How to integrate Ahrefs MCP with OpenClaw

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Introduction

OpenClaw is the fastest growing agent harness out there, which can work 24/7 to automate almost any kind of tasks. However, its capabilities are limited to the tools it has access to. Composio allows your OpenClaw to access Ahrefs with authentication management handled for you. You can execute actions on Ahrefs via your favorite OpenClaw interface (Telegram, WhatsApp, TUI, etc), whichever you prefer.

Why use Composio?

Apart from a managed and hosted MCP server, you will get:

  • Programmatic tool calling allows LLMs to write its code in a remote workbench to handle complex tool chaining. Reduces to-and-fro with LLMs for frequent tool calling.
  • Handling Large tool responses out of LLM context to minimize context rot.
  • Dynamic just-in-time access to 20,000 tools across 850+ other Apps for cross-app workflows. It loads the tools you need, so LLMs aren't overwhelmed by tools you don't need.

How to install Ahrefs with OpenClaw

Using Composio API Key and Setup Prompt

Copy the setup prompt from the OpenClaw dashboard
  • Run it in your OpenClaw chat interface.
  • Authenticate Ahrefs from the dashboard
  • Go back to your OpenClaw interface and start asking questions.

Using OpenClaw/Composio Plugin

1. Install OpenClaw Composio plugin

bash
openclaw plugins install @composio/openclaw-plugin

2. Copy the API Key from dashboard.composio.dev

3. Setup OpenClaw Config

openclaw config set plugins.entries.composio.config.consumerKey "ck_your_key_here"

4. Restart OpenClaw

openclaw gateway restart

5. Go to your chat interface and start asking questions.

6. When prompted, authenticate the app and you're all set.

How It Works

The plugin connects to Composio's MCP server at https://connect.composio.dev/mcp and registers all available tools directly into the OpenClaw agent. Tools are called by name — no extra search or execute steps needed.

If a tool returns an auth error, the agent will prompt you to connect that toolkit at dashboard.composio.dev.

Configuration

{
  "plugins": {
    "entries": {
      "composio": {
        "enabled": true,
        "config": {
          "consumerKey": "ck_your_key_here"
        }
      }
    }
  }
}
OptionDescriptionDefault
enabledEnable or disable the plugintrue
consumerKeyYour Composio consumer key (ck_...)
mcpUrlMCP server URL (advanced)https://connect.composio.dev/mcp

What is the Ahrefs MCP server, and what's possible with it?

The Ahrefs MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Ahrefs account. It provides structured and secure access to your SEO and marketing data, so your agent can perform actions like analyzing backlinks, researching keywords, auditing domain authority, and uncovering competitive insights on your behalf.

  • Comprehensive backlink analysis: Instantly retrieve detailed backlink profiles, stats, and broken link data for any website to inform your SEO strategy or spot link-building opportunities.
  • Keyword research and trends: Explore keyword overviews, search volumes by country, and discover matching or related terms to optimize content and target the right audience.
  • Domain authority tracking: Fetch up-to-date domain ratings or track historical changes to monitor the SEO health and growth of your own sites or competitors over time.
  • Batch competitor and site analysis: Analyze up to 100 domains or URLs at once to compare SEO metrics, spot weaknesses, and benchmark your performance against competitors efficiently.
  • Outbound link and partnership insights: Identify all external domains a site links to, helping you understand content strategy, partnerships, and potential link-building prospects.

