How to integrate Metaads MCP with Google ADK

Connect Google ADK to Metaads MCP. Get ad performance insights for last week, create a new campaign for summer sale, and more using natural language, with authentication handled for you.

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Metaads is Meta's official Ads API that lets you manage, analyze, and optimize your Facebook and Instagram ad campaigns. Streamline ad operations and gain deeper insights with robust automation.

70 Tools

Introduction

This guide walks you through connecting Metaads to Google ADK using the Composio tool router. By the end, you'll have a working Metaads agent that can get ad performance insights for last week, create a new campaign for summer sale, pause all ads in underperforming campaigns through natural language commands.

This guide will help you understand how to give your Google ADK agent real control over a Metaads account through Composio's Metaads MCP server.

Before we dive in, let's take a quick look at the key ideas and tools involved.

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TL;DR

Here's what you'll learn:
  • Get a Metaads account set up and connected to Composio
  • Install the Google ADK and Composio packages
  • Create a Composio Tool Router session for Metaads
  • Build an agent that connects to Metaads through MCP
  • Interact with Metaads using natural language

What is Google ADK?

Google ADK (Agents Development Kit) is Google's framework for building AI agents powered by Gemini models. It provides tools for creating agents that can use external services through the Model Context Protocol.

Key features include:

  • Gemini Integration: Native support for Google's Gemini models
  • MCP Toolset: Built-in support for Model Context Protocol tools
  • Streamable HTTP: Connect to external services through streamable HTTP
  • CLI and Web UI: Run agents via command line or web interface

What is the Metaads MCP server, and what's possible with it?

The Meta Ads MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Meta Ads account. It provides structured and secure access to your campaigns, ads, audiences, leads, performance insights, and business assets, so your agent can create campaigns, build ads, update campaigns, analyze results, and retrieve leads on your behalf.

  • Campaign and ad creation: Have your agent create campaigns, ad sets, ad creatives, and ads for your Meta advertising account.
  • Campaign updates: Direct your agent to update existing campaigns when your advertising plans or settings change.
  • Performance analysis: Let the agent retrieve insights for your advertising account, campaigns, ad sets, or ads to help you review results.
  • Audience and targeting research: Instruct your agent to create custom audiences and search available targeting options for upcoming campaigns.
  • Lead and asset discovery: Have your agent retrieve leads and list accessible businesses, advertising accounts, Facebook Pages, Instagram assets, campaigns, ads, and creatives.

What is the Composio tool router, and how does it fit here?

What is Composio SDK?

Composio's Composio SDK helps agents find the right tools for a task at runtime. You can plug in multiple toolkits (like Gmail, HubSpot, and GitHub), and the agent will identify the relevant app and action to complete multi-step workflows. This can reduce token usage and improve the reliability of tool calls. Read more here: Getting started with Composio SDK

The tool router generates a secure MCP URL that your agents can access to perform actions.

How the Composio SDK works

The Composio SDK follows a three-phase workflow:

  1. Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
  2. Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
  3. Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Step by step09 STEPS
1

Prerequisites

Before starting, make sure you have:
  • A Google API key for Gemini models
  • A Composio account and API key
  • Python 3.9 or later installed
  • Basic familiarity with Python
2

Getting API Keys for Google and Composio

Google API Key
  • Go to Google AI Studio and create an API key.
  • Copy the key and keep it safe. You will put this in GOOGLE_API_KEY.
Composio API Key and User ID
  • Log in to the Composio dashboard.
  • Go to Settings → API Keys and copy your Composio API key. Use this for COMPOSIO_API_KEY.
  • Decide on a stable user identifier to scope sessions, often your email or a user ID. Use this for COMPOSIO_USER_ID.
3

Install dependencies

bash
pip install google-adk composio python-dotenv

Inside your virtual environment, install the required packages.

What's happening:

  • google-adk is Google's Agents Development Kit
  • composio connects your agent to Metaads via MCP
  • python-dotenv loads environment variables
4

Set up ADK project

bash
adk create my_agent

Set up a new Google ADK project.

What's happening:

  • This creates an agent folder with a root agent file and .env file
5

Set environment variables

bash
GOOGLE_API_KEY=your-google-api-key
COMPOSIO_API_KEY=your-composio-api-key
COMPOSIO_USER_ID=your-user-id-or-email

Save all your credentials in the .env file.

