How to integrate Metaads MCP with OpenClaw

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Introduction

OpenClaw is the fastest growing agent harness out there, which can work 24/7 to automate almost any kind of tasks. However, its capabilities are limited to the tools it has access to. Composio allows your OpenClaw to access Metaads with authentication management handled for you. You can execute actions on Metaads via your favorite OpenClaw interface (Telegram, WhatsApp, TUI, etc), whichever you prefer.

Why use Composio?

Apart from a managed and hosted MCP server, you will get:

  • Programmatic tool calling allows LLMs to write its code in a remote workbench to handle complex tool chaining. Reduces to-and-fro with LLMs for frequent tool calling.
  • Handling Large tool responses out of LLM context to minimize context rot.
  • Dynamic just-in-time access to 20,000 tools across 850+ other Apps for cross-app workflows. It loads the tools you need, so LLMs aren't overwhelmed by tools you don't need.

How to install Metaads with OpenClaw

Using Composio API Key and Setup Prompt

Copy the setup prompt from the OpenClaw dashboard
  • Run it in your OpenClaw chat interface.
  • Authenticate Metaads from the dashboard
  • Go back to your OpenClaw interface and start asking questions.

Using OpenClaw/Composio Plugin

1. Install OpenClaw Composio plugin

bash
openclaw plugins install @composio/openclaw-plugin

2. Copy the API Key from dashboard.composio.dev

3. Setup OpenClaw Config

openclaw config set plugins.entries.composio.config.consumerKey "ck_your_key_here"

4. Restart OpenClaw

openclaw gateway restart

5. Go to your chat interface and start asking questions.

6. When prompted, authenticate the app and you're all set.

How It Works

The plugin connects to Composio's MCP server at https://connect.composio.dev/mcp and registers all available tools directly into the OpenClaw agent. Tools are called by name — no extra search or execute steps needed.

If a tool returns an auth error, the agent will prompt you to connect that toolkit at dashboard.composio.dev.

Configuration

{
  "plugins": {
    "entries": {
      "composio": {
        "enabled": true,
        "config": {
          "consumerKey": "ck_your_key_here"
        }
      }
    }
  }
}
OptionDescriptionDefault
enabledEnable or disable the plugintrue
consumerKeyYour Composio consumer key (ck_...)
mcpUrlMCP server URL (advanced)https://connect.composio.dev/mcp

What is the Metaads MCP server, and what's possible with it?

The Metaads MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Meta Ads account. It provides structured and secure access to your advertising assets, so your agent can perform actions like creating campaigns, managing ads, analyzing insights, and handling audiences on your behalf.

  • Automated campaign and ad creation: Quickly launch new campaigns, ad sets, and ads—including image, video, carousel, and collection formats—without manual setup.
  • Real-time ad performance insights: Instantly retrieve analytics and detailed insights for any ad account, campaign, ad set, or individual ad to monitor and optimize your strategies.
  • Audience management and targeting: Effortlessly create and update custom audiences, from customer lists to website visitors, so your ads reach the right people.
  • Campaign control and optimization: Pause or delete campaigns and creatives, allowing your agent to manage spend and keep your advertising up to date.
  • Creative asset automation: Generate, fetch, or remove ad creatives on the fly, making it easy to test new visuals or messaging across your campaigns.

Supported Tools & Triggers

Tools
Create AdCreate a new ad within an ad set using the meta marketing api.
Create Ad CreativeCreate a new ad creative using the meta marketing api.
Create Ad SetCreate a new ad set within a campaign using the meta marketing api.
Create CampaignCreate a new advertising campaign using the meta marketing api.
Create Custom AudienceCreate a new custom audience using the meta marketing api.
Delete Ad CreativeDelete ad creative
Delete CampaignDelete an advertising campaign using the meta marketing api.
Get Ad CreativeGet ad creative
Get InsightsGet insights data for a meta ads object (ad account, campaign, ad set, or ad) using the meta marketing api.
Pause CampaignPause an advertising campaign using the meta marketing api.
Preview Ad CreativePreview ad creative
Read Ad SetsRetrieve ad sets from a meta ad account using the marketing api.
Resume CampaignResume a paused advertising campaign using the meta marketing api.
Update Ad CreativeUpdate ad creative
Update CampaignUpdate an existing advertising campaign using the meta marketing api.
Upload Ad ImageUpload an image for use in meta ad creatives using the marketing api.

Conclusion

You've successfully integrated Metaads with OpenClaw using Composio plugin. Now interact with Metaads directly from your terminal, Web UI, or any messenger app using natural language commands.

Key benefits of this setup:

  • Seamless integration across TUI, Web UIs, and Messenger apps like Telegram, WhatsApp, Slack, etc.
  • Natural language commands for Metaads operations
  • Managed authentication through Composio
  • Access to 20,000+ tools across 850+ apps for cross-app workflows
  • Programmatic tool calling for complex tool chaining

Next steps:

  • Try asking OpenClaw to perform various Metaads operations
  • Explore cross-app workflows by connecting more toolkits like Calendar, Slack, Notion, etc.
  • Build complex automation scripts that leverage OpenClaw's 24/7 running capabilities

How to build Metaads MCP Agent with another framework

FAQ

What are the differences in Tool Router MCP and Metaads MCP?

With a standalone Metaads MCP server, the agents and LLMs can only access a fixed set of Metaads tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Metaads and many other apps based on the task at hand, all through a single MCP endpoint.

Can I use Tool Router MCP with OpenClaw?

Yes, you can. OpenClaw fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Metaads tools.

Can I manage the permissions and scopes for Metaads while using Tool Router?

Yes, absolutely. You can configure which Metaads scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

How safe is my data with Composio Tool Router?

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Metaads data and credentials are handled as safely as possible.

Used by agents from

Context
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Context
Letta
glean
HubSpot
Agent.ai
Altera
DataStax
Entelligence
Rolai
Context
Letta
glean
HubSpot
Agent.ai
Altera
DataStax
Entelligence
Rolai

Never worry about agent reliability

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