How to integrate Metaads MCP with Pydantic AI

Connect Pydantic AI to Metaads MCP. Get ad performance insights for last week, create a new campaign for summer sale, and more using natural language, with authentication handled for you.

Metaads logoMetaads
Oauth2Api Key

Metaads is Meta's official Ads API that lets you manage, analyze, and optimize your Facebook and Instagram ad campaigns. Streamline ad operations and gain deeper insights with robust automation.

70 Tools

Introduction

This guide walks you through connecting Metaads to Pydantic AI using the Composio tool router. By the end, you'll have a working Metaads agent that can get ad performance insights for last week, create a new campaign for summer sale, pause all ads in underperforming campaigns through natural language commands.

This guide will help you understand how to give your Pydantic AI agent real control over a Metaads account through Composio's Metaads MCP server.

Before we dive in, let's take a quick look at the key ideas and tools involved.

Also integrate Metaads with

TL;DR

Here's what you'll learn:
  • How to set up your Composio API key and User ID
  • How to create a Composio Tool Router session for Metaads
  • How to attach an MCP Server to a Pydantic AI agent
  • How to stream responses and maintain chat history
  • How to build a simple REPL-style chat interface to test your Metaads workflows

What is Pydantic AI?

Pydantic AI is a Python framework for building AI agents with strong typing and validation. It leverages Pydantic's data validation capabilities to create robust, type-safe AI applications.

Key features include:

  • Type Safety: Built on Pydantic for automatic data validation
  • MCP Support: Native support for Model Context Protocol servers
  • Streaming: Built-in support for streaming responses
  • Async First: Designed for async/await patterns

What is the Metaads MCP server, and what's possible with it?

The Meta Ads MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Meta Ads account. It provides structured and secure access to your campaigns, ads, audiences, leads, performance insights, and business assets, so your agent can create campaigns, build ads, update campaigns, analyze results, and retrieve leads on your behalf.

  • Campaign and ad creation: Have your agent create campaigns, ad sets, ad creatives, and ads for your Meta advertising account.
  • Campaign updates: Direct your agent to update existing campaigns when your advertising plans or settings change.
  • Performance analysis: Let the agent retrieve insights for your advertising account, campaigns, ad sets, or ads to help you review results.
  • Audience and targeting research: Instruct your agent to create custom audiences and search available targeting options for upcoming campaigns.
  • Lead and asset discovery: Have your agent retrieve leads and list accessible businesses, advertising accounts, Facebook Pages, Instagram assets, campaigns, ads, and creatives.

What is the Composio tool router, and how does it fit here?

What is Composio SDK?

Composio's Composio SDK helps agents find the right tools for a task at runtime. You can plug in multiple toolkits (like Gmail, HubSpot, and GitHub), and the agent will identify the relevant app and action to complete multi-step workflows. This can reduce token usage and improve the reliability of tool calls. Read more here: Getting started with Composio SDK

The tool router generates a secure MCP URL that your agents can access to perform actions.

How the Composio SDK works

The Composio SDK follows a three-phase workflow:

  1. Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
  2. Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
  3. Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Step by step09 STEPS
1

Prerequisites

Before starting, make sure you have:
  • Python 3.9 or higher
  • A Composio account with an active API key
  • Basic familiarity with Python and async programming
2

Getting API Keys for OpenAI and Composio

OpenAI API Key
  • Go to the OpenAI dashboard and create an API key. You'll need credits to use the models, or you can connect to another model provider.
  • Keep the API key safe.
Composio API Key
  • Log in to the Composio dashboard.
  • Navigate to your API settings and generate a new API key.
  • Store this key securely as you'll need it for authentication.
3

Install dependencies

bash
pip install composio pydantic-ai python-dotenv

Install the required libraries.

What's happening:

  • composio connects your agent to external SaaS tools like Metaads
  • pydantic-ai lets you create structured AI agents with tool support
  • python-dotenv loads your environment variables securely from a .env file
4

Set up environment variables

bash
COMPOSIO_API_KEY=your_composio_api_key_here
USER_ID=your_user_id_here
OPENAI_API_KEY=your_openai_api_key

Create a .env file in your project root.

