The Msg91 MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Msg91 account. It provides structured and secure access to your SMS, campaign, and user event data, so your agent can perform actions like sending SMS messages, tracking campaigns, recording user events, and monitoring delivery failures on your behalf.
- Send personalized SMS messages: Let your agent dispatch SMS messages to one or multiple recipients, making customer outreach fast and automated.
- List and track marketing campaigns: Instantly retrieve an overview of all your ongoing or past campaigns, including support for pagination.
- Create and log user events: Easily record user actions and behaviors in Msg91 Segmento so you can automate engagement and track interactions.
- Retrieve available event types: Ask your agent to list all defined event types to keep your analytics and segmentation organized and up to date.
- Monitor failed events for campaigns: Quickly inspect which events failed validation for any campaign, helping you troubleshoot and optimize your communication workflows.