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How to integrate Google Analytics MCP with Hermes

Connect Hermes to Google Analytics MCP. Show all google analytics accounts i manage, get detailed info for a specific account, and more using natural language, with authentication handled for you.

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Google Analytics

Oauth2

Google Analytics tracks and reports website traffic, user behavior, and conversions. It helps marketers optimize performance and understand customer journeys.

67 Tools

Managed auth

Connect Google Analytics without auth hassles

We manage OAuth, API keys, token refresh, and scopes — you just build.

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Explore the MCP Gateway

Introduction

Hermes is a 24/7 autonomous agent that lives on your computer or server — it remembers what it learns and evolves as your usage grows.

This guide explains the easiest and most robust way to connect your Google Analytics account to Hermes. You can do this through either Composio Connect CLI or Composio Connect MCP. For personal use we recommend the CLI, but you won't go wrong with MCP either.

Also integrate Google Analytics with

What is Composio Connect?

Composio Connect is a consumer offering that lets anyone plug 1,500+ applications directly into their agent harness — including Hermes. It can:

Search and load tools from relevant toolkits on-demand, reducing context usage.
Chain multiple tools to accomplish complex workflows via a remote workbench, without excessive back-and-forth with the LLM.
Manage app authentication end-to-end with zero manual overhead.

Integrating Google Analytics with Hermes

Using Composio Connect CLI

1. Install the Composio CLI

Run the install script directly, or paste https://composio.dev/hermes into your Hermes chat box to have it installed for you.

bash

curl -fsSL https://composio.dev/install | bash

2. Authenticate

Once the CLI is installed, ask Hermes to authenticate with Composio.

3. Connect to Google Analytics

Ask your agent to connect to Google Analytics, or simply request any Google Analytics-related task. Hermes will prompt you to authenticate and authorize access.

4. Done. You're all set with a new Google Analytics connection.

Using Composio Connect MCP

1. Get your MCP URL and API Key

Go to dashboard.composio.dev and copy your Connect MCP URL and API key.

Copy MCP URL and API key from Composio dashboard

2. Open the Hermes config file

bash

nano ~/.hermes/config.yaml

3. Add the Composio Connect MCP server

bash

mcp_servers:
  composio:
    url: "https://connect.composio.dev/mcp"
    headers:
      x-consumer-api-key: "YOUR_COMPOSIO_API_KEY"
    connect_timeout: 60
    timeout: 180

Save with Ctrl + O, Enter, then exit with Ctrl + X.

4. Restart your Hermes agent

Once restarted, ask your agent to connect to Google Analytics or request any Google Analytics-related task. It will prompt you to authenticate and authorize access.

5. Done!

What is the Google Analytics MCP server, and what's possible with it?

The Google Analytics MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Google Analytics account. It provides structured and secure access to your analytics data, enabling your agent to analyze traffic, retrieve account info, list audiences, and build custom datasets on your behalf.

View and manage analytics accounts: Let your agent retrieve detailed information about specific Google Analytics accounts or list all accounts you have access to.
Audience insights and segmentation: Easily have your agent list all audiences associated with a GA4 property, helping you understand and segment your visitors.
Create custom expanded datasets: Direct your agent to combine key dimensions and metrics into tailored datasets for deeper analysis and reporting.
Efficient property and resource discovery: Have your agent confirm the existence of properties and fetch their details, streamlining your analytics management workflow.

Way Forward

With Google Analytics connected, Hermes can now act on your behalf whenever it detects a relevant task or you ask it to.

From here, you can extend Hermes further:

Connect more apps: Calendar, Slack, Notion, Linear, and hundreds of others are available through the same Composio Connect setup. Each new integration compounds what Hermes can do for you.
Build workflows across tools: Once multiple apps are connected, Hermes can chain actions together — turn an email into a calendar invite, a Slack message into a Linear ticket, or a meeting note into a follow-up draft.
Let it learn your patterns: The more you use Hermes, the better it gets at anticipating how you'd handle recurring tasks. Give it feedback on drafts and decisions, and it will adapt.

If you run into trouble or want to share what you've built, join the community or check out the Docs for deeper configuration options.

TOOLS

Supported Tools

Every Google Analytics action and event your agent gets out of the box.

Archive Custom Dimension

Tool to archive a CustomDimension on a property.

Batch Run Pivot Reports

Tool to return multiple pivot reports in a batch for a GA4 property.

Batch Run Reports

Runs multiple analytics data reports for one GA4 property in a single request.

Check Compatibility

Tool to list dimensions and metrics compatible with a GA4 report request.

