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How to integrate Postalytics MCP with Pydantic AI

Connect Pydantic AI to Postalytics MCP. Create a new direct mail campaign, sync contacts from hubspot to postalytics, and more using natural language, with authentication handled for you.

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Postalytics is cloud-based direct mail automation software for marketing teams. It streamlines campaign creation, tracking, and CRM integration with digital-like automation.

24 Tools

Introduction

This guide walks you through connecting Postalytics to Pydantic AI using the Composio tool router. By the end, you'll have a working Postalytics agent that can create a new direct mail campaign, sync contacts from hubspot to postalytics, track delivery status for recent campaigns through natural language commands.

This guide will help you understand how to give your Pydantic AI agent real control over a Postalytics account through Composio's Postalytics MCP server.

Before we dive in, let's take a quick look at the key ideas and tools involved.

Also integrate Postalytics with

Claude CodeClaude CoworkOpenAI Agents SDKClaude Agent SDKCodexOpenClawHermesAtomic AgentGoogle ADKLangChainVercel AI SDKMastra AILlamaIndexCrewAIAutoGen

TL;DR

Here's what you'll learn:
  • How to set up your Composio API key and User ID
  • How to create a Composio Tool Router session for Postalytics
  • How to attach an MCP Server to a Pydantic AI agent
  • How to stream responses and maintain chat history
  • How to build a simple REPL-style chat interface to test your Postalytics workflows

What is Pydantic AI?

Pydantic AI is a Python framework for building AI agents with strong typing and validation. It leverages Pydantic's data validation capabilities to create robust, type-safe AI applications.

Key features include:

  • Type Safety: Built on Pydantic for automatic data validation
  • MCP Support: Native support for Model Context Protocol servers
  • Streaming: Built-in support for streaming responses
  • Async First: Designed for async/await patterns

What is the Postalytics MCP server, and what's possible with it?

The Postalytics MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Postalytics account. It provides structured and secure access to your direct mail campaigns, contacts, templates, suppression data, and account information, so your agent can create campaigns, manage contacts, build templates, organize suppression contacts, and review campaign resources on your behalf.

  • Direct mail campaign management: Have your agent create new direct mail campaigns or delete campaigns you no longer need.
  • Contact list operations: Let the agent find your contact lists, review their contacts, and add new recipients with their mailing information.
  • Mail template creation: Direct your agent to create postcard or letter templates using your full HTML content.
  • Suppression management: Instruct your agent to create, review, or delete suppression lists and add, edit, or remove the contacts within them.
  • Campaign workflow connections: Have your agent review drip campaigns and flows or create webhooks for Postalytics campaign event notifications.

What is the Composio tool router, and how does it fit here?

What is Composio SDK?

Composio's Composio SDK helps agents find the right tools for a task at runtime. You can plug in multiple toolkits (like Gmail, HubSpot, and GitHub), and the agent will identify the relevant app and action to complete multi-step workflows. This can reduce token usage and improve the reliability of tool calls. Read more here: Getting started with Composio SDK

The tool router generates a secure MCP URL that your agents can access to perform actions.

How the Composio SDK works

The Composio SDK follows a three-phase workflow:

  1. Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
  2. Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
  3. Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Step by step09 STEPS
1

Prerequisites

Before starting, make sure you have:
  • Python 3.9 or higher
  • A Composio account with an active API key
  • Basic familiarity with Python and async programming
2

Getting API Keys for OpenAI and Composio

OpenAI API Key
  • Go to the OpenAI dashboard and create an API key. You'll need credits to use the models, or you can connect to another model provider.
  • Keep the API key safe.
Composio API Key
  • Log in to the Composio dashboard.
  • Navigate to your API settings and generate a new API key.
  • Store this key securely as you'll need it for authentication.
3

Install dependencies

bash
pip install composio pydantic-ai python-dotenv

Install the required libraries.

What's happening:

  • composio connects your agent to external SaaS tools like Postalytics
  • pydantic-ai lets you create structured AI agents with tool support
  • python-dotenv loads your environment variables securely from a .env file
4

Set up environment variables

bash
COMPOSIO_API_KEY=your_composio_api_key_here
USER_ID=your_user_id_here
OPENAI_API_KEY=your_openai_api_key

Create a .env file in your project root.

