Semrush MCP server for AI agents and assistants

Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Semrush MCP or direct API to run keyword research, analyze competitors, audit SEO health, and optimize ad campaigns through natural language.

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Semrush is a leading SEO tool suite for keyword research, competitor analysis, and campaign tracking. It empowers marketers to improve search rankings and optimize online visibility.

37 Tools

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TOOLS

Supported Tools

Every Semrush action and event your agent gets out of the box.

Check Semrush account units balance

Tool to fetch the remaining Semrush Standard API units for the authenticated account.

Get ad copies

Retrieves unique ad copies Semrush has observed for a specified domain from a regional database, detailing ads seen in Google's paid search results.

Get anchor texts

Use this action to get a CSV report of anchor texts for backlinks pointing to a specified, publicly accessible domain, root domain, or URL.

Get authority score profile

Retrieves the Authority Score (AS) profile for a specified target, showing the count of referring domains that link to the target for each AS value from 0 to 100.

Get backlinks

Fetches backlinks for a specified domain or URL as a semicolon-delimited CSV string (parse with `sep=';'`); allows customization of columns, sorting, and filtering.

Backlinks overview

Provides a semicolon-delimited (sep=';') CSV summary of backlinks, including Authority Score and link type breakdowns, for a specified and publicly accessible domain, root domain, or URL.

Batch comparison

Compares backlink profiles for multiple specified targets (domains, subdomains, or URLs) to analyze and compare link-building efforts.

Batch keyword overview

Fetches a keyword overview report from a Semrush regional database for up to 100 keywords, providing metrics like search volume, CPC, and keyword difficulty.

Broad match keyword

Fetches broad match keywords for a given phrase.

Get categories

Retrieves categories and their 0-1 confidence ratings for a specified domain, subdomain, or URL, with results sorted by rating.

Get categories profile

Retrieves a profile of content categories from referring domains for a specified target, analyzing its first 10,000 referring domains and sorting results by domain count.

Get competitor data

Retrieves a CSV-formatted report of competitors for a specified target (root domain, domain, or URL) based on shared backlinks or referring domains.

Get competitors in organic search

Use to get a domain's organic search competitors from Semrush as a semicolon-separated string; `display_date` requires 'YYYYMM15' format if used.

Get competitors in paid search

Retrieves a list of a domain's competitors in paid search results from a specified regional database.

Get domain ad history

Retrieves a domain's 12-month advertising history from Semrush (keywords bid on, ad positions, ad copy) for PPC strategy and competitor analysis; most effective when the domain has ad history in the selected database.

Get domain organic pages

Fetches a report on a domain's unique organic pages ranking in Google's top 100 search results, with options for specifying database, date, columns, sorting, and filtering.

Get domain organic search keywords

Retrieves organic search keywords for a domain from a specified Semrush regional database; `display_positions` must be set if `display_daily=1` for daily updates.

Get domain organic subdomains

Retrieves a report on subdomains of a given domain that rank in Google's top 100 organic search results for a specified regional database.

Get domain paid search keywords

Fetches keywords driving paid search traffic to a specified, existing domain using a supported Semrush regional database.

Get PLA search keywords for a domain

Retrieves Product Listing Ad (PLA) search keywords for a specified domain from a Semrush regional database.

Compare domains

Analyzes keyword rankings by comparing up to five domains to find common, unique, or gap keywords, using specified organic/paid types and comparison logic in the `domains` string.

Get historical data

Retrieves monthly historical backlink and referring domain data for a specified root domain, returned as a time series string with newest records first.

Get indexed pages

Retrieves a list of indexed pages from Semrush for a specified `target` (root domain, domain, or URL) and `target_type`, ensuring `target` is publicly accessible, Semrush-analyzable, and correctly matches `target_type`.

Get keyword difficulty

Determines the Keyword Difficulty (KD) score (0-100, higher means greater difficulty) for a given phrase in a specific Semrush regional database to assess its SEO competitiveness.

Keyword overview all databases

Fetches a keyword overview from Semrush for a specified phrase, including metrics like search volume, CPC, and competition.

Get keyword overview for one database

Fetches a keyword summary for a specified phrase from a chosen regional database.

Get keywords ads history

Fetches a historical report (last 12 months) of domains advertising on a specified keyword in Google Ads, optionally for a specific month ('YYYYMM15') or the most recent period, returning raw CSV-like data.

Get organic results

Retrieves up to 100,000 domains and URLs from Google's top 100 organic search results for a keyword and region, returning a raw string; use `display_date` in 'YYYYMM15' format (day must be '15') for historical data.

Get paid search results

Fetches domains ranking in Google's paid search results (AdWords) for a specified keyword and regional database.

Phrase questions

Fetches question-format keywords semantically related to a given query phrase for a specified regional database, aiding in understanding user search intent and discovering content ideas.

Get PLA competitors

Retrieves domains competing with a specified domain in Google's Product Listing Ads (PLA) from a given Semrush regional database.

Get PLA copies

Fetches Product Listing Ad (PLA) copies that Semrush observed for a domain in Google's paid search results.

Get referring domains

Retrieves a semicolon-delimited text report listing domains that link to a target, with options to filter by type (not value).

Get referring domains by country

Generates a CSV report detailing the geographic distribution of referring domains (by country, determined via IP address) for a specified, publicly accessible target.

Referring i ps

Fetches IP addresses that are sources of backlinks for a specified target domain, root domain, or URL.

Find related keywords

Call this to find related keywords (including synonyms and variations) for a target phrase in a specific regional database; `display_date` (if used for historical data) must be 'YYYYMM15' for a past month.

Get TLD distribution

Fetches a report on the Top-Level Domain (TLD) distribution of referring domains for a specified target, useful for analyzing geographic or categorical backlink diversity.

