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How to integrate Adobe Marketing Agent MCP with Hermes

Connect Hermes to Adobe Marketing Agent MCP. Fetch campaign performance for last week, update audience segment based on purchases, and more using natural language, with authentication handled for you.

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Adobe Marketing Agent MCP is Adobe's hosted MCP service that exposes marketing context, preferences, and agent capabilities. Use it to provide agents with campaign, audience, and analytics context via a managed integration.

12 Tools

Introduction

Hermes is a 24/7 autonomous agent that lives on your computer or server — it remembers what it learns and evolves as your usage grows.

This guide explains the easiest and most robust way to connect your Adobe Marketing Agent account to Hermes. You can do this through either Composio Connect CLI or Composio Connect MCP. For personal use we recommend the CLI, but you won't go wrong with MCP either.

Also integrate Adobe Marketing Agent MCP with

ChatGPTClaude CoworkAtomic Agent

What is Composio Connect?

Composio Connect is a consumer offering that lets anyone plug 1,500+ applications directly into their agent harness — including Hermes. It can:

  • Search and load tools from relevant toolkits on-demand, reducing context usage.
  • Chain multiple tools to accomplish complex workflows via a remote workbench, without excessive back-and-forth with the LLM.
  • Manage app authentication end-to-end with zero manual overhead.

Integrating Adobe Marketing Agent with Hermes

Using Composio Connect CLI

1. Install the Composio CLI

Run the install script directly, or paste https://composio.dev/hermes into your Hermes chat box to have it installed for you.

bash
curl -fsSL https://composio.dev/install | bash
Hermes authenticating with Composio

2. Authenticate

Once the CLI is installed, ask Hermes to authenticate with Composio.

3. Connect to Adobe Marketing Agent

Ask your agent to connect to Adobe Marketing Agent, or simply request any Adobe Marketing Agent-related task. Hermes will prompt you to authenticate and authorize access.

4. Done. You're all set with a new Adobe Marketing Agent connection.

Using Composio Connect MCP

1. Get your MCP URL and API Key

Go to dashboard.composio.dev and copy your Connect MCP URL and API key.

Copy MCP URL and API key from Composio dashboard

2. Open the Hermes config file

bash
nano ~/.hermes/config.yaml

3. Add the Composio Connect MCP server

bash
mcp_servers:
  composio:
    url: "https://connect.composio.dev/mcp"
    headers:
      x-consumer-api-key: "YOUR_COMPOSIO_API_KEY"
    connect_timeout: 60
    timeout: 180

Save with Ctrl + O, Enter, then exit with Ctrl + X.

4. Restart your Hermes agent

Once restarted, ask your agent to connect to Adobe Marketing Agent or request any Adobe Marketing Agent-related task. It will prompt you to authenticate and authorize access.

5. Done!

What is the Adobe Marketing Agent MCP server, and what's possible with it?

The Adobe Marketing Agent MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Adobe Marketing Agent account. It provides structured and secure access to your Adobe marketing context, preferences, tasks, and agent capabilities, so your agent can manage working context, monitor tasks, switch organizations, update preferences, and submit feedback on your behalf.

  • Marketing context management: Have your agent view and manage your current Adobe marketing context as your work changes.
  • Sandbox and data view selection: Direct your agent to set or change the active sandbox and data view for the session.
  • Task monitoring: Let the agent list ongoing tasks and check their status and recent events.
  • Organization and preference management: Instruct your agent to switch Adobe organizations or read and clear saved preferences for organizations, regions, sandboxes, and data views.
  • Plan decisions and feedback: Have your agent complete or cancel a pending plan based on your final decision, or submit feedback about your assistant experience.

Way Forward

With Adobe Marketing Agent connected, Hermes can now act on your behalf whenever it detects a relevant task or you ask it to.

From here, you can extend Hermes further:

  • Connect more apps: Calendar, Slack, Notion, Linear, and hundreds of others are available through the same Composio Connect setup. Each new integration compounds what Hermes can do for you.
  • Build workflows across tools: Once multiple apps are connected, Hermes can chain actions together — turn an email into a calendar invite, a Slack message into a Linear ticket, or a meeting note into a follow-up draft.
  • Let it learn your patterns: The more you use Hermes, the better it gets at anticipating how you'd handle recurring tasks. Give it feedback on drafts and decisions, and it will adapt.

If you run into trouble or want to share what you've built, join the community or check out the Docs for deeper configuration options.

TOOLS

Supported Tools

Every Adobe Marketing Agent MCP action and event your agent gets out of the box.

Adobe-marketing-agent-mcp-widget

This MCP server provides a comprehensive suite of capabilities for analyzing audience metrics, discovering relevant data fields, and gaining insights into product functionalities within the Adobe Experience Platform.

Core-context-management-widget

Interactive widget to view and manage user context.

Core-feedback-widget

Call this widget when the user wants to provide feedback or rate their experience.

Core-get task

Get task status and events for an async task.

Core-list tasks

List async tasks for a conversation context_id.

Core-plan completion decision

Submit the user's final decision to complete or cancel a pending plan.

Core-provide feedback

Submit user feedback about their experience with the AI assistant.

Core-set dataview

Set the current dataview context.

Core-set sandbox

Set the current sandbox context.

Core-switch org

Switch to a different organization by exchanging the current token.

Core-switch sandbox dataview

This core system tool updates the current sandbox and/or dataview context for the session.

Core-user preferences

Read or clear the current user's persisted preferences (sandbox, dataview, org, region).

FRAMEWORKS

How to build Adobe Marketing Agent MCP Agent with another framework

ChatGPT logo

ChatGPT

Use Adobe Marketing Agent MCP with ChatGPT

Claude Cowork logo

Claude Cowork

Use Adobe Marketing Agent MCP with Claude Cowork

Atomic Agent logo

Atomic Agent

Use Adobe Marketing Agent MCP with Atomic Agent

FAQ

Frequently asked questions

With a standalone Adobe Marketing Agent MCP server, the agents and LLMs can only access a fixed set of Adobe Marketing Agent tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Adobe Marketing Agent and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. Hermes fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Adobe Marketing Agent tools.

Yes, absolutely. You can configure which Adobe Marketing Agent scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Adobe Marketing Agent data and credentials are handled as safely as possible.

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