How to connect Semrush to Muse

Connect Muse to Semrush MCP. Show top anchor texts for example.com, compare backlink profiles for three domains, and more using natural language, with authentication handled for you.

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Semrush is a leading SEO tool suite for keyword research, competitor analysis, and campaign tracking. It empowers marketers to improve search rankings and optimize online visibility.

37 Tools

Introduction

Muse is Meta's AI assistant. It can connect to outside tools through custom connectors, which use the Model Context Protocol (MCP).

This guide explains how to connect Semrush to Muse using Composio Connect, which handles OAuth, token refresh, and reliability so you do not have to. You add Composio as a custom connector once, then ask Muse to work with Semrush in plain language.

Also integrate Semrush with

Why use Composio?

  • Cross-app workflows across 1,500+ apps from a single plugin layer.
  • On-demand tool loading so Muse only loads the tools needed for the current task.
  • Programmatic tool calling through a remote workbench for complex, multi-step workflows.
  • Multi-account support so users can connect and switch between multiple accounts for the same app.
  • Shared account access so teams or agents can work through common business accounts and service connections.
  • Managed authentication with OAuth handling, credential storage, and token refresh managed by Composio.
  • Safer credential handling so app credentials stay outside the model context and tool responses.
  • User-level account isolation so actions run against the correct connected account instead of mixing user access.

Connecting Semrush to Muse

You add Composio to Muse once as a custom connector, then connect Semrush from the chat.

1. Ask Muse to connect to Composio

Start a new Muse chat and send this message. Muse builds the connector and shows a button to add your API key.

bash
Create a Custom Connector for the Composio remote MCP server and connect to it:
- Name: Composio
- Transport: remote streamable HTTP
- URL: https://connect.composio.dev/mcp
- Auth: API key sent in the x-consumer-api-key header
Open the secure credentials store so I can enter the API key there, not in this chat. Then list its tools to confirm the connection works.

2. Copy your API key

Open the Muse page in your Composio dashboard and copy your API key. It starts with ck_.

Don't paste it into the chat. It goes in Muse's secure credentials store in the next step.

3. Add your API key in the secure credentials store

Tap the button Muse shows to open Add custom connector, paste your API key, then tap Add. Muse lists the Composio tools once it connects.

Muse secure credentials store with the connect.composio.dev URL, an API Key field, and the Add button

4. Connect your Semrush account

Back in the chat, ask Muse to connect to Semrush or give it any Semrush task.

For example, ask it to:

  • "Show top anchor texts for example.com"
  • "Compare backlink profiles for three domains"
  • "Get keyword overview for 'organic coffee'"

It will prompt you to authenticate and authorize access.

That's it. Composio's tools are now available in Muse, and your Semrush account is ready to use.

What is the Semrush MCP server, and what's possible with it?

The Semrush MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Semrush account. It provides structured and secure access to your SEO, keyword, and advertising analytics, so your agent can perform actions like keyword research, competitor analysis, backlink audits, and ad copy retrieval automatically on your behalf.

  • Comprehensive keyword research and reporting: Let your agent fetch broad match keywords, generate batch keyword overviews, and analyze key SEO metrics like search volume and difficulty in real time.
  • Competitor and backlink analysis: Ask your agent to pull backlink profiles, perform batch comparisons of domains, and summarize backlink authority and link types for competitive intelligence.
  • Ad campaign and copy insights: Have the agent retrieve unique Google Ads copies for any domain, helping you benchmark and optimize your own ad strategies based on real competitor data.
  • Content and category profiling: Enable your agent to analyze and categorize domains or URLs, surfacing topic strengths and audience focus areas for smarter content planning.
  • Anchor text and authority monitoring: Direct your agent to report on anchor text distributions and authority score profiles, giving you actionable insights for improving link-building efforts.

Way Forward

Now that Semrush is connected, extend your setup by connecting the other apps you already use every day, so Muse can run true cross-app workflows end to end.