What's happening:

  • GOOGLE_API_KEY authenticates with Google's Gemini models
  • COMPOSIO_API_KEY authenticates with Composio
  • COMPOSIO_USER_ID identifies the user for session management
6

Import modules and validate environment

python
import os
import warnings

from composio import Composio
from dotenv import load_dotenv
from google.adk.agents.llm_agent import Agent
from google.adk.tools.mcp_tool.mcp_session_manager import StreamableHTTPConnectionParams
from google.adk.tools.mcp_tool.mcp_toolset import McpToolset

load_dotenv()

warnings.filterwarnings("ignore", message=".*BaseAuthenticatedTool.*")

GOOGLE_API_KEY = os.getenv("GOOGLE_API_KEY")
COMPOSIO_API_KEY = os.getenv("COMPOSIO_API_KEY")
COMPOSIO_USER_ID = os.getenv("COMPOSIO_USER_ID")

if not GOOGLE_API_KEY:
    raise ValueError("GOOGLE_API_KEY is not set in the environment.")
if not COMPOSIO_API_KEY:
    raise ValueError("COMPOSIO_API_KEY is not set in the environment.")
if not COMPOSIO_USER_ID:
    raise ValueError("COMPOSIO_USER_ID is not set in the environment.")
What's happening:
  • os reads environment variables
  • Composio is the main Composio SDK client
  • GoogleProvider declares that you are using Google ADK as the agent runtime
  • Agent is the Google ADK LLM agent class
  • McpToolset lets the ADK agent call MCP tools over HTTP
7

Create Composio client and Tool Router session

python
composio_client = Composio(api_key=COMPOSIO_API_KEY)

composio_session = composio_client.create(
    user_id=COMPOSIO_USER_ID,
    toolkits=["metaads"],
)

COMPOSIO_MCP_URL = composio_session.mcp.url,
print(f"Composio MCP URL: {COMPOSIO_MCP_URL}")
What's happening:
  • Authenticates to Composio with your API key
  • Declares Google ADK as the provider
  • Spins up a short-lived MCP endpoint for your user and selected toolkit
  • Stores the MCP HTTP URL for the ADK MCP integration
8

Set up the McpToolset and create the Agent

python
composio_toolset = McpToolset(
    connection_params=StreamableHTTPConnectionParams(
        url=COMPOSIO_MCP_URL,
        headers={"x-api-key": COMPOSIO_API_KEY}
    )
)

root_agent = Agent(
    model="gemini-2.5-flash",
    name="composio_agent",
    description="An agent that uses Composio tools to perform actions.",
    instruction=(
        "You are a helpful assistant connected to Composio. "
        "You have the following tools available: "
        "COMPOSIO_SEARCH_TOOLS, COMPOSIO_MULTI_EXECUTE_TOOL, "
        "COMPOSIO_MANAGE_CONNECTIONS, COMPOSIO_REMOTE_BASH_TOOL, COMPOSIO_REMOTE_WORKBENCH. "
        "Use these tools to help users with Metaads operations."
    ),
    tools=[composio_toolset],
)

print("\nAgent setup complete. You can now run this agent directly ;)")
What's happening:
  • Connects the ADK agent to the Composio MCP endpoint through McpToolset
  • Uses Gemini as the model powering the agent
  • Lists exact tool names in instruction to reduce misnamed tool calls
9

Run the agent

bash
# Run in CLI mode
adk run my_agent

# Or run in web UI mode
adk web

Execute the agent from the project root. The web command opens a web portal where you can chat with the agent.

What's happening:

  • adk run runs the agent in CLI mode
  • adk web . opens a web UI for interactive testing

Complete Code

Here's the complete code to get you started with Metaads and Google ADK:

python
import os
import warnings

from composio import Composio
from composio_google import GoogleProvider
from dotenv import load_dotenv
from google.adk.agents.llm_agent import Agent
from google.adk.tools.mcp_tool.mcp_session_manager import StreamableHTTPConnectionParams
from google.adk.tools.mcp_tool.mcp_toolset import McpToolset

load_dotenv()
warnings.filterwarnings("ignore", message=".*BaseAuthenticatedTool.*")

GOOGLE_API_KEY = os.getenv("GOOGLE_API_KEY")
COMPOSIO_API_KEY = os.getenv("COMPOSIO_API_KEY")
COMPOSIO_USER_ID = os.getenv("COMPOSIO_USER_ID")

if not GOOGLE_API_KEY:
    raise ValueError("GOOGLE_API_KEY is not set in the environment.")
if not COMPOSIO_API_KEY:
    raise ValueError("COMPOSIO_API_KEY is not set in the environment.")
if not COMPOSIO_USER_ID:
    raise ValueError("COMPOSIO_USER_ID is not set in the environment.")

