Semrush MCP server for AI agents and assistants

Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Semrush MCP or direct API to run keyword research, analyze backlinks, fetch traffic metrics, and monitor competitor domains through natural language.

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Semrush MCP is Semrush's hosted MCP server for SEO, keyword, backlink, traffic, market, project, and competitive intelligence data. It provides live, enterprise-grade SEO and competitive insights via a unified hosted API.

14 Tools

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Type what you want done — sign in and watch it run live in the Tool Router playground.

TOOL ROUTER PLAYGROUND
Semrush MCP
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TOOLS

Supported Tools

Every Semrush MCP action and event your agent gets out of the box.

Audience research

Audience Analytics: visitor profile of a domain — demographics (age, gender, income, education, household size, occupation), audience interests, visitor geography by country, audience overlap between domains, purchase conversion, and top domains by industry category.

Backlinks research

Backlink Analytics: for a single domain's link profile — backlinks, referring domains and IPs, anchor texts, geographic and TLD distribution, Authority Score breakdown, domain and referring-domain categories, and historical trends.

Competitors research

Competitive Research: find who competes with a domain in organic search, paid search, and Google Shopping (PLA); compare keyword overlap and backlink profiles between multiple domains; analyze market rankings and backlink competitors.

Domain overview

Domain Overview: high-level counters for a domain, subdomain, subfolder, or URL — Semrush Rank, keyword/traffic/cost totals, PLA, SERP Features.

Execute report

Execute any Semrush report.

Get report schema

Get parameters for a report.

Keyword research

Keyword Analytics: look up any keyword — search volume, CPC, competition, keyword difficulty, SERP results (organic and paid), related keywords, broad match variations, phrase questions, and ads history.

Organic research

Organic Search Analytics: the actual keywords and pages a domain, subdomain, or URL ranks for in organic search (position, volume, traffic).

Paid search research

Paid Search Analytics: keywords that trigger a domain's paid search (Google Ads) results, ad positions, CPCs, traffic estimates, unique ad copies with titles and descriptions, and historical PPC trends.

Position tracking

Position Tracking: ongoing rank monitoring within pre-configured project campaigns — track how a domain ranks for targeted keywords over time, daily position changes in organic and paid search, visibility trends, and landing page performance, by location and device.

Projects

Project Management: list and inspect your Semrush projects (campaigns) — each project's ID, name, and tracked domain, plus which tools are enabled.

Shopping research

Shopping Analytics: keywords that trigger a domain's Google Shopping (PLA) ads, ad positions, traffic estimates, and unique product listings with titles and prices.

Site audit

Site Audit: technical SEO health analysis within pre-configured project campaigns — crawl a website to find errors, warnings, and notices, site health score, page-level issue details with fix recommendations, and historical audit snapshots to track progress.

Traffic overview

Traffic Overview: website traffic volume and engagement — total visits, unique visitors, pages per visit, bounce rate, visit duration, daily/weekly trends, acquisition channels (direct, referral, search, social, paid), traffic destinations, top pages, subdomain and subfolder breakdown.

SETUP GUIDE

Connect Semrush MCP Tool with your Agent

1

Install Composio

typescript
npm install @composio/core ai @ai-sdk/openai @ai-sdk/mcp
Install the Composio SDK for Python or TypeScript
2

Initialize Client and Create Tool Router Session

typescript
import { Composio } from '@composio/core';

const composio = new Composio({ apiKey: 'your-api-key' });
const session = await composio.create('your-user-id');
console.log(`Tool Router session created: ${session.mcp.url}`);
Import and initialize the Composio client, then create a Tool Router session for Semrush MCP
3

Connect to AI Agent

typescript
import { openai } from '@ai-sdk/openai';
import { experimental_createMCPClient as createMCPClient } from '@ai-sdk/mcp';
import { generateText } from 'ai';

const client = await createMCPClient({
  transport: {
    type: 'http',
    url: session.mcp.url,
    headers: {
      'x-api-key': 'your-composio-api-key',
    },
  },
});

const tools = await client.tools();
const { text } = await generateText({
  model: openai('gpt-4o'),
  tools,
  messages: [{
    role: 'user',
    content: 'YOUR_SPECIFIC_PROMPT_HERE'
  }],
  maxSteps: 5,
});

console.log(`Agent: ${text}`);
Use the MCP server with your AI agent (Anthropic Claude or Mastra)
SETUP GUIDE

