With tools like Claude Cowork and OpenClaw, the marketing and GTM stack is evolving fast. People are spinning up SEO pages, firing UGC videos, automating ads at an industrial scale. And GTM and marketing is going to blow up in next few months.
So I spent last week testing and collating everything. Some of these I personally use.
Here are the 10 marketing skills for Claude Code/ Cowork and OpenClaw that are actually worth using.
Quick Summary
GEO / AEO (AI Search Optimization) Skill — Audits and optimizes pages to get cited in AI search (ChatGPT, Perplexity, Google AI Overviews) with fixes, llms.txt, and schema.
SEO + GEO Full-Stack Skill — An end-to-end workflow that does keyword research, drafting, and optimization for both traditional SEO and AI discovery.
Paid Ads Audit Skill — Runs deep multi-platform checks to find wasted spend, diagnose performance issues, and generate new creative and copy variants.
Firecrawl Web Intelligence Skill — Gives agents live web scraping and crawling to extract clean markdown and structured data for competitive research.
Design Skill — Extracts design systems from UI references and outputs design tokens and specs to keep builds consistent and non-generic.
Remotion Video Skill — Turns a video brief into Remotion-ready React code so you can ship programmatic product videos reliably.
Marketing Page Generation (Frontend) Skill — Generates bold, conversion-focused landing pages with production-ready code instead of generic SaaS templates.
Content Ops Skill — Runs the editorial pipeline end-to-end: audit, briefs, drafting, repurposing, and distribution from one workflow.
Humanizer Skill — Removes AI-writing tells through multi-pass editing so posts sound opinionated, natural, and genuinely human.
Composio as the single gateway to all the marketing apps
For using all these skills effectively you’ll need access to data stored in multiple different applications. For example, for full SEO data you’d need access to Google Search Console, Ahref, etc. And for scheduling posts for social medias you’d need to connect Claude or OpenClaw with Tiktok, Youtube, LinkedIn, Reddit, and Twitter. For Ads and conversion pipeline monitoring yo’d need Google Ads, MetaAds, Posthog, Mixpanel, etc.
Check Out the full 1000+ toolkits catalog.
Composio is the single place to get all these apps using a single MCP server and it’s super easy to set it up. Just log in to dashboard.composio.dev and click on the client app you want.
If you need some guides, here’s how you can do it in OpenClaw and Claude Cowork.
For starters, let’s schedule a week of launch posts for social media - one of the grueling pain point for any content team.
Pre-requires (authenticate):
Top 10 Marketing Skills
Here are the list of top 10 marketing skills, that can 10 your marketing. For each I have shared:
What each skills does,
Why use it.
Prompt templates you can follow,
The link to get you started
Let’s begin:)
1. GEO / AEO SKILL - AI SEARCH OPTIMIZATION
GEO has become quite popular now a day’s, but not many are good at handling it.
This skill optimizes the content to get cited by ChatGPT, Perplexity, Google AI Overviews, and Gemini. Furthermore, it scores citability, generates llms.txt, adds schema markup, and outputs a client-ready PDF audit report.
Usage
Run a full GEO audit on any URL → get citability score + prioritized fix list across 13 dimensions.
Generate an llms.txt file so AI crawlers understand the product site structure and index it correctly.
Optimizes existing blog posts for AI citation with E-E-A-T signals, entity clarity, and FAQ schema injection
Produce a branded PDF GEO report ready to send to a client or CMO, for contrast agencies charge $2K–$12K for this
Prompt
Run a GEO audit on [URL]. Score: citability, AI crawler access, brand mention presence,
schema markup, content factual density, and E-E-A-T signals.
Output a full report with prioritized fixes. Then generate an llms.txt file and FAQ schema JSON-LD for the top 3 pages.To learn more , checkout https://github.com/zubair-trabzada/geo-seo-claude
2. SEO + GEO FULL STACK SKILL
Your entire SEO + GEO workflow packaged into 20 skills covering: keyword research, content writing, technical audits, and rank tracking for both traditional search and AI platforms using Claude code, Openclaw, Hermes.
All scored against the CORE-EEAT benchmark (80 items) and CITE domain rating (40 items).
Usage
Runs keyword research on Ahref → content gap analysis → full draft → AEO/GEO optimization in a single chained workflow
Audit any page against 80 CORE-EEAT quality criteria and get a scored report with line-level fixes
Generate programmatic SEO pages at scale from a keyword list and a content template
Optimize for AI citations across ChatGPT Search, Perplexity, and Google AI Overviews simultaneously
Prompt
Run the full SEO + GEO workflow for [topic/URL].
Step 1: keyword research and gap analysis vs [competitor].
Step 2: write a 1,500-word article scored against CORE-EEAT.
Step 3: apply AEO optimization - add FAQ schema, HowTo markup, and question-phrased headings.
Step 4: output a GEO readiness score.You can explore more at: https://github.com/aaron-he-zhu/seo-geo-claude-skills by arron
3. PAID ADS AUDIT SKILL
Running a successful paid campaigns and auditing is a struggle point for many growth team, this skills fixes that.