Create Audience Export

Tool to create an audience export for Google Analytics.

Create Audience List

Tool to create an audience list for later retrieval by initiating a long-running asynchronous request.

Create Custom Dimension

Tool to create a CustomDimension for a Google Analytics property.

Create Custom Metric

Tool to create a custom metric in Google Analytics.

Create Expanded Data Set

Create an expanded data set for a Google Analytics 360 property using specified dimensions and metrics.

Create Recurring Audience List

Tool to create a recurring audience list that automatically generates new audience lists daily based on the latest data.

Create Report Task

Tool to create a report task as a long-running asynchronous request for customized Google Analytics event data reports.

Create Rollup Property

Tool to create a roll-up property.

Get Account

Tool to retrieve a single Account by its resource name.

Get Attribution Settings

Tool to retrieve attribution configuration for a Google Analytics property.

Get Audience

Tool to retrieve a single Audience configuration from a Google Analytics property.

Get Audience Export

Tool to get configuration metadata about a specific audience export.

Get Audience List

Tool to get configuration metadata about a specific audience list.

Get Custom Dimension

Tool to retrieve a single CustomDimension by its resource name.

Get Data Retention Settings

Tool to retrieve data retention configuration for a Google Analytics property.

Get Data Sharing Settings

Tool to retrieve data sharing configuration for a Google Analytics account.

Get Google Signals Settings

Tool to retrieve Google Signals configuration settings for a GA4 property.

Get Key Event

Retrieve a Key Event by its resource name.

Get Metadata

Tool to get metadata for dimensions, metrics, and comparisons for a GA4 property.

Get Property

Tool to retrieve a single GA4 Property by its resource name.

Get Property Quotas Snapshot

Tool to retrieve all property quotas organized by category (corePropertyQuota, funnelPropertyQuota, realtimePropertyQuota) for a given GA4 property.

Get Recurring Audience List

Tool to get configuration metadata about a specific recurring audience list.

Get Report Task

Tool to get report metadata about a specific report task.

List Account Summaries

Tool to retrieve summaries of all Google Analytics accounts accessible by the caller.

List Accounts (v1beta)

List Google Analytics accounts accessible to the caller using the v1beta API.

List AdSense Links

Lists a page of AdSense links for a Google Analytics property.

List Audience Exports

Tool to list all audience exports for a property.

List Audience Lists

Tool to list all audience lists for a specified property to help find and reuse existing lists.

List Audiences

List audience configurations for a Google Analytics property; audiences created before 2020 may not be supported.

List BigQuery Links

Tool to list BigQuery Links on a property.

List Calculated Metrics

List Channel Groups

Tool to list ChannelGroups on a property.

List Conversion Events

Lists deprecated conversion event resources configured for a Google Analytics property.

List Custom Dimensions

List Custom Metrics

Tool to list CustomMetrics on a property.

List DataStreams

Tool to list DataStreams on a property.

List Display & Video 360 Advertiser Links

Tool to list Display & Video 360 advertiser links on a property.

List DisplayVideo360 Advertiser Link Proposals

Tool to list DisplayVideo360AdvertiserLinkProposals on a property.

List Event Create Rules

Tool to list EventCreateRules configured on a web data stream.

List Expanded Data Sets

Tool to list ExpandedDataSets on a property.

List Firebase Links

Tool to list FirebaseLinks on a property.

List Google Ads Links

Tool to list GoogleAdsLinks on a property.

List Key Events

List key event definitions for a Google Analytics property.

List Measurement Protocol Secrets

Tool to list MeasurementProtocolSecrets under a data stream.

List Property

Tool to list GA4 properties based on filter criteria.

List Recurring Audience Lists

List a page of recurring audience lists for a GA4 property, with a continuation token when more results are available.

List Reporting Data Annotations

List a page of Reporting Data Annotations for a specific GA4 property, optionally filtering the results.

List Report Tasks

List a page of report tasks for a Google Analytics property, including task definitions and execution status.

List Search Ads 360 Links

Tool to list all SearchAds360Links on a property.

List SKAdNetwork Conversion Value Schemas

Tool to list SKAdNetworkConversionValueSchema configurations for an iOS data stream.

List Subproperty Event Filters

List a page of subproperty event filters on a property, including filters that route events to subproperties.

List Subproperty Sync Configs

Tool to list SubpropertySyncConfig resources for managing subproperty synchronization configurations.

Provision Account Ticket

Tool to request a ticket for creating a Google Analytics account.

Query Audience Export

Tool to query a completed audience export.

Query Audience List

Tool to query an audience list.

Query Report Task

Tool to retrieve a report task's content.

