# How to integrate Microsoft Advertising MCP with Hermes

```json
{
  "title": "How to integrate Microsoft Advertising MCP with Hermes",
  "toolkit": "Microsoft Advertising",
  "toolkit_slug": "microsoft_advertising",
  "framework": "Hermes",
  "framework_slug": "hermes-agent",
  "url": "https://composio.dev/toolkits/microsoft_advertising/framework/hermes-agent",
  "markdown_url": "https://composio.dev/toolkits/microsoft_advertising/framework/hermes-agent.md",
  "updated_at": "2026-10-24T05:34:10.152Z"
}
```

## Introduction

Hermes is a 24/7 autonomous agent that lives on your computer or server — it remembers what it learns and evolves as your usage grows.
This guide explains the easiest and most robust way to connect your Microsoft Advertising account to Hermes. You can do this through either Composio Connect CLI or Composio Connect MCP. For personal use we recommend the CLI, but you won't go wrong with MCP either.

## Also integrate Microsoft Advertising with

- [ChatGPT](https://composio.dev/toolkits/microsoft_advertising/framework/chatgpt)
- [Claude Cowork](https://composio.dev/toolkits/microsoft_advertising/framework/claude-cowork)
- [Atomic Agent](https://composio.dev/toolkits/microsoft_advertising/framework/atomic-agent)

## TL;DR

### What is Composio Connect?
Composio Connect is a consumer offering that lets anyone plug 1,500+ applications directly into their agent harness — including Hermes. It can:
- Search and load tools from relevant toolkits on-demand, reducing context usage.
- Chain multiple tools to accomplish complex workflows via a remote workbench, without excessive back-and-forth with the LLM.
- Manage app authentication end-to-end with zero manual overhead.

## Connect Microsoft Advertising to Hermes

### Integrating Microsoft Advertising with Hermes
### Using Composio Connect CLI
1. Install the Composio CLI
Run the install script directly, or paste https://composio.dev/hermes into your Hermes chat box to have it installed for you.

```bash
curl -fsSL https://composio.dev/install | bash
```

## What is the Microsoft Advertising MCP server, and what's possible with it?

The Microsoft Advertising MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Microsoft Advertising account. It provides structured and secure access to your customers, advertiser accounts, campaigns, ad groups, and performance reports, so your agent can find accounts, create campaigns and ad groups, update or activate advertising assets, and request performance reports on your behalf.
- Account and customer discovery: Have your agent list accessible customers and advertiser accounts, then identify the accounts available for campaign work.
- Campaign management: Instruct your agent to list, create, update, activate, or delete search campaigns in a Microsoft Advertising account.
- Ad group management: Let the agent list, create, update, activate, or delete search ad groups within a campaign.
- Performance reporting: Direct your agent to request an account performance report and check an existing report request.
- Advertising user access: Have your agent retrieve the connected Microsoft Advertising user and review accessible customer and account roles.

