How to integrate Segmetrics MCP with Codex

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Introduction

Codex is one of the most popular coding harnesses out there. And MCP makes the experience even better. With Segmetrics MCP integration, you can draft, triage, summarise emails, and much more, all without leaving the terminal or app, whichever you prefer.

Composio removes the Authentication handling completely from you. We handle the entire integration lifecycle, and all you need to do is just copy the URL below, authenticate inside Codex, and start using it.

Why use Composio?

Apart from a managed and hosted MCP server, you will get:

  • CodeAct: A dedicated workbench that allows GPT to write its code to handle complex tool chaining. Reduces to-and-fro with LLMs for frequent tool calling.
  • Large tool responses: Handle them to minimise context rot.
  • Dynamic just-in-time access to 20,000 tools across 870+ other Apps for cross-app workflows. It loads the tools you need, so GPTs aren't overwhelmed by tools you don't need.

How to install Segmetrics MCP in Codex

Codex CLI

Run the command in your terminal.

Terminal

This will auto-redirect you to the Rube authentication page.

Rube authentication redirect page

Once you're authenticated, you will be able to access the tools.

Verify the installation by running:

codex mcp list

If you otherwise prefer to use config.toml, add the following URL to it. You can get the bearer token from rube.app → Use Rube → MCP URL → Generate token

[projects."/home/user/composio"]
trust_level = "untrusted"

[mcp_servers.rube]
bearer_token_env_var = "your bearer token"
enabled = true
url = "https://rube.app/mcp"

Codex in VS Code

If you have installed Codex in VS Code.

Then: ⚙️ → MCP Settings → + Add servers → Streamable HTTP:

Add the Rube MCP URL: https://rube.app/mcp and the bearer token.

VS Code MCP Settings

To verify, click on the Open config.toml

Open config toml in Codex

Make sure it's there:

[mcp_servers.composio_rube]
bearer_token_env_var = "your bearer token"
enabled = true
url = "https://rube.app/mcp"

Codex App

Codex App follows the same approach as VS Code.

  1. Click ⚙️ on the bottom left → MCP Servers → + Add servers → Streamable HTTP:
Codex App MCP Settings
  1. Restart and verify if it's there in .codex/config.toml
[mcp_servers.composio_rube]
bearer_token_env_var = "your bearer token"
enabled = true
url = "https://rube.app/mcp"
  1. Save, restart the extension, and start working.

What is the Segmetrics MCP server, and what's possible with it?

The Segmetrics MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Segmetrics account. It provides structured and secure access to your marketing analytics platform, so your agent can perform actions like creating products, managing contacts, and optimizing your analytics data—all automatically and on your behalf.

  • Automated product creation: Instantly create new products in Segmetrics with just a prompt, helping you keep your marketing inventory up to date.
  • Contact management and cleanup: Easily add new contacts or update existing ones, ensuring your customer records stay accurate during imports or campaigns.
  • Bulk contact deletion: Remove outdated or invalid contacts by ID, letting your agent keep your database clean and compliant.
  • Streamlined campaign data import: Upsert contact information as part of large data imports, so you never miss critical customer touchpoints.

Supported Tools & Triggers

Tools
Create ProductTool to create a new product in segmetrics.
Delete ContactTool to delete a specific contact by id.
Add or Update ContactTool to add or update a contact in segmetrics.

Conclusion

You've successfully integrated Segmetrics with Codex using Composio's Rube MCP server. Now you can interact with Segmetrics directly from your terminal, VS Code, or the Codex App using natural language commands.

Key benefits of this setup:

  • Seamless integration across CLI, VS Code, and standalone app
  • Natural language commands for Segmetrics operations
  • Managed authentication through Composio's Rube
  • Access to 20,000+ tools across 870+ apps for cross-app workflows
  • CodeAct workbench for complex tool chaining

Next steps:

  • Try asking Codex to perform various Segmetrics operations
  • Explore cross-app workflows by connecting more toolkits
  • Build automation scripts that leverage Codex's AI capabilities

How to build Segmetrics MCP Agent with another framework

FAQ

What are the differences in Tool Router MCP and Segmetrics MCP?

With a standalone Segmetrics MCP server, the agents and LLMs can only access a fixed set of Segmetrics tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Segmetrics and many other apps based on the task at hand, all through a single MCP endpoint.

Can I use Tool Router MCP with Codex?

Yes, you can. Codex fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Segmetrics tools.

Can I manage the permissions and scopes for Segmetrics while using Tool Router?

Yes, absolutely. You can configure which Segmetrics scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

How safe is my data with Composio Tool Router?

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Segmetrics data and credentials are handled as safely as possible.

Used by agents from

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Context
Letta
glean
HubSpot
Agent.ai
Altera
DataStax
Entelligence
Rolai
Context
Letta
glean
HubSpot
Agent.ai
Altera
DataStax
Entelligence
Rolai

Never worry about agent reliability

We handle tool reliability, observability, and security so you never have to second-guess an agent action.