# How to connect Semrush MCP with ChatGPT ```json { "title": "How to connect Semrush MCP with ChatGPT", "toolkit": "Semrush MCP", "toolkit_slug": "semrush_mcp", "framework": "ChatGPT", "framework_slug": "chatgpt", "url": "https://composio.dev/toolkits/semrush_mcp/framework/chatgpt", "markdown_url": "https://composio.dev/toolkits/semrush_mcp/framework/chatgpt.md", "updated_at": "2026-08-31T05:33:40.604Z" } ``` ## Introduction ### How to connect Semrush MCP with ChatGPT [ChatGPT](https://chatgpt.com/) can take action across your apps and files, stay with a project for hours, and turn a goal into finished materials like sheets, slides, and docs, not just answers. In this guide, I will explain the easiest and most secure way to connect your Semrush account to ChatGPT via Composio Connect, so it can run keyword research, analyze backlinks, fetch traffic metrics, monitor competitor domains, and audit your site's SEO through natural language commands without ever putting your account credentials at risk. ## Also integrate Semrush MCP with - [Claude Cowork](https://composio.dev/toolkits/semrush_mcp/framework/claude-cowork) - [Hermes](https://composio.dev/toolkits/semrush_mcp/framework/hermes-agent) ## TL;DR ### Why use Composio over default connectors? - Apps with read and write access. Default connectors mostly can read your data. Composio's Semrush integration lets ChatGPT take actions like creating drafts, sending updates, labeling records, and more. - 1,500+ SaaS toolkits out of the box. Composio gives you instant access to a vast catalog of pre-built connectors, from Gmail and Slack to Notion, Linear, and Salesforce. - One MCP server for every app. Connect any of your applications on demand through a single endpoint, rather than juggling a separate server for each app. - Smart, context-aware tool loading. Unlike traditional MCP servers that dump every available tool into the LLM context window, Composio searches for and loads only the tools relevant to the task at hand. - Cross-app automation. Chain actions across multiple apps in a single run - fetch a thread, summarize it in Notion, and post highlights to Slack without leaving the conversation. ## Connect Semrush MCP to ChatGPT ### Prerequisites - A ChatGPT account. We will use the [ChatGPT desktop app](https://openai.com/chatgpt/download/), and the steps are the same on the web. - Access to the Semrush workspace you want to connect. - [Composio plugin](https://dashboard.composio.dev/login?utm_source=toolkits&utm_medium=framework_template&utm_campaign=chatgpt&utm_content=composio_connect&next=%2F~%2Forg%2Fconnect%2Fclients%2Fchatgpt). Note: Composio connects through OAuth. You will be asked to sign in and approve specific permissions. Review the permission screen carefully if you are using a work account. ### Step-by-step: Connect Semrush to ChatGPT ### 1. Install the Composio plugin Click the button. ChatGPT opens the Composio plugin page. Click Install plugin. [Install in ChatGPT](https://chatgpt.com/plugins/plugin_asdk_app_6a58503580c08191b78cc5bdaf4eba6e) You can also find it inside ChatGPT: go to Settings, open Plugins, search the marketplace for Composio, and click Install plugin. ### 2. Authenticate After you install, ChatGPT asks you to authenticate with Composio. Log in and click Allow access to authorize ChatGPT to use your Composio account. ### 3. Start using Composio That is it. Composio tools are now available in ChatGPT. Type @Composio followed by your request, for example @Composio find unread Semrush messages and summarize them, and it will run the actions you authorize. On first use it asks you to authorize Semrush. ### Option 2: Add Composio as an MCP server If you cannot use the plugin marketplace, add Composio as a custom MCP server instead. ### 1. Open the MCP settings In ChatGPT, go to Settings and open the Plugins section. Inside the Plugins page, click the MCP tab. ### 2. Add the server Click Add server. In the Name field enter Composio, for Type select Streamable HTTP, and in the URL field paste the Composio MCP server URL: ```bash https://connect.composio.dev/mcp ``` ## What is the Semrush MCP server, and what's possible with it? The Semrush MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Semrush account. It provides structured and secure access so your agent can perform Semrush operations on your behalf. ## Supported Tools | Tool slug | Name | Description | |---|---|---| | `SEMRUSH_MCP_AUDIENCE_RESEARCH` | Audience research | Audience Analytics: visitor profile of a domain — demographics (age, gender, income, education, household size, occupation), audience interests, visitor geography by country, audience overlap between domains, purchase conversion, and top domains by industry category. Use when the question is about WHO visits a site or audience composition. For traffic volume, engagement, or acquisition channels, use traffic_overview instead. Returns available reports. NEXT: get_report_schema then execute_report. | | `SEMRUSH_MCP_BACKLINKS_RESEARCH` | Backlinks research | Backlink Analytics: for a single domain's link profile — backlinks, referring domains and IPs, anchor texts, geographic and TLD distribution, Authority Score breakdown, domain and referring-domain categories, and historical trends. Analyzes one domain at a time. Not suitable for comparing