It first runs 250+ checks across Google, Meta, YouTube, LinkedIn, TikTok, and Microsoft Ads. Based on the result, invoke's parallel agents per platform that scores accounts with weighted rubrics, flags wasted spend, and generates AI-powered creative variants.
Usage
Audit a Google Ads account → get wasted spend breakdown by campaign, ad group, and keyword in one pass
Detect creative fatigue across Meta campaigns → auto-generate 5 replacement hooks per underperforming ad set
Run a CPA spike diagnosis → trace root cause to bid strategy, audience overlap, or landing page mismatch
Get a CMO-ready performance report with scores, benchmarks, and an action plan — all from the terminal
Prompt
Audit this Google Ads account data [attach export]. Run: wasted spend analysis, quality score breakdown, bid strategy assessment, and creative fatigue check. Score each area 0–100 using 2026 benchmarks. Output a prioritized fix list and generate 3 replacement ad copy variants for the lowest-scoring ad groups.You can learn more at https://github.com/AgriciDaniel/claude-ads by Daniel.
4. FIRECRAWL WEB INTELLIGENCE SKILL
Not something new, similar to firecrawl-claude-plugin, but help’s content team hours by providing claude code / openclaw/ hermes access to live web.
This allows the agent to scrape any page as clean markdown, take full-page screenshots, extract structured data via JSON schema, and crawl entire doc sites. Handles JS rendering and anti-bot automatically.
Usage
Scrape competitor pricing pages weekly → output structured comparison to a Sheet with zero manual copying
Crawl a competitor's entire blog → extract all topics covered → identify content gaps in your own strategy
Pull product reviews from G2, Capterra, or Reddit → auto-summarize into a customer voice report
Run firecrawl x competitor-analysis [URL] in one command to get a full messaging teardown
Prompt
Use Firecrawl to scrape [competitor URL]. Extract: headline, value prop, pricing tiers, key feature claims, and CTA copy. Then scrape [second competitor URL] and output a side-by-side comparison table with a 'gap for us' column."You can learn more at https://github.com/firecrawl/firecrawl-claude-plugin by firecrawl.
5. DESIGN SKILL
Design is essential aspect of conversion flow, it all starts there. Having a great design that tells a story of the product leads to better conversions. But ai-generated design’s are slop.
This skills fixes that. It extracts design systems from reference UI images and generates implementation-ready design tokens, component specs, and style guides.
This kills the back-and-forth between designer and agent.
Usage
Feed a screenshot of any UI → get a full design system extracted with colors, spacing, typography, and component patterns.
Generate brand-consistent design tokens for a new product from a single reference image.
Audit existing UI for design consistency issues and get a structured fix list.
Bootstrap a complete design system from scratch using decision-tree prompts before a single line of code.
Prompt
Extract the design system from this UI screenshot [attach image]. Output: color palette with hex values, typography scale, spacing system, component inventory, and border/shadow tokens. Then generate a DESIGN_SYSTEM.md I can reference in all future builds.This one I use almost every weeks. Learn more at: https://github.com/daymade/claude-code-skills
6. REMOTION VIDEO SKILL
Product launch videos can make or break a product lead generation strategy and launch videos are in high demands so charges very high. With this skills you can build your own one, practically for 0$
This skills is official Remotion guidance baked into a SKILL.md. It gives Claude Code the knowledge to generate React-based programmatic videos without hallucinating the API.
Describe a video, get production code.
Usage
Generate a launch announcement video from your product copy - hook, feature highlights, CTA- fully coded in React
Build a weekly metrics video that pulls live data and renders as an MP4 automatically
Create social-ready short-form video assets (16:9, 9:16) from existing blog content
Render music videos from audio files and lyrics using the acestep-simplemv pattern
Prompt
Using Remotion, build a 30-second product launch video for [product name].
Scene 1: bold headline on dark background.
Scene 2: 3 feature callouts with staggered animations.
Scene 3: CTA with logo.
Export at 1080x1920 for Instagram Reels. Follow Remotion best practices throughout."You can learn more at: https://github.com/mxyhi/ok-skills
7. MARKETING PAGE GENERATION SKILL - FRONTEND
Here is another design skill but tailored to marketing page generations, which surprisingly Gemini 3.1 pro does the best, but lacks the color and aesthetic.
This skills instructs Claude / OpenClaw to skip safe, generic aesthetics and commit to bold design decisions. 277,000+ installs.
Best part? Automatically triggers for any frontend task - landing pages, campaign pages, dashboards.
Usage
I use it to :
Generate a full SaaS landing page with hero, features, social proof, pricing, and CTA sections in one pass.
Build campaign-specific microsites from a brief - product, ICP, and tone - without touching Webflow.
Rebuild an underperforming landing page with a distinct visual identity from a reference URL.
Scaffold a complete marketing site with dark mode, responsive layout, and conversion-optimized structure.
