How to connect Google Analytics to Claude

Connect Claude Web, Desktop and Cowork to Google Analytics MCP. Show all google analytics accounts i manage, get detailed info for a specific account, and more using natural language, with authentication handled for you.

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Google Analytics tracks and reports website traffic, user behavior, and conversions. It helps marketers optimize performance and understand customer journeys.

67 Tools

Introduction

Claude is Anthropic's AI assistant, available on the web, in the desktop app, and on mobile. Cowork is its agent for knowledge work, and it runs on all of those surfaces too. Connected to your apps, Claude can work with your files and services to accomplish complex tasks on your behalf.

This guide walks you through the easiest and most secure way to connect your Google Analytics account to Claude via Composio Connect, enabling it to show all Google Analytics accounts I manage, get detailed info for a specific account, list audiences for your GA4 property, and more such actions on your behalf without compromising your account security.

Setup is the same on Claude Web, Desktop, and Cowork, and you only need to do it once. The connector is tied to your account, so it's available in all three.

Also integrate Google Analytics with

Connecting Google Analytics to Claude Web, Desktop, and Cowork

1. Open Customize

In Claude Desktop, click Customize in the left sidebar, then select Connectors and click the + icon at the top.

Claude Desktop connectors screen with Add custom connector selected

2. Add the Composio MCP server

Click Add custom connector and paste in the Composio MCP server URL:

bash
https://connect.composio.dev/mcp
Add custom connector dialog with Composio MCP server URL

3. Authorize in your browser

Click Connect. You'll be redirected to a browser window where you can authorize Composio to continue.

Composio authorization screen for Claude Web, Desktop, and Cowork

4. Connect your Google Analytics account

Back in Claude, ask it to connect to Google Analytics or give it any Google Analytics-related task.

For example, ask Claude to:

  • "Show all Google Analytics accounts I manage"
  • "Get detailed info for a specific account"
  • "List audiences for your GA4 property"

It will prompt you to authenticate and authorize access.

That's it. Composio's tools are now available in Claude, and your Google Analytics account is ready to use.

What is the Google Analytics Claude Connector, and what's possible with it?

The Google Analytics MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Google Analytics account. It provides structured and secure access to your analytics data, enabling your agent to analyze traffic, retrieve account info, list audiences, and build custom datasets on your behalf.

  • View and manage analytics accounts: Let your agent retrieve detailed information about specific Google Analytics accounts or list all accounts you have access to.
  • Audience insights and segmentation: Easily have your agent list all audiences associated with a GA4 property, helping you understand and segment your visitors.
  • Create custom expanded datasets: Direct your agent to combine key dimensions and metrics into tailored datasets for deeper analysis and reporting.
  • Efficient property and resource discovery: Have your agent confirm the existence of properties and fetch their details, streamlining your analytics management workflow.

Troubleshooting

1. Why does Claude not use the Composio connector for Google Analytics?

The connector can show as connected, but Claude must use it in each Google Analytics conversation.

  • Click + at the lower left of the chat, or type /.
  • Hover Connectors.
  • Turn on Composio.
  • Ask Claude to connect to Google Analytics again.

2. Why does Claude show an MCP server error before Google Analytics connects?

Claude can show Couldn't reach the MCP server or Authorization with the MCP server failed when you add the connector for Google Analytics.

  • Check that the connector URL is https://connect.composio.dev/mcp.
  • Connectors run from Anthropic's cloud, so your device network is usually not the problem.
  • Add the connector again from Customize > Connectors, then ask Claude to connect Google Analytics.
  • If it fails again, send the error and the ofid_ reference id to support@composio.dev.

3. Why does the Google Analytics authorization link not work?

The Composio connector is one server. Your Google Analytics account connects separately when Claude asks for it.

  • If the browser does not open, or the link expires, ask Claude to retry the Google Analytics connection.
  • Composio creates a fresh Google Analytics authorization link.
  • Open that link in your browser and finish the Google Analytics sign-in.

4. Why do Google Analytics actions fail after they worked before?

The Google Analytics connection can expire or lose permission.

  • Ask Claude to inspect the Google Analytics connection.
  • If the connection is unhealthy, disconnect it when Claude prompts you.
  • Reconnect the Google Analytics account and retry the action.
  • If Claude shows a permission prompt, approve it before Claude changes data in Google Analytics.
  • If the action still fails with a permission error, check that the connected account has that permission in Google Analytics itself.

5. How do I switch to a different Google Analytics account?

Claude can manage the Google Analytics connection for you.

  • Ask Claude to disconnect or delete the current Google Analytics account.
  • Ask Claude to connect Google Analytics again.
  • Open the new Composio authorization link for Google Analytics.
  • Sign in with the other Google Analytics account in the browser.
  • After the account connects, ask Claude to retry the Google Analytics task.

6. Why is my Google Analytics connection missing in Claude Desktop or on a Team plan?

The connector belongs to your Claude account, so your Google Analytics connection works in Claude Web, Desktop, and Cowork.

  • In Claude Desktop, open Customize > Connectors.
  • Next to Composio, click and click Clear cache.
  • If Google Analytics tools still do not appear, click , disconnect, remove the connector, and add it again.
  • On Team or Enterprise, an Owner or Primary Owner must enable the connector before you can connect Google Analytics.
TOOLS

Supported Tools

Every Google Analytics action and event your agent gets out of the box.

Archive Custom Dimension

Tool to archive a CustomDimension on a property.