or cross-referencing backlink data across multiple domains. Returns available reports. NEXT: get_report_schema then execute_report. | | `SEMRUSH_MCP_COMPETITORS_RESEARCH` | Competitors research | Competitive Research: find who competes with a domain in organic search, paid search, and Google Shopping (PLA); compare keyword overlap and backlink profiles between multiple domains; analyze market rankings and backlink competitors. Use this when the task involves comparing, contrasting, or cross-referencing two or more domains. Returns available reports. NEXT: get_report_schema then execute_report. | | `SEMRUSH_MCP_DOMAIN_OVERVIEW` | Domain overview | Domain Overview: high-level counters for a domain, subdomain, subfolder, or URL — Semrush Rank, keyword/traffic/cost totals, PLA, SERP Features. Use-if: rank, score, totals, global rank, or rank trend over time. Avoid-if: you need the individual keywords — use organic_research. NEXT: get_report_schema then execute_report. | | `SEMRUSH_MCP_EXECUTE_REPORT` | Execute report | Execute any Semrush report. Requires params from get_report_schema. | | `SEMRUSH_MCP_GET_REPORT_SCHEMA` | Get report schema | Get parameters for a report. MUST call before execute_report if params unknown. | | `SEMRUSH_MCP_KEYWORD_RESEARCH` | Keyword research | Keyword Analytics: look up any keyword — search volume, CPC, competition, keyword difficulty, SERP results (organic and paid), related keywords, broad match variations, phrase questions, and ads history. Returns available reports. NEXT: get_report_schema then execute_report. | | `SEMRUSH_MCP_ORGANIC_RESEARCH` | Organic research | Organic Search Analytics: the actual keywords and pages a domain, subdomain, or URL ranks for in organic search (position, volume, traffic). Use-if: you need the list of keywords/pages. Avoid-if: Semrush Rank, counts, or rank trend — use domain_overview. NEXT: get_report_schema then execute_report. | | `SEMRUSH_MCP_PAID_SEARCH_RESEARCH` | Paid search research | Paid Search Analytics: keywords that trigger a domain's paid search (Google Ads) results, ad positions, CPCs, traffic estimates, unique ad copies with titles and descriptions, and historical PPC trends. Requires a domain as input — not for keyword-to-domain lookups. Returns available reports. NEXT: get_report_schema then execute_report. | | `SEMRUSH_MCP_POSITION_TRACKING` | Position tracking | Position Tracking: ongoing rank monitoring within pre-configured project campaigns — track how a domain ranks for targeted keywords over time, daily position changes in organic and paid search, visibility trends, and landing page performance, by location and device. Returns available reports. NEXT: get_report_schema then execute_report. | | `SEMRUSH_MCP_PROJECTS` | Projects | Project Management: list and inspect your Semrush projects (campaigns) — each project's ID, name, and tracked domain, plus which tools are enabled. Use first to obtain the project ID that position_tracking and site_audit require as input. Returns available reports. NEXT: get_report_schema then execute_report. | | `SEMRUSH_MCP_SHOPPING_RESEARCH` | Shopping research | Shopping Analytics: keywords that trigger a domain's Google Shopping (PLA) ads, ad positions, traffic estimates, and unique product listings with titles and prices. Returns available reports. NEXT: get_report_schema then execute_report. | | `SEMRUSH_MCP_SITE_AUDIT` | Site audit | Site Audit: technical SEO health analysis within pre-configured project campaigns — crawl a website to find errors, warnings, and notices, site health score, page-level issue details with fix recommendations, and historical audit snapshots to track progress. Returns available reports. NEXT: get_report_schema then execute_report. | | `SEMRUSH_MCP_TRAFFIC_OVERVIEW` | Traffic overview | Traffic Overview: website traffic volume and engagement — total visits, unique visitors, pages per visit, bounce rate, visit duration, daily/weekly trends, acquisition channels (direct, referral, search, social, paid), traffic destinations, top pages, subdomain and subfolder breakdown. Use when the question is about HOW MUCH traffic a site gets or HOW users engage. For visitor demographics, interests, or geographic origin, use audience_research instead. Returns available reports. NEXT: get_report_schema then execute_report. | ## Supported Triggers None listed. ## Creating MCP Server - Stand-alone vs Composio SDK Once connected, ChatGPT can access the Semrush MCP server via Composio to run actions that you authorize, directly in your workspace. ## Complete Code None listed. ## How to build Semrush MCP Agent with another framework - [Claude Cowork](https://composio.dev/toolkits/semrush_mcp/framework/claude-cowork) - [Hermes](https://composio.dev/toolkits/semrush_mcp/framework/hermes-agent) ## Related Toolkits - [Firecrawl](https://composio.dev/toolkits/firecrawl) - Firecrawl automates large-scale web crawling and data extraction. It helps organizations efficiently gather, index, and analyze content from online sources. - [Tavily](https://composio.dev/toolkits/tavily) - Tavily offers powerful search and data retrieval from documents, databases, and the web. It helps teams locate and filter information instantly, saving hours on research. - [Exa](https://composio.dev/toolkits/exa) - Exa is a data extraction and