How to connect Semrush to Muse

Connect Muse to Semrush MCP. Show top anchor texts for example.com, compare backlink profiles for three domains, and more using natural language, with authentication handled for you.

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Semrush is a leading SEO tool suite for keyword research, competitor analysis, and campaign tracking. It empowers marketers to improve search rankings and optimize online visibility.

74 Tools

Introduction

Muse is Meta's AI assistant. It can connect to outside tools through custom connectors, which use the Model Context Protocol (MCP).

This guide explains how to connect Semrush to Muse using Composio Connect, which handles OAuth, token refresh, and reliability so you do not have to. You add Composio as a custom connector once, then ask Muse to work with Semrush in plain language.

For exact tool slugs and parameter tables, see the tool catalog in the Composio docs.

Also integrate Semrush with

Why use Composio?

  • Cross-app workflows across 1,700+ apps from a single plugin layer.
  • On-demand tool loading so Muse only loads the tools needed for the current task.
  • Programmatic tool calling through a remote workbench for complex, multi-step workflows.
  • Multi-account support so users can connect and switch between multiple accounts for the same app.
  • Shared account access so teams or agents can work through common business accounts and service connections.
  • Managed authentication with OAuth handling, credential storage, and token refresh managed by Composio.
  • Safer credential handling so app credentials stay outside the model context and tool responses.
  • User-level account isolation so actions run against the correct connected account instead of mixing user access.

Connecting Semrush to Muse

You add Composio to Muse once as a custom connector, then connect Semrush from the chat.

1. Ask Muse to connect to Composio

Start a new Muse chat and send this message. Muse builds the connector and shows a button to add your API key.

bash
Create a Custom Connector for the Composio remote MCP server and connect to it:
- Name: Composio
- Transport: remote streamable HTTP
- URL: https://connect.composio.dev/mcp
- Auth: API key sent in the x-consumer-api-key header
Open the secure credentials store so I can enter the API key there, not in this chat. Then list its tools to confirm the connection works.

2. Copy your API key

Open the Muse page in your Composio dashboard and copy your API key. It starts with ck_.

Don't paste it into the chat. It goes in Muse's secure credentials store in the next step.

3. Add your API key in the secure credentials store

Tap the button Muse shows to open Add custom connector, paste your API key, then tap Add. Muse lists the Composio tools once it connects.

Muse secure credentials store with the connect.composio.dev URL, an API Key field, and the Add button

4. Connect your Semrush account

Back in the chat, ask Muse to connect to Semrush or give it any Semrush task.

For example, ask it to:

  • "Show top anchor texts for example.com"
  • "Compare backlink profiles for three domains"
  • "Get keyword overview for 'organic coffee'"

It will prompt you to authenticate and authorize access.

That's it. Composio's tools are now available in Muse, and your Semrush account is ready to use.

What is the Semrush MCP server, and what's possible with it?

The Semrush MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Semrush account. It provides structured and secure access to keyword, search competitor, backlink, and advertising data, so your agent can research keywords, compare domains, inspect backlink profiles, analyze search competitors, and review paid campaigns on your behalf.

  • Keyword research and content planning: Have your agent find related, broad match, and question-based keywords, then review search volume, cost per click, competition, and keyword difficulty.
  • Organic search analysis: Let the agent examine a domain's ranking keywords, top organic pages, ranking subdomains, and search results across supported regional databases.
  • Competitor and keyword gap research: Direct your agent to identify organic or paid search competitors and compare up to five domains for shared, unique, and missing keywords.
  • Backlink profile assessment: Instruct your agent to review backlinks, referring domains, anchor text, indexed pages, authority score distribution, historical trends, and geographic or top-level domain diversity.
  • Paid search and shopping research: Have your agent inspect paid keywords, search ads, advertising history, Product Listing Ad keywords and copies, and competing advertisers.

Way Forward

Now that Semrush is connected, extend your setup by connecting the other apps you already use every day, so Muse can run true cross-app workflows end to end.

  • Connect Calendar to turn threads into scheduled meetings automatically.
  • Connect Slack or Teams to post summaries, approvals, and alerts where your team works.
  • Connect Notion, Linear, Jira, or Asana to convert requests into tickets, tasks, and docs.
  • Connect Drive, Dropbox, or OneDrive to fetch, file, and share attachments without manual steps.

