# Semrush MCP

```json
{
  "name": "Semrush MCP",
  "slug": "semrush_mcp",
  "url": "https://composio.dev/toolkits/semrush_mcp",
  "markdown_url": "https://composio.dev/toolkits/semrush_mcp.md",
  "logo_url": "https://logos.composio.dev/api/semrush_mcp",
  "categories": [
    "analytics & data"
  ],
  "is_composio_managed": false,
  "updated_at": "2026-08-31T05:33:40.604Z"
}
```

![Semrush MCP logo](https://logos.composio.dev/api/semrush_mcp)

## Description

Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Semrush MCP or direct API to run keyword research, analyze backlinks, fetch traffic metrics, and monitor competitor domains through natural language.

## Summary

Semrush MCP is Semrush's hosted MCP server for SEO, keyword, backlink, traffic, market, project, and competitive intelligence data.
It provides live, enterprise-grade SEO and competitive insights via a unified hosted API.

## Categories

- analytics & data

## Toolkit Details

- Tools: 14

## Images

- Logo: https://logos.composio.dev/api/semrush_mcp

## Authentication

- **Dcr Oauth**
  - Type: `custom`
  - Description: Dcr Oauth authentication for Semrush MCP.
  - Setup:
    - Configure Dcr Oauth credentials for Semrush MCP.
    - Use the credentials when creating an auth config in Composio.

## Suggested Prompts

- List top keywords for my domain
- Analyze backlinks for competitor example.com
- Fetch weekly traffic trends for site

## Supported Tools

| Tool slug | Name | Description |
|---|---|---|
| `SEMRUSH_MCP_AUDIENCE_RESEARCH` | Audience research | Audience Analytics: visitor profile of a domain — demographics (age, gender, income, education, household size, occupation), audience interests, visitor geography by country, audience overlap between domains, purchase conversion, and top domains by industry category. Use when the question is about WHO visits a site or audience composition. For traffic volume, engagement, or acquisition channels, use traffic_overview instead. Returns available reports. NEXT: get_report_schema then execute_report. |
| `SEMRUSH_MCP_BACKLINKS_RESEARCH` | Backlinks research | Backlink Analytics: for a single domain's link profile — backlinks, referring domains and IPs, anchor texts, geographic and TLD distribution, Authority Score breakdown, domain and referring-domain categories, and historical trends. Analyzes one domain at a time. Not suitable for comparing or cross-referencing backlink data across multiple domains. Returns available reports. NEXT: get_report_schema then execute_report. |
| `SEMRUSH_MCP_COMPETITORS_RESEARCH` | Competitors research | Competitive Research: find who competes with a domain in organic search, paid search, and Google Shopping (PLA); compare keyword overlap and backlink profiles between multiple domains; analyze market rankings and backlink competitors. Use this when the task involves comparing, contrasting, or cross-referencing two or more domains. Returns available reports. NEXT: get_report_schema then execute_report. |
| `SEMRUSH_MCP_DOMAIN_OVERVIEW` | Domain overview | Domain Overview: high-level counters for a domain, subdomain, subfolder, or URL — Semrush Rank, keyword/traffic/cost totals, PLA, SERP Features. Use-if: rank, score, totals, global rank, or rank trend over time. Avoid-if: you need the individual keywords — use organic_research. NEXT: get_report_schema then execute_report. |
| `SEMRUSH_MCP_EXECUTE_REPORT` | Execute report | Execute any Semrush report. Requires params from get_report_schema. |
| `SEMRUSH_MCP_GET_REPORT_SCHEMA` | Get report schema | Get parameters for a report. MUST call before execute_report if params unknown. |
| `SEMRUSH_MCP_KEYWORD_RESEARCH` | Keyword research | Keyword Analytics: look up any keyword — search volume, CPC, competition, keyword difficulty, SERP results (organic and paid), related keywords, broad match variations, phrase questions, and ads history. Returns available reports. NEXT: get_report_schema then execute_report. |
| `SEMRUSH_MCP_ORGANIC_RESEARCH` | Organic research | Organic Search Analytics: the actual keywords and pages a domain, subdomain, or URL ranks for in organic search (position, volume, traffic). Use-if: you need the list of keywords/pages. Avoid-if: Semrush Rank, counts, or rank trend — use domain_overview. NEXT: get_report_schema then execute_report. |
| `SEMRUSH_MCP_PAID_SEARCH_RESEARCH` | Paid search research | Paid Search Analytics: keywords that trigger a domain's paid search (Google Ads) results, ad positions, CPCs, traffic estimates, unique ad copies with titles and descriptions, and historical PPC trends. Requires a domain as input — not for keyword-to-domain lookups. Returns available reports. NEXT: get_report_schema then execute_report. |
| `SEMRUSH_MCP_POSITION_TRACKING` | Position tracking | Position Tracking: ongoing rank monitoring within pre-configured project campaigns — track how a domain ranks for targeted keywords over time, daily position changes in organic and paid search, visibility trends, and landing page performance, by location and device. Returns available reports. NEXT: get_report_schema then execute_report. |
| `SEMRUSH_MCP_PROJECTS` | Projects | Project Management: list and inspect your Semrush projects (campaigns) — each project's ID, name, and tracked domain, plus which tools are enabled. Use first to obtain the project ID that position_tracking and site_audit require as input. Returns available reports. NEXT: get_report_schema then execute_report. |
| `SEMRUSH_MCP_SHOPPING_RESEARCH` | Shopping research | Shopping Analytics: keywords that trigger a domain's Google Shopping (PLA) ads, ad positions, traffic estimates, and unique product listings with titles and prices. Returns available reports. NEXT: get_report_schema then execute_report. |
| `SEMRUSH_MCP_SITE_AUDIT` | Site audit | Site Audit: technical SEO health analysis within pre-configured project campaigns — crawl a website to find errors, warnings, and notices, site health score, page-level issue details with fix recommendations, and historical audit snapshots to track progress. Returns available reports. NEXT: get_report_schema then execute_report. |
| `SEMRUSH_MCP_TRAFFIC_OVERVIEW` | Traffic overview | Traffic Overview: website traffic volume and engagement — total visits, unique visitors, pages per visit, bounce rate, visit duration, daily/weekly trends, acquisition channels (direct, referral, search, social, paid), traffic destinations, top pages, subdomain and subfolder breakdown. Use when the question is about HOW MUCH traffic a site gets or HOW users engage. For visitor demographics, interests, or geographic origin, use audience_research instead. Returns available reports. NEXT: get_report_schema then execute_report. |

