How to connect AdRoll MCP with ChatGPT

Connect ChatGPT to AdRoll MCP. Create retargeting audience from website visitors, pause underperforming campaigns across all accounts, and more using natural language, with authentication handled for you.

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AdRoll is a digital marketing platform for managing advertising campaigns, audiences, and account-based marketing. It helps marketers retarget customers across channels and measure performance.

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How to connect AdRoll MCP with ChatGPT

ChatGPT can take action across your apps and files, stay with a project for hours, and turn a goal into finished materials like sheets, slides, and docs, not just answers.

In this guide, I will explain the easiest and most secure way to connect your AdRoll account to ChatGPT via Composio Connect, so it can create campaigns, update audiences, pull performance reports, and pause or adjust campaigns through natural language commands without ever putting your account credentials at risk.

Also integrate AdRoll with

Why use Composio over default connectors?

  • Apps with read and write access. Default connectors mostly can read your data. Composio's AdRoll integration lets ChatGPT take actions like creating drafts, sending updates, labeling records, and more.
  • 1,500+ SaaS toolkits out of the box. Composio gives you instant access to a vast catalog of pre-built connectors, from Gmail and Slack to Notion, Linear, and Salesforce.
  • One MCP server for every app. Connect any of your applications on demand through a single endpoint, rather than juggling a separate server for each app.
  • Smart, context-aware tool loading. Unlike traditional MCP servers that dump every available tool into the LLM context window, Composio searches for and loads only the tools relevant to the task at hand.
  • Cross-app automation. Chain actions across multiple apps in a single run - fetch a thread, summarize it in Notion, and post highlights to Slack without leaving the conversation.

Prerequisites

Note: Composio connects through OAuth. You will be asked to sign in and approve specific permissions. Review the permission screen carefully if you are using a work account.

Step-by-step: Connect AdRoll to ChatGPT

1. Install the Composio plugin

Click the button. ChatGPT opens the Composio plugin page. Click Install plugin.

Install in ChatGPT

Composio plugin page in ChatGPT with the Install plugin button

You can also find it inside ChatGPT: go to Settings, open Plugins, search the marketplace for Composio, and click Install plugin.

2. Authenticate

After you install, ChatGPT asks you to authenticate with Composio. Log in and click Allow access to authorize ChatGPT to use your Composio account.

Composio login and Allow access screen for ChatGPT

3. Start using Composio

That is it. Composio tools are now available in ChatGPT. Type @Composio followed by your request, for example @Composio find unread AdRoll messages and summarize them, and it will run the actions you authorize. On first use it asks you to authorize AdRoll.

Option 2: Add Composio as an MCP server

If you cannot use the plugin marketplace, add Composio as a custom MCP server instead.

1. Open the MCP settings

In ChatGPT, go to Settings and open the Plugins section. Inside the Plugins page, click the MCP tab.

ChatGPT settings showing the Plugins page with the MCP tab selected

2. Add the server

Click Add server. In the Name field enter Composio, for Type select Streamable HTTP, and in the URL field paste the Composio MCP server URL:

bash
https://connect.composio.dev/mcp
ChatGPT Add server dialog with the name Composio, type Streamable HTTP, and the Composio MCP URL

Then click Save. The Composio server now appears in your MCP plugins list.

ChatGPT Plugins page showing the Composio MCP server added to the list

3. Authenticate

Click Authenticate on the Composio entry, log in via Composio, and click Allow access. Composio tools are then available in ChatGPT the same way as with the plugin.

What you can do after connecting AdRoll

  • Create retargeting audience from website visitors
  • Pause underperforming campaigns across all accounts
  • Generate performance report for last month

Security + privacy notes (important)

  • Use least-privilege access: Only grant permissions you actually need.
  • Review OAuth permissions before approving: Make sure requested scopes match what you expect Composio and ChatGPT to do.
  • Keep write actions human-reviewed: For actions like sending messages, creating labels, or editing drafts, keep manual confirmation enabled.
  • Be careful with sensitive data: Avoid using this setup with highly sensitive information unless allowed by your personal, company, or client policies.
TOOLS

Supported Tools

Every AdRoll action and event your agent gets out of the box.

Create Ad

Create an ad for an advertisable, optionally creating nested assets that do not have EIDs in the same operation.

Create Adgroup

Create a web-retargeting adgroup under a Campaign v3 campaign.

Create Advertisable

Create an advertisable in an organization owned by the connected account.

Create Asset

Create an asset.

Create Campaign

Create a web-retargeting campaign under a Campaign v3 strategy.

