10 OpenClaw integrations to set up for sales teams
OpenClaw is Composio's open agent. Pair it with the apps your sales team already runs on and the data-entry tax goes away.
Why connect apps to your AI
OpenClaw is Composio's open agent. The sales question isn't 'can the agent reach my apps?' — it can. The question is which ten unlock the most leverage.
HubSpot, Apollo, LinkedIn, Calendly, Gmail, plus a few helpers. Add them in this order and you'll find the second hour of your week disappear from grunt work.
10 best apps for OpenClaw + sales teams
Ranked by leverage. The order matters — start at the top, get one win, then add the next.
1. Salesforce
The CRM of record at most companies. OpenClaw can run SOQL queries, update records in bulk, log activities, and push deals across the workflow with full respect for your validation rules.
The Salesforce toolkit covers the full CRM surface — leads, contacts, accounts, opportunities, cases, custom objects, and reports. Your agent can run SOQL queries, update records in bulk, log activities, and push deals across the workflow with full respect for your existing validation rules.
A few things you can do with Salesforce and OpenClaw once it is connected:
- Find every opportunity in 'demo scheduled' that's two weeks past close date
- Bulk-update lead status after a campaign sync
- Log a call summary against the right contact and create a follow-up task
- Generate a pipeline report by rep for the Monday standup
2. HubSpot
For teams on HubSpot. OpenClaw can read deal context, log activities, and update stages from a single conversation.
The HubSpot toolkit reaches every standard CRM object — contacts, companies, deals, tickets — plus engagements (emails, calls, meetings), lists, and properties. Your agent can run filtered searches, update deal stages, log activities, and bulk-update properties as your pipeline moves.
A few things you can do with HubSpot and OpenClaw once it is connected:
- Find every contact in a target ICP segment that hasn't been touched in 30 days
- Log a call summary against the right contact and update next-step
- Build a list of accounts where the deal slipped two cycles in a row
- Auto-update lifecycle stage when a contact triggers a product event
3. Apollo
Find prospects matching an ICP, enrich the list with firmographic data, and push them into a sequence — all from one OpenClaw prompt.
The Apollo toolkit handles contacts, accounts, sequences, deals, calls, and bulk enrichment. Your agent can find prospects matching an ICP, enrich existing rows with firmographic data, push contacts into a sequence, and log activities back to your CRM.
A few things you can do with Apollo and OpenClaw once it is connected:
- Find 50 prospects matching an ICP and add them to a sequence personalised by company news
- Bulk-enrich a CSV of contacts with title, company, and recent funding
- Log call notes against the right account and create a follow-up task
- Pull every deal in 'demo scheduled' stage and prep the rep for tomorrow
4. Zoominfo
OpenClaw can pull org charts for target accounts, surface the right buyer, see what tech they use, and find companies showing intent before reaching out.
The ZoomInfo toolkit gives your agent access to company and contact data, intent signals, technographics, and org charts. The agent can find the right buyer in a target account, see what tech they use, and surface intent signals before reaching out.
A few things you can do with Zoominfo and OpenClaw once it is connected:
- Find the VP of Engineering at every Series-B SaaS company in the US
- Pull org charts for accounts in the pipeline and identify multi-thread targets
- Surface companies showing intent on competitor terms
- Enrich a list of accounts with technographic and headcount data
5. Gong
Pull the transcript of a recent call, surface objections, find competitor mentions, and identify the deals at risk — without scrubbing through hours of audio.
The Gong toolkit covers calls, transcripts, deal warnings, and call insights. Your agent can pull the transcript of a recent call, surface the topics discussed, find competitor mentions, and identify the deals at risk based on signal patterns.
A few things you can do with Gong and OpenClaw once it is connected:
- Pull last week's discovery calls and cluster the objections raised
- Find every mention of a specific competitor in the last 30 days
- Surface the deals Gong flagged as at-risk and prep the save plan
- Generate coaching notes from a rep's last 5 calls
6. Lemlist
Build personalised outbound sequences, drop leads in or pull them out, and read campaign performance — OpenClaw runs the whole loop from chat.
The Lemlist toolkit covers campaigns, leads, sequences, and templates. Your agent can build personalised outbound sequences, drop leads in or pull them out, and read campaign performance — all without leaving the chat.
A few things you can do with Lemlist and OpenClaw once it is connected:
- Build a 5-step outbound sequence personalised to each prospect's recent funding
- Pause a sequence for any lead that booked a meeting
- Pull reply rates by campaign and surface the best-performing variant
- Add new prospects from Apollo into the right sequence automatically
7. LinkedIn
Pull a prospect's profile and company before a discovery call. OpenClaw surfaces the talking points worth opening with.
The LinkedIn toolkit covers posting to personal and company pages, fetching post analytics, querying user profile data, and managing engagement. Useful both for distribution and for prospect research before a sales call.
A few things you can do with LinkedIn and OpenClaw once it is connected:
- Schedule a week of company-page posts from a single blog
- Pull engagement data for the last 20 posts and find what worked
- Look up a prospect's profile before a discovery call
- Cross-post a launch from your blog with platform-tuned copy
8. Calendly
Pull invitee context before every call. OpenClaw can pre-brief you on the prospect's company and prior emails.
The Calendly toolkit can list and inspect scheduled events, fetch invitee details, manage event types, send invitations, and reschedule or cancel meetings. It pairs well with a CRM connection — pull invitee context before every call.
A few things you can do with Calendly and OpenClaw once it is connected:
- Pre-brief every invitee on tomorrow's calendar from their email and LinkedIn
- Cancel and re-send invites for a rescheduled office hour
- List all upcoming user research interviews with their context
- Pull no-show data and follow up automatically
9. Gmail
Draft follow-ups in your voice, find the last reply from an account, and triage inbox between calls.
The Gmail toolkit covers reading messages and threads, sending and replying, drafting, managing labels, and searching the mailbox with full Gmail query syntax. Your agent can triage thousands of messages, reply in your voice, and never lose track of the threads that actually need an answer.
A few things you can do with Gmail and OpenClaw once it is connected:
- Triage today's inbox into reply-needed, FYI, and trash
- Draft a reply in your voice to a long thread with all the context above
- Find every email from a customer over the last quarter and summarise the relationship
- Set up a label-based workflow that auto-routes invoices to your bookkeeper
10. Slack
Ping the deal-desk channel for approvals, post wins, and route customer feedback to product or success.
The Slack toolkit lets your agent read channels, threads, and DMs, post messages and rich blocks, manage reactions, schedule messages, search history, and work with users and channels. It supports both bot and user-token actions, so the same agent can post 'on behalf of' a workspace bot or a specific person.
A few things you can do with Slack and OpenClaw once it is connected:
- Summarise everything posted to #engineering overnight
- Cross-post a launch announcement to ten channels with the right tone for each
- React to a customer complaint thread and DM the account owner
- Schedule a recap message to fire at 9am Monday
Frequently asked questions
- What is OpenClaw?
- OpenClaw is Composio's open agent. It connects directly to every Composio integration without extra setup.
- Will OpenClaw make CRM changes I did not approve?
- No. Every tool call is explicit and surfaced before it runs. Composio also logs every call in the dashboard.
- Can different reps connect their own seats?
- Yes. Per-user OAuth means each rep connects their own HubSpot, Apollo, or LinkedIn seat.
- Can the same connections be reused with Claude or Cursor?
- Yes. Composio is provider-agnostic — the same connection is usable from OpenClaw, Claude, Cursor, Codex, and any MCP-aware client.
