The Microsoft Advertising MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Microsoft Advertising account. It provides structured and secure access to your customers, advertiser accounts, campaigns, ad groups, and performance reports, so your agent can find accounts, create campaigns and ad groups, update or activate advertising assets, and request performance reports on your behalf.
- Account and customer discovery: Have your agent list accessible customers and advertiser accounts, then identify the accounts available for campaign work.
- Campaign management: Instruct your agent to list, create, update, activate, or delete search campaigns in a Microsoft Advertising account.
- Ad group management: Let the agent list, create, update, activate, or delete search ad groups within a campaign.
- Performance reporting: Direct your agent to request an account performance report and check an existing report request.
- Advertising user access: Have your agent retrieve the connected Microsoft Advertising user and review accessible customer and account roles.