How to integrate Metaads MCP with Autogen

Connect Autogen to Metaads MCP. Get ad performance insights for last week, create a new campaign for summer sale, and more using natural language, with authentication handled for you.

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Metaads

Oauth2Api Key

Metaads is Meta's official Ads API that lets you manage, analyze, and optimize your Facebook and Instagram ad campaigns. Streamline ad operations and gain deeper insights with robust automation.

70 Tools

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Introduction

This guide walks you through connecting Metaads to AutoGen using the Composio tool router. By the end, you'll have a working Metaads agent that can get ad performance insights for last week, create a new campaign for summer sale, pause all ads in underperforming campaigns through natural language commands.

This guide will help you understand how to give your AutoGen agent real control over a Metaads account through Composio's Metaads MCP server.

Before we dive in, let's take a quick look at the key ideas and tools involved.

TL;DR

Here's what you'll learn:

Get and set up your OpenAI and Composio API keys
Install the required dependencies for Autogen and Composio
Initialize Composio and create a Tool Router session for Metaads
Wire that MCP URL into Autogen using McpWorkbench and StreamableHttpServerParams
Configure an Autogen AssistantAgent that can call Metaads tools
Run a live chat loop where you ask the agent to perform Metaads operations

What is AutoGen?

Autogen is a framework for building multi-agent conversational AI systems from Microsoft. It enables you to create agents that can collaborate, use tools, and maintain complex workflows.

Key features include:

Multi-Agent Systems: Build collaborative agent workflows
MCP Workbench: Native support for Model Context Protocol tools
Streaming HTTP: Connect to external services through streamable HTTP
AssistantAgent: Pre-built agent class for tool-using assistants

What is the Metaads MCP server, and what's possible with it?

The Meta Ads MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Meta Ads account. It provides structured and secure access to your campaigns, ads, audiences, leads, performance insights, and business assets, so your agent can create campaigns, build ads, update campaigns, analyze results, and retrieve leads on your behalf.

Campaign and ad creation: Have your agent create campaigns, ad sets, ad creatives, and ads for your Meta advertising account.
Campaign updates: Direct your agent to update existing campaigns when your advertising plans or settings change.
Performance analysis: Let the agent retrieve insights for your advertising account, campaigns, ad sets, or ads to help you review results.
Audience and targeting research: Instruct your agent to create custom audiences and search available targeting options for upcoming campaigns.
Lead and asset discovery: Have your agent retrieve leads and list accessible businesses, advertising accounts, Facebook Pages, Instagram assets, campaigns, ads, and creatives.

What is the Composio tool router, and how does it fit here?

What is Composio SDK?

Composio's Composio SDK helps agents find the right tools for a task at runtime. You can plug in multiple toolkits (like Gmail, HubSpot, and GitHub), and the agent will identify the relevant app and action to complete multi-step workflows. This can reduce token usage and improve the reliability of tool calls. Read more here: Getting started with Composio SDK

The tool router generates a secure MCP URL that your agents can access to perform actions.

How the Composio SDK works

The Composio SDK follows a three-phase workflow:

Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Step by step08 STEPS

Prerequisites

You will need:

A Composio API key
An OpenAI API key (used by Autogen's OpenAIChatCompletionClient)
A Metaads account you can connect to Composio
Some basic familiarity with Autogen and Python async

Getting API Keys for OpenAI and Composio

OpenAI API Key

Go to the OpenAI dashboard and create an API key. You'll need credits to use the models, or you can connect to another model provider.
Keep the API key safe.

Composio API Key

Log in to the Composio dashboard.
Navigate to your API settings and generate a new API key.
Store this key securely as you'll need it for authentication.

Install dependencies

bash

pip install composio python-dotenv
pip install autogen-agentchat autogen-ext-openai autogen-ext-tools

Install Composio, Autogen extensions, and dotenv.

What's happening:

composio connects your agent to Metaads via MCP
autogen-agentchat provides the AssistantAgent class
autogen-ext-openai provides the OpenAI model client
autogen-ext-tools provides MCP workbench support

Set up environment variables

bash

COMPOSIO_API_KEY=your-composio-api-key
OPENAI_API_KEY=your-openai-api-key
USER_ID=your-user-identifier@example.com

Create a .env file in your project folder.

