Microsoft Advertising MCP server for AI agents and assistants

Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Microsoft Advertising MCP or direct API to manage campaigns, update ad groups, adjust bids, and run performance reports through natural language.

Microsoft Advertising logoMicrosoft Advertising
Oauth2

Microsoft Advertising is Microsoft's platform for managing search advertising campaigns across Bing and partner sites. It provides campaign controls, audience targeting, bidding, and performance reporting in one place.

14 Tools

Try Microsoft Advertising now

Type what you want done — sign in and watch it run live in the Tool Router playground.

TOOL ROUTER PLAYGROUND
Microsoft Advertising
Try asking
TOOLS

Supported Tools

Every Microsoft Advertising action and event your agent gets out of the box.

Activate Ad Groups

Activate up to 1,000 ad groups in a Microsoft Advertising campaign.

Activate Campaigns

Activate 1 to 100 Microsoft Advertising campaigns.

Create Search Ad Groups

Create up to 1,000 Search ad groups under a Microsoft Advertising campaign.

Create Search Campaigns

Create up to 100 Search campaigns with unshared budgets in a Microsoft Advertising account.

Delete Ad Groups

Permanently delete 1 to 1,000 ad groups from a Microsoft Advertising campaign.

Delete Campaigns

Permanently delete 1 to 100 campaigns from a Microsoft Advertising account.

Generate Account Performance Report

Submit an account-performance report without polling, or check an existing report_request_id once.

Get Current Advertising User

Return the connected Microsoft Advertising user and their customer/account roles; optionally look up another accessible user by ID.

List Advertiser Accounts

Return advertiser accounts accessible under a customer, including lifecycle and pause state needed before campaign work.

List Ad Groups

Return ad groups in a Microsoft Advertising campaign.

List Campaigns

Return campaigns in a Microsoft Advertising account.

List Accessible Customers

Return Microsoft Advertising customers accessible to the connected user, optionally filtered by a case-insensitive name prefix.

Update Ad Groups

Partially update up to 1,000 ad groups in a Microsoft Advertising campaign.

Update Campaigns

Partially update up to 100 campaigns in a Microsoft Advertising account.

SETUP GUIDE

Connect Microsoft Advertising MCP Tool with your Agent

1

Install Composio

typescript
npm install @composio/core ai @ai-sdk/mcp @ai-sdk/openai
Install the Composio SDK and your agent framework
2

Create a session with MCP enabled

typescript
import { Composio } from "@composio/core";

const composio = new Composio();
const { mcp } = await composio.create("your-user-id", {
  toolkits: ["microsoft_advertising"],
  mcp: true,
});
Create a session scoped to Microsoft Advertising and read its MCP URL and headers
3

Connect your agent to the MCP server

typescript
import { createMCPClient } from "@ai-sdk/mcp";
import { openai } from "@ai-sdk/openai";
import { generateText, stepCountIs } from "ai";

const client = await createMCPClient({
  transport: { type: "http", url: mcp.url, headers: mcp.headers },
});

const { text } = await generateText({
  model: openai("gpt-5.6-sol"),
  tools: await client.tools(),
  prompt: "List all active campaigns in my Microsoft Advertising account",
  stopWhen: stepCountIs(10),
});

console.log(text);
await client.close();
Pass the session's MCP URL and headers to your agent and run a Microsoft Advertising request
SETUP GUIDE

Connect Microsoft Advertising API Tool with your Agent

1

Install Composio

typescript
npm install @composio/core @composio/openai openai
Install the Composio SDK, the OpenAI provider, and the OpenAI SDK
2

Create a Composio session

typescript
import OpenAI from "openai";
import { Composio } from "@composio/core";
import { OpenAIResponsesProvider } from "@composio/openai";

const composio = new Composio({ provider: new OpenAIResponsesProvider() });
const client = new OpenAI();

const session = await composio.create("your-user-id", { toolkits: ["microsoft_advertising"] });
const tools = await session.tools();
Initialize Composio with the OpenAI Responses provider and create a session scoped to Microsoft Advertising
3

Run Microsoft Advertising tools with your agent

typescript
let response = await client.responses.create({
  model: "gpt-5.6-sol",
  tools,
  input: [{ role: "user", content: "List all active campaigns in my Microsoft Advertising account" }],
});

while (response.output.some((o) => o.type === "function_call")) {
  const outputs = await composio.provider.handleToolCalls(session, response.output);
  response = await client.responses.create({
    model: "gpt-5.6-sol",
    tools,
    previous_response_id: response.id,
    input: outputs,
  });
}

console.log(response.output_text);
Send a request, execute the Microsoft Advertising tool calls through the session, and print the final answer

Why Use Composio?

