How to integrate Google Analytics MCP with Grok Build

Connect Grok Build to Google Analytics MCP. Show all google analytics accounts i manage, get detailed info for a specific account, and more from your terminal, with authentication handled for you.

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Google Analytics tracks and reports website traffic, user behavior, and conversions. It helps marketers optimize performance and understand customer journeys.

67 Tools

How to integrate Google Analytics MCP with Grok Build

Grok Build is xAI's terminal coding agent. It runs on Grok 4.5, plans its work before it acts, and can run multiple sub-agents in parallel. It also reads Claude Code's MCP configuration, so any server you already have in a .mcp.json is picked up with no changes.

In this guide, I will show you how to connect your Google Analytics account to Grok Build through Composio, so it can show all Google Analytics accounts I manage, get detailed info for a specific account, list audiences for your GA4 property, and more without leaving the terminal. Composio holds the OAuth tokens for you, and Grok Build only calls the tools you approve.

Also integrate Google Analytics with

Why use Composio over a standalone MCP server?

  • Read and write access. Composio's Google Analytics integration lets Grok Build take real actions like creating drafts, sending updates, and labeling records, not just reading data.
  • 1,000+ SaaS toolkits out of the box. One endpoint gives you a full catalog of pre-built connectors, from Gmail and Slack to Notion, Linear, and Salesforce.
  • One MCP server for every app. Wire up a single Composio server instead of maintaining a separate MCP entry for each app.
  • Smart, context-aware tool loading. Grok Build caps how many tools it holds in a single request. Composio loads only the tools a task needs, so you do not spend that budget on tools you are not using.
  • Cross-app automation. Chain actions across apps in one run. Pull a thread, summarize it in Notion, and post the highlights to Slack from a single prompt.

Prerequisites

  • Grok Build installed and signed in. Install with curl -fsSL https://x.ai/cli/install.sh | bash on macOS or Linux, or irm https://x.ai/cli/install.ps1 | iex on Windows PowerShell. On first launch Grok opens a browser to authenticate; for headless or CI use, set an XAI_API_KEY environment variable instead (create the key at console.x.ai).
  • Access to the Google Analytics account you want to connect.
  • The Composio MCP endpoint. Composio's server is remote and hosted, so there is nothing to run locally and no tunnel to set up.

Step-by-step: Connect Google Analytics to Grok Build

1. Install and verify Grok Build

Install the CLI, then restart your shell so the grok binary lands on your PATH:

bash
curl -fsSL https://x.ai/cli/install.sh | bash
which grok

On Windows, install with PowerShell instead: irm https://x.ai/cli/install.ps1 | iex. If which grok returns a path, you are set. Grok Build runs on Grok 4.5 by default; you can switch models inside the session with /model <name>.

2. Add the Composio server

Add Composio as a remote HTTP MCP server with the grok mcp add command:

bash
grok mcp add --transport http composio https://connect.composio.dev/mcp

You can also add and manage servers from inside a session. Run /mcps to open the extensions modal on the MCP tab, then add a new server and paste the Composio URL. Added this way, Grok auto-detects the name from the URL and lists the server as connect:

bash
https://connect.composio.dev/mcp
Grok Build /mcps extensions modal listing MCP servers Grok Build adding the Composio MCP server with its URL

Grok also reads Claude Code-style config, so an entry in ~/.grok/config.toml or a project .mcp.json works the same way.

3. Authenticate

Composio uses OAuth. In the /mcps modal, select the Composio server and press i to authenticate (Grok also triggers this browser flow automatically the first time it uses a Composio tool). Click Allow to authorize access. Grok stores the tokens under ~/.grok/mcp_credentials.json, and /mcps shows Composio as connected.

Grok Build prompting to authenticate the Composio MCP server Composio authorization screen with the Allow button for Grok Build

4. Start building

Ask Grok to work with your Google Analytics account through Composio. On the first Google Analytics action, Composio prompts you to connect the account through OAuth. Approve the scopes once, and Composio handles token refresh from there.

What you can do after connecting Google Analytics

  • Show all Google Analytics accounts I manage
  • Get detailed info for a specific account
  • List audiences for your GA4 property
  • Create a custom data set combining metrics

Security + privacy notes (important)

  • Use least-privilege access. Grant only the Google Analytics scopes you actually need.
  • Review OAuth scopes before approving. Check that the requested scopes match what you expect Composio and Grok Build to do.
  • Keep write actions human-reviewed. Grok Build proposes a plan before it acts. Leave that approval step on for actions like sending messages or editing records.
  • Keep secrets out of version control. Your XAI_API_KEY and any tokens should never be committed. Use environment variables or a secrets manager.
TOOLS

Supported Tools

Every Google Analytics action and event your agent gets out of the box.

Archive Custom Dimension

Tool to archive a CustomDimension on a property.

Batch Run Pivot Reports

Tool to return multiple pivot reports in a batch for a GA4 property.

Batch Run Reports

Tool to return multiple analytics data reports in a batch.

Check Compatibility

Tool to list dimensions and metrics compatible with a GA4 report request.

Create Audience Export

Tool to create an audience export for Google Analytics.

Create Audience List

Tool to create an audience list for later retrieval by initiating a long-running asynchronous request.

Create Custom Dimension

Tool to create a CustomDimension for a Google Analytics property.

Create Custom Metric

Tool to create a custom metric in Google Analytics.