Connect Semrush MCP API Tool with your Agent

1

Install Composio

typescript
npm install @composio/openai
Install the Composio SDK
2

Initialize Composio and Create Tool Router Session

typescript
import OpenAI from 'openai';
import { Composio } from '@composio/core';
import { OpenAIResponsesProvider } from '@composio/openai';

const composio = new Composio({
  provider: new OpenAIResponsesProvider(),
});
const openai = new OpenAI({});
const session = await composio.create('your-user-id');
Import and initialize Composio client, then create a Tool Router session
3

Execute Semrush MCP Tools via Tool Router with Your Agent

typescript
const tools = session.tools;
const response = await openai.responses.create({
  model: 'gpt-4.1',
  tools: tools,
  input: [{
    role: 'user',
    content: 'YOUR_SPECIFIC_PROMPT_HERE'
  }],
});
const result = await composio.provider.handleToolCalls(
  'your-user-id',
  response.output
);
console.log(result);
Get tools from Tool Router session and execute Semrush MCP actions with your Agent

Why Use Composio?

AI Native Semrush MCP Integration

  • Supports both Semrush MCP and direct API based integrations
  • Structured, LLM-friendly schemas for reliable tool execution
  • Rich coverage for reading, writing, and querying your Semrush MCP data

Managed Auth

  • Built-in OAuth handling with automatic token refresh and rotation
  • Central place to manage, scope, and revoke Semrush MCP access
  • Per user and per environment credentials instead of hard-coded keys

Agent Optimized Design

  • Tools are tuned using real error and success rates to improve reliability over time
  • Comprehensive execution logs so you always know what ran, when, and on whose behalf

Enterprise Grade Security

  • Fine-grained RBAC so you control which agents and users can access Semrush MCP
  • Scoped, least privilege access to Semrush MCP resources
  • Full audit trail of agent actions to support review and compliance
FRAMEWORKS

Use Semrush MCP with any AI Agent Framework

Choose a Framework you want to connect Semrush MCP with

FAQ

Frequently asked questions

Yes, Semrush MCP requires you to configure your own Dcr Oauth credentials. Once set up, Composio handles secure credential storage and management for you.

Yes! Composio's Tool Router enables agents to use multiple toolkits. Learn more.

Yes. Composio is SOC 2 Type II compliant and is built to keep your Semrush connection and credentials secure. OAuth tokens and API keys are encrypted, and sensitive customer data is protected at rest and in transit.

Composio also undergoes independent security testing and continuously monitors its systems for security threats. You can review the latest reports and policies in the Composio Trust Center.

Composio maintains and updates all toolkit integrations automatically, so your agents always work with the latest API versions.

When you connect a Semrush account through Composio, every action runs under that account, so anything the agent creates, sends, or changes shows up in Semrush as done by you. Keep an approval step in your prompt for actions with side effects, such as sending or deleting, and have the agent draft first.

Whatever the credentials you connect allow inside Semrush. If Semrush lets you scope a key to specific permissions, create a scoped one so the agent can only do what you intend. You can revoke the key inside Semrush at any time.

Yes. Composio supports multiple connected accounts for the same app, and that works in Claude, ChatGPT, or any other assistant you connect through Composio. Give each Semrush connection a name such as work or personal, and the assistant uses the one you mention in the request. Each account keeps its own credentials and nothing is merged.

Composio's free plan includes 100,000 tool calls per month with no credit card, which covers most personal Semrush use. Paid plans add higher limits and team features. Your Semrush plan and its API limits still apply as usual.

Built-in connectors usually give one AI access to a limited set of apps. Many people use Composio because it lets their AI connect to more apps than it normally supports, or connect to multiple accounts for the same app (e.g. connect Claude to multiple Semrush accounts).

With Composio, you connect Semrush once and then use it across different AI assistants without setting it up separately in each one. Connect your apps to Composio once, then connect Composio to whichever AI you use, whether that's Claude, ChatGPT, Hermes, or your own custom assistant.

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