Its a great one and I personally use it to build landing pages for product that leads to high conversion rate. Really a must have!
Prompt
Build a landing page for [product]. Target audience: [ICP]. Tone: [direct/editorial/minimal]. Must include: hero with headline + subhead + CTA, 3-feature section, social proof strip, and pricing table. Choose a bold, distinctive aesthetic — not generic SaaS. Output production-ready HTML/CSS/JS or React + Tailwind.Give it a try at https://github.com/anthropics/claude-code/tree/main/plugins/frontend-design
8. CONTENT OPS SKILL
Your entire content operations workflow under one skill.
It contains 8 skills that covers: production, audit, repurposing, and distribution. Works as a full editorial pipeline: from brief to published inside Claude Code or OpenClaw.
Simply put, its a swiss army knife for content and growth team as well.
Usage
Run a full content audit: feed your sitemap → agent scores each page by intent, keyword alignment, and conversion potential → outputs prioritized fix list
Repurpose one long-form piece → 5 tweet threads + 3 LinkedIn posts + 1 newsletter section in one command
Generate a 12-week content calendar from your ICP, product pillars, and keyword list
Auto-draft blog posts from raw notes or voice transcripts, following your brand voice file
Prompt
Run a content ops workflow for [topic/URL]. Step 1: audit existing content for gaps vs [keyword cluster]. Step 2: generate 4 new content briefs targeting missed keywords. Step 3: draft post #1 in full using our brand voice [attach]. Step 4: repurpose it into 3 LinkedIn posts and a tweet threadGet your content pipeline started: https://github.com/superamped/ai-marketing-skills by superramped.
While the content pipeline works, but it may still feel ai-generated, so pair it with last skill and see the organic growth.
9. HUMANIZER SKILL - DE-SLOP YOUR CONTENT
The biggest problem right now with social media is AI generated slop. If you are someone who use ai to generate post and directly post, you need to stop!
Instead use the Humanizer Skill.
It’s a 8-pass editing system that detects and kills AI writing patterns before your content goes live. Strips banned vocabulary (delve, tapestry, foster), breaks structural tells, and forces organization & soul back into the copy.
Usage
Paste any AI-generated blog post → get a rewrite that sounds like a person with opinions wrote it, not a language model.
Run on cold email sequences before sending → eliminates the "this was clearly written by AI" reply-killing patterns.
Match a specific human voice by feeding 2-3 paragraphs of your own writing as a style reference before humanizing.
Use after every content ops skill output. This makes the pair unstoppable for publishing-ready content at scale.
Prompt
Humanize this text: [paste]. First, scan for AI vocabulary, structural tells, and rhythm patterns. Then rewrite in 3 passes:
- kill AI words, break parallel structures, add human texture and opinion.
- Run an audit pass
- list everything still obviously AI then do a final rewrite.
Match this voice sample:
[paste 2 paragraphs of your own writing].Link: https://github.com/jpeggdev/humanize-writing
Bonus Skills - A Toolbox for Marketing Teams
Here are some additional skills with a brief one liner of what they do. Often good to pair with other skills output.
Encodes the refinement process that separates forgettable posts from ones that generate discussion and shares.
Runs AI-tell detection after every draft, then auto-invokes the humanizer for the final pass
lead-gen-crm + lead-scorer-free
Two OpenClaw skills that chain into a full outbound pipeline.
lead-scorer-freescores any domain 0–100 by analyzing its website, DNS, sitemap, and social presence. No database subscription needed.lead-gen-crmhandles the full CRM pipeline from that point.
Uses Alex Hormozi Frameworks for cold-outreach.
Generates high-converting cold outreach across email, SMS, and LinkedIn DM.
Uses battle-tested Hormozi offer frameworks baked directly into the skill.
Not generic copy - structured around irresistible offer construction.
Applies cognitive biases, mental models, and behavioral science frameworks directly to marketing copy, CRO, and funnel design.
Cialdini, Kahneman, and Ariely strategy and research baked into a skill.
That marks the end of this article. Here are some hidden insights that I discovered while using these.
Final Thoughts
Use chain of skills to get the output that makes the product position unique and well framed.
Simple example:
Use content ops skill to draft the long-form piece
Pass it to psychological persuasion skill rewrites every headline and CTA against 12 cognitive bias principles
Humanizer strips every AI tell across 8 passes → what's left sounds like your sharpest human writer, not a model hitting word count
Cold Outreach pulls the strongest pain observations and proof points from that copy → lands in your ICP's inbox as a Hormozi-framed 5-email sequence and 3 LinkedIn DMs.
The hard part isn't the skills - it's orchestrating the flow between them. That's where Composio comes handy.
It handles the auth layer, manages tool calls across every integration, and keeps context intact as output moves from one skill to the next. No glue code. No dropped state. No manual handoffs.
Install it once. Let it run the pipeline while you focus on what AI still can't do - knowing your customer well enough to say something worth reading.