## Supported Triggers

None listed.

## Installation and MCP Setup

### Path 1: SDK Installation

#### Path 1, Step 1: Install Composio

Install the Composio SDK
```python
pip install composio_openai
```

```typescript
npm install @composio/openai
```

#### Path 1, Step 2: Initialize Composio and Create Tool Router Session

Import and initialize Composio client, then create a Tool Router session
```python
from openai import OpenAI
from composio import Composio
from composio_openai import OpenAIResponsesProvider

composio = Composio(provider=OpenAIResponsesProvider())
openai = OpenAI()
session = composio.create(user_id='your-user-id')
```

```typescript
import OpenAI from 'openai';
import { Composio } from '@composio/core';
import { OpenAIResponsesProvider } from '@composio/openai';

const composio = new Composio({
  provider: new OpenAIResponsesProvider(),
});
const openai = new OpenAI({});
const session = await composio.create('your-user-id');
```

#### Path 1, Step 3: Execute Semrush MCP Tools via Tool Router with Your Agent

Get tools from Tool Router session and execute Semrush MCP actions with your Agent
```python
tools = session.tools
response = openai.responses.create(
  model='gpt-4.1',
  tools=tools,
  input=[{
    'role': 'user',
    'content': 'YOUR_SPECIFIC_PROMPT_HERE'
  }]
)
result = composio.provider.handle_tool_calls(
  response=response,
  user_id='your-user-id'
)
print(result)
```

```typescript
const tools = session.tools;
const response = await openai.responses.create({
  model: 'gpt-4.1',
  tools: tools,
  input: [{
    role: 'user',
    content: 'YOUR_SPECIFIC_PROMPT_HERE'
  }],
});
const result = await composio.provider.handleToolCalls(
  'your-user-id',
  response.output
);
console.log(result);
```

### Path 2: MCP Server Setup

#### Path 2, Step 1: Install Composio

Install the Composio SDK for Python or TypeScript
```python
pip install composio claude-agent-sdk
```

```typescript
npm install @composio/core ai @ai-sdk/openai @ai-sdk/mcp
```

