Microsoft Advertising MCP server for AI agents and assistants

Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Microsoft Advertising MCP or direct API to manage campaigns, update ad groups, adjust bids, and run performance reports through natural language.

Microsoft Advertising logoMicrosoft Advertising
Oauth2

Microsoft Advertising is Microsoft's platform for managing search advertising campaigns across Bing and partner sites. It provides campaign controls, audience targeting, bidding, and performance reporting in one place.

14 Tools

Try Microsoft Advertising now

Type what you want done — sign in and watch it run live in the Tool Router playground.

TOOL ROUTER PLAYGROUND
Microsoft Advertising
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TOOLS

Supported Tools

Every Microsoft Advertising action and event your agent gets out of the box.

Activate Ad Groups

Activate up to 1,000 ad groups in a Microsoft Advertising campaign.

Activate Campaigns

Activate 1 to 100 Microsoft Advertising campaigns.

Create Search Ad Groups

Create up to 1,000 Search ad groups under a Microsoft Advertising campaign.

Create Search Campaigns

Create up to 100 Search campaigns with unshared budgets in a Microsoft Advertising account.

Delete Ad Groups

Permanently delete 1 to 1,000 ad groups from a Microsoft Advertising campaign.

Delete Campaigns

Permanently delete 1 to 100 campaigns from a Microsoft Advertising account.

Generate Account Performance Report

Submit an account-performance report without polling, or check an existing report_request_id once.

Get Current Advertising User

Return the connected Microsoft Advertising user and their customer/account roles; optionally look up another accessible user by ID.

List Advertiser Accounts

Return advertiser accounts accessible under a customer, including lifecycle and pause state needed before campaign work.

List Ad Groups

Return ad groups in a Microsoft Advertising campaign.

List Campaigns

Return campaigns in a Microsoft Advertising account.

List Accessible Customers

Return Microsoft Advertising customers accessible to the connected user, optionally filtered by a case-insensitive name prefix.

Update Ad Groups

Partially update up to 1,000 ad groups in a Microsoft Advertising campaign.

Update Campaigns

Partially update up to 100 campaigns in a Microsoft Advertising account.

SETUP GUIDE

Connect Microsoft Advertising MCP Tool with your Agent

1

Install Composio

typescript
npm install @composio/core ai @ai-sdk/mcp @ai-sdk/openai
Install the Composio SDK and your agent framework
2

Create a session with MCP enabled

typescript
import { Composio } from "@composio/core";

const composio = new Composio();
const { mcp } = await composio.create("your-user-id", {
  toolkits: ["microsoft_advertising"],
  mcp: true,
});
Create a session scoped to Microsoft Advertising and read its MCP URL and headers
3

Connect your agent to the MCP server

typescript
import { createMCPClient } from "@ai-sdk/mcp";
import { openai } from "@ai-sdk/openai";
import { generateText, stepCountIs } from "ai";

const client = await createMCPClient({
  transport: { type: "http", url: mcp.url, headers: mcp.headers },
});

const { text } = await generateText({
  model: openai("gpt-5.6-sol"),
  tools: await client.tools(),
  prompt: "List all active campaigns in my Microsoft Advertising account",
  stopWhen: stepCountIs(10),
});

console.log(text);
await client.close();
Pass the session's MCP URL and headers to your agent and run a Microsoft Advertising request
SETUP GUIDE

Connect Microsoft Advertising API Tool with your Agent

1

Install Composio

typescript
npm install @composio/core @composio/openai openai
Install the Composio SDK, the OpenAI provider, and the OpenAI SDK
2

Create a Composio session

typescript
import OpenAI from "openai";
import { Composio } from "@composio/core";
import { OpenAIResponsesProvider } from "@composio/openai";

const composio = new Composio({ provider: new OpenAIResponsesProvider() });
const client = new OpenAI();

const session = await composio.create("your-user-id", { toolkits: ["microsoft_advertising"] });
const tools = await session.tools();
Initialize Composio with the OpenAI Responses provider and create a session scoped to Microsoft Advertising
3

Run Microsoft Advertising tools with your agent

typescript
let response = await client.responses.create({
  model: "gpt-5.6-sol",
  tools,
  input: [{ role: "user", content: "List all active campaigns in my Microsoft Advertising account" }],
});

while (response.output.some((o) => o.type === "function_call")) {
  const outputs = await composio.provider.handleToolCalls(session, response.output);
  response = await client.responses.create({
    model: "gpt-5.6-sol",
    tools,
    previous_response_id: response.id,
    input: outputs,
  });
}

console.log(response.output_text);
Send a request, execute the Microsoft Advertising tool calls through the session, and print the final answer

Why Use Composio?

AI Native Microsoft Advertising Integration

  • Supports both Microsoft Advertising MCP and direct API based integrations
  • Structured, LLM-friendly schemas for reliable tool execution
  • Rich coverage for reading, writing, and querying your Microsoft Advertising data

Managed Auth

  • Built-in OAuth handling with automatic token refresh and rotation
  • Central place to manage, scope, and revoke Microsoft Advertising access
  • Per user and per environment credentials instead of hard-coded keys

Agent Optimized Design

  • Tools are tuned using real error and success rates to improve reliability over time
  • Comprehensive execution logs so you always know what ran, when, and on whose behalf

Enterprise Grade Security

  • Fine-grained RBAC so you control which agents and users can access Microsoft Advertising
  • Scoped, least privilege access to Microsoft Advertising resources
  • Full audit trail of agent actions to support review and compliance

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FAQ

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