How to integrate Metaads MCP with OpenAI Agents SDK

Connect OpenAI Agents SDK to Metaads MCP. Get ad performance insights for last week, create a new campaign for summer sale, and more using natural language, with authentication handled for you.

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Metaads

Oauth2Api Key

Metaads is Meta's official Ads API that lets you manage, analyze, and optimize your Facebook and Instagram ad campaigns. Streamline ad operations and gain deeper insights with robust automation.

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Introduction

This guide walks you through connecting Metaads to the OpenAI Agents SDK using the Composio tool router. By the end, you'll have a working Metaads agent that can get ad performance insights for last week, create a new campaign for summer sale, pause all ads in underperforming campaigns through natural language commands.

This guide will help you understand how to give your OpenAI Agents SDK agent real control over a Metaads account through Composio's Metaads MCP server.

Before we dive in, let's take a quick look at the key ideas and tools involved.

TL;DR

Here's what you'll learn:

Get and set up your OpenAI and Composio API keys
Install the necessary dependencies
Initialize Composio and create a Tool Router session for Metaads
Configure an AI agent that can use Metaads as a tool
Run a live chat session where you can ask the agent to perform Metaads operations

What is OpenAI Agents SDK?

The OpenAI Agents SDK is a lightweight framework for building AI agents that can use tools and maintain conversation state. It provides a simple interface for creating agents with hosted MCP tool support.

Key features include:

Hosted MCP Tools: Connect to external services through hosted MCP endpoints
SQLite Sessions: Persist conversation history across interactions
Simple API: Clean interface with Agent, Runner, and tool configuration
Streaming Support: Real-time response streaming for interactive applications

What is the Metaads MCP server, and what's possible with it?

The Meta Ads MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Meta Ads account. It provides structured and secure access to your campaigns, ads, audiences, leads, performance insights, and business assets, so your agent can create campaigns, build ads, update campaigns, analyze results, and retrieve leads on your behalf.

Campaign and ad creation: Have your agent create campaigns, ad sets, ad creatives, and ads for your Meta advertising account.
Campaign updates: Direct your agent to update existing campaigns when your advertising plans or settings change.
Performance analysis: Let the agent retrieve insights for your advertising account, campaigns, ad sets, or ads to help you review results.
Audience and targeting research: Instruct your agent to create custom audiences and search available targeting options for upcoming campaigns.
Lead and asset discovery: Have your agent retrieve leads and list accessible businesses, advertising accounts, Facebook Pages, Instagram assets, campaigns, ads, and creatives.

What is the Composio tool router, and how does it fit here?

What is Composio SDK?

Composio's Composio SDK helps agents find the right tools for a task at runtime. You can plug in multiple toolkits (like Gmail, HubSpot, and GitHub), and the agent will identify the relevant app and action to complete multi-step workflows. This can reduce token usage and improve the reliability of tool calls. Read more here: Getting started with Composio SDK

The tool router generates a secure MCP URL that your agents can access to perform actions.

How the Composio SDK works

The Composio SDK follows a three-phase workflow:

Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Step by step09 STEPS

Prerequisites

Before starting, make sure you have:

Composio API Key and OpenAI API Key
Primary know-how of OpenAI Agents SDK
A live Metaads project
Some knowledge of Python or Typescript

Getting API Keys for OpenAI and Composio

OpenAI API Key

Go to the OpenAI dashboard and create an API key. You'll need credits to use the models, or you can connect to another model provider.
Keep the API key safe.

Composio API Key

Log in to the Composio dashboard.
Go to Settings and copy your API key.

Install dependencies

npm install @composio/openai-agents @openai/agents dotenv

Install the Composio SDK and the OpenAI Agents SDK.

Set up environment variables

bash

OPENAI_API_KEY=sk-...your-api-key
COMPOSIO_API_KEY=your-api-key
USER_ID=composio_user@gmail.com

Create a .env file and add your OpenAI and Composio API keys.

Import dependencies

import 'dotenv/config';
import { Composio } from '@composio/core';
import { OpenAIAgentsProvider } from '@composio/openai-agents';
import { Agent, hostedMcpTool, run, OpenAIConversationsSession } from '@openai/agents';
import * as readline from 'readline';

What's happening:

You're importing all necessary libraries.
The Composio and OpenAIAgentsProvider classes are imported to connect your OpenAI agent to Composio tools like Metaads.