SETUP GUIDE

Connect Semrush MCP Tool with your Agent

1

Install Composio

typescript
npm install @composio/core ai @ai-sdk/mcp @ai-sdk/openai
Install the Composio SDK and your agent framework
2

Create a session with MCP enabled

typescript
import { Composio } from "@composio/core";

const composio = new Composio();
const { mcp } = await composio.create("your-user-id", {
  toolkits: ["semrush"],
  mcp: true,
});
Create a session scoped to Semrush and read its MCP URL and headers
3

Connect your agent to the MCP server

typescript
import { createMCPClient } from "@ai-sdk/mcp";
import { openai } from "@ai-sdk/openai";
import { generateText, stepCountIs } from "ai";

const client = await createMCPClient({
  transport: { type: "http", url: mcp.url, headers: mcp.headers },
});

const { text } = await generateText({
  model: openai("gpt-5.6-sol"),
  tools: await client.tools(),
  prompt: "Show me a summary of top backlinks for example.com",
  stopWhen: stepCountIs(10),
});

console.log(text);
await client.close();
Pass the session's MCP URL and headers to your agent and run a Semrush request
SETUP GUIDE

Connect Semrush API Tool with your Agent

1

Install Composio

typescript
npm install @composio/core @composio/openai openai
Install the Composio SDK, the OpenAI provider, and the OpenAI SDK
2

Create a Composio session

typescript
import OpenAI from "openai";
import { Composio } from "@composio/core";
import { OpenAIResponsesProvider } from "@composio/openai";

const composio = new Composio({ provider: new OpenAIResponsesProvider() });
const client = new OpenAI();

const session = await composio.create("your-user-id", { toolkits: ["semrush"] });
const tools = await session.tools();
Initialize Composio with the OpenAI Responses provider and create a session scoped to Semrush
3

Run Semrush tools with your agent

typescript
let response = await client.responses.create({
  model: "gpt-5.6-sol",
  tools,
  input: [{ role: "user", content: "Show me a summary of top backlinks for example.com" }],
});

while (response.output.some((o) => o.type === "function_call")) {
  const outputs = await composio.provider.handleToolCalls(session, response.output);
  response = await client.responses.create({
    model: "gpt-5.6-sol",
    tools,
    previous_response_id: response.id,
    input: outputs,
  });
}

console.log(response.output_text);
Send a request, execute the Semrush tool calls through the session, and print the final answer

Why Use Composio?

AI Native Semrush Integration

  • Supports both Semrush MCP and direct API based integrations
  • Structured, LLM-friendly schemas for reliable tool execution
  • Rich coverage for reading, writing, and querying your Semrush data

Managed Auth

  • Built-in API key handling with secure storage and rotation
  • Central place to manage, scope, and revoke Semrush access
  • Per user and per environment credentials instead of hard-coded keys

Agent Optimized Design

  • Tools are tuned using real error and success rates to improve reliability over time
  • Comprehensive execution logs so you always know what ran, when, and on whose behalf

Enterprise Grade Security

  • Fine-grained RBAC so you control which agents and users can access Semrush
  • Scoped, least privilege access to Semrush resources
  • Full audit trail of agent actions to support review and compliance

Rolling this out across your team?

Give your team centralized access control across every framework with Composio’s MCP Gateway.

EXPLORE MCP GATEWAY
FAQ

Frequently asked questions

Yes, Semrush requires you to configure your own API key credentials. Once set up, Composio handles secure credential storage and API request handling for you.

Yes! Composio's Tool Router enables agents to use multiple toolkits. Learn more.

Yes. Composio is SOC 2 Type II compliant and is built to keep your Semrush connection and credentials secure. OAuth tokens and API keys are encrypted, and sensitive customer data is protected at rest and in transit.

Composio also undergoes independent security testing and continuously monitors its systems for security threats. You can review the latest reports and policies in the Composio Trust Center.

Composio maintains and updates all toolkit integrations automatically, so your agents always work with the latest API versions.

Create the key in your Semrush account settings, then paste it once on Composio's connection page. Composio stores it encrypted and uses it only for the Semrush actions your agent runs. Nobody else in your workspace can read it, and you can revoke it inside Semrush at any time.

When you connect a Semrush account through Composio, every action runs under that account, so anything the agent creates, sends, or changes shows up in Semrush as done by you. Keep an approval step in your prompt for actions with side effects, such as sending or deleting, and have the agent draft first.

Whatever the credentials you connect allow inside Semrush. If Semrush lets you scope a key to specific permissions, create a scoped one so the agent can only do what you intend. You can revoke the key inside Semrush at any time.

Yes. Composio supports multiple connected accounts for the same app, and that works in Claude, ChatGPT, or any other assistant you connect through Composio. Give each Semrush connection a name such as work or personal, and the assistant uses the one you mention in the request. Each account keeps its own credentials and nothing is merged.

The connection stops working the moment Semrush rejects the old key. Create a new key in Semrush and reconnect the account from the Composio dashboard or by asking your agent to reconnect Semrush. Nothing else changes.

Composio's free plan includes 100,000 tool calls per month with no credit card, which covers most personal Semrush use. Paid plans add higher limits and team features. Your Semrush plan and its API limits still apply as usual.

Built-in connectors usually give one AI access to a limited set of apps. Many people use Composio because it lets their AI connect to more apps than it normally supports, or connect to multiple accounts for the same app (e.g. connect Claude to multiple Semrush accounts).

With Composio, you connect Semrush once and then use it across different AI assistants without setting it up separately in each one. Connect your apps to Composio once, then connect Composio to whichever AI you use, whether that's Claude, ChatGPT, Hermes, or your own custom assistant.

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