What's happening:

  • COMPOSIO_API_KEY authenticates your agent to Composio's API
  • USER_ID associates your session with your account for secure tool access
  • OPENAI_API_KEY to access OpenAI LLMs
5

Import dependencies

python
import asyncio
import os
from dotenv import load_dotenv
from composio import Composio
from pydantic_ai import Agent
from pydantic_ai.mcp import MCPServerStreamableHTTP

load_dotenv()
What's happening:
  • We load environment variables and import required modules
  • Composio manages connections to Metaads
  • MCPServerStreamableHTTP connects to the Metaads MCP server endpoint
  • Agent from Pydantic AI lets you define and run the AI assistant
6

Create a Tool Router Session

python
async def main():
    api_key = os.getenv("COMPOSIO_API_KEY")
    user_id = os.getenv("USER_ID")
    if not api_key or not user_id:
        raise RuntimeError("Set COMPOSIO_API_KEY and USER_ID in your environment")

    # Create a Composio Tool Router session for Metaads
    composio = Composio(api_key=api_key)
    session = composio.create(
        user_id=user_id,
        toolkits=["metaads"],
    )
    url = session.mcp.url
    if not url:
        raise ValueError("Composio session did not return an MCP URL")
What's happening:
  • We're creating a Tool Router session that gives your agent access to Metaads tools
  • The create method takes the user ID and specifies which toolkits should be available
  • The returned session.mcp.url is the MCP server URL that your agent will use
7

Initialize the Pydantic AI Agent

python
# Attach the MCP server to a Pydantic AI Agent
metaads_mcp = MCPServerStreamableHTTP(url, headers={"x-api-key": COMPOSIO_API_KEY})
agent = Agent(
    "openai:gpt-5",
    toolsets=[metaads_mcp],
    instructions=(
        "You are a Metaads assistant. Use Metaads tools to help users "
        "with their requests. Ask clarifying questions when needed."
    ),
)
What's happening:
  • The MCP client connects to the Metaads endpoint
  • The agent uses GPT-5 to interpret user commands and perform Metaads operations
  • The instructions field defines the agent's role and behavior
8

Build the chat interface

python
# Simple REPL with message history
history = []
print("Chat started! Type 'exit' or 'quit' to end.\n")
print("Try asking the agent to help you with Metaads.\n")

while True:
    user_input = input("You: ").strip()
    if user_input.lower() in {"exit", "quit", "bye"}:
        print("\nGoodbye!")
        break
    if not user_input:
        continue

    print("\nAgent is thinking...\n", flush=True)

    async with agent.run_stream(user_input, message_history=history) as stream_result:
        collected_text = ""
        async for chunk in stream_result.stream_output():
            text_piece = None
            if isinstance(chunk, str):
                text_piece = chunk
            elif hasattr(chunk, "delta") and isinstance(chunk.delta, str):
                text_piece = chunk.delta
            elif hasattr(chunk, "text"):
                text_piece = chunk.text
            if text_piece:
                collected_text += text_piece
        result = stream_result

    print(f"Agent: {collected_text}\n")
    history = result.all_messages()
What's happening:
  • The agent reads input from the terminal and streams its response
  • Metaads API calls happen automatically under the hood
  • The model keeps conversation history to maintain context across turns
9

Run the application

python
if __name__ == "__main__":
    asyncio.run(main())
What's happening:
  • The asyncio loop launches the agent and keeps it running until you exit

Complete Code

Here's the complete code to get you started with Metaads and Pydantic AI:

python
import asyncio
import os
from dotenv import load_dotenv
from composio import Composio
from pydantic_ai import Agent
from pydantic_ai.mcp import MCPServerStreamableHTTP

load_dotenv()

async def main():
    api_key = os.getenv("COMPOSIO_API_KEY")
    user_id = os.getenv("USER_ID")
    if not api_key or not user_id:
        raise RuntimeError("Set COMPOSIO_API_KEY and USER_ID in your environment")

    # Create a Composio Tool Router session for Metaads
    composio = Composio(api_key=api_key)
    session = composio.create(
        user_id=user_id,
        toolkits=["metaads"],
    )
    url = session.mcp.url
    if not url:
        raise ValueError("Composio session did not return an MCP URL")

    # Attach the MCP server to a Pydantic AI Agent
    metaads_mcp = MCPServerStreamableHTTP(url, headers={"x-api-key": COMPOSIO_API_KEY})
    agent = Agent(
        "openai:gpt-5",
        toolsets=[metaads_mcp],
        instructions=(
            "You are a Metaads assistant. Use Metaads tools to help users "
            "with their requests. Ask clarifying questions when needed."
        ),
    )