What's happening:

  • COMPOSIO_API_KEY authenticates your agent to Composio's API
  • USER_ID associates your session with your account for secure tool access
  • OPENAI_API_KEY to access OpenAI LLMs
5

Import dependencies

python
import asyncio
import os
from dotenv import load_dotenv
from composio import Composio
from pydantic_ai import Agent
from pydantic_ai.mcp import MCPServerStreamableHTTP

load_dotenv()
What's happening:
  • We load environment variables and import required modules
  • Composio manages connections to Postalytics
  • MCPServerStreamableHTTP connects to the Postalytics MCP server endpoint
  • Agent from Pydantic AI lets you define and run the AI assistant
6

Create a Tool Router Session

python
async def main():
    api_key = os.getenv("COMPOSIO_API_KEY")
    user_id = os.getenv("USER_ID")
    if not api_key or not user_id:
        raise RuntimeError("Set COMPOSIO_API_KEY and USER_ID in your environment")

    # Create a Composio Tool Router session for Postalytics
    composio = Composio(api_key=api_key)
    session = composio.create(
        user_id=user_id,
        toolkits=["postalytics"],
    )
    url = session.mcp.url
    if not url:
        raise ValueError("Composio session did not return an MCP URL")
What's happening:
  • We're creating a Tool Router session that gives your agent access to Postalytics tools
  • The create method takes the user ID and specifies which toolkits should be available
  • The returned session.mcp.url is the MCP server URL that your agent will use
7

Initialize the Pydantic AI Agent

python
# Attach the MCP server to a Pydantic AI Agent
postalytics_mcp = MCPServerStreamableHTTP(url, headers={"x-api-key": COMPOSIO_API_KEY})
agent = Agent(
    "openai:gpt-5",
    toolsets=[postalytics_mcp],
    instructions=(
        "You are a Postalytics assistant. Use Postalytics tools to help users "
        "with their requests. Ask clarifying questions when needed."
    ),
)
What's happening:
  • The MCP client connects to the Postalytics endpoint
  • The agent uses GPT-5 to interpret user commands and perform Postalytics operations
  • The instructions field defines the agent's role and behavior
8

Build the chat interface

python
# Simple REPL with message history
history = []
print("Chat started! Type 'exit' or 'quit' to end.\n")
print("Try asking the agent to help you with Postalytics.\n")

while True:
    user_input = input("You: ").strip()
    if user_input.lower() in {"exit", "quit", "bye"}:
        print("\nGoodbye!")
        break
    if not user_input:
        continue

    print("\nAgent is thinking...\n", flush=True)

    async with agent.run_stream(user_input, message_history=history) as stream_result:
        collected_text = ""
        async for chunk in stream_result.stream_output():
            text_piece = None
            if isinstance(chunk, str):
                text_piece = chunk
            elif hasattr(chunk, "delta") and isinstance(chunk.delta, str):
                text_piece = chunk.delta
            elif hasattr(chunk, "text"):
                text_piece = chunk.text
            if text_piece:
                collected_text += text_piece
        result = stream_result

    print(f"Agent: {collected_text}\n")
    history = result.all_messages()
What's happening:
  • The agent reads input from the terminal and streams its response
  • Postalytics API calls happen automatically under the hood
  • The model keeps conversation history to maintain context across turns
9

Run the application

python
if __name__ == "__main__":
    asyncio.run(main())
What's happening:
  • The asyncio loop launches the agent and keeps it running until you exit

Complete Code

Here's the complete code to get you started with Postalytics and Pydantic AI:

python
import asyncio
import os
from dotenv import load_dotenv
from composio import Composio
from pydantic_ai import Agent
from pydantic_ai.mcp import MCPServerStreamableHTTP

load_dotenv()

async def main():
    api_key = os.getenv("COMPOSIO_API_KEY")
    user_id = os.getenv("USER_ID")
    if not api_key or not user_id:
        raise RuntimeError("Set COMPOSIO_API_KEY and USER_ID in your environment")

    # Create a Composio Tool Router session for Postalytics
    composio = Composio(api_key=api_key)
    session = composio.create(
        user_id=user_id,
        toolkits=["postalytics"],
    )
    url = session.mcp.url
    if not url:
        raise ValueError("Composio session did not return an MCP URL")

    # Attach the MCP server to a Pydantic AI Agent
    postalytics_mcp = MCPServerStreamableHTTP(url, headers={"x-api-key": COMPOSIO_API_KEY})
    agent = Agent(
        "openai:gpt-5",
        toolsets=[postalytics_mcp],
        instructions=(
            "You are a Postalytics assistant. Use Postalytics tools to help users "
            "with their requests. Ask clarifying questions when needed."
        ),
    )