Set up the Composio instance

dotenv.config();

const composioApiKey = process.env.COMPOSIO_API_KEY;
const userId = process.env.USER_ID;

if (!composioApiKey) {
  throw new Error('COMPOSIO_API_KEY is not set. Create a .env file with COMPOSIO_API_KEY=your_key');
}
if (!userId) {
  throw new Error('USER_ID is not set');
}

// Initialize Composio
const composio = new Composio({
  apiKey: composioApiKey,
  provider: new OpenAIAgentsProvider(),
});

What's happening:

dotenv.config() loads your .env file so COMPOSIO_API_KEY and USER_ID are available as environment variables.
Creating a Composio instance using the API Key and OpenAIAgentsProvider class.

Create a Tool Router session

// Create Tool Router session for Metaads
const session = await composio.create(userId as string, {
  toolkits: ['metaads'],
});
const mcpUrl = session.mcp.url;

What is happening:

You give the Tool Router the user id and the toolkits you want available. Here, it is only metaads.
The router checks the user's Metaads connection and prepares the MCP endpoint.
The returned session.mcp.url is the MCP URL that your agent will use to access Metaads.
This approach keeps things lightweight and lets the agent request Metaads tools only when needed during the conversation.

Configure the agent

// Configure agent with MCP tool
const agent = new Agent({
  name: 'Assistant',
  model: 'gpt-5',
  instructions:
    'You are a helpful assistant that can access Metaads. Help users perform Metaads operations through natural language.',
  tools: [
    hostedMcpTool({
      serverLabel: 'tool_router',
      serverUrl: mcpUrl,
      headers: { 'x-api-key': composioApiKey },
      requireApproval: 'never',
    }),
  ],
});

What's happening:

We're creating an Agent instance with a name, model (gpt-5), and clear instructions about its purpose.
The agent's instructions tell it that it can access Metaads and help with queries, inserts, updates, authentication, and fetching database information.
The tools array includes a hostedMcpTool that connects to the MCP server URL we created earlier.
The headers object includes the Composio API key for secure authentication with the MCP server.
requireApproval: 'never' means the agent can execute Metaads operations without asking for permission each time, making interactions smoother.

Start chat loop and handle conversation

// Keep conversation state across turns
const conversationSession = new OpenAIConversationsSession();

// Simple CLI
const rl = readline.createInterface({
  input: process.stdin,
  output: process.stdout,
  prompt: 'You: ',
});

console.log('\nComposio Tool Router session created.');
console.log('\nChat started. Type your requests below.');
console.log("Commands: 'exit', 'quit', or 'q' to end\n");

try {
  const first = await run(agent, 'What can you help me with?', { session: conversationSession });
  console.log(`Assistant: ${first.finalOutput}\n`);
} catch (e) {
  console.error('Error:', e instanceof Error ? e.message : e, '\n');
}

rl.prompt();

rl.on('line', async (userInput) => {
  const text = userInput.trim();

  if (['exit', 'quit', 'q'].includes(text.toLowerCase())) {
    console.log('Goodbye!');
    rl.close();
    process.exit(0);
  }

  if (!text) {
    rl.prompt();
    return;
  }

  try {
    const result = await run(agent, text, { session: conversationSession });
    console.log(`\nAssistant: ${result.finalOutput}\n`);
  } catch (e) {
    console.error('Error:', e instanceof Error ? e.message : e, '\n');
  }

  rl.prompt();
});

rl.on('close', () => {
  console.log('\n👋 Session ended.');
  process.exit(0);
});

What's happening:

The program prints a session URL that you visit to authorize Metaads.
After authorization, the chat begins.
Each message you type is processed by the agent using run().
The responses are printed to the console.
Typing exit, quit, or q cleanly ends the chat.

Complete Code

Here's the complete code to get you started with Metaads and OpenAI Agents SDK:

import 'dotenv/config';
import { Composio } from '@composio/core';
import { OpenAIAgentsProvider } from '@composio/openai-agents';
import { Agent, hostedMcpTool, run, OpenAIConversationsSession } from '@openai/agents';
import * as readline from 'readline';

const composioApiKey = process.env.COMPOSIO_API_KEY;
const userId = process.env.USER_ID;

if (!composioApiKey) {
  throw new Error('COMPOSIO_API_KEY is not set. Create a .env file with COMPOSIO_API_KEY=your_key');
}
if (!userId) {
  throw new Error('USER_ID is not set');
}

// Initialize Composio
const composio = new Composio({
  apiKey: composioApiKey,
  provider: new OpenAIAgentsProvider(),
});

async function main() {
  // Create Tool Router session
  const session = await composio.create(userId as string, {
    toolkits: ['metaads'],
  });
  const mcpUrl = session.mcp.url;

