How to integrate Omnisend MCP with OpenAI Agents SDK

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Introduction

This guide walks you through connecting Omnisend to the OpenAI Agents SDK using the Composio tool router. By the end, you'll have a working Omnisend agent that can add new subscribers from latest signups, update contact email preferences in bulk, list all products for upcoming campaign through natural language commands.

This guide will help you understand how to give your OpenAI Agents SDK agent real control over a Omnisend account through Composio's Omnisend MCP server.

Before we dive in, let's take a quick look at the key ideas and tools involved.

Also integrate Omnisend with

TL;DR

Here's what you'll learn:
  • Get and set up your OpenAI and Composio API keys
  • Install the necessary dependencies
  • Initialize Composio and create a Tool Router session for Omnisend
  • Configure an AI agent that can use Omnisend as a tool
  • Run a live chat session where you can ask the agent to perform Omnisend operations

What is OpenAI Agents SDK?

The OpenAI Agents SDK is a lightweight framework for building AI agents that can use tools and maintain conversation state. It provides a simple interface for creating agents with hosted MCP tool support.

Key features include:

  • Hosted MCP Tools: Connect to external services through hosted MCP endpoints
  • SQLite Sessions: Persist conversation history across interactions
  • Simple API: Clean interface with Agent, Runner, and tool configuration
  • Streaming Support: Real-time response streaming for interactive applications

What is the Omnisend MCP server, and what's possible with it?

The Omnisend MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Omnisend account. It provides structured and secure access to your ecommerce marketing data, so your agent can manage contacts, automate batch operations, update products, and streamline campaign preparation for your store.

  • Bulk contact and product management: Effortlessly create or update large sets of contacts or products in one go, perfect for onboarding new subscribers or syncing your catalog.
  • Individual contact handling: Retrieve, update, or enrich detailed contact profiles, making it easy for your agent to personalize outreach or manage subscriptions.
  • Batch job automation and tracking: Initiate batch operations and monitor their progress, status, and results to ensure smooth processing of large datasets.
  • Product catalog maintenance: List, review, or delete products directly from your Omnisend account, keeping your store's offerings up to date for campaigns.
  • Contact segmentation and filtering: Fetch paginated and filtered contact lists, enabling targeted marketing actions and smarter audience management.

Supported Tools & Triggers

Tools
Add Cart ProductTool to add a product to a cart in Omnisend (v3 API).
Create BatchTool to create a new batch operation for multiple items.
Create CartTool to create a new shopping cart in Omnisend.
Create CategoryTool to create a new category in Omnisend.
Create OrderTool to create a new order in Omnisend v3 API.
Create or Update ContactTool to create or update a contact in Omnisend.
Create ProductTool to create a new product in the Omnisend product catalog.
Create Product CategoryTool to create a new product category in the Omnisend catalog.
Delete CartTool to delete a cart from Omnisend by its ID (v3 API).
Delete CategoryTool to remove a category from Omnisend by its ID.
Delete OrderTool to delete an order from Omnisend by its ID.
Delete ProductTool to remove a product from Omnisend by its ID.
Delete Product CategoryTool to remove a product category from Omnisend by its ID.
Get BatchesTool to retrieve a list of batch operations.
Get Batch InformationTool to retrieve information about a specific batch by ID.
Get Batch ItemTool to retrieve a specific item within a batch by batchID and itemID.
Get Batch ItemsTool to retrieve processed items of a specific batch by ID.
Get BrandTool to retrieve information about the current authenticated brand.
Get CartTool to retrieve a specific cart by ID from Omnisend v3 API.
Get CategoryTool to retrieve details of a specific category by ID.
Get ContactTool to retrieve details of a single contact by ID.
Get OrderTool to retrieve details of a specific order by ID.
Get ProductTool to retrieve details of a specific product by ID from Omnisend.
Get Product CategoryTool to retrieve a specific product category by ID.
List CampaignsTool to retrieve a paginated list of campaigns with optional filtering by status and type.
List CartsTool to retrieve a paginated list of carts with optional filtering.
List CategoriesTool to retrieve a paginated list of product categories.
List ContactsTool to retrieve a paginated list of contacts with optional filtering.
List EventsTool to retrieve all custom events created in Omnisend app.
List Product CategoriesTool to retrieve a paginated list of product categories from the Omnisend catalog.
List ProductsTool to retrieve a paginated list of products.
Remove Cart ProductTool to remove a product from a cart in Omnisend.
Replace CartTool to replace an existing cart in Omnisend using the v3 API.
Replace Cart ProductTool to replace a product in a cart using Omnisend v3 API.
Replace CategoryTool to replace a category's title by ID.
Replace OrderTool to completely replace an existing order in Omnisend.
Replace ProductTool to replace an existing product in the Omnisend catalog.
Send EventTool to send a customer event to Omnisend.
Update CartTool to partially update a cart in Omnisend (v3 API).
Update Cart ProductTool to update a product in a cart (v3 API).
Update ContactTool to update fields of an existing contact by ID.
Update Order StatusTool to partially update an order status in Omnisend (v3 API).
Update Product CategoryTool to update an existing product category title in Omnisend.