Run Funnel Report

Tool to run a GA4 funnel report.

Run Pivot Report

Tool to run a customized pivot report of Google Analytics event data.

Run Realtime Report

Tool to run a customized realtime report of Google Analytics event data.

Run Report

Run a customized GA4 event-data report for a property using dimensions, metrics, filters and date ranges or a cohort specification.

Send Events

Send GA4 web-stream events using the Measurement Protocol and an API secret.

Update Property

Tool to update an existing GA4 Property.

Validate Events

Validate Measurement Protocol events for a web stream before sending them to production, checking event structure and parameters.

FRAMEWORKS

How to build Google Analytics MCP Agent with another framework

Claude Code

Use Google Analytics MCP with Claude Code

Cursor

Use Google Analytics MCP with Cursor

ChatGPT

Use Google Analytics MCP with ChatGPT

Claude Cowork

Use Google Analytics MCP with Claude Cowork

Antigravity

Use Google Analytics MCP with Antigravity

OpenAI Agents SDK

Use Google Analytics MCP with OpenAI Agents SDK

Claude Agent SDK

Use Google Analytics MCP with Claude Agent SDK

Grok Bot

Use Google Analytics MCP with Grok Bot

Codex

Use Google Analytics MCP with Codex

Kimi Code

Use Google Analytics MCP with Kimi Code

Grok Build

Use Google Analytics MCP with Grok Build

VS Code

Use Google Analytics MCP with VS Code

OpenCode

Use Google Analytics MCP with OpenCode

OpenClaw

Use Google Analytics MCP with OpenClaw

Atomic Agent

Use Google Analytics MCP with Atomic Agent

CLI

Use Google Analytics MCP with CLI

Google ADK

Use Google Analytics MCP with Google ADK

LangChain

Use Google Analytics MCP with LangChain

Vercel AI SDK

Use Google Analytics MCP with Vercel AI SDK

Mastra AI

Use Google Analytics MCP with Mastra AI

LlamaIndex

Use Google Analytics MCP with LlamaIndex

CrewAI

Use Google Analytics MCP with CrewAI

Pydantic AI

Use Google Analytics MCP with Pydantic AI

AutoGen

Use Google Analytics MCP with AutoGen

MORE TOOLKITS

Explore Other Toolkits

Toolkit marketplace

Firecrawl

Api Key

Firecrawl automates large-scale web crawling and data extraction. It helps organizations efficiently gather, index, and analyze content from online sources.

Tavily

Api Key

Tavily offers powerful search and data retrieval from documents, databases, and the web. It helps teams locate and filter information instantly, saving hours on research.

Exa

Api Key

Exa is a data extraction and search platform for gathering and analyzing information from websites, APIs, or databases. It helps teams quickly surface insights and automate data-driven workflows.

Serpapi

Api Key

SerpApi is a real-time API for structured search engine results. It lets you automate SERP data collection, parsing, and analysis for SEO and research.

FAQ

Frequently asked questions

With a standalone Google Analytics MCP server, the agents and LLMs can only access a fixed set of Google Analytics tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Google Analytics and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. Hermes fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Google Analytics tools.

Yes, absolutely. You can configure which Google Analytics scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Google Analytics data and credentials are handled as safely as possible.

Start with Google Analytics.It takes 30 seconds.

Managed auth, hosted MCP servers, and every Google Analytics tool your agent needs.Free to start.

Start building

How to integrate Google Analytics MCP with Hermes

Connect Google Analytics without auth hassles

Introduction

Also integrate Google Analytics with

What is Composio Connect?

Integrating Google Analytics with Hermes

Using Composio Connect CLI

Using Composio Connect MCP

What is the Google Analytics MCP server, and what's possible with it?

Way Forward

Supported Tools

How to build Google Analytics MCP Agent with another framework

Claude Code

Cursor

ChatGPT

Claude Cowork

Antigravity

OpenAI Agents SDK

Claude Agent SDK

Grok Bot

Codex

Kimi Code

Grok Build

VS Code

OpenCode

OpenClaw

Atomic Agent

CLI

Google ADK

LangChain

Vercel AI SDK

Mastra AI

LlamaIndex

CrewAI

Pydantic AI

AutoGen

Explore Other Toolkits

Firecrawl

Tavily

Exa

Serpapi

Frequently asked questions

What are the differences in Tool Router MCP and Google Analytics MCP?+

Can I use Tool Router MCP with Hermes?+

Can I manage the permissions and scopes for Google Analytics while using Tool Router?+

How safe is my data with Composio Tool Router?+

Start with Google Analytics.It takes 30 seconds.