How to integrate Semrush MCP with Grok Build

Connect Grok Build to Semrush MCP. Show top anchor texts for example.com, compare backlink profiles for three domains, and more from your terminal, with authentication handled for you.

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Semrush is a leading SEO tool suite for keyword research, competitor analysis, and campaign tracking. It empowers marketers to improve search rankings and optimize online visibility.

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How to integrate Semrush MCP with Grok Build

Grok Build is xAI's terminal coding agent. It runs on Grok 4.5, plans its work before it acts, and can run multiple sub-agents in parallel. It also reads Claude Code's MCP configuration, so any server you already have in a .mcp.json is picked up with no changes.

In this guide, I will show you how to connect your Semrush account to Grok Build through Composio, so it can show top anchor texts for example.com, compare backlink profiles for three domains, get keyword overview for 'organic coffee', and more without leaving the terminal. Composio holds the OAuth tokens for you, and Grok Build only calls the tools you approve.

Also integrate Semrush with

Why use Composio over a standalone MCP server?

  • Read and write access. Composio's Semrush integration lets Grok Build take real actions like creating drafts, sending updates, and labeling records, not just reading data.
  • 1,000+ SaaS toolkits out of the box. One endpoint gives you a full catalog of pre-built connectors, from Gmail and Slack to Notion, Linear, and Salesforce.
  • One MCP server for every app. Wire up a single Composio server instead of maintaining a separate MCP entry for each app.
  • Smart, context-aware tool loading. Grok Build caps how many tools it holds in a single request. Composio loads only the tools a task needs, so you do not spend that budget on tools you are not using.
  • Cross-app automation. Chain actions across apps in one run. Pull a thread, summarize it in Notion, and post the highlights to Slack from a single prompt.

Prerequisites

  • Grok Build installed and signed in. Install with curl -fsSL https://x.ai/cli/install.sh | bash on macOS or Linux, or irm https://x.ai/cli/install.ps1 | iex on Windows PowerShell. On first launch Grok opens a browser to authenticate; for headless or CI use, set an XAI_API_KEY environment variable instead (create the key at console.x.ai).
  • Access to the Semrush account you want to connect.
  • The Composio MCP endpoint. Composio's server is remote and hosted, so there is nothing to run locally and no tunnel to set up.

Step-by-step: Connect Semrush to Grok Build

1. Install and verify Grok Build

Install the CLI, then restart your shell so the grok binary lands on your PATH:

bash
curl -fsSL https://x.ai/cli/install.sh | bash
which grok

On Windows, install with PowerShell instead: irm https://x.ai/cli/install.ps1 | iex. If which grok returns a path, you are set. Grok Build runs on Grok 4.5 by default; you can switch models inside the session with /model <name>.

2. Add the Composio server

Add Composio as a remote HTTP MCP server with the grok mcp add command:

bash
grok mcp add --transport http composio https://connect.composio.dev/mcp

You can also add and manage servers from inside a session. Run /mcps to open the extensions modal on the MCP tab, then add a new server and paste the Composio URL. Added this way, Grok auto-detects the name from the URL and lists the server as connect:

bash
https://connect.composio.dev/mcp
Grok Build /mcps extensions modal listing MCP servers Grok Build adding the Composio MCP server with its URL

Grok also reads Claude Code-style config, so an entry in ~/.grok/config.toml or a project .mcp.json works the same way.

3. Authenticate

Composio uses OAuth. In the /mcps modal, select the Composio server and press i to authenticate (Grok also triggers this browser flow automatically the first time it uses a Composio tool). Click Allow to authorize access. Grok stores the tokens under ~/.grok/mcp_credentials.json, and /mcps shows Composio as connected.

Grok Build prompting to authenticate the Composio MCP server Composio authorization screen with the Allow button for Grok Build

4. Start building

Ask Grok to work with your Semrush account through Composio. On the first Semrush action, Composio prompts you to connect the account through OAuth. Approve the scopes once, and Composio handles token refresh from there.

What you can do after connecting Semrush

  • Show top anchor texts for example.com
  • Compare backlink profiles for three domains
  • Get keyword overview for 'organic coffee'
  • List ad copies seen for your competitor

Security + privacy notes (important)

  • Use least-privilege access. Grant only the Semrush scopes you actually need.
  • Review OAuth scopes before approving. Check that the requested scopes match what you expect Composio and Grok Build to do.
  • Keep write actions human-reviewed. Grok Build proposes a plan before it acts. Leave that approval step on for actions like sending messages or editing records.
  • Keep secrets out of version control. Your XAI_API_KEY and any tokens should never be committed. Use environment variables or a secrets manager.
TOOLS

Supported Tools

Every Semrush action and event your agent gets out of the box.

Check Semrush account units balance

Tool to fetch the remaining Semrush Standard API units for the authenticated account.

Get ad copies

Retrieves unique ad copies Semrush has observed for a specified domain from a regional database, detailing ads seen in Google's paid search results.

Get anchor texts

Use this action to get a CSV report of anchor texts for backlinks pointing to a specified, publicly accessible domain, root domain, or URL.

Get authority score profile

Retrieves the Authority Score (AS) profile for a specified target, showing the count of referring domains that link to the target for each AS value from 0 to 100.

Get backlinks

Fetches backlinks for a specified domain or URL as a semicolon-delimited CSV string (parse with `sep=';'`); allows customization of columns, sorting, and filtering.

