Metaads CLI for AI Agents

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Introduction

CLIs are eating MCPs. The industry is converging on the very same idea. MCPs for all their merit can be token hungry, slow, and unreliable for complex tool chaining. However, coding agents have become incredibly good at working with CLIs, and in fact they are far more comfortable working with CLI tools than MCP.

With Composio's Universal CLI, your coding agents can talk to over 1000+ SaaS applications. With Metaads, agents can get ad performance insights for last week, create a new campaign for summer sale, pause all ads in underperforming campaigns, and more — all without worrying about authentication.

This guide walks you through Composio Universal CLI and explains how you can connect it with coding agents like Claude Code, Codex, OpenCode, etc, for end-to-end Metaads automation.

Also integrate Metaads with

What is Universal CLI and why use it?

The idea behind building the universal CLI is to give agents a single command interface to interact with all your external applications. Here's what you'll get with it:

  • Agent-friendly: Coding agents like Claude Code, Codex, and OpenCode can use CLI tools natively — no MCP setup required.
  • Authentication handled: Connect once via OAuth or API Key, and all CLI commands work with your credentials automatically.
  • Tool discovery: Search, inspect, and execute 20,000+ tools across 1000+ apps from one interface.
  • Trigger support: Use triggers to listen for events across your apps, powered by real-time webhooks or polling under the hood.
  • Type generation: Generate typed schemas for autocomplete and type safety in your projects.

Prerequisites

Install the Composio CLI, authenticate, and initialize your project:

bash
# Install the Composio CLI
curl -fsSL https://composio.dev/install | bash

# Authenticate with Composio
composio login

During login you'll be redirected to sign in page, finish the complete flow and you're all set.

Composio CLI authentication flow

Connecting Metaads to Coding Agents via Universal CLI

Once it is installed, it's essentially done. Claude Code, Codex, OpenCode, OpenClaw, or any other agent will be able to access the CLI. A few steps to give agents access to your apps.

  1. Launch your Coding Agent — Claude Code, Codex, OpenCode, anything you prefer.
  2. Prompt it to "Authenticate with Metaads"
  3. Complete the authentication and authorization flow and your Metaads integration is all set.
  4. Start asking anything you want.

Supported Tools & Triggers

Tools
Create AdCreate a new ad within an ad set using the Meta Marketing API.
Create Ad CreativeCreate a new ad creative using the Meta Marketing API.
Create Ad SetCreate a new ad set within a campaign using the Meta Marketing API.
Create CampaignCreate a new advertising campaign using the Meta Marketing API.
Create Custom AudienceCreate a new custom audience using the Meta Marketing API.
Delete CampaignDelete an advertising campaign using the Meta Marketing API.
Get Ad AccountsTool to retrieve all ad account IDs accessible to the authenticated user from Meta Ads.
Get Ad CreativeGet Ad Creative
Get InsightsGet insights data for a Meta Ads object (ad account, campaign, ad set, or ad) using the Meta Marketing API.
Get Meta ObjectTool to retrieve data for any Meta Marketing API object by its ID.
Get Page AccountsTool to retrieve permanent page access tokens for accounts managed by the user.
Get UserTool to retrieve information about the authenticated user from Meta (Facebook) Graph API.
List Ad CreativesTool to list all ad creatives under an ad account.
List Ad Network AnalyticsTool to retrieve ad network analytics for a Meta Business using the Meta Marketing API.
List Ad Network Analytics ResultsTool to retrieve ad network analytics results for Facebook Audience Network.
List AdsTool to list all ads under an ad account using the Meta Marketing API.
List AgenciesTool to retrieve agencies associated with a Meta Business or Ad Account.
List Assigned PagesTool to retrieve Facebook Pages assigned to a business user via Meta Marketing API.
List Assigned UsersTool to list users assigned to a Facebook Page or Ad Account within a specific business context.
List Business Ad AccountsTool to retrieve all ad accounts owned by a specific Business Manager.
List Business InvoicesTool to retrieve business invoices from Meta Marketing API.
List Client Ad AccountsTool to list all client ad accounts accessible to a business from Meta Ads.
List Client AppsTool to retrieve client apps associated with a Meta Business using the Marketing API.
List Client Instagram AssetsTool to retrieve Instagram assets that are shared with a business as a client using the Meta Marketing API.
List Client Offsite Signal Container Business ObjectsTool to retrieve client offsite signal container business objects for a business from Meta Marketing API.
List Client PagesTool to retrieve client pages associated with a Meta business.
List ClientsTool to retrieve client businesses associated with a Meta Business Manager.
List Collaborative Ads Collaboration RequestsTool to retrieve collaborative ads collaboration requests for a Meta Business using the Marketing API.
List Collaborative Ads Suggested PartnersTool to retrieve collaborative ads suggested partners for a business from Meta Marketing API.
List Initiated Audience Sharing RequestsTool to retrieve initiated audience sharing requests for a business using the Meta Marketing API.
List Managed Partner Ads Funding Source DetailsTool to retrieve managed partner ads funding source details for a Meta Business.
List Owned AppsTool to retrieve apps owned by a business from Meta Marketing API.
List Owned BusinessesTool to retrieve businesses owned by a parent Business Manager from Meta Marketing API.
List Owned Instagram AssetsTool to list Instagram accounts/assets owned by a Meta Business.
List Owned Offsite Signal Container Business ObjectsTool to retrieve owned offsite signal container business objects for a business from Meta Marketing API.
List Owned PagesTool to retrieve Pages owned by a Business Manager from Meta Marketing API.
List Pending Client Ad AccountsTool to retrieve pending client ad account access requests for a Business Manager from Meta Ads.
List Pending Client AppsTool to retrieve pending client apps for a Meta Business.
List Pending Client PagesTool to retrieve pending client pages for a Business Manager using the Meta Marketing API.
List Pending Shared Offsite Signal Container Business ObjectsTool to retrieve pending shared offsite signal container business objects from Meta Marketing API.
List Pending Owned Ad AccountsTool to retrieve pending owned ad accounts for a Business Manager account from Meta Marketing API.
List Pending Owned PagesTool to retrieve Pages with pending ownership status for a Business Manager from Meta Marketing API.
List Pending UsersTool to retrieve pending users from a Business Manager in Meta Marketing API.
List Received Audience Sharing RequestsTool to retrieve all received audience sharing requests for a business using the Meta Marketing API.
List System UsersTool to retrieve system users for a Meta Business Manager account.
List Targeting SearchTool to search for targeting options in Meta Ads Marketing API.
Read Ad SetsRetrieve ad sets from a Meta ad account using the Marketing API.
Update Ad CreativeUpdate Ad Creative
Update CampaignUpdate an existing advertising campaign using the Meta Marketing API.
Upload Ad ImageUpload an image for use in Meta ad creatives using the Marketing API.