  • Connect Calendar to turn threads into scheduled meetings automatically.
  • Connect Slack or Teams to post summaries, approvals, and alerts where your team works.
  • Connect Notion, Linear, Jira, or Asana to convert requests into tickets, tasks, and docs.
  • Connect Drive, Dropbox, or OneDrive to fetch, file, and share attachments without manual steps.

Start with one workflow you do repeatedly, then keep adding apps as you find new handoffs. With everything behind a single connection, Muse can coordinate multiple tools safely and reliably in one conversation.

Troubleshooting

1. Why doesn't Muse show a button to add my API key?

Muse shows the button only when you ask it to open the secure credentials store.

  • Start a new chat.
  • Send the message from step 1 exactly as written.
  • If Muse asks for the key in the chat, do not paste it. Ask Muse to open the secure credentials store.

2. Why does the Composio connection fail after I add my API key?

The key or the connector settings are not correct.

  • Copy the full key from the Composio dashboard. It starts with ck_.
  • Make sure the URL is https://connect.composio.dev/mcp and the header is x-consumer-api-key.
  • Remove the Composio connector in Muse settings, then do steps 1 to 3 again.

3. Why doesn't Muse use the Composio tools for Semrush?

Muse may not pick the Composio connector for the request.

  • Ask Muse to list its Composio tools.
  • Name Composio and Semrush in your request, for example: Use Composio to connect to Semrush.
  • If it still does not work, start a new chat and try again.

4. Why does Muse ask me to connect Semrush again?

Your Semrush connection expired or was removed.

  • Open the link Muse gives you and sign in to Semrush again.
  • Check that the Semrush connection shows as ACTIVE in the Composio dashboard.

5. What do I do if I pasted my API key into the chat?

Treat the key as exposed.

  • Create a new API key in the Composio dashboard and delete the old one.
  • Add the new key in Muse's secure credentials store, not in the chat.
TOOLS

Supported Tools

Every Semrush action and event your agent gets out of the box.

Check Semrush account units balance

Tool to fetch the remaining Semrush Standard API units for the authenticated account.

Get ad copies

Retrieves unique ad copies Semrush has observed for a specified domain from a regional database, detailing ads seen in Google's paid search results.

Get anchor texts

Use this action to get a CSV report of anchor texts for backlinks pointing to a specified, publicly accessible domain, root domain, or URL.

Get authority score profile

Retrieves the Authority Score (AS) profile for a specified target, showing the count of referring domains that link to the target for each AS value from 0 to 100.

Get backlinks

Fetches backlinks for a specified domain or URL as a semicolon-delimited CSV string (parse with `sep=';'`); allows customization of columns, sorting, and filtering.

Backlinks overview

Provides a semicolon-delimited (sep=';') CSV summary of backlinks, including Authority Score and link type breakdowns, for a specified and publicly accessible domain, root domain, or URL.

Batch comparison

Compares backlink profiles for multiple specified targets (domains, subdomains, or URLs) to analyze and compare link-building efforts.

Batch keyword overview

Fetches a keyword overview report from a Semrush regional database for up to 100 keywords, providing metrics like search volume, CPC, and keyword difficulty.

Broad match keyword

Fetches broad match keywords for a given phrase.

Get categories

Retrieves categories and their 0-1 confidence ratings for a specified domain, subdomain, or URL, with results sorted by rating.

Get categories profile

Retrieves a profile of content categories from referring domains for a specified target, analyzing its first 10,000 referring domains and sorting results by domain count.

Get competitor data

Retrieves a CSV-formatted report of competitors for a specified target (root domain, domain, or URL) based on shared backlinks or referring domains.

Get competitors in organic search

Use to get a domain's organic search competitors from Semrush as a semicolon-separated string; `display_date` requires 'YYYYMM15' format if used.

Get competitors in paid search

Retrieves a list of a domain's competitors in paid search results from a specified regional database.

Get domain ad history

Retrieves a domain's 12-month advertising history from Semrush (keywords bid on, ad positions, ad copy) for PPC strategy and competitor analysis; most effective when the domain has ad history in the selected database.

