How to integrate Google Analytics MCP with ChatGPT

How to integrate Google Analytics MCP with ChatGPT ChatGPT is one of the most popular AI tools today, with capabilities ranging from deep research and image generation to writing, coding, and everyday productivity. In this guide, I will explain the easiest and most secure way to connect your Google Analytics account to ChatGPT via Composio Connect, so it can summarize unread updates from this morning, create draft replies to urgent messages, fetch contact details for recent senders, and more without ever putting your account credentials at risk.

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How to integrate Google Analytics MCP with ChatGPT

ChatGPT is one of the most popular AI tools today, with capabilities ranging from deep research and image generation to writing, coding, and everyday productivity.

In this guide, I will explain the easiest and most secure way to connect your Google Analytics account to ChatGPT via Composio Connect, so it can summarize unread updates from this morning, create draft replies to urgent messages, fetch contact details for recent senders, and more without ever putting your account credentials at risk.

Also integrate Google Analytics with

Why use Composio over default connectors?

  • Apps with read and write access. Default connectors mostly can read your data. Composio's Google Analytics integration lets ChatGPT take actions like creating drafts, sending updates, labeling records, and more.
  • 1,000+ SaaS toolkits out of the box. Composio gives you instant access to a vast catalog of pre-built connectors, from Gmail and Slack to Notion, Linear, and Salesforce.
  • One MCP server for every app. Connect any of your applications on demand through a single endpoint, rather than juggling a separate server for each app.
  • Smart, context-aware tool loading. Unlike traditional MCP servers that dump every available tool into the LLM context window, Composio searches for and loads only the tools relevant to the task at hand.
  • Cross-app automation. Chain actions across multiple apps in a single run - fetch a thread, summarize it in Notion, and post highlights to Slack without leaving the conversation.

Prerequisites

  • A ChatGPT account with Plus subscription or higher (Business, Enterprise, Edu, or Pro). We will use ChatGPT Web.
  • Access to the Google Analytics workspace you want to connect.
  • Composio MCP.

Note: Composio connects through OAuth. You will be asked to sign in and approve specific permissions. Review the permission screen carefully if you are using a work account.

Step-by-step: Connect Google Analytics to ChatGPT

1. Enable Developer Mode

In ChatGPT, go to Settings > Apps > Advanced settings and turn on Developer Mode.

ChatGPT settings showing Developer Mode toggle

2. Add the MCP server

Click Create app, then paste the Composio MCP server URL:

bash
https://connect.composio.dev/mcp
ChatGPT create app flow with Composio MCP URL

3. Authorize in your browser

A browser window will open automatically. Sign in to authorize ChatGPT to access your Composio account.

Composio authorization screen for ChatGPT MCP setup

4. Start using Composio

Composio tools are now available in ChatGPT chats and Deep Research. In every new chat, click the + icon at the bottom, click More, and select Composio to enable tools for that conversation.

What you can do after connecting Google Analytics

  • Show all Google Analytics accounts I manage
  • Get detailed info for a specific account
  • List audiences for your GA4 property
  • Create a custom data set combining metrics

Security + privacy notes (important)

  • Use least-privilege access: Only grant permissions you actually need.
  • Review OAuth permissions before approving: Make sure requested scopes match what you expect Composio and ChatGPT to do.
  • Keep write actions human-reviewed: For actions like sending messages, creating labels, or editing drafts, keep manual confirmation enabled.
  • Be careful with sensitive data: Avoid using this setup with highly sensitive information unless allowed by your personal, company, or client policies.
TOOLS

Supported Tools

Every Google Analytics action and event your agent gets out of the box.

Archive Custom Dimension

Tool to archive a CustomDimension on a property.

Batch Run Pivot Reports

Tool to return multiple pivot reports in a batch for a GA4 property.

Batch Run Reports

Tool to return multiple analytics data reports in a batch.

Check Compatibility

Tool to list dimensions and metrics compatible with a GA4 report request.

Create Audience Export

Tool to create an audience export for Google Analytics.

Create Audience List

Tool to create an audience list for later retrieval by initiating a long-running asynchronous request.

Create Custom Dimension

Tool to create a CustomDimension for a Google Analytics property.

Create Custom Metric

Tool to create a custom metric in Google Analytics.

Create Expanded Data Set

Tool to create an expanded data set for a property.

Create Recurring Audience List

Tool to create a recurring audience list that automatically generates new audience lists daily based on the latest data.

Create Report Task

Tool to create a report task as a long-running asynchronous request for customized Google Analytics event data reports.

Create Rollup Property

Tool to create a roll-up property.