What's happening:

COMPOSIO_API_KEY is required to talk to Composio
OPENAI_API_KEY is used by Autogen's OpenAI client
USER_ID is how Composio identifies which user's Metaads connections to use

Import dependencies and create Tool Router session

python

import asyncio
import os
from dotenv import load_dotenv
from composio import Composio

from autogen_agentchat.agents import AssistantAgent
from autogen_ext.models.openai import OpenAIChatCompletionClient
from autogen_ext.tools.mcp import McpWorkbench, StreamableHttpServerParams

load_dotenv()

async def main():
    # Initialize Composio and create a Metaads session
    composio = Composio(api_key=os.getenv("COMPOSIO_API_KEY"))
    session = composio.create(
        user_id=os.getenv("USER_ID"),
        toolkits=["metaads"]
    )
    url = session.mcp.url

What's happening:

load_dotenv() reads your .env file
Composio(api_key=...) initializes the SDK
create(...) creates a Tool Router session that exposes Metaads tools
session.mcp.url is the MCP endpoint that Autogen will connect to

Configure MCP parameters for Autogen

python

# Configure MCP server parameters for Streamable HTTP
server_params = StreamableHttpServerParams(
    url=url,
    timeout=30.0,
    sse_read_timeout=300.0,
    terminate_on_close=True,
    headers={"x-api-key": os.getenv("COMPOSIO_API_KEY")}
)

Autogen expects parameters describing how to talk to the MCP server. That is what StreamableHttpServerParams is for.

What's happening:

url points to the Tool Router MCP endpoint from Composio
timeout is the HTTP timeout for requests
sse_read_timeout controls how long to wait when streaming responses
terminate_on_close=True cleans up the MCP server process when the workbench is closed

Create the model client and agent

python

# Create model client
model_client = OpenAIChatCompletionClient(
    model="gpt-5",
    api_key=os.getenv("OPENAI_API_KEY")
)

# Use McpWorkbench as context manager
async with McpWorkbench(server_params) as workbench:
    # Create Metaads assistant agent with MCP tools
    agent = AssistantAgent(
        name="metaads_assistant",
        description="An AI assistant that helps with Metaads operations.",
        model_client=model_client,
        workbench=workbench,
        model_client_stream=True,
        max_tool_iterations=10
    )

What's happening:

OpenAIChatCompletionClient wraps the OpenAI model for Autogen
McpWorkbench connects the agent to the MCP tools
AssistantAgent is configured with the Metaads tools from the workbench

Run the interactive chat loop

python

print("Chat started! Type 'exit' or 'quit' to end the conversation.\n")
print("Ask any Metaads related question or task to the agent.\n")

# Conversation loop
while True:
    user_input = input("You: ").strip()

    if user_input.lower() in ["exit", "quit", "bye"]:
        print("\nGoodbye!")
        break

    if not user_input:
        continue

    print("\nAgent is thinking...\n")

    # Run the agent with streaming
    try:
        response_text = ""
        async for message in agent.run_stream(task=user_input):
            if hasattr(message, "content") and message.content:
                response_text = message.content

        # Print the final response
        if response_text:
            print(f"Agent: {response_text}\n")
        else:
            print("Agent: I encountered an issue processing your request.\n")

    except Exception as e:
        print(f"Agent: Sorry, I encountered an error: {str(e)}\n")

What's happening:

The script prompts you in a loop with You:
Autogen passes your input to the model, which decides which Metaads tools to call via MCP
agent.run_stream(...) yields streaming messages as the agent thinks and calls tools
Typing exit, quit, or bye ends the loop

Complete Code

Here's the complete code to get you started with Metaads and AutoGen:

python

import asyncio
import os
from dotenv import load_dotenv
from composio import Composio

from autogen_agentchat.agents import AssistantAgent
from autogen_ext.models.openai import OpenAIChatCompletionClient
from autogen_ext.tools.mcp import McpWorkbench, StreamableHttpServerParams

load_dotenv()

async def main():
    # Initialize Composio and create a Metaads session
    composio = Composio(api_key=os.getenv("COMPOSIO_API_KEY"))
    session = composio.create(
        user_id=os.getenv("USER_ID"),
        toolkits=["metaads"]
    )
    url = session.mcp.url

    # Configure MCP server parameters for Streamable HTTP
    server_params = StreamableHttpServerParams(
        url=url,
        timeout=30.0,
        sse_read_timeout=300.0,
        terminate_on_close=True,
        headers={"x-api-key": os.getenv("COMPOSIO_API_KEY")}
    )