What is the Composio tool router, and how does it fit here?

What is Composio SDK?

Composio's Composio SDK helps agents find the right tools for a task at runtime. You can plug in multiple toolkits (like Gmail, HubSpot, and GitHub), and the agent will identify the relevant app and action to complete multi-step workflows. This can reduce token usage and improve the reliability of tool calls. Read more here: Getting started with Composio SDK

The tool router generates a secure MCP URL that your agents can access to perform actions.

How the Composio SDK works

The Composio SDK follows a three-phase workflow:

  1. Discovery: Searches for tools matching your task and returns relevant toolkits with their details.
  2. Authentication: Checks for active connections. If missing, creates an auth config and returns a connection URL via Auth Link.
  3. Execution: Executes the action using the authenticated connection.

Step-by-step Guide

Prerequisites

Before starting, make sure you have:
  • Composio API Key and OpenAI API Key
  • Primary know-how of OpenAI Agents SDK
  • A live Omnisend project
  • Some knowledge of Python or Typescript

Getting API Keys for OpenAI and Composio

OpenAI API Key
  • Go to the OpenAI dashboard and create an API key. You'll need credits to use the models, or you can connect to another model provider.
  • Keep the API key safe.
Composio API Key

Install dependencies

pip install composio_openai_agents openai-agents python-dotenv

Install the Composio SDK and the OpenAI Agents SDK.

Set up environment variables

bash
OPENAI_API_KEY=sk-...your-api-key
COMPOSIO_API_KEY=your-api-key
USER_ID=composio_user@gmail.com

Create a .env file and add your OpenAI and Composio API keys.

Import dependencies

import asyncio
import os
from dotenv import load_dotenv

from composio import Composio
from composio_openai_agents import OpenAIAgentsProvider
from agents import Agent, Runner, HostedMCPTool, SQLiteSession
What's happening:
  • You're importing all necessary libraries.
  • The Composio and OpenAIAgentsProvider classes are imported to connect your OpenAI agent to Composio tools like Omnisend.

Set up the Composio instance

load_dotenv()

api_key = os.getenv("COMPOSIO_API_KEY")
user_id = os.getenv("USER_ID")

if not api_key:
    raise RuntimeError("COMPOSIO_API_KEY is not set. Create a .env file with COMPOSIO_API_KEY=your_key")

# Initialize Composio
composio = Composio(api_key=api_key, provider=OpenAIAgentsProvider())
What's happening:
  • load_dotenv() loads your .env file so OPENAI_API_KEY and COMPOSIO_API_KEY are available as environment variables.
  • Creating a Composio instance using the API Key and OpenAIAgentsProvider class.

Create a Tool Router session

# Create a Omnisend Tool Router session
session = composio.create(
    user_id=user_id,
    toolkits=["omnisend"]
)

mcp_url = session.mcp.url

What is happening:

  • You give the Tool Router the user id and the toolkits you want available. Here, it is only omnisend.
  • The router checks the user's Omnisend connection and prepares the MCP endpoint.
  • The returned session.mcp.url is the MCP URL that your agent will use to access Omnisend.
  • This approach keeps things lightweight and lets the agent request Omnisend tools only when needed during the conversation.

Configure the agent

# Configure agent with MCP tool
agent = Agent(
    name="Assistant",
    model="gpt-5",
    instructions=(
        "You are a helpful assistant that can access Omnisend. "
        "Help users perform Omnisend operations through natural language."
    ),
    tools=[
        HostedMCPTool(
            tool_config={
                "type": "mcp",
                "server_label": "tool_router",
                "server_url": mcp_url,
                "headers": {"x-api-key": api_key},
                "require_approval": "never",
            }
        )
    ],
)
What's happening:
  • We're creating an Agent instance with a name, model (gpt-5), and clear instructions about its purpose.
  • The agent's instructions tell it that it can access Omnisend and help with queries, inserts, updates, authentication, and fetching database information.
  • The tools array includes a HostedMCPTool that connects to the MCP server URL we created earlier.
  • The headers dict includes the Composio API key for secure authentication with the MCP server.
  • require_approval: 'never' means the agent can execute Omnisend operations without asking for permission each time, making interactions smoother.

