How to connect Msg91 to Grok Bot

Grok is xAI's assistant, and its bot builder lets you create a personal agent that holds context, runs skills, and connects to the apps you already use through plugins.

This guide explains how to connect Msg91 to a Grok bot using Composio Connect, which handles OAuth, token refresh, and reliability so you do not have to. You add Composio as a plugin, authenticate once, then ask your bot to work with Msg91 in plain language.

Composio exposes 1,500+ apps to your Grok bot through a single connection, so you get:

• Connect to 1,500+ apps with on-demand tool loading, so you do not fill your context window with unnecessary tool definitions.
• Use programmatic tool calling through a remote workbench, letting the model write its own code to handle complex tool chaining. This reduces back-and-forth for frequent tool calls.
• Handle large tool responses outside the model context to keep conversations lean.

Connecting Msg91 to Grok Bot

Once Grok Bot is set up, you connect Msg91 entirely from its interface, and the whole flow takes under a minute.

Set up Grok Bot

Get access. Grok Bot is included with Cursor Ultra, Cursor Premium Teams, and SuperGrok Heavy. Get the desktop app for macOS or Windows from x.ai/bot and sign in. An iPhone companion app is also available, and your bots sync across devices.

Create a bot. Pick a suggested role or define your own, then give it a short name, one primary job, and a short description of how it should work. Focused bots work best, because a clear role gives the bot more useful context over time.

Connect Msg91

1. Add the Composio plugin

Click the button. The Composio listing on x.ai opens and launches Grok Bot for you. If the app does not open on its own, click Add to Grok Bot.

Add to Grok Bot

Grok Bot opens the Composio plugin, showing its connector and skills. Click Add.

2. Authenticate

Go to the Installed section and click the Composio entry. You'll see its connector and skills listed.

Click Authenticate. You'll be taken to the Composio consent screen. Review the access it requests and click Authorize. Composio handles the OAuth handshake for you, so you never touch API keys or tokens.

3. Connect your Msg91 account

Back in the chat, ask your bot to connect to Msg91 or give it any Msg91 task.

For example, ask it to:

• "Send SMS to new customer leads"
• "List all ongoing marketing campaigns"
• "Fetch failed event logs from last week"

It will prompt you to authenticate and authorize access.

That's it. Composio's tools are now available in your Grok bot, and your Msg91 account is ready to use.

Grok is xAI's assistant, available as a chat interface and a bot builder for creating personal agents that run skills and connect to external apps.

With Composio Connect, your Grok bot can securely access apps like Msg91 through MCP without you sharing account credentials directly with the agent.

The Msg91 MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Msg91 account. It provides structured and secure access to your SMS, campaign, and user event data, so your agent can perform actions like sending SMS messages, tracking campaigns, recording user events, and monitoring delivery failures on your behalf.

• Send personalized SMS messages: Let your agent dispatch SMS messages to one or multiple recipients, making customer outreach fast and automated.
• List and track marketing campaigns: Instantly retrieve an overview of all your ongoing or past campaigns, including support for pagination.
• Create and log user events: Easily record user actions and behaviors in Msg91 Segmento so you can automate engagement and track interactions.
• Retrieve available event types: Ask your agent to list all defined event types to keep your analytics and segmentation organized and up to date.
• Monitor failed events for campaigns: Quickly inspect which events failed validation for any campaign, helping you troubleshoot and optimize your communication workflows.

Way Forward

Now that Msg91 is connected, extend your setup by connecting the other apps you already use every day, so your Grok bot can run true cross-app workflows end to end.

• Connect Calendar to turn threads into scheduled meetings automatically.
• Connect Slack or Teams to post summaries, approvals, and alerts where your team works.
• Connect Notion, Linear, Jira, or Asana to convert requests into tickets, tasks, and docs.
• Connect Drive, Dropbox, or OneDrive to fetch, file, and share attachments without manual steps.

Start with one workflow you do repeatedly, then keep adding apps as you find new handoffs. With everything behind a single connection, your bot can coordinate multiple tools safely and reliably in one conversation.