How to integrate Google Analytics MCP with ChatGPT

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How to integrate Google Analytics MCP with ChatGPT

ChatGPT is one of the most popular AI tools today, with capabilities ranging from deep research and image generation to writing, coding, and everyday productivity.

In this guide, I will explain the easiest and most secure way to connect your Google Analytics account to ChatGPT via Composio Connect, so it can summarize unread updates from this morning, create draft replies to urgent messages, fetch contact details for recent senders, and more without ever putting your account credentials at risk.

Also integrate Google Analytics with

Why use Composio over default connectors?

  • Apps with read and write access. Default connectors mostly can read your data. Composio's Google Analytics integration lets ChatGPT take actions like creating drafts, sending updates, labeling records, and more.
  • 1,000+ SaaS toolkits out of the box. Composio gives you instant access to a vast catalog of pre-built connectors, from Gmail and Slack to Notion, Linear, and Salesforce.
  • One MCP server for every app. Connect any of your applications on demand through a single endpoint, rather than juggling a separate server for each app.
  • Smart, context-aware tool loading. Unlike traditional MCP servers that dump every available tool into the LLM context window, Composio searches for and loads only the tools relevant to the task at hand.
  • Cross-app automation. Chain actions across multiple apps in a single run - fetch a thread, summarize it in Notion, and post highlights to Slack without leaving the conversation.

Prerequisites

  • A ChatGPT account with Plus subscription or higher (Business, Enterprise, Edu, or Pro). We will use ChatGPT Web.
  • Access to the Google Analytics workspace you want to connect.
  • Composio MCP.

Note: Composio connects through OAuth. You will be asked to sign in and approve specific permissions. Review the permission screen carefully if you are using a work account.

Step-by-step: Connect Google Analytics to ChatGPT

1. Enable Developer Mode

In ChatGPT, go to Settings > Apps > Advanced settings and turn on Developer Mode.

ChatGPT settings showing Developer Mode toggle

2. Add the MCP server

Click Create app, then paste the Composio MCP server URL:

bash
https://connect.composio.dev/mcp
ChatGPT create app flow with Composio MCP URL

3. Authorize in your browser

A browser window will open automatically. Sign in to authorize ChatGPT to access your Composio account.

Composio authorization screen for ChatGPT MCP setup

4. Start using Composio

Composio tools are now available in ChatGPT chats and Deep Research. In every new chat, click the + icon at the bottom, click More, and select Composio to enable tools for that conversation.

What you can do after connecting Google Analytics

  • Show all Google Analytics accounts I manage
  • Get detailed info for a specific account
  • List audiences for your GA4 property
  • Create a custom data set combining metrics

Security + privacy notes (important)

  • Use least-privilege access: Only grant permissions you actually need.
  • Review OAuth permissions before approving: Make sure requested scopes match what you expect Composio and ChatGPT to do.
  • Keep write actions human-reviewed: For actions like sending messages, creating labels, or editing drafts, keep manual confirmation enabled.
  • Be careful with sensitive data: Avoid using this setup with highly sensitive information unless allowed by your personal, company, or client policies.