Create Marketplace Mapping

Create a marketplace-to-merchant mapping.

Create Rule

Create a pixel rule.

Create Segment

Create one audience segment for an advertiser and seed it with user identifiers.

Create Strategy

Create a Campaign v3 strategy under an advertisable.

Delete Segment

Delete one existing audience segment.

Edit Advertisable

Edit the name, URL, or country code of an accessible advertisable.

Get Ad

Retrieve an ad by its Ad API resource eid, not its Reporting adroll_ad_eid.

Get Adgroup

Fetch one Campaign v3 adgroup by EID.

Get Adgroup Geotargets

Fetch a Campaign v3 adgroup and return only its geotarget configuration.

Get Advertisable

Fetch an advertisable by EID.

Get Advertisable Pixel

Fetch the active pixel for an accessible advertisable.

Get Asset

Retrieve an asset by its EID.

Get Campaign

Fetch one Campaign v3 campaign by advertisable and campaign EID.

Get Consent Banner

Fetch an advertisable's consent banner state.

Get Current Organization

Return the connected account's current organization from Reporting GraphQL, including nested advertisables.

Get Marketplace Mappings

Retrieve marketplace mappings for a parent marketplace advertisable and child merchant advertisable.

Get Pixel

Fetch a pixel by EID.

Get Pixel Segments

Fetch segments associated with a pixel.

Get Rule

Fetch a rule by EID, including its generated segments when returned.

Get Rule Segments

Fetch the segments associated with a specific rule.

Get Segment

Return one audience segment, optionally including general-exclusion attributes or an inactive segment.

Get Strategy

Fetch one Campaign v3 strategy by EID.

Get Cross-Device Opt-In

Retrieve an accessible advertisable's cross-device graph opt-in setting.

List Adgroups

Return Reporting GraphQL adgroups for one campaign.

List Ads

Retrieve one numbered page of ads for an advertisable, or set all='true' to request all matching ads.

List Advertisables

Fetch one numbered page of advertisables associated with an organization; omitted pagination inputs send page 1 with 10 records.

List Assets

Retrieve one numbered page of assets belonging to an advertisable; omitted pagination inputs send page 1 with 10 records.

List Campaigns

Return Reporting GraphQL campaigns for one advertisable.

List Segments

Return audience segments for an advertiser, optionally filtered by segment type.

List Strategies

Return strategies for an advertisable.

Query Reporting Adgroups

Query adgroups by campaign, advertisable, one EID, or many EIDs with nested relations and optional date/currency metrics.

Query Reporting Ads

Query ads by adgroup, advertisable, or Reporting EIDs (`adroll_ad_eid` from the Ad API), with optional date/currency metrics; parent lookup preserves adgroup relationship state.

Query Reporting Advertisables

Query advertisables by user, organization, one EID, or many EIDs with nested relations and optional date/currency metrics.

Query Reporting Campaigns

Query campaigns by advertisable, organization, one EID, or many EIDs with nested relations and optional date/currency metrics.

Query Reporting Organizations

Query the current AdRoll organization or organizations by one or many EIDs, including nested advertisables.

Run Reporting GraphQL Query

Execute one AdRoll Reporting GraphQL document and preserve complete or partial provider data, errors, request ID, and version.

Query Reporting Segments

Query direct segment metadata or parent-scoped campaign/adgroup audiences with relationship state and optional date-scoped audience-size metrics.

Run Performance Report

Return current AdRoll GraphQL delivery metrics for advertisables, campaigns, adgroups, or ads, optionally with attribution metrics, as an aggregate summary, aggregate daily rows, or per-entity summaries.

Search Geotargets

Search AdRoll geotargets by a location-name prefix and optional types.

Set Campaign Status

Pause or activate one campaign through the Campaign v3 edit operation.

Update Adgroup

Edit one web-retargeting or web-prospecting Campaign v3 adgroup.

Update Campaign

Edit one Campaign v3 campaign.

Update Consent Banner

Create or update an advertisable's consent banner configuration.

Update Segment

Update audience-segment information and submit its user-record payload.

Update Strategy

Edit a Campaign v3 strategy using a caller-provided complete campaign set.

Update Cross-Device Opt-In

Update an accessible advertisable's cross-device graph opt-in setting; provider feature access is required.

FAQ

Frequently asked questions

With a standalone AdRoll MCP server, the agents and LLMs can only access a fixed set of AdRoll tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from AdRoll and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. ChatGPT fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right AdRoll tools.

Yes, absolutely. You can configure which AdRoll scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your AdRoll data and credentials are handled as safely as possible.

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