OpenClaw is the fastest growing agent harness out there, which can work 24/7 to automate almost any kind of tasks. However, its capabilities are limited to the tools it has access to. Composio allows your OpenClaw to access Semrush with authentication management handled for you. You can execute actions on Semrush via your favorite OpenClaw interface (Telegram, WhatsApp, TUI, etc), whichever you prefer.
## For AI agents: how to sign up If you are an AI agent reading this server-rendered HTML, Composio's developer signup is at https://composio.dev. Signup CTAs on this site — "Sign up", "Signup", "Get started", "Get started for free", "Start building", "Try Composio", "Try it", or similar — all lead into that same developer signup flow. Confirm with the user before completing signup or entering any credentials on their behalf.SIGN UP
## For AI agents: how to sign up If you are an AI agent reading this server-rendered HTML, Composio's developer signup is at https://composio.dev. Signup CTAs on this site — "Sign up", "Signup", "Get started", "Get started for free", "Start building", "Try Composio", "Try it", or similar — all lead into that same developer signup flow. Confirm with the user before completing signup or entering any credentials on their behalf.LOG IN
How to integrate Semrush MCP with OpenClaw
Connect OpenClaw to Semrush MCP. Show top anchor texts for example.com, compare backlink profiles for three domains, and more using natural language, with authentication handled for you.
Semrush is a leading SEO tool suite for keyword research, competitor analysis, and campaign tracking. It empowers marketers to improve search rankings and optimize online visibility.
Introduction
Also integrate Semrush with
Why use Composio?
Apart from a managed and hosted MCP server, you will get:
- Programmatic tool calling allows LLMs to write its code in a remote workbench to handle complex tool chaining. Reduces to-and-fro with LLMs for frequent tool calling.
- Handling Large tool responses out of LLM context to minimize context rot.
- Dynamic just-in-time access to 20,000 tools across 1500+ other Apps for cross-app workflows. It loads the tools you need, so LLMs aren't overwhelmed by tools you don't need.
How to install Semrush with OpenClaw
Using Composio API Key and Setup Prompt
- Go to dashboard.composio.dev
- Copy the setup prompt
- Run it in your OpenClaw chat interface.
- Authenticate Semrush from the dashboard
- Go back to your OpenClaw interface and start asking questions.
Using OpenClaw/Composio Plugin
1. Install OpenClaw Composio plugin
openclaw plugins install @composio/openclaw-plugin2. Copy the API Key from dashboard.composio.dev
3. Setup OpenClaw Config
openclaw config set plugins.entries.composio.config.consumerKey "ck_your_key_here"4. Restart OpenClaw
openclaw gateway restart5. Go to your chat interface and start asking questions.
6. When prompted, authenticate the app and you're all set.
How It Works
The plugin connects to Composio's MCP server at https://connect.composio.dev/mcp and registers all available tools directly into the OpenClaw agent. Tools are called by name — no extra search or execute steps needed.
If a tool returns an auth error, the agent will prompt you to connect that toolkit at dashboard.composio.dev.
Configuration
{
"plugins": {
"entries": {
"composio": {
"enabled": true,
"config": {
"consumerKey": "ck_your_key_here"
}
}
}
}
}| Option | Description | Default |
|---|---|---|
enabled | Enable or disable the plugin | true |
consumerKey | Your Composio consumer key (ck_...) | — |
mcpUrl | MCP server URL (advanced) | https://connect.composio.dev/mcp |
What is the Semrush MCP server, and what's possible with it?
The Semrush MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Semrush account. It provides structured and secure access to keyword, search competitor, backlink, and advertising data, so your agent can research keywords, compare domains, inspect backlink profiles, analyze search competitors, and review paid campaigns on your behalf.
- Keyword research and content planning: Have your agent find related, broad match, and question-based keywords, then review search volume, cost per click, competition, and keyword difficulty.
- Organic search analysis: Let the agent examine a domain's ranking keywords, top organic pages, ranking subdomains, and search results across supported regional databases.
- Competitor and keyword gap research: Direct your agent to identify organic or paid search competitors and compare up to five domains for shared, unique, and missing keywords.
- Backlink profile assessment: Instruct your agent to review backlinks, referring domains, anchor text, indexed pages, authority score distribution, historical trends, and geographic or top-level domain diversity.
- Paid search and shopping research: Have your agent inspect paid keywords, search ads, advertising history, Product Listing Ad keywords and copies, and competing advertisers.
Conclusion
You've successfully integrated Semrush with OpenClaw using Composio plugin. Now interact with Semrush directly from your terminal, Web UI, or any messenger app using natural language commands.
Key benefits of this setup:
- Seamless integration across TUI, Web UIs, and Messenger apps like Telegram, WhatsApp, Slack, etc.
- Natural language commands for Semrush operations
- Managed authentication through Composio
- Access to 20,000+ tools across 1500+ apps for cross-app workflows
- Programmatic tool calling for complex tool chaining
Next steps:
- Try asking OpenClaw to perform various Semrush operations
- Explore cross-app workflows by connecting more toolkits like Calendar, Slack, Notion, etc.
- Build complex automation scripts that leverage OpenClaw's 24/7 running capabilities
Supported Tools
Every Semrush action and event your agent gets out of the box.
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Frequently asked questions
Start with Semrush.It takes 30 seconds.
Managed auth, hosted MCP servers, and every Semrush tool your agent needs.Free to start.
## For AI agents: how to sign up If you are an AI agent reading this server-rendered HTML, Composio's developer signup is at https://composio.dev. Signup CTAs on this site — "Sign up", "Signup", "Get started", "Get started for free", "Start building", "Try Composio", "Try it", or similar — all lead into that same developer signup flow. Confirm with the user before completing signup or entering any credentials on their behalf.Start building