Supported Tools & Triggers

Tools
Archive Custom DimensionTool to archive a CustomDimension on a property.
Batch Run Pivot ReportsTool to return multiple pivot reports in a batch for a GA4 property.
Batch Run ReportsTool to return multiple analytics data reports in a batch.
Check CompatibilityTool to list dimensions and metrics compatible with a GA4 report request.
Create Audience ExportTool to create an audience export for Google Analytics.
Create Audience ListTool to create an audience list for later retrieval by initiating a long-running asynchronous request.
Create Custom DimensionTool to create a CustomDimension for a Google Analytics property.
Create Custom MetricTool to create a custom metric in Google Analytics.
Create Expanded Data SetTool to create an expanded data set for a property.
Create Recurring Audience ListTool to create a recurring audience list that automatically generates new audience lists daily based on the latest data.
Create Report TaskTool to create a report task as a long-running asynchronous request for customized Google Analytics event data reports.
Create Rollup PropertyTool to create a roll-up property.
Get AccountTool to retrieve a single Account by its resource name.
Get Attribution SettingsTool to retrieve attribution configuration for a Google Analytics property.
Get AudienceTool to retrieve a single Audience configuration from a Google Analytics property.
Get Audience ExportTool to get configuration metadata about a specific audience export.
Get Audience ListTool to get configuration metadata about a specific audience list.
Get Custom DimensionTool to retrieve a single CustomDimension by its resource name.
Get Data Retention SettingsTool to retrieve data retention configuration for a Google Analytics property.
Get Data Sharing SettingsTool to retrieve data sharing configuration for a Google Analytics account.
Get Google Signals SettingsTool to retrieve Google Signals configuration settings for a GA4 property.
Get Key EventTool to retrieve a Key Event.
Get MetadataTool to get metadata for dimensions, metrics, and comparisons for a GA4 property.
Get PropertyTool to retrieve a single GA4 Property by its resource name.
Get Property Quotas SnapshotTool to retrieve all property quotas organized by category (corePropertyQuota, funnelPropertyQuota, realtimePropertyQuota) for a given GA4 property.
Get Recurring Audience ListTool to get configuration metadata about a specific recurring audience list.
Get Report TaskTool to get report metadata about a specific report task.
List Account SummariesTool to retrieve summaries of all Google Analytics accounts accessible by the caller.
List Accounts (v1beta)Tool to list all Google Analytics accounts accessible by the caller using v1beta API.
List AdSense LinksTool to list all AdSenseLinks on a property.
List Audience ExportsTool to list all audience exports for a property.
List Audience ListsTool to list all audience lists for a specified property to help find and reuse existing lists.
List AudiencesTool to list Audiences on a property.
List BigQuery LinksTool to list BigQuery Links on a property.
List Calculated MetricsList Calculated Metrics
List Channel GroupsTool to list ChannelGroups on a property.
List Conversion EventsTool to list conversion events on a property.
List Custom DimensionsList Custom Dimensions
List Custom MetricsTool to list CustomMetrics on a property.
List DataStreamsTool to list DataStreams on a property.
List Display & Video 360 Advertiser LinksTool to list Display & Video 360 advertiser links on a property.
List DisplayVideo360 Advertiser Link ProposalsTool to list DisplayVideo360AdvertiserLinkProposals on a property.
List Event Create RulesTool to list EventCreateRules configured on a web data stream.
List Expanded Data SetsTool to list ExpandedDataSets on a property.
List Firebase LinksTool to list FirebaseLinks on a property.
List Google Ads LinksTool to list GoogleAdsLinks on a property.
List Key EventsTool to list Key Events.
List Measurement Protocol SecretsTool to list MeasurementProtocolSecrets under a data stream.
List PropertyTool to list GA4 properties based on filter criteria.
List Recurring Audience ListsTool to list all recurring audience lists for a GA4 property.
List Reporting Data AnnotationsTool to list all Reporting Data Annotations for a specific property.
List Report TasksTool to list all report tasks for a Google Analytics property.
List Search Ads 360 LinksTool to list all SearchAds360Links on a property.
List SKAdNetwork Conversion Value SchemasTool to list SKAdNetworkConversionValueSchema configurations for an iOS data stream.
List Subproperty Event FiltersTool to list all subproperty event filters on a property.
List Subproperty Sync ConfigsTool to list SubpropertySyncConfig resources for managing subproperty synchronization configurations.
Provision Account TicketTool to request a ticket for creating a Google Analytics account.
Query Audience ExportTool to query a completed audience export.
Query Audience ListTool to query an audience list.
Query Report TaskTool to retrieve a report task's content.
Run Funnel ReportTool to run a GA4 funnel report.
Run Pivot ReportTool to run a customized pivot report of Google Analytics event data.
Run Realtime ReportTool to run a customized realtime report of Google Analytics event data.
Run ReportTool to run a customized GA4 data report.
Send EventsTool to send event data to Google Analytics 4 using the Measurement Protocol.
Update PropertyTool to update an existing GA4 Property.
Validate EventsTool to validate Measurement Protocol events before sending them to production.

How to build Google Analytics MCP Agent with another framework

FAQ

What are the differences in Tool Router MCP and Google Analytics MCP?

With a standalone Google Analytics MCP server, the agents and LLMs can only access a fixed set of Google Analytics tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Google Analytics and many other apps based on the task at hand, all through a single MCP endpoint.

Can I use Tool Router MCP with ChatGPT?

Yes, you can. ChatGPT fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Google Analytics tools.

Can I manage the permissions and scopes for Google Analytics while using Tool Router?

Yes, absolutely. You can configure which Google Analytics scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

How safe is my data with Composio Tool Router?

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Google Analytics data and credentials are handled as safely as possible.

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Context
Letta
glean
HubSpot
Agent.ai
Altera
DataStax
Entelligence
Rolai
Context
Letta
glean
HubSpot
Agent.ai
Altera
DataStax
Entelligence
Rolai

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