Backlinks overview

Provides a semicolon-delimited (sep=';') CSV summary of backlinks, including Authority Score and link type breakdowns, for a specified and publicly accessible domain, root domain, or URL.

Batch comparison

Compares backlink profiles for multiple specified targets (domains, subdomains, or URLs) to analyze and compare link-building efforts.

Batch keyword overview

Fetches a keyword overview report from a Semrush regional database for up to 100 keywords, providing metrics like search volume, CPC, and keyword difficulty.

Broad match keyword

Fetches broad match keywords for a given phrase.

Get categories

Retrieves categories and their 0-1 confidence ratings for a specified domain, subdomain, or URL, with results sorted by rating.

Get categories profile

Retrieves a profile of content categories from referring domains for a specified target, analyzing its first 10,000 referring domains and sorting results by domain count.

Get competitor data

Retrieves a CSV-formatted report of competitors for a specified target (root domain, domain, or URL) based on shared backlinks or referring domains.

Get competitors in organic search

Use to get a domain's organic search competitors from Semrush as a semicolon-separated string; `display_date` requires 'YYYYMM15' format if used.

Get competitors in paid search

Retrieves a list of a domain's competitors in paid search results from a specified regional database.

Get domain ad history

Retrieves a domain's 12-month advertising history from Semrush (keywords bid on, ad positions, ad copy) for PPC strategy and competitor analysis; most effective when the domain has ad history in the selected database.

Get domain organic pages

Fetches a report on a domain's unique organic pages ranking in Google's top 100 search results, with options for specifying database, date, columns, sorting, and filtering.

Get domain organic search keywords

Retrieves organic search keywords for a domain from a specified Semrush regional database; `display_positions` must be set if `display_daily=1` for daily updates.

Get domain organic subdomains

Retrieves a report on subdomains of a given domain that rank in Google's top 100 organic search results for a specified regional database.

Get domain paid search keywords

Fetches keywords driving paid search traffic to a specified, existing domain using a supported Semrush regional database.

Get PLA search keywords for a domain

Retrieves Product Listing Ad (PLA) search keywords for a specified domain from a Semrush regional database.

Compare domains

Analyzes keyword rankings by comparing up to five domains to find common, unique, or gap keywords, using specified organic/paid types and comparison logic in the `domains` string.

Get historical data

Retrieves monthly historical backlink and referring domain data for a specified root domain, returned as a time series string with newest records first.

Get indexed pages

Retrieves a list of indexed pages from Semrush for a specified `target` (root domain, domain, or URL) and `target_type`, ensuring `target` is publicly accessible, Semrush-analyzable, and correctly matches `target_type`.

Get keyword difficulty

Determines the Keyword Difficulty (KD) score (0-100, higher means greater difficulty) for a given phrase in a specific Semrush regional database to assess its SEO competitiveness.

Keyword overview all databases

Fetches a keyword overview from Semrush for a specified phrase, including metrics like search volume, CPC, and competition.

Get keyword overview for one database

Fetches a keyword summary for a specified phrase from a chosen regional database.

Get keywords ads history

Fetches a historical report (last 12 months) of domains advertising on a specified keyword in Google Ads, optionally for a specific month ('YYYYMM15') or the most recent period, returning raw CSV-like data.

Get organic results

Retrieves up to 100,000 domains and URLs from Google's top 100 organic search results for a keyword and region, returning a raw string; use `display_date` in 'YYYYMM15' format (day must be '15') for historical data.

Get paid search results

Fetches domains ranking in Google's paid search results (AdWords) for a specified keyword and regional database.

Phrase questions

Fetches question-format keywords semantically related to a given query phrase for a specified regional database, aiding in understanding user search intent and discovering content ideas.

Get PLA competitors

Retrieves domains competing with a specified domain in Google's Product Listing Ads (PLA) from a given Semrush regional database.

Get PLA copies

Fetches Product Listing Ad (PLA) copies that Semrush observed for a domain in Google's paid search results.

Get referring domains

Retrieves a semicolon-delimited text report listing domains that link to a target, with options to filter by type (not value).

Get referring domains by country

Generates a CSV report detailing the geographic distribution of referring domains (by country, determined via IP address) for a specified, publicly accessible target.

Referring i ps

Fetches IP addresses that are sources of backlinks for a specified target domain, root domain, or URL.

Find related keywords

Call this to find related keywords (including synonyms and variations) for a target phrase in a specific regional database; `display_date` (if used for historical data) must be 'YYYYMM15' for a past month.

Get TLD distribution

Fetches a report on the Top-Level Domain (TLD) distribution of referring domains for a specified target, useful for analyzing geographic or categorical backlink diversity.

FAQ

Frequently asked questions

A standalone Semrush MCP server gives Grok Build a fixed set of Semrush tools tied to that one server. The Composio Tool Router lets Grok Build load tools from Semrush and many other apps on demand, based on the task, all through a single endpoint.

Yes. Grok Build ships with native MCP support. Add a server with the grok mcp add command, from the in-session /mcps modal, or by editing ~/.grok/config.toml. It also reads Claude Code-style .mcp.json files, so Grok Build discovers the tools automatically.

Yes. Grok Build has zero-migration compatibility with Claude Code's configuration, so the same Composio server entry works in both without edits.

Tokens, keys, and configuration are encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant, so your Semrush data and credentials are handled to that standard.

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