#### Path 2, Step 2: Initialize Client and Create Tool Router Session

Import and initialize the Composio client, then create a Tool Router session for Semrush MCP
```python
from composio import Composio
from claude_agent_sdk import ClaudeSDKClient, ClaudeAgentOptions

composio = Composio(api_key='your-composio-api-key')
session = composio.create(user_id='your-user-id')
url = session.mcp.url
```

```typescript
import { Composio } from '@composio/core';

const composio = new Composio({ apiKey: 'your-api-key' });
const session = await composio.create('your-user-id');
console.log(`Tool Router session created: ${session.mcp.url}`);
```

#### Path 2, Step 3: Connect to AI Agent

Use the MCP server with your AI agent (Anthropic Claude or Mastra)
```python
import asyncio

options = ClaudeAgentOptions(
    permission_mode='bypassPermissions',
    mcp_servers={
        'tool_router': {
            'type': 'http',
            'url': url,
            'headers': {
                'x-api-key': 'your-composio-api-key'
            }
        }
    },
    system_prompt='You are a helpful assistant with access to Semrush MCP tools.',
    max_turns=10
)

async def main():
    async with ClaudeSDKClient(options=options) as client:
        await client.query('YOUR_SPECIFIC_PROMPT_HERE')
        async for message in client.receive_response():
            if hasattr(message, 'content'):
                for block in message.content:
                    if hasattr(block, 'text'):
                        print(block.text)

asyncio.run(main())
```

```typescript
import { openai } from '@ai-sdk/openai';
import { experimental_createMCPClient as createMCPClient } from '@ai-sdk/mcp';
import { generateText } from 'ai';

const client = await createMCPClient({
  transport: {
    type: 'http',
    url: session.mcp.url,
    headers: {
      'x-api-key': 'your-composio-api-key',
    },
  },
});

const tools = await client.tools();
const { text } = await generateText({
  model: openai('gpt-4o'),
  tools,
  messages: [{
    role: 'user',
    content: 'YOUR_SPECIFIC_PROMPT_HERE'
  }],
  maxSteps: 5,
});

console.log(`Agent: ${text}`);
```

## Why Use Composio?

### 1. AI Native Semrush MCP Integration

- Supports both Semrush MCP and direct API based integrations
- Structured, LLM-friendly schemas for reliable tool execution
- Rich coverage for reading, writing, and querying your Semrush MCP data

### 2. Managed Auth

- Built-in OAuth handling with automatic token refresh and rotation
- Central place to manage, scope, and revoke Semrush MCP access
- Per user and per environment credentials instead of hard-coded keys

### 3. Agent Optimized Design

- Tools are tuned using real error and success rates to improve reliability over time
- Comprehensive execution logs so you always know what ran, when, and on whose behalf

### 4. Enterprise Grade Security

- Fine-grained RBAC so you control which agents and users can access Semrush MCP
- Scoped, least privilege access to Semrush MCP resources
- Full audit trail of agent actions to support review and compliance

## Use Semrush MCP with any AI Agent Framework

Choose a framework you want to connect Semrush MCP with:

- [ChatGPT](https://composio.dev/toolkits/semrush_mcp/framework/chatgpt)
- [Claude Cowork](https://composio.dev/toolkits/semrush_mcp/framework/claude-cowork)
- [Hermes](https://composio.dev/toolkits/semrush_mcp/framework/hermes-agent)