search platform for gathering and analyzing information from websites, APIs, or databases. It helps teams quickly surface insights and automate data-driven workflows. - [Serpapi](https://composio.dev/toolkits/serpapi) - SerpApi is a real-time API for structured search engine results. It lets you automate SERP data collection, parsing, and analysis for SEO and research. - [Peopledatalabs](https://composio.dev/toolkits/peopledatalabs) - Peopledatalabs delivers B2B data enrichment and identity resolution APIs. Supercharge your apps with accurate, up-to-date business and contact data. - [Snowflake](https://composio.dev/toolkits/snowflake) - Snowflake is a cloud data warehouse built for elastic scaling, secure data sharing, and fast SQL analytics across major clouds. - [Posthog](https://composio.dev/toolkits/posthog) - PostHog is an open-source analytics platform for tracking user interactions and product metrics. It helps teams refine features, analyze funnels, and reduce churn with actionable insights. - [Ahrefs MCP](https://composio.dev/toolkits/ahrefs_mcp) - Ahrefs MCP is Ahrefs' hosted MCP server for SEO data and insights. Use it to access backlinks, organic metrics, keyword research, and competitor analysis. - [Akta](https://composio.dev/toolkits/akta) - Akta is a company intelligence platform providing enrichment, news, and alternative business signals. It helps teams build targeted company lists and enrich data-driven workflows. - [Amplitude](https://composio.dev/toolkits/amplitude) - Amplitude is a digital analytics platform for product and behavioral data insights. It helps teams analyze user journeys and make data-driven decisions quickly. - [Amplitude MCP](https://composio.dev/toolkits/amplitude_mcp) - Amplitude MCP is Amplitude's product analytics service for tracking user behavior and product metrics. Use it to centralize product data and manage charts, dashboards, cohorts, experiments, and taxonomy. - [Audioscrape MCP](https://composio.dev/toolkits/audioscrape_mcp) - Audioscrape MCP lets agents search and retrieve speaker-attributed audio, transcripts, entities, and citations from public and workspace content. Use it to surface searchable, speaker-labeled audio and rich metadata for research, meetings, and content discovery. - [Baremetrics](https://composio.dev/toolkits/baremetrics) - Baremetrics is a subscription analytics platform for recurring-revenue businesses. It helps teams track MRR, churn, customers, and revenue trends in one place. - [Bing Webmaster Tools](https://composio.dev/toolkits/bing_webmaster_tools) - Bing Webmaster Tools is Microsoft's search console for site performance, crawling, indexing, URL submission, and verified site management. It helps site owners understand Bing Search visibility and fix issues that affect organic traffic. - [Bread & Butter](https://composio.dev/toolkits/bread_butter) - Bread & Butter is a lead-intelligence and identity platform for website visitor tracking, user profiles, attribution, authentication, and conversion workflows. It helps teams understand who is visiting, where leads come from, and how users convert. - [Bright Data MCP](https://composio.dev/toolkits/brightdata_mcp) - Bright Data MCP is an AI-powered web scraping and data collection platform. Instantly access public web data in real time with advanced scraping tools. - [Browseai](https://composio.dev/toolkits/browseai) - Browseai is a web automation and data extraction platform that turns any website into an API. It's perfect for monitoring websites and retrieving structured data without manual scraping. - [BSC Designer](https://composio.dev/toolkits/bsc_designer) - BSC Designer is a strategy execution platform for balanced scorecards, KPIs, dashboards, and strategy maps. It helps teams turn goals into measurable performance plans they can track over time. - [Chameleon](https://composio.dev/toolkits/chameleon) - Chameleon is a product adoption platform for building in-app experiences, managing customer data, and analyzing user engagement. It helps teams improve onboarding, feature discovery, and product adoption with targeted user experiences. - [Chartly](https://composio.dev/toolkits/chartly) - Chartly renders Chart.js configurations as PNG or SVG images and creates permanent chart URLs for sharing and embedding. Share and embed charts easily with stable image URLs and downloadable vector graphics. ## Frequently Asked Questions ### What are the differences in Tool Router MCP and Semrush MCP? With a standalone Semrush MCP server, the agents and LLMs can only access a fixed set of Semrush tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Semrush and many other apps based on the task at hand, all through a single MCP endpoint. ### Can I use Tool Router MCP with ChatGPT? Yes, you can. ChatGPT fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Semrush tools. ### Can I manage the permissions and scopes for Semrush while using Tool Router? Yes, absolutely. You can configure which Semrush scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do. ### How safe is my data with Composio Tool Router? All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Semrush data and credentials are handled as safely as possible. --- [See all toolkits](https://composio.dev/toolkits) · [Composio docs](https://docs.composio.dev/llms.txt)