Get domain organic pages

Fetches a report on a domain's unique organic pages ranking in Google's top 100 search results, with options for specifying database, date, columns, sorting, and filtering.

Get domain organic search keywords

Retrieves organic search keywords for a domain from a specified Semrush regional database; `display_positions` must be set if `display_daily=1` for daily updates.

Get domain organic subdomains

Retrieves a report on subdomains of a given domain that rank in Google's top 100 organic search results for a specified regional database.

Get domain paid search keywords

Fetches keywords driving paid search traffic to a specified, existing domain using a supported Semrush regional database.

Get PLA search keywords for a domain

Retrieves Product Listing Ad (PLA) search keywords for a specified domain from a Semrush regional database.

Compare domains

Analyzes keyword rankings by comparing up to five domains to find common, unique, or gap keywords, using specified organic/paid types and comparison logic in the `domains` string.

Get historical data

Retrieves monthly historical backlink and referring domain data for a specified root domain, returned as a time series string with newest records first.

Get indexed pages

Retrieves a list of indexed pages from Semrush for a specified `target` (root domain, domain, or URL) and `target_type`, ensuring `target` is publicly accessible, Semrush-analyzable, and correctly matches `target_type`.

Get keyword difficulty

Determines the Keyword Difficulty (KD) score (0-100, higher means greater difficulty) for a given phrase in a specific Semrush regional database to assess its SEO competitiveness.

Keyword overview all databases

Fetches a keyword overview from Semrush for a specified phrase, including metrics like search volume, CPC, and competition.

Get keyword overview for one database

Fetches a keyword summary for a specified phrase from a chosen regional database.

Get keywords ads history

Fetches a historical report (last 12 months) of domains advertising on a specified keyword in Google Ads, optionally for a specific month ('YYYYMM15') or the most recent period, returning raw CSV-like data.

Get organic results

Retrieves up to 100,000 domains and URLs from Google's top 100 organic search results for a keyword and region, returning a raw string; use `display_date` in 'YYYYMM15' format (day must be '15') for historical data.

Get paid search results

Fetches domains ranking in Google's paid search results (AdWords) for a specified keyword and regional database.

Phrase questions

Fetches question-format keywords semantically related to a given query phrase for a specified regional database, aiding in understanding user search intent and discovering content ideas.

Get PLA competitors

Retrieves domains competing with a specified domain in Google's Product Listing Ads (PLA) from a given Semrush regional database.

Get PLA copies

Fetches Product Listing Ad (PLA) copies that Semrush observed for a domain in Google's paid search results.

Get referring domains

Retrieves a semicolon-delimited text report listing domains that link to a target, with options to filter by type (not value).

Get referring domains by country

Generates a CSV report detailing the geographic distribution of referring domains (by country, determined via IP address) for a specified, publicly accessible target.

Referring i ps

Fetches IP addresses that are sources of backlinks for a specified target domain, root domain, or URL.

Find related keywords

Call this to find related keywords (including synonyms and variations) for a target phrase in a specific regional database; `display_date` (if used for historical data) must be 'YYYYMM15' for a past month.

Get TLD distribution

Fetches a report on the Top-Level Domain (TLD) distribution of referring domains for a specified target, useful for analyzing geographic or categorical backlink diversity.

FAQ

Frequently asked questions

Yes. Muse supports custom connectors that use the Model Context Protocol (MCP). Composio connects as one custom connector over remote streamable HTTP at https://connect.composio.dev/mcp, and gives Muse access to Semrush and 1,500+ other apps.

Copy it from the Composio dashboard. It starts with ck_. Enter it only in Muse's secure credentials store, never in the chat.

Yes. Composio supports multiple connected accounts for the same app. Give each Semrush connection a name, such as work or personal, and tell Muse which one to use.

Tokens, keys, and configuration are encrypted at rest and in transit. Your Composio API key stays in Muse's secure credentials store, not in the chat or the model context. Composio is SOC 2 Type 2 compliant.

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