    # Create model client
    model_client = OpenAIChatCompletionClient(
        model="gpt-5",
        api_key=os.getenv("OPENAI_API_KEY")
    )

    # Use McpWorkbench as context manager
    async with McpWorkbench(server_params) as workbench:
        # Create Metaads assistant agent with MCP tools
        agent = AssistantAgent(
            name="metaads_assistant",
            description="An AI assistant that helps with Metaads operations.",
            model_client=model_client,
            workbench=workbench,
            model_client_stream=True,
            max_tool_iterations=10
        )

        print("Chat started! Type 'exit' or 'quit' to end the conversation.\n")
        print("Ask any Metaads related question or task to the agent.\n")

        # Conversation loop
        while True:
            user_input = input("You: ").strip()

            if user_input.lower() in ['exit', 'quit', 'bye']:
                print("\nGoodbye!")
                break

            if not user_input:
                continue

            print("\nAgent is thinking...\n")

            # Run the agent with streaming
            try:
                response_text = ""
                async for message in agent.run_stream(task=user_input):
                    if hasattr(message, 'content') and message.content:
                        response_text = message.content

                # Print the final response
                if response_text:
                    print(f"Agent: {response_text}\n")
                else:
                    print("Agent: I encountered an issue processing your request.\n")

            except Exception as e:
                print(f"Agent: Sorry, I encountered an error: {str(e)}\n")

if __name__ == "__main__":
    asyncio.run(main())

Conclusion

You now have an Autogen assistant wired into Metaads through Composio's Tool Router and MCP. From here you can:

Add more toolkits to the toolkits list, for example notion or hubspot
Refine the agent description to point it at specific workflows
Wrap this script behind a UI, Slack bot, or internal tool

Once the pattern is clear for Metaads, you can reuse the same structure for other MCP-enabled apps with minimal code changes.

TOOLS

Supported Tools

Every Metaads action and event your agent gets out of the box.

Copy Ad Object

Copy a Meta Campaign, Ad Set, or Ad while explicitly selecting its resource type and supported copy options.

Create Ad

Create a new ad within an ad set using the Meta Marketing API.

Create Ad Creative

Create a new ad creative using the Meta Marketing API.

Create Ad Set

Create a new ad set within a campaign using the Meta Marketing API.

Create Ad Video

Upload an ad video asset; Meta may keep processing it after returning its ID.

Create Campaign

Create a new advertising campaign using the Meta Marketing API.

Create Custom Audience

Create a new custom audience using the Meta Marketing API.

Create Custom Conversion

Create a persistent custom-conversion definition in a Meta ad account and return its ID.

Create Lead Form

Create a persistent lead-generation form owned by a Facebook Page and return its ID.

Delete Campaign

Delete an advertising campaign using the Meta Marketing API.

Generate Ad Previews

Render previews for a provider-native creative specification in a Meta ad account and return the generated HTML bodies.

Get Ad Accounts

Tool to retrieve all ad account IDs accessible to the authenticated user from Meta Ads.

Get Ad Creative

Get Insights

Get insights data for a Meta Ads object (ad account, campaign, ad set, or ad) using the Meta Marketing API.

Get Meta Object

Tool to retrieve data for any Meta Marketing API object by its ID.

Get Page Accounts

Retrieve pages managed by the authenticated user, including page access tokens when requested.

Get Pixel Event Stats

Read recent Pixel event-count and processing statistics, optionally restricted to server events and one event name, to verify aggregate ingestion.

Get User

Tool to retrieve information about the authenticated user from Meta (Facebook) Graph API.

List Activities

List activity history for a Meta ad account or ad set.

List Ad Account Pixels

List the Pixels and consolidated datasets associated with an ad account so a usable data-source ID can be selected for Conversions API events.

List Ad Creatives

Tool to list all ad creatives under an ad account.

List Ad Images

List one page of image assets in a Meta ad account, optionally restricted to exact image hashes.

List Ad Network Analytics

Tool to retrieve ad network analytics for a Meta Business using the Meta Marketing API.

List Ad Network Analytics Results

Tool to retrieve ad network analytics results for Facebook Audience Network.

List Ads

Tool to list all ads under an ad account using the Meta Marketing API.