    # Simple REPL with message history
    history = []
    print("Chat started! Type 'exit' or 'quit' to end.\n")
    print("Try asking the agent to help you with Metaads.\n")

    while True:
        user_input = input("You: ").strip()
        if user_input.lower() in {"exit", "quit", "bye"}:
            print("\nGoodbye!")
            break
        if not user_input:
            continue

        print("\nAgent is thinking...\n", flush=True)

        async with agent.run_stream(user_input, message_history=history) as stream_result:
            collected_text = ""
            async for chunk in stream_result.stream_output():
                text_piece = None
                if isinstance(chunk, str):
                    text_piece = chunk
                elif hasattr(chunk, "delta") and isinstance(chunk.delta, str):
                    text_piece = chunk.delta
                elif hasattr(chunk, "text"):
                    text_piece = chunk.text
                if text_piece:
                    collected_text += text_piece
            result = stream_result

        print(f"Agent: {collected_text}\n")
        history = result.all_messages()

if __name__ == "__main__":
    asyncio.run(main())

Conclusion

You've built a Pydantic AI agent that can interact with Metaads through Composio's Tool Router. With this setup, your agent can perform real Metaads actions through natural language. You can extend this further by:
  • Adding other toolkits like Gmail, HubSpot, or Salesforce
  • Building a web-based chat interface around this agent
  • Using multiple MCP endpoints to enable cross-app workflows (for example, Gmail + Metaads for workflow automation)
This architecture makes your AI agent "agent-native", able to securely use APIs in a unified, composable way without custom integrations.
TOOLS

Supported Tools

Every Metaads action and event your agent gets out of the box.

Copy Ad Object

Copy a Meta Campaign, Ad Set, or Ad while explicitly selecting its resource type and supported copy options.

Create Ad

Create a new ad within an ad set using the Meta Marketing API.

Create Ad Creative

Create a new ad creative using the Meta Marketing API.

Create Ad Set

Create a new ad set within a campaign using the Meta Marketing API.

Create Ad Video

Upload an ad video asset; Meta may keep processing it after returning its ID.

Create Campaign

Create a new advertising campaign using the Meta Marketing API.

Create Custom Audience

Create a new custom audience using the Meta Marketing API.

Create Custom Conversion

Create a persistent custom-conversion definition in a Meta ad account and return its ID.

Create Lead Form

Create a persistent lead-generation form owned by a Facebook Page and return its ID.

Delete Campaign

Delete an advertising campaign using the Meta Marketing API.

Generate Ad Previews

Render previews for a provider-native creative specification in a Meta ad account and return the generated HTML bodies.

Get Ad Accounts

Tool to retrieve all ad account IDs accessible to the authenticated user from Meta Ads.

Get Ad Creative

Get Ad Creative

Get Insights

Get insights data for a Meta Ads object (ad account, campaign, ad set, or ad) using the Meta Marketing API.

Get Meta Object

Tool to retrieve data for any Meta Marketing API object by its ID.

Get Page Accounts

Retrieve pages managed by the authenticated user, including page access tokens when requested.

Get Pixel Event Stats

Read recent Pixel event-count and processing statistics, optionally restricted to server events and one event name, to verify aggregate ingestion.

Get User

Tool to retrieve information about the authenticated user from Meta (Facebook) Graph API.

List Activities

List activity history for a Meta ad account or ad set.

List Ad Account Pixels

List the Pixels and consolidated datasets associated with an ad account so a usable data-source ID can be selected for Conversions API events.

List Ad Creatives

Tool to list all ad creatives under an ad account.

List Ad Images

List one page of image assets in a Meta ad account, optionally restricted to exact image hashes.

List Ad Network Analytics

Tool to retrieve ad network analytics for a Meta Business using the Meta Marketing API.

List Ad Network Analytics Results

Tool to retrieve ad network analytics results for Facebook Audience Network.

List Ads

Tool to list all ads under an ad account using the Meta Marketing API.

List Ad Videos

List one page of video assets in a Meta ad account, optionally filtered by title, dimensions, duration, or aspect ratio.

List Agencies

Tool to retrieve agencies associated with a Meta Business or Ad Account.

List Assigned Pages

Tool to retrieve Facebook Pages assigned to a business user via Meta Marketing API.

List Assigned Users

Tool to list users assigned to a Facebook Page or Ad Account within a specific business context.

List Business Ad Accounts

Tool to retrieve all ad accounts owned by a specific Business Manager.