  // Configure agent with MCP tool
  const agent = new Agent({
    name: 'Assistant',
    model: 'gpt-5',
    instructions:
      'You are a helpful assistant that can access Metaads. Help users perform Metaads operations through natural language.',
    tools: [
      hostedMcpTool({
        serverLabel: 'tool_router',
        serverUrl: mcpUrl,
        headers: { 'x-api-key': composioApiKey },
        requireApproval: 'never',
      }),
    ],
  });

  // Keep conversation state across turns
  const conversationSession = new OpenAIConversationsSession();

  // Simple CLI
  const rl = readline.createInterface({
    input: process.stdin,
    output: process.stdout,
    prompt: 'You: ',
  });

  console.log('\nComposio Tool Router session created.');
  console.log('\nChat started. Type your requests below.');
  console.log("Commands: 'exit', 'quit', or 'q' to end\n");

  try {
    const first = await run(agent, 'What can you help me with?', { session: conversationSession });
    console.log(`Assistant: ${first.finalOutput}\n`);
  } catch (e) {
    console.error('Error:', e instanceof Error ? e.message : e, '\n');
  }

  rl.prompt();

  rl.on('line', async (userInput) => {
    const text = userInput.trim();

    if (['exit', 'quit', 'q'].includes(text.toLowerCase())) {
      console.log('Goodbye!');
      rl.close();
      process.exit(0);
    }

    if (!text) {
      rl.prompt();
      return;
    }

    try {
      const result = await run(agent, text, { session: conversationSession });
      console.log(`\nAssistant: ${result.finalOutput}\n`);
    } catch (e) {
      console.error('Error:', e instanceof Error ? e.message : e, '\n');
    }

    rl.prompt();
  });

  rl.on('close', () => {
    console.log('\nSession ended.');
    process.exit(0);
  });
}

main().catch((err) => {
  console.error('Fatal error:', err);
  process.exit(1);
});

Conclusion

This was a starter code for integrating Metaads MCP with OpenAI Agents SDK to build a functional AI agent that can interact with Metaads.

Key features:

Hosted MCP tool integration through Composio's Tool Router
SQLite session persistence for conversation history
Simple async chat loop for interactive testing

You can extend this by adding more toolkits, implementing custom business logic, or building a web interface around the agent.

TOOLS

Supported Tools

Every Metaads action and event your agent gets out of the box.

Copy Ad Object

Copy a Meta Campaign, Ad Set, or Ad while explicitly selecting its resource type and supported copy options.

Create Ad

Create a new ad within an ad set using the Meta Marketing API.

Create Ad Creative

Create a new ad creative using the Meta Marketing API.

Create Ad Set

Create a new ad set within a campaign using the Meta Marketing API.

Create Ad Video

Upload an ad video asset; Meta may keep processing it after returning its ID.

Create Campaign

Create a new advertising campaign using the Meta Marketing API.

Create Custom Audience

Create a new custom audience using the Meta Marketing API.

Create Custom Conversion

Create a persistent custom-conversion definition in a Meta ad account and return its ID.

Create Lead Form

Create a persistent lead-generation form owned by a Facebook Page and return its ID.

Delete Campaign

Delete an advertising campaign using the Meta Marketing API.

Generate Ad Previews

Render previews for a provider-native creative specification in a Meta ad account and return the generated HTML bodies.

Get Ad Accounts

Tool to retrieve all ad account IDs accessible to the authenticated user from Meta Ads.

Get Ad Creative

Get Insights

Get insights data for a Meta Ads object (ad account, campaign, ad set, or ad) using the Meta Marketing API.

Get Meta Object

Tool to retrieve data for any Meta Marketing API object by its ID.

Get Page Accounts

Retrieve pages managed by the authenticated user, including page access tokens when requested.

Get Pixel Event Stats

Read recent Pixel event-count and processing statistics, optionally restricted to server events and one event name, to verify aggregate ingestion.

Get User

Tool to retrieve information about the authenticated user from Meta (Facebook) Graph API.

List Activities

List activity history for a Meta ad account or ad set.

List Ad Account Pixels

List the Pixels and consolidated datasets associated with an ad account so a usable data-source ID can be selected for Conversions API events.

List Ad Creatives

Tool to list all ad creatives under an ad account.

List Ad Images

List one page of image assets in a Meta ad account, optionally restricted to exact image hashes.