Start with one workflow you do repeatedly, then keep adding apps as you find new handoffs. With everything behind a single connection, Muse can coordinate multiple tools safely and reliably in one conversation.

Troubleshooting

1. Why doesn't Muse show a button to add my API key?

Muse shows the button only when you ask it to open the secure credentials store.

  • Start a new chat.
  • Send the message from step 1 exactly as written.
  • If Muse asks for the key in the chat, do not paste it. Ask Muse to open the secure credentials store.

2. Why does the Composio connection fail after I add my API key?

The key or the connector settings are not correct.

  • Copy the full key from the Composio dashboard. It starts with ck_.
  • Make sure the URL is https://connect.composio.dev/mcp and the header is x-consumer-api-key.
  • Remove the Composio connector in Muse settings, then do steps 1 to 3 again.

3. Why doesn't Muse use the Composio tools for Semrush?

Muse may not pick the Composio connector for the request.

  • Ask Muse to list its Composio tools.
  • Name Composio and Semrush in your request, for example: Use Composio to connect to Semrush.
  • If it still does not work, start a new chat and try again.

4. Why does Muse ask me to connect Semrush again?

Your Semrush connection expired or was removed.

  • Open the link Muse gives you and sign in to Semrush again.
  • Check that the Semrush connection shows as ACTIVE in the Composio dashboard.

5. What do I do if I pasted my API key into the chat?

Treat the key as exposed.

  • Create a new API key in the Composio dashboard and delete the old one.
  • Add the new key in Muse's secure credentials store, not in the chat.
TOOLS

Supported Tools

Every Semrush action and event your agent gets out of the box.

Check Semrush account units balance

Fetch remaining Semrush Standard API units for a legacy v3 connection.

Add Semrush review comment

Publish an owner comment to a review that supports replies.

Get ad copies

Retrieves unique ad copies Semrush has observed for a specified domain from a regional database, detailing ads seen in Google's paid search results.

Get competitors in organic search

Use to get a domain's organic search competitors from Semrush as a semicolon-separated string; `display_date` requires 'YYYYMM15' format if used.

Get competitors in paid search

Retrieves a list of a domain's competitors in paid search results from a specified regional database.

Create Semrush GBP post

Create a draft, scheduled, or ready-to-send GBP post.

Create Listing Management location

Create a Semrush Listing Management location.

Create location image

Add a base64-encoded JPEG or PNG image to a Semrush Listing Management location using a read-write v4 key and Local Pro or Business.

Manage Semrush GBP suggestion

Start accepting or rejecting an open GBP suggestion.

Delete Semrush GBP post

Permanently delete a DRAFT, SCHEDULED, or TO_SEND GBP post.

Delete Listing Management location

Permanently delete an eligible location using a read-write v4 key and Local plan.

Delete location image

Permanently delete an image using a read-write v4 key and Local plan.

Delete Semrush review comment

Permanently remove a public review comment.

Disable location listing

Stop distribution for a controllable listing; a parent may affect child listings.

Get domain ad history

Retrieves a domain's 12-month advertising history from Semrush (keywords bid on, ad positions, ad copy) for PPC strategy and competitor analysis; most effective when the domain has ad history in the selected database.

Get domain organic pages

Fetches a report on a domain's unique organic pages ranking in Google's top 100 search results, with options for specifying database, date, columns, sorting, and filtering.

Get domain organic search keywords

Retrieves an organic search keyword report for a domain from a selected Semrush regional database.

Get domain organic subdomains

Retrieves a report on subdomains of a given domain that rank in Google's top 100 organic search results for a specified regional database.

Get domain paid search keywords

Fetches keywords driving paid search traffic to a specified, existing domain using a supported Semrush regional database.

Get PLA search keywords for a domain

Retrieves Product Listing Ad (PLA) search keywords for a specified domain from a Semrush regional database.

Compare domains

Analyzes keyword rankings by comparing up to five domains to find common, unique, or gap keywords, using specified organic/paid types and comparison logic in the `domains` string.

Enable location listing

Resume distribution for a controllable disconnected listing.

Get Semrush GBP metrics

Return GBP metrics for up to five locations.

Get Listing Management location

Get one Listing Management location using a v4 key and Local Pro or Business.

