How to connect AdRoll to Claude

Connect Claude Web, Desktop and Cowork to AdRoll MCP. Create retargeting audience from website visitors, pause underperforming campaigns across all accounts, and more using natural language, with authentication handled for you.

AdRoll logoAdRoll
Oauth2

AdRoll is a digital marketing platform for managing advertising campaigns, audiences, and account-based marketing. It helps marketers retarget customers across channels and measure performance.

51 Tools

Introduction

Claude is Anthropic's AI assistant, available on the web, in the desktop app, and on mobile. Cowork is its agent for knowledge work, and it runs on all of those surfaces too. Connected to your apps, Claude can work with your files and services to accomplish complex tasks on your behalf.

This guide walks you through the easiest and most secure way to connect your AdRoll account to Claude via Composio Connect, enabling it to create retargeting audience from website visitors, pause underperforming campaigns across all accounts, generate performance report for last month, and more such actions on your behalf without compromising your account security.

Setup is the same on Claude Web, Desktop, and Cowork, and you only need to do it once. The connector is tied to your account, so it's available in all three.

Also integrate AdRoll with

Connecting AdRoll to Claude Web, Desktop, and Cowork

Two ways to add the Composio connector. Pick whichever you prefer.

1. Add with one click

Click the button. Claude opens with the Composio connector filled in. Click Add, then go to step 2.

Add to Claude

Add manually

In Claude Desktop, click Customize in the left sidebar, then select Connectors and click the + icon at the top.

Claude Desktop connectors screen with Add custom connector selected

Click Add custom connector and paste in the Composio MCP server URL:

bash
https://connect.composio.dev/mcp
Add custom connector dialog with Composio MCP server URL

2. Authorize in your browser

Click Connect. You'll be redirected to a browser window where you can authorize Composio to continue.

Composio authorization screen for Claude Web, Desktop, and Cowork

3. Connect your AdRoll account

Back in Claude, ask it to connect to AdRoll or give it any AdRoll-related task.

For example, ask Claude to:

  • "Create retargeting audience from website visitors"
  • "Pause underperforming campaigns across all accounts"
  • "Generate performance report for last month"

It will prompt you to authenticate and authorize access.

That's it. Composio's tools are now available in Claude, and your AdRoll account is ready to use.

What is the AdRoll Claude Connector, and what's possible with it?

The AdRoll MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your AdRoll account. It provides structured and secure access so your agent can perform AdRoll operations on your behalf.

Troubleshooting

1. Why does Claude not use the Composio connector for AdRoll?

The connector can show as connected, but Claude must use it in each AdRoll conversation.

  • Click + at the lower left of the chat, or type /.
  • Hover Connectors.
  • Turn on Composio.
  • Ask Claude to connect to AdRoll again.

2. Why does Claude show an MCP server error before AdRoll connects?

Claude can show Couldn't reach the MCP server or Authorization with the MCP server failed when you add the connector for AdRoll.

  • Check that the connector URL is https://connect.composio.dev/mcp.
  • Connectors run from Anthropic's cloud, so your device network is usually not the problem.
  • Add the connector again from Customize > Connectors, then ask Claude to connect AdRoll.
  • If it fails again, send the error and the ofid_ reference id to support@composio.dev.

3. Why does the AdRoll authorization link not work?

The Composio connector is one server. Your AdRoll account connects separately when Claude asks for it.

  • If the browser does not open, or the link expires, ask Claude to retry the AdRoll connection.
  • Composio creates a fresh AdRoll authorization link.
  • Open that link in your browser and finish the AdRoll sign-in.

4. Why do AdRoll actions fail after they worked before?

The AdRoll connection can expire or lose permission.

  • Ask Claude to inspect the AdRoll connection.
  • If the connection is unhealthy, disconnect it when Claude prompts you.
  • Reconnect the AdRoll account and retry the action.
  • If Claude shows a permission prompt, approve it before Claude changes data in AdRoll.
  • If the action still fails with a permission error, check that the connected account has that permission in AdRoll itself.

5. How do I switch to a different AdRoll account?

Claude can manage the AdRoll connection for you.

  • Ask Claude to disconnect or delete the current AdRoll account.
  • Ask Claude to connect AdRoll again.
  • Open the new Composio authorization link for AdRoll.
  • Sign in with the other AdRoll account in the browser.
  • After the account connects, ask Claude to retry the AdRoll task.

6. Why is my AdRoll connection missing in Claude Desktop or on a Team plan?

The connector belongs to your Claude account, so your AdRoll connection works in Claude Web, Desktop, and Cowork.

  • In Claude Desktop, open Customize > Connectors.
  • Next to Composio, click ⋮ and click Clear cache.
  • If AdRoll tools still do not appear, click ⋮, disconnect, remove the connector, and add it again.
  • On Team or Enterprise, an Owner or Primary Owner must enable the connector before you can connect AdRoll.
TOOLS

Supported Tools

Every AdRoll action and event your agent gets out of the box.

Create Ad

Create an ad for an advertisable, optionally creating nested assets that do not have EIDs in the same operation.