List Ad Videos

List one page of video assets in a Meta ad account, optionally filtered by title, dimensions, duration, or aspect ratio.

List Agencies

Tool to retrieve agencies associated with a Meta Business or Ad Account.

List Assigned Pages

Tool to retrieve Facebook Pages assigned to a business user via Meta Marketing API.

List Assigned Users

Tool to list users assigned to a Facebook Page or Ad Account within a specific business context.

List Business Ad Accounts

Tool to retrieve all ad accounts owned by a specific Business Manager.

List Businesses

Tool to discover every Business Manager the authenticated Meta principal can access, via `GET /me/businesses`.

List Business Invoices

Tool to retrieve business invoices from Meta Marketing API.

List Campaigns

List one page of campaigns belonging to a Meta ad account.

List Client Ad Accounts

Tool to list all client ad accounts accessible to a business from Meta Ads.

List Client Apps

Tool to retrieve client apps associated with a Meta Business using the Marketing API.

List Client Instagram Assets

Tool to retrieve Instagram assets that are shared with a business as a client using the Meta Marketing API.

List Client Offsite Signal Container Business Objects

Tool to retrieve client offsite signal container business objects for a business from Meta Marketing API.

List Client Pages

Tool to retrieve client pages associated with a Meta business.

List Clients

Tool to retrieve client businesses associated with a Meta Business Manager.

List Collaborative Ads Collaboration Requests

Tool to retrieve collaborative ads collaboration requests for a Meta Business using the Marketing API.

List Collaborative Ads Suggested Partners

Tool to retrieve collaborative ads suggested partners for a business from Meta Marketing API.

List Comments

Return one page from the comments edge of a Page-owned post, photo, video, comment, or reply.

List Custom Audiences

List one page of custom audiences in a Meta ad account, with field projection and optional business, primary-audience, or Pixel constraints.

List Custom Conversions

List one page of custom-conversion definitions in a Meta ad account, with field projection and opaque cursor pagination.

List Initiated Audience Sharing Requests

Tool to retrieve initiated audience sharing requests for a business using the Meta Marketing API.

List Leads

List one page of leads belonging to a Meta Ad or Leadgen Form.

List Managed Partner Ads Funding Source Details

Tool to retrieve managed partner ads funding source details for a Meta Business.

List Owned Apps

Tool to retrieve apps owned by a business from Meta Marketing API.

List Owned Businesses

Tool to retrieve businesses owned by a parent Business Manager from Meta Marketing API.

List Owned Instagram Assets

Tool to list Instagram accounts/assets owned by a Meta Business.

List Owned Offsite Signal Container Business Objects

Tool to retrieve owned offsite signal container business objects for a business from Meta Marketing API.

List Owned Pages

Tool to retrieve Pages owned by a Business Manager from Meta Marketing API.

List Pending Client Ad Accounts

Tool to retrieve pending client ad account access requests for a Business Manager from Meta Ads.

List Pending Client Apps

Tool to retrieve pending client apps for a Meta Business.

List Pending Client Pages

Tool to retrieve pending client pages for a Business Manager using the Meta Marketing API.

List Pending Shared Offsite Signal Container Business Objects

Tool to retrieve pending shared offsite signal container business objects from Meta Marketing API.

List Pending Owned Ad Accounts

Tool to retrieve pending owned ad accounts for a Business Manager account from Meta Marketing API.

List Pending Owned Pages

Tool to retrieve Pages with pending ownership status for a Business Manager from Meta Marketing API.

List Pending Users

Tool to retrieve pending users from a Business Manager in Meta Marketing API.

List Received Audience Sharing Requests

Tool to retrieve all received audience sharing requests for a business using the Meta Marketing API.

List Subscribed Apps

List one page of applications subscribed to a Meta ad account.

List System Users

Tool to retrieve system users for a Meta Business Manager account.

List Targeting Search

Tool to search for targeting options in Meta Ads Marketing API.

List Video Tags

Return one page of TaggableSubject entries from a Video's `/tags` edge.

List Video Thumbnails

List one page of available thumbnail variants for a Meta video.

Read Ad Sets

Retrieve ad sets from a Meta ad account using the Marketing API.

Send Conversion Events

Irreversibly submit 1-1,000 validated server conversion events to a Meta Pixel or dataset.

Update Ad Creative

Update Campaign

Update an existing advertising campaign using the Meta Marketing API.

