGroups on a property.
List Conversion EventsTool to list conversion events on a property.
List Custom DimensionsList Custom Dimensions
List Custom MetricsTool to list CustomMetrics on a property.
List DataStreamsTool to list DataStreams on a property.
List Display & Video 360 Advertiser LinksTool to list Display & Video 360 advertiser links on a property.
List DisplayVideo360 Advertiser Link ProposalsTool to list DisplayVideo360AdvertiserLinkProposals on a property.
List Event Create RulesTool to list EventCreateRules configured on a web data stream.
List Expanded Data SetsTool to list ExpandedDataSets on a property.
List Firebase LinksTool to list FirebaseLinks on a property.
List Google Ads LinksTool to list GoogleAdsLinks on a property.
List Key EventsTool to list Key Events.
List Measurement Protocol SecretsTool to list MeasurementProtocolSecrets under a data stream.
List PropertyTool to list GA4 properties based on filter criteria.
List Recurring Audience ListsTool to list all recurring audience lists for a GA4 property.
List Reporting Data AnnotationsTool to list all Reporting Data Annotations for a specific property.
List Report TasksTool to list all report tasks for a Google Analytics property.
List Search Ads 360 LinksTool to list all SearchAds360Links on a property.
List SKAdNetwork Conversion Value SchemasTool to list SKAdNetworkConversionValueSchema configurations for an iOS data stream.
List Subproperty Event FiltersTool to list all subproperty event filters on a property.
List Subproperty Sync ConfigsTool to list SubpropertySyncConfig resources for managing subproperty synchronization configurations.
Provision Account TicketTool to request a ticket for creating a Google Analytics account.
Query Audience ExportTool to query a completed audience export.
Query Audience ListTool to query an audience list.
Query Report TaskTool to retrieve a report task's content.
Run Funnel ReportTool to run a GA4 funnel report.
Run Pivot ReportTool to run a customized pivot report of Google Analytics event data.
Run Realtime ReportTool to run a customized realtime report of Google Analytics event data.
Run ReportTool to run a customized GA4 data report.
Send EventsTool to send event data to Google Analytics 4 using the Measurement Protocol.
Update PropertyTool to update an existing GA4 Property.
Validate EventsTool to validate Measurement Protocol events before sending them to production.

Conclusion

You've successfully integrated Google Analytics with Codex using Composio's MCP server. Now you can interact with Google Analytics directly from your terminal, VS Code, or the Codex App using natural language commands.

Key benefits of this setup:

  • Seamless integration across CLI, VS Code, and standalone app
  • Natural language commands for Google Analytics operations
  • Managed authentication through Composio
  • Access to 20,000+ tools across 1000+ apps for cross-app workflows
  • CodeAct workbench for complex tool chaining

Next steps:

  • Try asking Codex to perform various Google Analytics operations
  • Explore cross-app workflows by connecting more toolkits
  • Build automation scripts that leverage Codex's AI capabilities

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FAQ

What are the differences in Tool Router MCP and Google Analytics MCP?

With a standalone Google Analytics MCP server, the agents and LLMs can only access a fixed set of Google Analytics tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Google Analytics and many other apps based on the task at hand, all through a single MCP endpoint.

Can I use Tool Router MCP with Codex?

Yes, you can. Codex fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Google Analytics tools.

Can I manage the permissions and scopes for Google Analytics while using Tool Router?

Yes, absolutely. You can configure which Google Analytics scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

How safe is my data with Composio Tool Router?

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Google Analytics data and credentials are handled as safely as possible.

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