Start chat loop and handle conversation

print("\nComposio Tool Router session created.")

chat_session = SQLiteSession("conversation_openai_toolrouter")

print("\nChat started. Type your requests below.")
print("Commands: 'exit', 'quit', or 'q' to end\n")

async def main():
    try:
        result = await Runner.run(
            agent,
            "What can you help me with?",
            session=chat_session
        )
        print(f"Assistant: {result.final_output}\n")
    except Exception as e:
        print(f"Error: {e}\n")

    while True:
        user_input = input("You: ").strip()
        if user_input.lower() in {"exit", "quit", "q"}:
            print("Goodbye!")
            break

        result = await Runner.run(
            agent,
            user_input,
            session=chat_session
        )
        print(f"Assistant: {result.final_output}\n")

asyncio.run(main())
What's happening:
  • The program prints a session URL that you visit to authorize Omnisend.
  • After authorization, the chat begins.
  • Each message you type is processed by the agent using Runner.run().
  • The responses are printed to the console, and conversations are saved locally using SQLite.
  • Typing exit, quit, or q cleanly ends the chat.

Complete Code

Here's the complete code to get you started with Omnisend and OpenAI Agents SDK:

import asyncio
import os
from dotenv import load_dotenv

from composio import Composio
from composio_openai_agents import OpenAIAgentsProvider
from agents import Agent, Runner, HostedMCPTool, SQLiteSession

load_dotenv()

api_key = os.getenv("COMPOSIO_API_KEY")
user_id = os.getenv("USER_ID")

if not api_key:
    raise RuntimeError("COMPOSIO_API_KEY is not set. Create a .env file with COMPOSIO_API_KEY=your_key")

# Initialize Composio
composio = Composio(api_key=api_key, provider=OpenAIAgentsProvider())

# Create Tool Router session
session = composio.create(
    user_id=user_id,
    toolkits=["omnisend"]
)
mcp_url = session.mcp.url

# Configure agent with MCP tool
agent = Agent(
    name="Assistant",
    model="gpt-5",
    instructions=(
        "You are a helpful assistant that can access Omnisend. "
        "Help users perform Omnisend operations through natural language."
    ),
    tools=[
        HostedMCPTool(
            tool_config={
                "type": "mcp",
                "server_label": "tool_router",
                "server_url": mcp_url,
                "headers": {"x-api-key": api_key},
                "require_approval": "never",
            }
        )
    ],
)

print("\nComposio Tool Router session created.")

chat_session = SQLiteSession("conversation_openai_toolrouter")

print("\nChat started. Type your requests below.")
print("Commands: 'exit', 'quit', or 'q' to end\n")

async def main():
    try:
        result = await Runner.run(
            agent,
            "What can you help me with?",
            session=chat_session
        )
        print(f"Assistant: {result.final_output}\n")
    except Exception as e:
        print(f"Error: {e}\n")

    while True:
        user_input = input("You: ").strip()
        if user_input.lower() in {"exit", "quit", "q"}:
            print("Goodbye!")
            break

        result = await Runner.run(
            agent,
            user_input,
            session=chat_session
        )
        print(f"Assistant: {result.final_output}\n")

asyncio.run(main())

Conclusion

This was a starter code for integrating Omnisend MCP with OpenAI Agents SDK to build a functional AI agent that can interact with Omnisend.

Key features:

  • Hosted MCP tool integration through Composio's Tool Router
  • SQLite session persistence for conversation history
  • Simple async chat loop for interactive testing
You can extend this by adding more toolkits, implementing custom business logic, or building a web interface around the agent.

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FAQ

What are the differences in Tool Router MCP and Omnisend MCP?

With a standalone Omnisend MCP server, the agents and LLMs can only access a fixed set of Omnisend tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Omnisend and many other apps based on the task at hand, all through a single MCP endpoint.

Can I use Tool Router MCP with OpenAI Agents SDK?

Yes, you can. OpenAI Agents SDK fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Omnisend tools.

Can I manage the permissions and scopes for Omnisend while using Tool Router?

Yes, absolutely. You can configure which Omnisend scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

How safe is my data with Composio Tool Router?

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Omnisend data and credentials are handled as safely as possible.

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