Batch Run Pivot Reports

Tool to return multiple pivot reports in a batch for a GA4 property.

Batch Run Reports

Tool to return multiple analytics data reports in a batch.

Check Compatibility

Tool to list dimensions and metrics compatible with a GA4 report request.

Create Audience Export

Tool to create an audience export for Google Analytics.

Create Audience List

Tool to create an audience list for later retrieval by initiating a long-running asynchronous request.

Create Custom Dimension

Tool to create a CustomDimension for a Google Analytics property.

Create Custom Metric

Tool to create a custom metric in Google Analytics.

Create Expanded Data Set

Tool to create an expanded data set for a property.

Create Recurring Audience List

Tool to create a recurring audience list that automatically generates new audience lists daily based on the latest data.

Create Report Task

Tool to create a report task as a long-running asynchronous request for customized Google Analytics event data reports.

Create Rollup Property

Tool to create a roll-up property.

Get Account

Tool to retrieve a single Account by its resource name.

Get Attribution Settings

Tool to retrieve attribution configuration for a Google Analytics property.

Get Audience

Tool to retrieve a single Audience configuration from a Google Analytics property.

Get Audience Export

Tool to get configuration metadata about a specific audience export.

Get Audience List

Tool to get configuration metadata about a specific audience list.

Get Custom Dimension

Tool to retrieve a single CustomDimension by its resource name.

Get Data Retention Settings

Tool to retrieve data retention configuration for a Google Analytics property.

Get Data Sharing Settings

Tool to retrieve data sharing configuration for a Google Analytics account.

Get Google Signals Settings

Tool to retrieve Google Signals configuration settings for a GA4 property.

Get Key Event

Tool to retrieve a Key Event.

Get Metadata

Tool to get metadata for dimensions, metrics, and comparisons for a GA4 property.

Get Property

Tool to retrieve a single GA4 Property by its resource name.

Get Property Quotas Snapshot

Tool to retrieve all property quotas organized by category (corePropertyQuota, funnelPropertyQuota, realtimePropertyQuota) for a given GA4 property.

Get Recurring Audience List

Tool to get configuration metadata about a specific recurring audience list.

Get Report Task

Tool to get report metadata about a specific report task.

List Account Summaries

Tool to retrieve summaries of all Google Analytics accounts accessible by the caller.

List Accounts (v1beta)

Tool to list all Google Analytics accounts accessible by the caller using v1beta API.

List AdSense Links

Tool to list all AdSenseLinks on a property.

List Audience Exports

Tool to list all audience exports for a property.

List Audience Lists

Tool to list all audience lists for a specified property to help find and reuse existing lists.

List Audiences

Tool to list Audiences on a property.

List BigQuery Links

Tool to list BigQuery Links on a property.

List Calculated Metrics

List Calculated Metrics

List Channel Groups

Tool to list ChannelGroups on a property.

List Conversion Events

Tool to list conversion events on a property.

List Custom Dimensions

List Custom Dimensions

List Custom Metrics

Tool to list CustomMetrics on a property.

List DataStreams

Tool to list DataStreams on a property.

List Display & Video 360 Advertiser Links

Tool to list Display & Video 360 advertiser links on a property.

List DisplayVideo360 Advertiser Link Proposals

Tool to list DisplayVideo360AdvertiserLinkProposals on a property.

List Event Create Rules

Tool to list EventCreateRules configured on a web data stream.

List Expanded Data Sets

Tool to list ExpandedDataSets on a property.

List Firebase Links

Tool to list FirebaseLinks on a property.

List Google Ads Links

Tool to list GoogleAdsLinks on a property.

List Key Events

Tool to list Key Events.

List Measurement Protocol Secrets

Tool to list MeasurementProtocolSecrets under a data stream.

List Property

Tool to list GA4 properties based on filter criteria.

List Recurring Audience Lists

Tool to list all recurring audience lists for a GA4 property.

List Reporting Data Annotations

Tool to list all Reporting Data Annotations for a specific property.

List Report Tasks

Tool to list all report tasks for a Google Analytics property.

List Search Ads 360 Links

Tool to list all SearchAds360Links on a property.

List SKAdNetwork Conversion Value Schemas

Tool to list SKAdNetworkConversionValueSchema configurations for an iOS data stream.

List Subproperty Event Filters

Tool to list all subproperty event filters on a property.

List Subproperty Sync Configs

Tool to list SubpropertySyncConfig resources for managing subproperty synchronization configurations.

Provision Account Ticket

Tool to request a ticket for creating a Google Analytics account.

Query Audience Export

Tool to query a completed audience export.

Query Audience List

Tool to query an audience list.

Query Report Task

Tool to retrieve a report task's content.

Run Funnel Report

Tool to run a GA4 funnel report.

Run Pivot Report

Tool to run a customized pivot report of Google Analytics event data.

Run Realtime Report

Tool to run a customized realtime report of Google Analytics event data.

Run Report

Tool to run a customized GA4 data report.

Send Events

Tool to send event data to Google Analytics 4 using the Measurement Protocol.

Update Property

Tool to update an existing GA4 Property.

Validate Events

Tool to validate Measurement Protocol events before sending them to production.

FAQ

Frequently asked questions

With a standalone Google Analytics MCP server, the agents and LLMs can only access a fixed set of Google Analytics tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Google Analytics and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. Claude Cowork fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Google Analytics tools.

Yes, absolutely. You can configure which Google Analytics scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Google Analytics data and credentials are handled as safely as possible.

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