How 11x Closed $4.2M In Enterprise Deals & Saved 380 Engineering Hours With Composio
$4.2 M
34%↑
Improvement in SDR Agent Performance
380+
Engineering Hours Saved
“Almost all our enterprise customers wanted integrations with Outlook, Salesforce, Cal.com, etc and building all these would’ve easily taken hundreds of hours of engineering. We couldn’t afford to wait so long and risk losing our customers.“
About 11x
The Problem
To close the enterprise deals faster, 11x needed crucial CRM, Scheduling, and data enrichment integrations with their AI agents
11x’s rapid growth presented a strategic challenge: their growing roster of enterprise prospects, representing over $12M in potential contracts, required deep integrations with their existing tech stacks. Specifically, these prospects required the AI SDR agents to integrate deeply with their existing CRM, Scheduling, data enrichment platforms, and communication systems to ensure seamless workflows, accurate prospecting, and efficient follow-ups
These integrations weren’t just simple connections; they needed to be optimised explicitly for AI agents to autonomously execute complex sales workflows, such as enriching leads from People Data Labs, syncing them across Outlook and Salesforce, and orchestrating multi-channel outreach campaigns.
11x primarily needed Outlook, Salesforce, People Data Labs and Calendly; building all these integrations in-house would have required a significant investment of almost 400 hours of research and engineering effort, not including ongoing maintenance and updates to keep pace with API changes.
As a lean, focused team, 11x needed to balance their core product innovation with meeting these enterprise requirements.
“We were at a crossroads,” explains Keith Fearon, Head of Growth at 11x. “Our enterprise prospects needed these integrations with AI SDR agent, but we couldn’t afford to allocate half our engineering team to integration development without impacting our core product roadmap.”
The Solution
11x integrated Composio to deliver all the integrations in a week
When the 11x team learned about Composio, the decision to move ahead was straightforward. The team was looking for primarily two things:
- Ease of implementation: The solution needed to integrate seamlessly without straining their engineering resources or taking them away from core product development.
- High accuracy: The AI agents required reliable, error-free interactions with integrated apps to maintain enterprise-grade service quality.
Composio exceeded these requirements on all fronts. Our platform provided AI-optimised enterprise-grade integrations for major CRMs, data enrichment tools, and scheduling tools that could handle complex B2B sales processes.
This is precisely what 11x needed for their AI SDR agents to perform reliably at scale.
Thanks to Composio, 11x successfully integrated four key platforms – Outlook, Salesforce, Calendly, and People Data Labs – with their AI agents Alice (SDR) and Mike (Phone) within just one week.
“Composio significantly improved our platform’s reliability. Our AI agents can now seamlessly interact with our clients’ existing tools, which has been crucial for enterprise adoption“
By natively supporting leading agent frameworks like LangGraph and Letta, Composio enabled the seamless orchestration of autonomous AI agents to execute complex sales workflows, manage state transitions, and maintain reliable interactions with external software applications.
Outcome
Thanks to Composio, 11x closed $4.2M of enterprise contracts and saved 380 engineering hours
The performance improvement was equally dramatic. With reliable integrations, 11x’s AI agents showed remarkable efficiency gains: Alice (SDR) and Mike (Phone) achieved a 34% performance boost across key sales tasks, from lead enrichment to follow-up scheduling. Response times improved by 40%.
This increased reliability meant enterprise clients could confidently deploy AI agents across their sales operations, knowing they would perform consistently at scale.
“Composio is a game-changer for building real-world-ready AI agents. I’d recommend it to anyone working in this space. The product, the pace, and the support have been nothing short of phenomenal”
The Future
Looking ahead, 11x plans to leverage Composio’s growing ecosystem of integrations to enhance its AI agents’ capabilities further. As businesses increasingly adopt AI-driven solutions, the reliable integration layer provided by Composio will remain crucial to 11x’s mission of delivering enterprise-grade digital workers that collaborate with human teams.
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