How to connect Adobe Marketing Agent MCP to Claude

Connect Claude Web, Desktop and Cowork to Adobe Marketing Agent MCP. Fetch campaign performance for last week, update audience segment based on purchases, and more using natural language, with authentication handled for you.

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Adobe Marketing Agent MCP is Adobe's hosted MCP service that exposes marketing context, preferences, and agent capabilities. Use it to provide agents with campaign, audience, and analytics context via a managed integration.

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Introduction

Claude is Anthropic's AI assistant, available on the web, in the desktop app, and on mobile. Cowork is its agent for knowledge work, and it runs on all of those surfaces too. Connected to your apps, Claude can work with your files and services to accomplish complex tasks on your behalf.

This guide walks you through the easiest and most secure way to connect your Adobe Marketing Agent account to Claude via Composio Connect, enabling it to fetch campaign performance for last week, update audience segment based on purchases, create promotional email in Adobe Campaign, and more such actions on your behalf without compromising your account security.

Setup is the same on Claude Web, Desktop, and Cowork, and you only need to do it once. The connector is tied to your account, so it's available in all three.

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Connecting Adobe Marketing Agent to Claude Web, Desktop, and Cowork

Two ways to add the Composio connector. Pick whichever you prefer.

1. Add with one click

Click the button. Claude opens with the Composio connector filled in. Click Add, then go to step 2.

Add to Claude

Add manually

In Claude Desktop, click Customize in the left sidebar, then select Connectors and click the + icon at the top.

Claude Desktop connectors screen with Add custom connector selected

Click Add custom connector and paste in the Composio MCP server URL:

bash
https://connect.composio.dev/mcp
Add custom connector dialog with Composio MCP server URL

2. Authorize in your browser

Click Connect. You'll be redirected to a browser window where you can authorize Composio to continue.

Composio authorization screen for Claude Web, Desktop, and Cowork

3. Connect your Adobe Marketing Agent account

Back in Claude, ask it to connect to Adobe Marketing Agent or give it any Adobe Marketing Agent-related task.

For example, ask Claude to:

  • "Fetch campaign performance for last week"
  • "Update audience segment based on purchases"
  • "Create promotional email in Adobe Campaign"

It will prompt you to authenticate and authorize access.

That's it. Composio's tools are now available in Claude, and your Adobe Marketing Agent account is ready to use.

What is the Adobe Marketing Agent Claude Connector, and what's possible with it?

The Adobe Marketing Agent MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Adobe Marketing Agent account. It provides structured and secure access so your agent can perform Adobe Marketing Agent operations on your behalf.

Troubleshooting

1. Why does Claude not use the Composio connector for Adobe Marketing Agent?

The connector can show as connected, but Claude must use it in each Adobe Marketing Agent conversation.

  • Click + at the lower left of the chat, or type /.
  • Hover Connectors.
  • Turn on Composio.
  • Ask Claude to connect to Adobe Marketing Agent again.

2. Why does Claude show an MCP server error before Adobe Marketing Agent connects?

Claude can show Couldn't reach the MCP server or Authorization with the MCP server failed when you add the connector for Adobe Marketing Agent.

  • Check that the connector URL is https://connect.composio.dev/mcp.
  • Connectors run from Anthropic's cloud, so your device network is usually not the problem.
  • Add the connector again from Customize > Connectors, then ask Claude to connect Adobe Marketing Agent.
  • If it fails again, send the error and the ofid_ reference id to support@composio.dev.

3. Why does the Adobe Marketing Agent authorization link not work?

The Composio connector is one server. Your Adobe Marketing Agent account connects separately when Claude asks for it.

  • If the browser does not open, or the link expires, ask Claude to retry the Adobe Marketing Agent connection.
  • Composio creates a fresh Adobe Marketing Agent authorization link.
  • Open that link in your browser and finish the Adobe Marketing Agent sign-in.

4. Why do Adobe Marketing Agent actions fail after they worked before?

The Adobe Marketing Agent connection can expire or lose permission.

  • Ask Claude to inspect the Adobe Marketing Agent connection.
  • If the connection is unhealthy, disconnect it when Claude prompts you.
  • Reconnect the Adobe Marketing Agent account and retry the action.
  • If Claude shows a permission prompt, approve it before Claude changes data in Adobe Marketing Agent.
  • If the action still fails with a permission error, check that the connected account has that permission in Adobe Marketing Agent itself.

5. How do I switch to a different Adobe Marketing Agent account?

Claude can manage the Adobe Marketing Agent connection for you.

  • Ask Claude to disconnect or delete the current Adobe Marketing Agent account.
  • Ask Claude to connect Adobe Marketing Agent again.
  • Open the new Composio authorization link for Adobe Marketing Agent.
  • Sign in with the other Adobe Marketing Agent account in the browser.
  • After the account connects, ask Claude to retry the Adobe Marketing Agent task.

6. Why is my Adobe Marketing Agent connection missing in Claude Desktop or on a Team plan?

The connector belongs to your Claude account, so your Adobe Marketing Agent connection works in Claude Web, Desktop, and Cowork.

  • In Claude Desktop, open Customize > Connectors.
  • Next to Composio, click and click Clear cache.
  • If Adobe Marketing Agent tools still do not appear, click , disconnect, remove the connector, and add it again.
  • On Team or Enterprise, an Owner or Primary Owner must enable the connector before you can connect Adobe Marketing Agent.
TOOLS

Supported Tools

Every Adobe Marketing Agent MCP action and event your agent gets out of the box.

Adobe-marketing-agent-mcp-widget

This MCP server provides a comprehensive suite of capabilities for analyzing audience metrics, discovering relevant data fields, and gaining insights into product functionalities within the Adobe Experience Platform.

Core-context-management-widget

Interactive widget to view and manage user context.

Core-feedback-widget

Call this widget when the user wants to provide feedback or rate their experience.

Core-get task

Get task status and events for an async task.

Core-list tasks

List async tasks for a conversation context_id.

Core-plan completion decision

Submit the user's final decision to complete or cancel a pending plan.

Core-provide feedback

Submit user feedback about their experience with the AI assistant.

Core-set dataview

Set the current dataview context.

Core-set sandbox

Set the current sandbox context.

Core-switch org

Switch to a different organization by exchanging the current token.

Core-switch sandbox dataview

This core system tool updates the current sandbox and/or dataview context for the session.

Core-user preferences

Read or clear the current user's persisted preferences (sandbox, dataview, org, region).

FRAMEWORKS

How to build Adobe Marketing Agent MCP Agent with another framework

FAQ

Frequently asked questions

With a standalone Adobe Marketing Agent MCP server, the agents and LLMs can only access a fixed set of Adobe Marketing Agent tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Adobe Marketing Agent and many other apps based on the task at hand, all through a single MCP endpoint.

Yes, you can. Claude Cowork fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Adobe Marketing Agent tools.

Yes, absolutely. You can configure which Adobe Marketing Agent scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Adobe Marketing Agent data and credentials are handled as safely as possible.

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