Get Account

Tool to retrieve a single Account by its resource name.

Get Attribution Settings

Tool to retrieve attribution configuration for a Google Analytics property.

Get Audience

Tool to retrieve a single Audience configuration from a Google Analytics property.

Get Audience Export

Tool to get configuration metadata about a specific audience export.

Get Audience List

Tool to get configuration metadata about a specific audience list.

Get Custom Dimension

Tool to retrieve a single CustomDimension by its resource name.

Get Data Retention Settings

Tool to retrieve data retention configuration for a Google Analytics property.

Get Data Sharing Settings

Tool to retrieve data sharing configuration for a Google Analytics account.

Get Google Signals Settings

Tool to retrieve Google Signals configuration settings for a GA4 property.

Get Key Event

Tool to retrieve a Key Event.

Get Metadata

Tool to get metadata for dimensions, metrics, and comparisons for a GA4 property.

Get Property

Tool to retrieve a single GA4 Property by its resource name.

Get Property Quotas Snapshot

Tool to retrieve all property quotas organized by category (corePropertyQuota, funnelPropertyQuota, realtimePropertyQuota) for a given GA4 property.

Get Recurring Audience List

Tool to get configuration metadata about a specific recurring audience list.

Get Report Task

Tool to get report metadata about a specific report task.

List Account Summaries

Tool to retrieve summaries of all Google Analytics accounts accessible by the caller.

List Accounts (v1beta)

Tool to list all Google Analytics accounts accessible by the caller using v1beta API.

List AdSense Links

Tool to list all AdSenseLinks on a property.

List Audience Exports

Tool to list all audience exports for a property.

List Audience Lists

Tool to list all audience lists for a specified property to help find and reuse existing lists.

List Audiences

Tool to list Audiences on a property.

List BigQuery Links

Tool to list BigQuery Links on a property.

List Calculated Metrics

List Calculated Metrics

List Channel Groups

Tool to list ChannelGroups on a property.

List Conversion Events

Tool to list conversion events on a property.

List Custom Dimensions

List Custom Dimensions

List Custom Metrics

Tool to list CustomMetrics on a property.

List DataStreams

Tool to list DataStreams on a property.

List Display & Video 360 Advertiser Links

Tool to list Display & Video 360 advertiser links on a property.

List DisplayVideo360 Advertiser Link Proposals

Tool to list DisplayVideo360AdvertiserLinkProposals on a property.

List Event Create Rules

Tool to list EventCreateRules configured on a web data stream.

List Expanded Data Sets

Tool to list ExpandedDataSets on a property.

List Firebase Links

Tool to list FirebaseLinks on a property.

List Google Ads Links

Tool to list GoogleAdsLinks on a property.

List Key Events

Tool to list Key Events.

List Measurement Protocol Secrets

Tool to list MeasurementProtocolSecrets under a data stream.

List Property

Tool to list GA4 properties based on filter criteria.

List Recurring Audience Lists

Tool to list all recurring audience lists for a GA4 property.

List Reporting Data Annotations

Tool to list all Reporting Data Annotations for a specific property.

List Report Tasks

Tool to list all report tasks for a Google Analytics property.

List Search Ads 360 Links

Tool to list all SearchAds360Links on a property.

List SKAdNetwork Conversion Value Schemas

Tool to list SKAdNetworkConversionValueSchema configurations for an iOS data stream.

List Subproperty Event Filters

Tool to list all subproperty event filters on a property.

List Subproperty Sync Configs

Tool to list SubpropertySyncConfig resources for managing subproperty synchronization configurations.

Provision Account Ticket

Tool to request a ticket for creating a Google Analytics account.

Query Audience Export

Tool to query a completed audience export.

Query Audience List

Tool to query an audience list.

Query Report Task

Tool to retrieve a report task's content.

Run Funnel Report

Tool to run a GA4 funnel report.

Run Pivot Report

Tool to run a customized pivot report of Google Analytics event data.

Run Realtime Report

Tool to run a customized realtime report of Google Analytics event data.

Run Report

Tool to run a customized GA4 data report.

Send Events

Tool to send event data to Google Analytics 4 using the Measurement Protocol.

Update Property

Tool to update an existing GA4 Property.

Validate Events

Tool to validate Measurement Protocol events before sending them to production.

FAQ

Frequently asked questions

With a standalone Google Analytics MCP server, the agents and LLMs can only access a fixed set of Google Analytics tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Google Analytics and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. ChatGPT fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Google Analytics tools.

Yes, absolutely. You can configure which Google Analytics scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Google Analytics data and credentials are handled as safely as possible.

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