composio_client = Composio(api_key=COMPOSIO_API_KEY, provider=GoogleProvider())

composio_session = composio_client.create(
    user_id=COMPOSIO_USER_ID,
    toolkits=["metaads"],
)

COMPOSIO_MCP_URL = composio_session.mcp.url


composio_toolset = McpToolset(
    connection_params=StreamableHTTPConnectionParams(
        url=COMPOSIO_MCP_URL,
        headers={"x-api-key": COMPOSIO_API_KEY}
    )
)

root_agent = Agent(
    model="gemini-2.5-flash",
    name="composio_agent",
    description="An agent that uses Composio tools to perform actions.",
    instruction=(
        "You are a helpful assistant connected to Composio. "
        "You have the following tools available: "
        "COMPOSIO_SEARCH_TOOLS, COMPOSIO_MULTI_EXECUTE_TOOL, "
        "COMPOSIO_MANAGE_CONNECTIONS, COMPOSIO_REMOTE_BASH_TOOL, COMPOSIO_REMOTE_WORKBENCH. "
        "Use these tools to help users with Metaads operations."
    ),  
    tools=[composio_toolset],
)

print("\nAgent setup complete. You can now run this agent directly ;)")

Conclusion

You've successfully integrated Metaads with the Google ADK through Composio's MCP Tool Router. Your agent can now interact with Metaads using natural language commands.

Key takeaways:

  • The Tool Router approach dynamically routes requests to the appropriate Metaads tools
  • Environment variables keep your credentials secure and separate from code
  • Clear agent instructions reduce tool calling errors
  • The ADK web UI provides an interactive interface for testing and development

You can extend this setup by adding more toolkits to the toolkits array in your session configuration.

TOOLS

Supported Tools

Every Metaads action and event your agent gets out of the box.

Copy Ad Object

Copy a Meta Campaign, Ad Set, or Ad while explicitly selecting its resource type and supported copy options.

Create Ad

Create a new ad within an ad set using the Meta Marketing API.

Create Ad Creative

Create a new ad creative using the Meta Marketing API.

Create Ad Set

Create a new ad set within a campaign using the Meta Marketing API.

Create Ad Video

Upload an ad video asset; Meta may keep processing it after returning its ID.

Create Campaign

Create a new advertising campaign using the Meta Marketing API.

Create Custom Audience

Create a new custom audience using the Meta Marketing API.

Create Custom Conversion

Create a persistent custom-conversion definition in a Meta ad account and return its ID.

Create Lead Form

Create a persistent lead-generation form owned by a Facebook Page and return its ID.

Delete Campaign

Delete an advertising campaign using the Meta Marketing API.

Generate Ad Previews

Render previews for a provider-native creative specification in a Meta ad account and return the generated HTML bodies.

Get Ad Accounts

Tool to retrieve all ad account IDs accessible to the authenticated user from Meta Ads.

Get Ad Creative

Get Ad Creative

Get Insights

Get insights data for a Meta Ads object (ad account, campaign, ad set, or ad) using the Meta Marketing API.

Get Meta Object

Tool to retrieve data for any Meta Marketing API object by its ID.

Get Page Accounts

Retrieve pages managed by the authenticated user, including page access tokens when requested.

Get Pixel Event Stats

Read recent Pixel event-count and processing statistics, optionally restricted to server events and one event name, to verify aggregate ingestion.

Get User

Tool to retrieve information about the authenticated user from Meta (Facebook) Graph API.

List Activities

List activity history for a Meta ad account or ad set.

List Ad Account Pixels

List the Pixels and consolidated datasets associated with an ad account so a usable data-source ID can be selected for Conversions API events.

List Ad Creatives

Tool to list all ad creatives under an ad account.

List Ad Images

List one page of image assets in a Meta ad account, optionally restricted to exact image hashes.

List Ad Network Analytics

Tool to retrieve ad network analytics for a Meta Business using the Meta Marketing API.

List Ad Network Analytics Results

Tool to retrieve ad network analytics results for Facebook Audience Network.

List Ads

Tool to list all ads under an ad account using the Meta Marketing API.

List Ad Videos

List one page of video assets in a Meta ad account, optionally filtered by title, dimensions, duration, or aspect ratio.

List Agencies

Tool to retrieve agencies associated with a Meta Business or Ad Account.

List Assigned Pages

Tool to retrieve Facebook Pages assigned to a business user via Meta Marketing API.