## Related Toolkits

- [Firecrawl](https://composio.dev/toolkits/firecrawl) - Firecrawl automates large-scale web crawling and data extraction. It helps organizations efficiently gather, index, and analyze content from online sources.
- [Tavily](https://composio.dev/toolkits/tavily) - Tavily offers powerful search and data retrieval from documents, databases, and the web. It helps teams locate and filter information instantly, saving hours on research.
- [Exa](https://composio.dev/toolkits/exa) - Exa is a data extraction and search platform for gathering and analyzing information from websites, APIs, or databases. It helps teams quickly surface insights and automate data-driven workflows.
- [Serpapi](https://composio.dev/toolkits/serpapi) - SerpApi is a real-time API for structured search engine results. It lets you automate SERP data collection, parsing, and analysis for SEO and research.
- [Peopledatalabs](https://composio.dev/toolkits/peopledatalabs) - Peopledatalabs delivers B2B data enrichment and identity resolution APIs. Supercharge your apps with accurate, up-to-date business and contact data.
- [Snowflake](https://composio.dev/toolkits/snowflake) - Snowflake is a cloud data warehouse built for elastic scaling, secure data sharing, and fast SQL analytics across major clouds.
- [Posthog](https://composio.dev/toolkits/posthog) - PostHog is an open-source analytics platform for tracking user interactions and product metrics. It helps teams refine features, analyze funnels, and reduce churn with actionable insights.
- [Ahrefs MCP](https://composio.dev/toolkits/ahrefs_mcp) - Ahrefs MCP is Ahrefs' hosted MCP server for SEO data and insights. Use it to access backlinks, organic metrics, keyword research, and competitor analysis.
- [Akta](https://composio.dev/toolkits/akta) - Akta is a company intelligence platform providing enrichment, news, and alternative business signals. It helps teams build targeted company lists and enrich data-driven workflows.
- [Amplitude](https://composio.dev/toolkits/amplitude) - Amplitude is a digital analytics platform for product and behavioral data insights. It helps teams analyze user journeys and make data-driven decisions quickly.
- [Amplitude MCP](https://composio.dev/toolkits/amplitude_mcp) - Amplitude MCP is Amplitude's product analytics service for tracking user behavior and product metrics. Use it to centralize product data and manage charts, dashboards, cohorts, experiments, and taxonomy.
- [Audioscrape MCP](https://composio.dev/toolkits/audioscrape_mcp) - Audioscrape MCP lets agents search and retrieve speaker-attributed audio, transcripts, entities, and citations from public and workspace content. Use it to surface searchable, speaker-labeled audio and rich metadata for research, meetings, and content discovery.
- [Baremetrics](https://composio.dev/toolkits/baremetrics) - Baremetrics is a subscription analytics platform for recurring-revenue businesses. It helps teams track MRR, churn, customers, and revenue trends in one place.
- [Bing Webmaster Tools](https://composio.dev/toolkits/bing_webmaster_tools) - Bing Webmaster Tools is Microsoft's search console for site performance, crawling, indexing, URL submission, and verified site management. It helps site owners understand Bing Search visibility and fix issues that affect organic traffic.
- [Bread & Butter](https://composio.dev/toolkits/bread_butter) - Bread & Butter is a lead-intelligence and identity platform for website visitor tracking, user profiles, attribution, authentication, and conversion workflows. It helps teams understand who is visiting, where leads come from, and how users convert.
- [Bright Data MCP](https://composio.dev/toolkits/brightdata_mcp) - Bright Data MCP is an AI-powered web scraping and data collection platform. Instantly access public web data in real time with advanced scraping tools.
- [Browseai](https://composio.dev/toolkits/browseai) - Browseai is a web automation and data extraction platform that turns any website into an API. It's perfect for monitoring websites and retrieving structured data without manual scraping.
- [BSC Designer](https://composio.dev/toolkits/bsc_designer) - BSC Designer is a strategy execution platform for balanced scorecards, KPIs, dashboards, and strategy maps. It helps teams turn goals into measurable performance plans they can track over time.
- [Chameleon](https://composio.dev/toolkits/chameleon) - Chameleon is a product adoption platform for building in-app experiences, managing customer data, and analyzing user engagement. It helps teams improve onboarding, feature discovery, and product adoption with targeted user experiences.
- [Chartly](https://composio.dev/toolkits/chartly) - Chartly renders Chart.js configurations as PNG or SVG images and creates permanent chart URLs for sharing and embedding. Share and embed charts easily with stable image URLs and downloadable vector graphics.

## Frequently Asked Questions

### Do I need my own developer credentials to use Semrush MCP with Composio?

Yes, Semrush MCP requires you to configure your own Dcr Oauth credentials. Once set up, Composio handles secure credential storage and management for you.

### Can I use multiple toolkits together?

Yes! Composio's Tool Router enables agents to use multiple toolkits. [Learn more](https://docs.composio.dev/tool-router/overview).

### Is Composio secure?

Composio is SOC 2 and ISO 27001 compliant with all data encrypted in transit and at rest. [Learn more](https://trust.composio.dev).

### What if the API changes?

Composio maintains and updates all toolkit integrations automatically, so your agents always work with the latest API versions.

---
[See all toolkits](https://composio.dev/toolkits) · [Composio docs](https://docs.composio.dev/llms.txt)