Supported Tools & Triggers

Tools
Backlinks stats retrievalRetrieves comprehensive backlink statistics for a specified website or url using ahrefs' site explorer tool.
Batch Url AnalysisPerforms a batch analysis on multiple urls or domains using ahrefs' powerful seo metrics.
Domain rating for site explorerRetrieves the domain rating (dr) for a specified domain.
Domain rating historyRetrieves the historical domain rating (dr) data for a specified domain over time.
Explore keywords overviewRetrieves a comprehensive overview of keyword data from ahrefs' keywords explorer tool.
Explore keyword volume by countryRetrieves the search volume data for specified keywords across different countries using ahrefs' keywords explorer tool.
Explore linked domains of a siteRetrieves a list of external domains that the specified target website or url links to, using ahrefs' site explorer functionality.
Explore matching terms for keywordsThe keywords explorer matching terms endpoint retrieves a list of keyword phrases that match or contain the specified keyword from ahrefs' vast database.
Fetch all backlinksRetrieves a comprehensive list of backlinks for a specified website or url using ahrefs' site explorer tool.
Fetch broken backlinks dataRetrieves a list of broken backlinks for a specified website using ahrefs' site explorer tool.
Fetch competitors overviewRetrieves a comprehensive overview of competitor data in relation to keyword rankings and organic search performance.
Fetch rank tracker overviewThe getranktrackeroverview endpoint retrieves a comprehensive summary of keyword rankings and seo performance data from ahrefs' rank tracker tool.
Fetch site explorer referring domainsRetrieves a list of domains that have backlinks pointing to a specified target website.
Fetch total search volume historyRetrieves the historical total search volume data for specified keywords using ahrefs' site explorer tool.
Get serp overviewRetrieves a comprehensive overview of search engine results pages (serp) data for specified keywords or queries.
Get site audit projectsRetrieves a list of site audit projects associated with the authenticated ahrefs account.
Get site explorer country metricsRetrieves country-specific site explorer metrics for a given website from ahrefs.
Get site explorer linked anchors externalThe site-explorer-linked-anchors-external endpoint retrieves data about external anchor texts linking to a specified target website.
Get url rating historyRetrieves the historical url rating data for a specified url over time.
Linked anchors explorerRetrieves information about internal linked anchors for a specified website using the ahrefs api.
List best by external linksThe 'get best by external links' endpoint retrieves a list of pages from a specified website, ranked by the number of external links pointing to them.
Pages by traffic overviewRetrieves a list of pages from a specified website, ordered by their estimated organic search traffic.
Retrieve anchor dataRetrieves anchor text data for a specified website or url using ahrefs' site explorer tool.
Retrieve best by internal linksRetrieves data on the best-performing internal links within a specified website using ahrefs' site explorer feature.
Retrieve crawler ip rangesRetrieves the list of ip address ranges used by ahrefs' web crawler (ahrefsbot).
Retrieve organic competitorsThe getorganiccompetitors endpoint in the ahrefs api provides a comprehensive analysis of websites competing for organic search rankings with a specified target domain.
Retrieve organic keywordsRetrieves organic keywords data for a specified website using ahrefs' site explorer tool.
Retrieve outlinks statsRetrieves comprehensive statistics about outgoing links (outlinks) from a specified website using ahrefs' site explorer tool.
Retrieve paid pages dataRetrieves information about paid pages (ppc advertising) for a specified website using ahrefs' site explorer tool.
Retrieve public crawler ipsRetrieves a list of ip addresses currently used by ahrefsbot, ahrefs' web crawler.
Retrieve related termsThe keywords explorer related terms endpoint retrieves a list of related terms for a given keyword using ahrefs' extensive keyword database.
Retrieve site explorer keywords historyRetrieves historical keyword performance data for a specified website or domain using ahrefs' site explorer.
Retrieve site explorer metricsThe getsiteexplorermetrics endpoint retrieves comprehensive seo metrics for a specified website using ahrefs' site explorer tool.
Retrieve site explorer metrics historyRetrieves historical seo metrics data for a specified website over a given time period.
Retrieve site explorer pages historyThe get site explorer pages history endpoint retrieves historical data about specific pages or domains from ahrefs' site explorer.
Retrieve site explorer referring domains historyRetrieves the historical data of referring domains for a specified website or url over time.
Retrieve subscription limits and usageRetrieves detailed information about the current subscription limits and usage for an ahrefs account.
Retrieve top pages from site explorerRetrieves data about the top-performing pages of a specified website using ahrefs' site explorer tool.
Retrieve volume historyRetrieves the historical search volume data for a specified keyword using ahrefs' keywords explorer tool.
Search suggestions explorerRetrieves search suggestions for a given keyword or phrase using ahrefs' keywords explorer tool.

Conclusion

You've successfully integrated Ahrefs with OpenClaw using Composio plugin. Now interact with Ahrefs directly from your terminal, Web UI, or any messenger app using natural language commands.

Key benefits of this setup:

  • Seamless integration across TUI, Web UIs, and Messenger apps like Telegram, WhatsApp, Slack, etc.
  • Natural language commands for Ahrefs operations
  • Managed authentication through Composio
  • Access to 20,000+ tools across 850+ apps for cross-app workflows
  • Programmatic tool calling for complex tool chaining

Next steps:

  • Try asking OpenClaw to perform various Ahrefs operations
  • Explore cross-app workflows by connecting more toolkits like Calendar, Slack, Notion, etc.
  • Build complex automation scripts that leverage OpenClaw's 24/7 running capabilities

How to build Ahrefs MCP Agent with another framework

FAQ

What are the differences in Tool Router MCP and Ahrefs MCP?

With a standalone Ahrefs MCP server, the agents and LLMs can only access a fixed set of Ahrefs tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Ahrefs and many other apps based on the task at hand, all through a single MCP endpoint.

Can I use Tool Router MCP with OpenClaw?

Yes, you can. OpenClaw fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Ahrefs tools.

Can I manage the permissions and scopes for Ahrefs while using Tool Router?

Yes, absolutely. You can configure which Ahrefs scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

How safe is my data with Composio Tool Router?

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Ahrefs data and credentials are handled as safely as possible.

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