Universal CLI Commands for Metaads

You can also manually execute CLI commands to interact with your Metaads.

Connect your Metaads account

Link your Metaads account and verify the connection:

bash
# Connect your Metaads account (opens OAuth flow)
composio connected-accounts link metaads

# Verify the connection
composio connected-accounts list --toolkits metaads

Discover Metaads tools

Search and inspect available Metaads tools:

bash
# List all available Metaads tools
composio tools list --toolkit metaads

# Search for Metaads tools by action
composio tools search "metaads"

# Inspect a tool's input schema
composio tools info METAADS_CREATE_AD

Common Metaads Actions

Create Ad — Create a new ad within an ad set using the meta marketing api

bash
composio tools execute METAADS_CREATE_AD \
  --name "Summer Sale - Image Ad 1" \
  --creative "<object>" \
  --ad_set_id "23848238482348"

Create Ad Creative — Create a new ad creative using the meta marketing api

bash
composio tools execute METAADS_CREATE_AD_CREATIVE \
  --name "Summer Sale - Image v1" \
  --creative "<object>" \
  --account_id "act_123456789"

Create Ad Set — Create a new ad set within a campaign using the meta marketing api

bash
composio tools execute METAADS_CREATE_AD_SET \
  --name "US Technology Enthusiasts" \
  --campaign_id "23848238482348" \
  --billing_event "<string>" \
  --optimization_goal "<string>"

Create Campaign — Create a new advertising campaign using the meta marketing api

bash
composio tools execute METAADS_CREATE_CAMPAIGN \
  --name "My Test Campaign" \
  --objective "<string>" \
  --account_id "act_123456789"

Generate Type Definitions

Generate typed schemas for Metaads tools to get autocomplete and type safety in your project:

bash
# Auto-detect language
composio generate --toolkits metaads

# TypeScript
composio ts generate --toolkits metaads

# Python
composio py generate --toolkits metaads

Tips & Tricks

  • Always inspect a tool's input schema before executing: composio tools info <TOOL_NAME>
  • Pipe output with jq for better readability: composio tools execute TOOL_NAME -d '{}' | jq
  • Set COMPOSIO_API_KEY as an environment variable for CI/CD pipelines
  • Use composio dev logs tools to inspect execution logs and debug issues

Next Steps

  • Try asking your coding agent to perform various Metaads operations
  • Explore cross-app workflows by connecting more toolkits
  • Set up triggers for real-time automation
  • Use composio generate for typed schemas in your projects

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FAQ

What is the Composio Universal CLI?

The Composio Universal CLI is a single command-line interface that lets coding agents and developers interact with 1000+ SaaS applications. It handles authentication, tool discovery, action execution, and trigger setup — all from the terminal, without needing to configure MCP servers.

Which coding agents work with the Composio CLI?

Any coding agent that can run shell commands works with the Composio CLI — including Claude Code, Codex, OpenCode, OpenClaw, and others. Once the CLI is installed, agents automatically discover and use the composio commands to interact with Metaads and other connected apps.

How is the CLI different from using an MCP server for Metaads?

MCP servers require configuration and can be token-heavy for complex workflows. The CLI gives agents a direct, lightweight interface — no server setup needed. Agents simply call composio commands like any other shell tool. It's faster to set up, more reliable for multi-step tool chaining, and works natively with how coding agents already operate.

How safe is my Metaads data when using the Composio CLI?

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Metaads data and credentials are handled as safely as possible. You can also bring your own OAuth credentials for full control.

Used by agents from

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Letta
glean
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Agent.ai
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Context
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glean
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Agent.ai
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Entelligence
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