Get Semrush review auto-reply config

Return review auto-reply settings for a location.

Get Semrush review overview

Return review counts, rating distribution, and reply statistics.

List Semrush GBP additional-hour types

Return additional business-hour types available for a GBP location.

List Semrush GBP attributes

Return GBP attributes and allowed values for a category and country.

List Semrush GBP categories

Return GBP categories supported in a country.

List Semrush GBP posts

Return filtered GBP posts for one or more Semrush locations.

List Semrush GBP suggestions

Return GBP data-change suggestions for one or more active locations.

List Listing Management locations

List locations using a v4 key and Local Pro or Business; uses no API units.

List location categories

List Semrush Local business categories supported for a country.

List location images

List location images using a v4 key and Local Pro or Business.

List location listings

Get directory listings using a v4 key and Local Pro or Business.

List location payment options

Get payment options using a v4 key and Local Pro or Business.

List Semrush location reviews

Return a filtered, paginated list of reviews for a Semrush location.

Collect Map Rank Tracker campaign data (consumes credits)

Start a data-collection mutation that creates a new campaign report.

Create Map Rank Tracker campaign

Create persistent Map Rank Tracker campaign data.

Delete Map Rank Tracker campaign

Permanently delete a campaign and all its collected data.

Get Map Rank Tracker campaign

Get one Map Rank Tracker campaign without consuming API units.

Get Map Rank Tracker heatmap

Get a campaign heatmap for one keyword and report timestamp.

Get Map Rank Tracker keyword statuses

Get campaign keyword statuses for the latest or a specified report.

Get Map Rank Tracker metrics

Get average-position and share-of-voice history for one keyword.

Get Map Rank Tracker user limits

Get campaign-slot and monthly Map Rank Tracker credit limits.

List Map Rank Tracker campaigns

List and filter Map Rank Tracker campaigns without consuming API units.

List Map Rank Tracker top competitors

Get a paginated competitor ranking for one keyword and report.

Update Map Rank Tracker campaign

Mutate selected settings of an existing Map Rank Tracker campaign.

Get PLA competitors

Retrieves domains competing with a specified domain in Google's Product Listing Ads (PLA) from a given Semrush regional database.

Get PLA copies

Fetches Product Listing Ad (PLA) copies that Semrush observed for a domain in Google's paid search results.

Update Semrush GBP post

Update a DRAFT, SCHEDULED, or TO_SEND GBP post.

Update Listing Management location

Patch selected fields on a Semrush Listing Management location.

Update location image

Replace a location image caption using a read-write v4 key and Local Pro or Business.

Replace Semrush review auto-reply config

Replace all review auto-reply settings for a location.

Update Semrush review comment

Replace the public text of an editable review comment.

List v4 backlink anchors

List v4 backlink anchors for a URL or domain.

Get v4 authority score profile

Get the v4 referring-domain authority-score distribution.

List v4 backlink competitors

List v4 backlink competitors based on referring-domain overlap.

List v4 backlinks

List v4 backlinks with field selection, filtering, sorting, and pagination.

Compare v4 backlink summaries

Compare v4 backlink summaries for up to ten targets.

Get v4 backlinks historical summary

Get monthly v4 backlink history for a URL or domain.

Get v4 backlinks matrix

Compare shared referring domains and backlinks for up to six targets.

Get v4 backlinks overview

Get aggregated v4 backlink metrics for a URL or domain.

Create v4 project

Create a Semrush v4 project for a domain.

Delete v4 project

Permanently delete a Semrush v4 project and all associated data.

Get v4 project

Get the full details of one accessible Semrush v4 project.

List v4 indexed pages

List v4 indexed backlink pages for a URL or domain.

Get v4 keyword metrics

Get Semrush v4 SEO and PPC metrics for one keyword and country.

List v4 projects

List Semrush v4 projects by ownership or sharing scope.

List v4 referring domains

List v4 referring domains for a URL or domain.

List v4 referring IPs

List v4 referring IP addresses for a URL or domain.

Update v4 project

Rename a Semrush v4 project.

Validate Listing Management location creation

Validate a Listing Management location payload without creating it or consuming a Local Pro location limit.

Validate Listing Management location update

Validate selected changes to a Listing Management location without applying them.

FAQ

Frequently asked questions

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