AI Native Microsoft Advertising Integration

  • Supports both Microsoft Advertising MCP and direct API based integrations
  • Structured, LLM-friendly schemas for reliable tool execution
  • Rich coverage for reading, writing, and querying your Microsoft Advertising data

Managed Auth

  • Built-in OAuth handling with automatic token refresh and rotation
  • Central place to manage, scope, and revoke Microsoft Advertising access
  • Per user and per environment credentials instead of hard-coded keys

Agent Optimized Design

  • Tools are tuned using real error and success rates to improve reliability over time
  • Comprehensive execution logs so you always know what ran, when, and on whose behalf

Enterprise Grade Security

  • Fine-grained RBAC so you control which agents and users can access Microsoft Advertising
  • Scoped, least privilege access to Microsoft Advertising resources
  • Full audit trail of agent actions to support review and compliance

Rolling this out across your team?

Give your team centralized access control across every framework with Composio’s MCP Gateway.

EXPLORE MCP GATEWAY
FAQ

Frequently asked questions

Microsoft Advertising requires connections to go through your own OAuth app. You register it once with Microsoft Advertising, add its client ID and secret in the Composio dashboard, and from then on everyone connects by signing in to Microsoft Advertising as usual. Composio handles the rest of the flow and the token refresh.

Yes! Composio's Tool Router enables agents to use multiple toolkits. Learn more.

Yes. Composio is SOC 2 Type II compliant and is built to keep your Microsoft Advertising connection and credentials secure. OAuth tokens and API keys are encrypted, and sensitive customer data is protected at rest and in transit.

Composio also undergoes independent security testing and continuously monitors its systems for security threats. You can review the latest reports and policies in the Composio Trust Center.

Composio maintains and updates all toolkit integrations automatically, so your agents always work with the latest API versions.

When you connect a Microsoft Advertising account through Composio, every action runs under that account, so anything the agent creates, sends, or changes shows up in Microsoft Advertising as done by you. Keep an approval step in your prompt for actions with side effects, such as sending or deleting, and have the agent draft first.

Exactly the ones Microsoft Advertising lists on its consent screen when you connect. Review that screen before approving. If you connect a work account, your Microsoft Advertising administrator may need to approve the app first, and you can revoke the access inside Microsoft Advertising whenever you want.

Yes. Composio supports multiple connected accounts for the same app, and that works in Claude, ChatGPT, or any other assistant you connect through Composio. Give each Microsoft Advertising connection a name such as work or personal, and the assistant uses the one you mention in the request. Each account keeps its own credentials and nothing is merged.

Composio refreshes Microsoft Advertising tokens automatically, so day to day you do nothing. If you revoke access inside Microsoft Advertising, or Microsoft Advertising invalidates the session, the connection shows as expired in Composio and the agent stops acting on that account until you reconnect it, which is a single sign-in.

Composio's free Hobby plan includes 100,000 tool calls per month with no credit card, which covers most personal Microsoft Advertising use. Paid plans add higher limits and team features. Your Microsoft Advertising plan and its API limits still apply as usual.

Built-in connectors usually give one AI access to a limited set of apps. Many people use Composio because it lets their AI connect to more apps than it normally supports, or connect to multiple accounts for the same app (e.g. connect Claude to multiple Microsoft Advertising accounts).

With Composio, you connect Microsoft Advertising once and then use it across different AI assistants without setting it up separately in each one. Connect your apps to Composio once, then connect Composio to whichever AI you use, whether that's Claude, ChatGPT, Hermes, or your own custom assistant.

Start with Microsoft Advertising.It takes 30 seconds.

Managed auth, hosted MCP servers, and every Microsoft Advertising tool your agent needs.Free to start.

Start building