List Businesses

Tool to discover every Business Manager the authenticated Meta principal can access, via `GET /me/businesses`.

List Business Invoices

Tool to retrieve business invoices from Meta Marketing API.

List Campaigns

List one page of campaigns belonging to a Meta ad account.

List Client Ad Accounts

Tool to list all client ad accounts accessible to a business from Meta Ads.

List Client Apps

Tool to retrieve client apps associated with a Meta Business using the Marketing API.

List Client Instagram Assets

Tool to retrieve Instagram assets that are shared with a business as a client using the Meta Marketing API.

List Client Offsite Signal Container Business Objects

Tool to retrieve client offsite signal container business objects for a business from Meta Marketing API.

List Client Pages

Tool to retrieve client pages associated with a Meta business.

List Clients

Tool to retrieve client businesses associated with a Meta Business Manager.

List Collaborative Ads Collaboration Requests

Tool to retrieve collaborative ads collaboration requests for a Meta Business using the Marketing API.

List Collaborative Ads Suggested Partners

Tool to retrieve collaborative ads suggested partners for a business from Meta Marketing API.

List Comments

Return one page from the comments edge of a Page-owned post, photo, video, comment, or reply.

List Custom Audiences

List one page of custom audiences in a Meta ad account, with field projection and optional business, primary-audience, or Pixel constraints.

List Custom Conversions

List one page of custom-conversion definitions in a Meta ad account, with field projection and opaque cursor pagination.

List Initiated Audience Sharing Requests

Tool to retrieve initiated audience sharing requests for a business using the Meta Marketing API.

List Leads

List one page of leads belonging to a Meta Ad or Leadgen Form.

List Managed Partner Ads Funding Source Details

Tool to retrieve managed partner ads funding source details for a Meta Business.

List Owned Apps

Tool to retrieve apps owned by a business from Meta Marketing API.

List Owned Businesses

Tool to retrieve businesses owned by a parent Business Manager from Meta Marketing API.

List Owned Instagram Assets

Tool to list Instagram accounts/assets owned by a Meta Business.

List Owned Offsite Signal Container Business Objects

Tool to retrieve owned offsite signal container business objects for a business from Meta Marketing API.

List Owned Pages

Tool to retrieve Pages owned by a Business Manager from Meta Marketing API.

List Pending Client Ad Accounts

Tool to retrieve pending client ad account access requests for a Business Manager from Meta Ads.

List Pending Client Apps

Tool to retrieve pending client apps for a Meta Business.

List Pending Client Pages

Tool to retrieve pending client pages for a Business Manager using the Meta Marketing API.

List Pending Shared Offsite Signal Container Business Objects

Tool to retrieve pending shared offsite signal container business objects from Meta Marketing API.

List Pending Owned Ad Accounts

Tool to retrieve pending owned ad accounts for a Business Manager account from Meta Marketing API.

List Pending Owned Pages

Tool to retrieve Pages with pending ownership status for a Business Manager from Meta Marketing API.

List Pending Users

Tool to retrieve pending users from a Business Manager in Meta Marketing API.

List Received Audience Sharing Requests

Tool to retrieve all received audience sharing requests for a business using the Meta Marketing API.

List Subscribed Apps

List one page of applications subscribed to a Meta ad account.

List System Users

Tool to retrieve system users for a Meta Business Manager account.

List Targeting Search

Tool to search for targeting options in Meta Ads Marketing API.

List Video Tags

Return one page of TaggableSubject entries from a Video's `/tags` edge.

List Video Thumbnails

List one page of available thumbnail variants for a Meta video.

Read Ad Sets

Retrieve ad sets from a Meta ad account using the Marketing API.

Send Conversion Events

Irreversibly submit 1-1,000 validated server conversion events to a Meta Pixel or dataset.

Update Ad Creative

Update Ad Creative

Update Campaign

Update an existing advertising campaign using the Meta Marketing API.

Upload Ad Image

Upload an image for use in Meta ad creatives using the Marketing API.

FAQ

Frequently asked questions

With a standalone Metaads MCP server, the agents and LLMs can only access a fixed set of Metaads tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Metaads and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. Pydantic AI fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Metaads tools.

Yes, absolutely. You can configure which Metaads scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Metaads data and credentials are handled as safely as possible.

Start with Metaads.It takes 30 seconds.

Managed auth, hosted MCP servers, and every Metaads tool your agent needs.Free to start.

Start building