Create Expanded Data Set

Tool to create an expanded data set for a property.

Create Recurring Audience List

Tool to create a recurring audience list that automatically generates new audience lists daily based on the latest data.

Create Report Task

Tool to create a report task as a long-running asynchronous request for customized Google Analytics event data reports.

Create Rollup Property

Tool to create a roll-up property.

Get Account

Tool to retrieve a single Account by its resource name.

Get Attribution Settings

Tool to retrieve attribution configuration for a Google Analytics property.

Get Audience

Tool to retrieve a single Audience configuration from a Google Analytics property.

Get Audience Export

Tool to get configuration metadata about a specific audience export.

Get Audience List

Tool to get configuration metadata about a specific audience list.

Get Custom Dimension

Tool to retrieve a single CustomDimension by its resource name.

Get Data Retention Settings

Tool to retrieve data retention configuration for a Google Analytics property.

Get Data Sharing Settings

Tool to retrieve data sharing configuration for a Google Analytics account.

Get Google Signals Settings

Tool to retrieve Google Signals configuration settings for a GA4 property.

Get Key Event

Tool to retrieve a Key Event.

Get Metadata

Tool to get metadata for dimensions, metrics, and comparisons for a GA4 property.

Get Property

Tool to retrieve a single GA4 Property by its resource name.

Get Property Quotas Snapshot

Tool to retrieve all property quotas organized by category (corePropertyQuota, funnelPropertyQuota, realtimePropertyQuota) for a given GA4 property.

Get Recurring Audience List

Tool to get configuration metadata about a specific recurring audience list.

Get Report Task

Tool to get report metadata about a specific report task.

List Account Summaries

Tool to retrieve summaries of all Google Analytics accounts accessible by the caller.

List Accounts (v1beta)

Tool to list all Google Analytics accounts accessible by the caller using v1beta API.

List AdSense Links

Tool to list all AdSenseLinks on a property.

List Audience Exports

Tool to list all audience exports for a property.

List Audience Lists

Tool to list all audience lists for a specified property to help find and reuse existing lists.

List Audiences

Tool to list Audiences on a property.

List BigQuery Links

Tool to list BigQuery Links on a property.

List Calculated Metrics

List Calculated Metrics

List Channel Groups

Tool to list ChannelGroups on a property.

List Conversion Events

Tool to list conversion events on a property.

List Custom Dimensions

List Custom Dimensions

List Custom Metrics

Tool to list CustomMetrics on a property.

List DataStreams

Tool to list DataStreams on a property.

List Display & Video 360 Advertiser Links

Tool to list Display & Video 360 advertiser links on a property.

List DisplayVideo360 Advertiser Link Proposals

Tool to list DisplayVideo360AdvertiserLinkProposals on a property.

List Event Create Rules

Tool to list EventCreateRules configured on a web data stream.

List Expanded Data Sets

Tool to list ExpandedDataSets on a property.

List Firebase Links

Tool to list FirebaseLinks on a property.

List Google Ads Links

Tool to list GoogleAdsLinks on a property.

List Key Events

Tool to list Key Events.

List Measurement Protocol Secrets

Tool to list MeasurementProtocolSecrets under a data stream.

List Property

Tool to list GA4 properties based on filter criteria.

List Recurring Audience Lists

Tool to list all recurring audience lists for a GA4 property.

List Reporting Data Annotations

Tool to list all Reporting Data Annotations for a specific property.

List Report Tasks

Tool to list all report tasks for a Google Analytics property.

List Search Ads 360 Links

Tool to list all SearchAds360Links on a property.

List SKAdNetwork Conversion Value Schemas

Tool to list SKAdNetworkConversionValueSchema configurations for an iOS data stream.

List Subproperty Event Filters

Tool to list all subproperty event filters on a property.

List Subproperty Sync Configs

Tool to list SubpropertySyncConfig resources for managing subproperty synchronization configurations.

Provision Account Ticket

Tool to request a ticket for creating a Google Analytics account.

Query Audience Export

Tool to query a completed audience export.

Query Audience List

Tool to query an audience list.

Query Report Task

Tool to retrieve a report task's content.

Run Funnel Report

Tool to run a GA4 funnel report.

Run Pivot Report

Tool to run a customized pivot report of Google Analytics event data.

Run Realtime Report

Tool to run a customized realtime report of Google Analytics event data.

Run Report

Tool to run a customized GA4 data report.

Send Events

Tool to send event data to Google Analytics 4 using the Measurement Protocol.

Update Property

Tool to update an existing GA4 Property.

Validate Events

Tool to validate Measurement Protocol events before sending them to production.

FAQ

Frequently asked questions

A standalone Google Analytics MCP server gives Grok Build a fixed set of Google Analytics tools tied to that one server. The Composio Tool Router lets Grok Build load tools from Google Analytics and many other apps on demand, based on the task, all through a single endpoint.

Yes. Grok Build ships with native MCP support. Add a server with the grok mcp add command, from the in-session /mcps modal, or by editing ~/.grok/config.toml. It also reads Claude Code-style .mcp.json files, so Grok Build discovers the tools automatically.

Yes. Grok Build has zero-migration compatibility with Claude Code's configuration, so the same Composio server entry works in both without edits.

Tokens, keys, and configuration are encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant, so your Google Analytics data and credentials are handled to that standard.

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