Upload Ad Image

Upload an image for use in Meta ad creatives using the Marketing API.

FRAMEWORKS

How to build Metaads MCP Agent with another framework

Claude Code

Use Metaads MCP with Claude Code

Cursor

Use Metaads MCP with Cursor

ChatGPT

Use Metaads MCP with ChatGPT

Claude Cowork

Use Metaads MCP with Claude Cowork

Antigravity

Use Metaads MCP with Antigravity

OpenAI Agents SDK

Use Metaads MCP with OpenAI Agents SDK

Claude Agent SDK

Use Metaads MCP with Claude Agent SDK

Grok Bot

Use Metaads MCP with Grok Bot

Muse

Use Metaads MCP with Muse

Codex

Use Metaads MCP with Codex

Kimi Code

Use Metaads MCP with Kimi Code

Grok Build

Use Metaads MCP with Grok Build

VS Code

Use Metaads MCP with VS Code

OpenCode

Use Metaads MCP with OpenCode

OpenClaw

Use Metaads MCP with OpenClaw

Hermes

Use Metaads MCP with Hermes

Atomic Agent

Use Metaads MCP with Atomic Agent

CLI

Use Metaads MCP with CLI

Google ADK

Use Metaads MCP with Google ADK

LangChain

Use Metaads MCP with LangChain

Vercel AI SDK

Use Metaads MCP with Vercel AI SDK

Mastra AI

Use Metaads MCP with Mastra AI

LlamaIndex

Use Metaads MCP with LlamaIndex

CrewAI

Use Metaads MCP with CrewAI

Pydantic AI

Use Metaads MCP with Pydantic AI

MORE TOOLKITS

Explore Other Toolkits

Toolkit marketplace

Adrapid

Api Key

Adrapid is a platform for rapid creation of digital marketing visuals using templates. It streamlines design workflows for banners, images, and HTML5 content with automation.

AdRoll

Oauth2

AdRoll is a digital marketing platform for managing advertising campaigns, audiences, and account-based marketing. It helps marketers retarget customers across channels and measure performance.

Adtraction

Api Key

Adtraction is an affiliate marketing platform for partner programs, tracking links, transactions, commissions, statistics, and payments. It helps advertisers and publishers manage performance marketing with clear reporting and payout workflows.

Adyntel

Api Key

Adyntel is an API that retrieves LinkedIn ads for any company using a domain or LinkedIn Page ID. Easily access competitive ad intelligence to power your marketing workflows.

FAQ

Frequently asked questions

With a standalone Metaads MCP server, the agents and LLMs can only access a fixed set of Metaads tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Metaads and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. Autogen fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Metaads tools.

Yes, absolutely. You can configure which Metaads scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Metaads data and credentials are handled as safely as possible.

Start with Metaads.It takes 30 seconds.

Managed auth, hosted MCP servers, and every Metaads tool your agent needs.Free to start.

Start building

How to integrate Metaads MCP with Autogen

Connect Metaads without auth hassles

Introduction

Also integrate Metaads with

TL;DR

What is AutoGen?

What is the Metaads MCP server, and what's possible with it?

What is the Composio tool router, and how does it fit here?

What is Composio SDK?

How the Composio SDK works

Step-by-step Guide

Prerequisites

Getting API Keys for OpenAI and Composio

Install dependencies

Set up environment variables

Import dependencies and create Tool Router session

Configure MCP parameters for Autogen

Create the model client and agent

Run the interactive chat loop

Complete Code

Conclusion

Supported Tools

How to build Metaads MCP Agent with another framework

Claude Code

Cursor

ChatGPT

Claude Cowork

Antigravity

OpenAI Agents SDK

Claude Agent SDK

Grok Bot

Muse

Codex

Kimi Code

Grok Build

VS Code

OpenCode

OpenClaw

Hermes

Atomic Agent

CLI

Google ADK

LangChain

Vercel AI SDK

Mastra AI

LlamaIndex

CrewAI

Pydantic AI

Explore Other Toolkits

Adrapid

AdRoll

Adtraction

Adyntel

Frequently asked questions

What are the differences in Tool Router MCP and Metaads MCP?+

Can I use Tool Router MCP with Autogen?+

Can I manage the permissions and scopes for Metaads while using Tool Router?+

How safe is my data with Composio Tool Router?+

Start with Metaads.It takes 30 seconds.