Create Adgroup

Create a web-retargeting adgroup under a Campaign v3 campaign.

Create Advertisable

Create an advertisable in an organization owned by the connected account.

Create Asset

Create an asset.

Create Campaign

Create a web-retargeting campaign under a Campaign v3 strategy.

Create Marketplace Mapping

Create a marketplace-to-merchant mapping.

Create Rule

Create a pixel rule.

Create Segment

Create one audience segment for an advertiser and seed it with user identifiers.

Create Strategy

Create a Campaign v3 strategy under an advertisable.

Delete Segment

Delete one existing audience segment.

Edit Advertisable

Edit the name, URL, or country code of an accessible advertisable.

Get Ad

Retrieve an ad by its Ad API resource eid, not its Reporting adroll_ad_eid.

Get Adgroup

Fetch one Campaign v3 adgroup by EID.

Get Adgroup Geotargets

Fetch a Campaign v3 adgroup and return only its geotarget configuration.

Get Advertisable

Fetch an advertisable by EID.

Get Advertisable Pixel

Fetch the active pixel for an accessible advertisable.

Get Asset

Retrieve an asset by its EID.

Get Campaign

Fetch one Campaign v3 campaign by advertisable and campaign EID.

Get Consent Banner

Fetch an advertisable's consent banner state.

Get Current Organization

Return the connected account's current organization from Reporting GraphQL, including nested advertisables.

Get Marketplace Mappings

Retrieve marketplace mappings for a parent marketplace advertisable and child merchant advertisable.

Get Pixel

Fetch a pixel by EID.

Get Pixel Segments

Fetch segments associated with a pixel.

Get Rule

Fetch a rule by EID, including its generated segments when returned.

Get Rule Segments

Fetch the segments associated with a specific rule.

Get Segment

Return one audience segment, optionally including general-exclusion attributes or an inactive segment.

Get Strategy

Fetch one Campaign v3 strategy by EID.

Get Cross-Device Opt-In

Retrieve an accessible advertisable's cross-device graph opt-in setting.

List Adgroups

Return Reporting GraphQL adgroups for one campaign.

List Ads

Retrieve one numbered page of ads for an advertisable, or set all='true' to request all matching ads.

List Advertisables

Fetch one numbered page of advertisables associated with an organization; omitted pagination inputs send page 1 with 10 records.

List Assets

Retrieve one numbered page of assets belonging to an advertisable; omitted pagination inputs send page 1 with 10 records.

List Campaigns

Return Reporting GraphQL campaigns for one advertisable.

List Segments

Return audience segments for an advertiser, optionally filtered by segment type.

List Strategies

Return strategies for an advertisable.

Query Reporting Adgroups

Query adgroups by campaign, advertisable, one EID, or many EIDs with nested relations and optional date/currency metrics.

Query Reporting Ads

Query ads by adgroup, advertisable, or Reporting EIDs (`adroll_ad_eid` from the Ad API), with optional date/currency metrics; parent lookup preserves adgroup relationship state.

Query Reporting Advertisables

Query advertisables by user, organization, one EID, or many EIDs with nested relations and optional date/currency metrics.

Query Reporting Campaigns

Query campaigns by advertisable, organization, one EID, or many EIDs with nested relations and optional date/currency metrics.

Query Reporting Organizations

Query the current AdRoll organization or organizations by one or many EIDs, including nested advertisables.

Run Reporting GraphQL Query

Execute one AdRoll Reporting GraphQL document and preserve complete or partial provider data, errors, request ID, and version.

Query Reporting Segments

Query direct segment metadata or parent-scoped campaign/adgroup audiences with relationship state and optional date-scoped audience-size metrics.

Run Performance Report

Return current AdRoll GraphQL delivery metrics for advertisables, campaigns, adgroups, or ads, optionally with attribution metrics, as an aggregate summary, aggregate daily rows, or per-entity summaries.

Search Geotargets

Search AdRoll geotargets by a location-name prefix and optional types.

Set Campaign Status

Pause or activate one campaign through the Campaign v3 edit operation.

Update Adgroup

Edit one web-retargeting or web-prospecting Campaign v3 adgroup.

Update Campaign

Edit one Campaign v3 campaign.

Update Consent Banner

Create or update an advertisable's consent banner configuration.

Update Segment

Update audience-segment information and submit its user-record payload.

Update Strategy

Edit a Campaign v3 strategy using a caller-provided complete campaign set.

Update Cross-Device Opt-In

Update an accessible advertisable's cross-device graph opt-in setting; provider feature access is required.

FAQ

Frequently asked questions

With a standalone AdRoll MCP server, the agents and LLMs can only access a fixed set of AdRoll tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from AdRoll and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. Claude Cowork fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right AdRoll tools.

Yes, absolutely. You can configure which AdRoll scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your AdRoll data and credentials are handled as safely as possible.

Start with AdRoll.It takes 30 seconds.

Managed auth, hosted MCP servers, and every AdRoll tool your agent needs.Free to start.

Start building