List Ad Network Analytics

Tool to retrieve ad network analytics for a Meta Business using the Meta Marketing API.

List Ad Network Analytics Results

Tool to retrieve ad network analytics results for Facebook Audience Network.

List Ads

Tool to list all ads under an ad account using the Meta Marketing API.

List Ad Videos

List one page of video assets in a Meta ad account, optionally filtered by title, dimensions, duration, or aspect ratio.

List Agencies

Tool to retrieve agencies associated with a Meta Business or Ad Account.

List Assigned Pages

Tool to retrieve Facebook Pages assigned to a business user via Meta Marketing API.

List Assigned Users

Tool to list users assigned to a Facebook Page or Ad Account within a specific business context.

List Business Ad Accounts

Tool to retrieve all ad accounts owned by a specific Business Manager.

List Businesses

Tool to discover every Business Manager the authenticated Meta principal can access, via `GET /me/businesses`.

List Business Invoices

Tool to retrieve business invoices from Meta Marketing API.

List Campaigns

List one page of campaigns belonging to a Meta ad account.

List Client Ad Accounts

Tool to list all client ad accounts accessible to a business from Meta Ads.

List Client Apps

Tool to retrieve client apps associated with a Meta Business using the Marketing API.

List Client Instagram Assets

Tool to retrieve Instagram assets that are shared with a business as a client using the Meta Marketing API.

List Client Offsite Signal Container Business Objects

Tool to retrieve client offsite signal container business objects for a business from Meta Marketing API.

List Client Pages

Tool to retrieve client pages associated with a Meta business.

List Clients

Tool to retrieve client businesses associated with a Meta Business Manager.

List Collaborative Ads Collaboration Requests

Tool to retrieve collaborative ads collaboration requests for a Meta Business using the Marketing API.

List Collaborative Ads Suggested Partners

Tool to retrieve collaborative ads suggested partners for a business from Meta Marketing API.

List Comments

Return one page from the comments edge of a Page-owned post, photo, video, comment, or reply.

List Custom Audiences

List one page of custom audiences in a Meta ad account, with field projection and optional business, primary-audience, or Pixel constraints.

List Custom Conversions

List one page of custom-conversion definitions in a Meta ad account, with field projection and opaque cursor pagination.

List Initiated Audience Sharing Requests

Tool to retrieve initiated audience sharing requests for a business using the Meta Marketing API.

List Leads

List one page of leads belonging to a Meta Ad or Leadgen Form.

List Managed Partner Ads Funding Source Details

Tool to retrieve managed partner ads funding source details for a Meta Business.

List Owned Apps

Tool to retrieve apps owned by a business from Meta Marketing API.

List Owned Businesses

Tool to retrieve businesses owned by a parent Business Manager from Meta Marketing API.

List Owned Instagram Assets

Tool to list Instagram accounts/assets owned by a Meta Business.

List Owned Offsite Signal Container Business Objects

Tool to retrieve owned offsite signal container business objects for a business from Meta Marketing API.

List Owned Pages

Tool to retrieve Pages owned by a Business Manager from Meta Marketing API.

List Pending Client Ad Accounts

Tool to retrieve pending client ad account access requests for a Business Manager from Meta Ads.

List Pending Client Apps

Tool to retrieve pending client apps for a Meta Business.

List Pending Client Pages

Tool to retrieve pending client pages for a Business Manager using the Meta Marketing API.

List Pending Shared Offsite Signal Container Business Objects

Tool to retrieve pending shared offsite signal container business objects from Meta Marketing API.

List Pending Owned Ad Accounts

Tool to retrieve pending owned ad accounts for a Business Manager account from Meta Marketing API.

List Pending Owned Pages

Tool to retrieve Pages with pending ownership status for a Business Manager from Meta Marketing API.

List Pending Users

Tool to retrieve pending users from a Business Manager in Meta Marketing API.

List Received Audience Sharing Requests

Tool to retrieve all received audience sharing requests for a business using the Meta Marketing API.

List Subscribed Apps

List one page of applications subscribed to a Meta ad account.

List System Users

Tool to retrieve system users for a Meta Business Manager account.

List Targeting Search

Tool to search for targeting options in Meta Ads Marketing API.

List Video Tags

Return one page of TaggableSubject entries from a Video's `/tags` edge.

List Video Thumbnails

List one page of available thumbnail variants for a Meta video.

Read Ad Sets

Retrieve ad sets from a Meta ad account using the Marketing API.

Send Conversion Events

Irreversibly submit 1-1,000 validated server conversion events to a Meta Pixel or dataset.