List Assigned Users

Tool to list users assigned to a Facebook Page or Ad Account within a specific business context.

List Business Ad Accounts

Tool to retrieve all ad accounts owned by a specific Business Manager.

List Businesses

Tool to discover every Business Manager the authenticated Meta principal can access, via `GET /me/businesses`.

List Business Invoices

Tool to retrieve business invoices from Meta Marketing API.

List Campaigns

List one page of campaigns belonging to a Meta ad account.

List Client Ad Accounts

Tool to list all client ad accounts accessible to a business from Meta Ads.

List Client Apps

Tool to retrieve client apps associated with a Meta Business using the Marketing API.

List Client Instagram Assets

Tool to retrieve Instagram assets that are shared with a business as a client using the Meta Marketing API.

List Client Offsite Signal Container Business Objects

Tool to retrieve client offsite signal container business objects for a business from Meta Marketing API.

List Client Pages

Tool to retrieve client pages associated with a Meta business.

List Clients

Tool to retrieve client businesses associated with a Meta Business Manager.

List Collaborative Ads Collaboration Requests

Tool to retrieve collaborative ads collaboration requests for a Meta Business using the Marketing API.

List Collaborative Ads Suggested Partners

Tool to retrieve collaborative ads suggested partners for a business from Meta Marketing API.

List Comments

Return one page from the comments edge of a Page-owned post, photo, video, comment, or reply.

List Custom Audiences

List one page of custom audiences in a Meta ad account, with field projection and optional business, primary-audience, or Pixel constraints.

List Custom Conversions

List one page of custom-conversion definitions in a Meta ad account, with field projection and opaque cursor pagination.

List Initiated Audience Sharing Requests

Tool to retrieve initiated audience sharing requests for a business using the Meta Marketing API.

List Leads

List one page of leads belonging to a Meta Ad or Leadgen Form.

List Managed Partner Ads Funding Source Details

Tool to retrieve managed partner ads funding source details for a Meta Business.

List Owned Apps

Tool to retrieve apps owned by a business from Meta Marketing API.

List Owned Businesses

Tool to retrieve businesses owned by a parent Business Manager from Meta Marketing API.

List Owned Instagram Assets

Tool to list Instagram accounts/assets owned by a Meta Business.

List Owned Offsite Signal Container Business Objects

Tool to retrieve owned offsite signal container business objects for a business from Meta Marketing API.

List Owned Pages

Tool to retrieve Pages owned by a Business Manager from Meta Marketing API.

List Pending Client Ad Accounts

Tool to retrieve pending client ad account access requests for a Business Manager from Meta Ads.

List Pending Client Apps

Tool to retrieve pending client apps for a Meta Business.

List Pending Client Pages

Tool to retrieve pending client pages for a Business Manager using the Meta Marketing API.

List Pending Shared Offsite Signal Container Business Objects

Tool to retrieve pending shared offsite signal container business objects from Meta Marketing API.

List Pending Owned Ad Accounts

Tool to retrieve pending owned ad accounts for a Business Manager account from Meta Marketing API.

List Pending Owned Pages

Tool to retrieve Pages with pending ownership status for a Business Manager from Meta Marketing API.

List Pending Users

Tool to retrieve pending users from a Business Manager in Meta Marketing API.

List Received Audience Sharing Requests

Tool to retrieve all received audience sharing requests for a business using the Meta Marketing API.

List Subscribed Apps

List one page of applications subscribed to a Meta ad account.

List System Users

Tool to retrieve system users for a Meta Business Manager account.

List Targeting Search

Tool to search for targeting options in Meta Ads Marketing API.

List Video Tags

Return one page of TaggableSubject entries from a Video's `/tags` edge.

List Video Thumbnails

List one page of available thumbnail variants for a Meta video.

Read Ad Sets

Retrieve ad sets from a Meta ad account using the Marketing API.

Send Conversion Events

Irreversibly submit 1-1,000 validated server conversion events to a Meta Pixel or dataset.

Update Ad Creative

Update Ad Creative

Update Campaign

Update an existing advertising campaign using the Meta Marketing API.

Upload Ad Image

Upload an image for use in Meta ad creatives using the Marketing API.

FAQ

Frequently asked questions

With a standalone Metaads MCP server, the agents and LLMs can only access a fixed set of Metaads tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Metaads and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. Google ADK fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Metaads tools.

Yes, absolutely. You can configure which Metaads scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Metaads data and credentials are handled as safely as possible.

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