    # Simple REPL with message history
    history = []
    print("Chat started! Type 'exit' or 'quit' to end.\n")
    print("Try asking the agent to help you with Postalytics.\n")

    while True:
        user_input = input("You: ").strip()
        if user_input.lower() in {"exit", "quit", "bye"}:
            print("\nGoodbye!")
            break
        if not user_input:
            continue

        print("\nAgent is thinking...\n", flush=True)

        async with agent.run_stream(user_input, message_history=history) as stream_result:
            collected_text = ""
            async for chunk in stream_result.stream_output():
                text_piece = None
                if isinstance(chunk, str):
                    text_piece = chunk
                elif hasattr(chunk, "delta") and isinstance(chunk.delta, str):
                    text_piece = chunk.delta
                elif hasattr(chunk, "text"):
                    text_piece = chunk.text
                if text_piece:
                    collected_text += text_piece
            result = stream_result

        print(f"Agent: {collected_text}\n")
        history = result.all_messages()

if __name__ == "__main__":
    asyncio.run(main())

Conclusion

You've built a Pydantic AI agent that can interact with Postalytics through Composio's Tool Router. With this setup, your agent can perform real Postalytics actions through natural language. You can extend this further by:
  • Adding other toolkits like Gmail, HubSpot, or Salesforce
  • Building a web-based chat interface around this agent
  • Using multiple MCP endpoints to enable cross-app workflows (for example, Gmail + Postalytics for workflow automation)
This architecture makes your AI agent "agent-native", able to securely use APIs in a unified, composable way without custom integrations.
TOOLS

Supported Tools

Every Postalytics action and event your agent gets out of the box.

Add Account

Tool to create a new sub-account in the Postalytics system.

Add Contact

Tool to add a contact to a specified contact list with their information.

Create New Campaign

Tool to create a new direct mail campaign in Postalytics.

Create Suppression List

Tool to create a new suppression list that can be used in campaigns to suppress contacts from being sent mail.

Create Suppression List Contact

Tool to create a new suppression contact on a specified suppression list.

Create Template

Tool to create a new template with full HTML for postcard or letter.

Create Webhook

Tool to create a new webhook to receive campaign event notifications from Postalytics.

Delete Account

Tool to delete a Postalytics account and all associated campaigns, templates, and lists.

Delete Campaign

Tool to delete a campaign from the system.

Delete Suppression List

Tool to delete a specified suppression list.

Delete Suppression List Contact

Tool to delete a specific contact from a suppression list.

Get All Contact Lists

Tool to retrieve all contact lists for an account.

Get All Contacts on a List

Tool to retrieve all contacts from a specified contact list with pagination support.

Get All Drip Campaigns

Tool to retrieve all triggered drip campaign names and endpoint IDs in the account.

Get All Flows

Tool to retrieve all flows for the requester's account.

Get All Webhooks

Tool to retrieve all webhooks configured for the authenticated account.

Get Integrations

Tool to retrieve all Connect integrations configured for the authenticated user's account.

Get My Account

Tool to retrieve basic account information for the authenticated user.

Get Suppression List

Tool to get the details of a suppression list based on the id supplied.

Get Suppression List Contact

Tool to retrieve a specific contact from a suppression list.

Get Suppression List Contacts

Tool to get all contacts on a specified suppression list.

Get Suppression Lists

Tool to retrieve all suppression lists for the authenticated user.

Update Account

Tool to update an existing account in the Postalytics system.

Update Suppression List Contact

Tool to update a suppression contact on the specified suppression list.

FRAMEWORKS

How to build Postalytics MCP Agent with another framework

Claude Code logo

Claude Code

Use Postalytics MCP with Claude Code

Claude Cowork logo

Claude Cowork

Use Postalytics MCP with Claude Cowork

OpenAI Agents SDK logo

OpenAI Agents SDK

Use Postalytics MCP with OpenAI Agents SDK

Claude Agent SDK logo

Claude Agent SDK

Use Postalytics MCP with Claude Agent SDK

Codex logo

Codex

Use Postalytics MCP with Codex

OpenClaw logo

OpenClaw

Use Postalytics MCP with OpenClaw

Hermes logo

Hermes

Use Postalytics MCP with Hermes

Atomic Agent logo

Atomic Agent

Use Postalytics MCP with Atomic Agent

Google ADK logo

Google ADK

Use Postalytics MCP with Google ADK

LangChain logo

LangChain

Use Postalytics MCP with LangChain

Vercel AI SDK logo

Vercel AI SDK

Use Postalytics MCP with Vercel AI SDK

Mastra AI logo

Mastra AI

Use Postalytics MCP with Mastra AI

LlamaIndex logo

LlamaIndex

Use Postalytics MCP with LlamaIndex

CrewAI logo

CrewAI

Use Postalytics MCP with CrewAI

AutoGen logo

AutoGen

Use Postalytics MCP with AutoGen

FAQ

Frequently asked questions

With a standalone Postalytics MCP server, the agents and LLMs can only access a fixed set of Postalytics tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Postalytics and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. Pydantic AI fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Postalytics tools.

Yes, absolutely. You can configure which Postalytics scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Postalytics data and credentials are handled as safely as possible.

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