Update Ad Creative

Update Campaign

Update an existing advertising campaign using the Meta Marketing API.

Upload Ad Image

Upload an image for use in Meta ad creatives using the Marketing API.

FRAMEWORKS

How to build Metaads MCP Agent with another framework

Claude Code

Use Metaads MCP with Claude Code

Cursor

Use Metaads MCP with Cursor

ChatGPT

Use Metaads MCP with ChatGPT

Claude Cowork

Use Metaads MCP with Claude Cowork

Antigravity

Use Metaads MCP with Antigravity

Claude Agent SDK

Use Metaads MCP with Claude Agent SDK

Grok Bot

Use Metaads MCP with Grok Bot

Muse

Use Metaads MCP with Muse

Codex

Use Metaads MCP with Codex

Kimi Code

Use Metaads MCP with Kimi Code

Grok Build

Use Metaads MCP with Grok Build

VS Code

Use Metaads MCP with VS Code

OpenCode

Use Metaads MCP with OpenCode

OpenClaw

Use Metaads MCP with OpenClaw

Hermes

Use Metaads MCP with Hermes

Atomic Agent

Use Metaads MCP with Atomic Agent

CLI

Use Metaads MCP with CLI

Google ADK

Use Metaads MCP with Google ADK

LangChain

Use Metaads MCP with LangChain

Vercel AI SDK

Use Metaads MCP with Vercel AI SDK

Mastra AI

Use Metaads MCP with Mastra AI

LlamaIndex

Use Metaads MCP with LlamaIndex

CrewAI

Use Metaads MCP with CrewAI

Pydantic AI

Use Metaads MCP with Pydantic AI

AutoGen

Use Metaads MCP with AutoGen

MORE TOOLKITS

Explore Other Toolkits

Toolkit marketplace

Adrapid

Api Key

Adrapid is a platform for rapid creation of digital marketing visuals using templates. It streamlines design workflows for banners, images, and HTML5 content with automation.

AdRoll

Oauth2

AdRoll is a digital marketing platform for managing advertising campaigns, audiences, and account-based marketing. It helps marketers retarget customers across channels and measure performance.

Adtraction

Api Key

Adtraction is an affiliate marketing platform for partner programs, tracking links, transactions, commissions, statistics, and payments. It helps advertisers and publishers manage performance marketing with clear reporting and payout workflows.

Adyntel

Api Key

Adyntel is an API that retrieves LinkedIn ads for any company using a domain or LinkedIn Page ID. Easily access competitive ad intelligence to power your marketing workflows.

FAQ

Frequently asked questions

With a standalone Metaads MCP server, the agents and LLMs can only access a fixed set of Metaads tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Metaads and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. OpenAI Agents SDK fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Metaads tools.

Yes, absolutely. You can configure which Metaads scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Metaads data and credentials are handled as safely as possible.

Start with Metaads.It takes 30 seconds.

Managed auth, hosted MCP servers, and every Metaads tool your agent needs.Free to start.

Start building

How to integrate Metaads MCP with OpenAI Agents SDK

Connect Metaads without auth hassles

Introduction

Also integrate Metaads with

TL;DR

What is OpenAI Agents SDK?

What is the Metaads MCP server, and what's possible with it?

What is the Composio tool router, and how does it fit here?

What is Composio SDK?

How the Composio SDK works

Step-by-step Guide

Prerequisites

Getting API Keys for OpenAI and Composio

Install dependencies

Set up environment variables

Import dependencies

Set up the Composio instance

Create a Tool Router session

Configure the agent

Start chat loop and handle conversation

Complete Code

Conclusion

Supported Tools

How to build Metaads MCP Agent with another framework

Claude Code

Cursor

ChatGPT

Claude Cowork

Antigravity

Claude Agent SDK

Grok Bot

Muse

Codex

Kimi Code

Grok Build

VS Code

OpenCode

OpenClaw

Hermes

Atomic Agent

CLI

Google ADK

LangChain

Vercel AI SDK

Mastra AI

LlamaIndex

CrewAI

Pydantic AI

AutoGen

Explore Other Toolkits

Adrapid

AdRoll

Adtraction

Adyntel

Frequently asked questions

What are the differences in Tool Router MCP and Metaads MCP?+

Can I use Tool Router MCP with OpenAI Agents SDK?+

Can I manage the permissions and scopes for Metaads while using Tool Router?+

How safe is my data with Composio Tool Router?+

Start with Metaads.It takes 30 seconds.