Zams is building autonomous AI workers for RevOps. With a fast-moving engineering team, Zams has evolved from a predictive analytics platform into a system that helps sales teams take real action, not just surface insights. Teams using Zams can connect tools such as Salesforce, HubSpot, Slack, Apollo, and Gong to automate repetitive tasks using their AI workers. Instead of switching between tools, users simply describe what they want in plain English (or just select their AI worker), and Zams handles execution across all apps.

The Problem: AI-native Integration at Scale

While Zams had built exceptional integrations for Salesforce, HubSpot, and Gong, success brought an unexpected challenge. Every customer was requesting additional integrations with Google Workspace, Notion, Slack, Snowflake, Zoom, and the list kept growing. Building these integrations in-house would require several months of engineering time and completely derail their product roadmap. Missing integrations were becoming deal blockers, and each new integration meant ongoing maintenance overhead for token management, security, and licensing.

Every product person right now needs velocity to win—but it has to be focused velocity. You can't build everything. You have to build the core things that actually move the needle for customers and leverage existing solutions for the rest.
— Nirman Dave, CEO, Zams

Finding the Right Integration Platform

The team evaluated several integration platforms but found critical gaps. Polyatomic's existing integration platform lacked Agent-native infrastructure, which was essential to Zams' agentic approach. Nango had limited AI capabilities.

Other platforms lacked the reliability and depth required for enterprise customers. Zams needed an AI-native solution with exceptional accuracy, comprehensive tool coverage, and enterprise-grade reliability.

After narrowing the field, the team compared Composio and Pipedream head-to-head. They designed a detailed benchmarking exercise focused on real Zams use cases, and the results were decisive. Composio’s tool calls were far better described, more precise, and consistently more accurate in testing. Out of the box, it covered 80% of Zams’ required tool calls.

What ultimately sealed the deal was the depth of Composio’s tool coverage. Composio had niche tools that other platforms didn’t touch—like having both Salesforce regular Notes and Enhanced Notes—features that matter deeply in B2B sales workflows. Composio also handled edge cases that competitors completely overlooked, giving Zams the confidence that it could scale integrations without compromise.

What we discovered is that depth tools or actions is everything, it's the difference between integrations that just connect and integrations that actually work in production.
— Nirman Dave, CEO, Zams

Two-tier approach to Zams integration challenge

Zams implemented a strategic two-tier approach with Composio:

For business-critical tools like Salesforce, HubSpot, and Gong, they used Composio as a boilerplate foundation, then added extensive customisation to achieve hallucination-free performance. This hybrid approach maintained control over mission-critical integrations while dramatically reducing development time.

For secondary tools like Google Workspace, Notion, and Slack, they relied entirely on Composio's out-of-the-box integrations. These tools were revenue blockers if missing, but didn't require the same level of customisation. With Composio, they became immediately available without any internal development.

Beyond the integrations themselves, Composio eliminated the need to build and maintain complex infrastructure, including token refresh management, security guardrails, app marketplace licensing, and OAuth implementations.

The Outcome: Saved months of engineering hours and unlocked new deals

The impact was immediate and substantial. What would have taken six weeks to build for Salesforce now takes just two—a 67% reduction in development time. Across multiple integrations, Zams saved several months of engineering effort. The entire engineering team was freed to focus on core product development rather than on building and maintaining integrations.

From a business perspective, the results were equally impressive. Zams no longer lost deals due to missing integrations. Customer onboarding accelerated with immediate integration availability. They could respond to integration requests in days rather than months, creating a significant competitive advantage by leveraging a broader ecosystem than their competitors.

The strategic value became clear in the buy-versus-build decision. For non-core integrations, purchasing from Composio delivered enterprise-grade reliability with no maintenance overhead. Engineering resources were preserved for strategic initiatives that actually differentiated their product. The platform approach enabled rapid response to customer needs without engineering involvement.

Key Results

By partnering with Composio, Zams transformed a potential roadmap crisis into a competitive advantage. They maintained control over business-critical integrations while instantly expanding their ecosystem. The months of engineering time saved allowed them to focus on what matters most: building the most advanced agentic platform for B2B sales teams.