## Supported Tools

| Tool slug | Name | Description |
|---|---|---|
| `MICROSOFT_ADVERTISING_ACTIVATE_AD_GROUPS` | Activate Ad Groups | Activate up to 1,000 ad groups in a Microsoft Advertising campaign. WARNING: Activation can immediately make eligible ads deliver and incur spend when the parent campaign, bids, targeting, and ads permit delivery. Verify the selected IDs and campaign configuration before calling. Inspect partial_errors because Microsoft can accept the request while rejecting individual activations. |
| `MICROSOFT_ADVERTISING_ACTIVATE_CAMPAIGNS` | Activate Campaigns | Activate 1 to 100 Microsoft Advertising campaigns. This can immediately make configured ads eligible for delivery and cause the account to incur ad spend. Inspect partial_errors because Microsoft can accept the request while rejecting individual campaign activations. |
| `MICROSOFT_ADVERTISING_CREATE_SEARCH_AD_GROUPS` | Create Search Ad Groups | Create up to 1,000 Search ad groups under a Microsoft Advertising campaign. Ad groups default to Paused. HTTP success can include failed items, represented by null ad_group_ids and indexed partial_errors. |
| `MICROSOFT_ADVERTISING_CREATE_SEARCH_CAMPAIGNS` | Create Search Campaigns | Create up to 100 Search campaigns with unshared budgets in a Microsoft Advertising account. Campaigns default to Paused. HTTP success can include failed items, represented by null campaign_ids and indexed partial_errors. |
| `MICROSOFT_ADVERTISING_DELETE_AD_GROUPS` | Delete Ad Groups | Permanently delete 1 to 1,000 ad groups from a Microsoft Advertising campaign. This destructive operation cannot be undone. A successful HTTP response can still contain item-level failures in partial_errors. |
| `MICROSOFT_ADVERTISING_DELETE_CAMPAIGNS` | Delete Campaigns | Permanently delete 1 to 100 campaigns from a Microsoft Advertising account. This destructive operation cannot be undone. A successful HTTP response can still contain item-level failures, which are preserved in partial_errors. |
| `MICROSOFT_ADVERTISING_GENERATE_ACCOUNT_PERFORMANCE_REPORT` | Generate Account Performance Report | Submit an account-performance report without polling, or check an existing report_request_id once. A submission returns Pending promptly; wait 2 to 15 minutes before checking that ID again until Success. Does not download the ZIP. |
| `MICROSOFT_ADVERTISING_GET_CURRENT_USER` | Get Current Advertising User | Return the connected Microsoft Advertising user and their customer/account roles; optionally look up another accessible user by ID. |
| `MICROSOFT_ADVERTISING_LIST_ACCOUNTS` | List Advertiser Accounts | Return advertiser accounts accessible under a customer, including lifecycle and pause state needed before campaign work. |
| `MICROSOFT_ADVERTISING_LIST_AD_GROUPS` | List Ad Groups | Return ad groups in a Microsoft Advertising campaign. Omit ad_group_ids to use the campaign-wide route, or supply up to 1,000 IDs to use Microsoft's ID-filtered route. ID-filtered responses preserve nullable ad-group slots and partial_errors instead of treating HTTP 200 as complete success. |
| `MICROSOFT_ADVERTISING_LIST_CAMPAIGNS` | List Campaigns | Return campaigns in a Microsoft Advertising account. Omit campaign_ids to use the account-wide route, or supply up to 100 IDs to use Microsoft's ID-filtered route. ID-filtered responses preserve nullable campaign slots and matching partial_errors instead of treating HTTP 200 as complete success. |
| `MICROSOFT_ADVERTISING_LIST_CUSTOMERS` | List Accessible Customers | Return Microsoft Advertising customers accessible to the connected user, optionally filtered by a case-insensitive name prefix. |
| `MICROSOFT_ADVERTISING_UPDATE_AD_GROUPS` | Update Ad Groups | Partially update up to 1,000 ad groups in a Microsoft Advertising campaign. Only supplied fields are sent, so omitted settings remain unchanged. This action is financially consequential: increasing a CPC bid or expanding network reach can increase spend on an active ad group. Inspect partial_errors because Microsoft can accept the request while rejecting individual ad-group patches. |
| `MICROSOFT_ADVERTISING_UPDATE_CAMPAIGNS` | Update Campaigns | Partially update up to 100 campaigns in a Microsoft Advertising account. Only supplied fields are sent, so omitted settings remain unchanged. This action is financially consequential: increasing a budget can increase spend on an active campaign. It can pause campaigns but cannot activate them; use ACTIVATE_CAMPAIGNS for activation. Inspect partial_errors because Microsoft can accept the request while rejecting individual campaign patches. |

## Supported Triggers

None listed.

## Creating MCP Server - Stand-alone vs Composio SDK

The Microsoft Advertising MCP server provides comprehensive access to Microsoft Advertising operations through Composio. Once connected, Hermes can perform all major Microsoft Advertising actions on your behalf using natural language commands.

## Complete Code

None listed.

## Conclusion

### Way Forward
With Microsoft Advertising connected, Hermes can now act on your behalf whenever it detects a relevant task or you ask it to.
From here, you can extend Hermes further:
- Connect more apps: Calendar, Slack, Notion, Linear, and hundreds of others are available through the same Composio Connect setup. Each new integration compounds what Hermes can do for you.
- Build workflows across tools: Once multiple apps are connected, Hermes can chain actions together — turn an email into a calendar invite, a Slack message into a Linear ticket, or a meeting note into a follow-up draft.
- Let it learn your patterns: The more you use Hermes, the better it gets at anticipating how you'd handle recurring tasks. Give it feedback on drafts and decisions, and it will adapt.
If you run into trouble or want to share what you've built, join the [community](https://discord.com/invite/composio) or check out the [Docs](https://docs.composio.dev?utm_source=toolkits&utm_medium=framework_template&utm_campaign=hermes&utm_content=docs) for deeper configuration options.

## How to build Microsoft Advertising MCP Agent with another framework

- [ChatGPT](https://composio.dev/toolkits/microsoft_advertising/framework/chatgpt)
- [Claude Cowork](https://composio.dev/toolkits/microsoft_advertising/framework/claude-cowork)
- [Atomic Agent](https://composio.dev/toolkits/microsoft_advertising/framework/atomic-agent)

## Related Toolkits

- [Metaads](https://composio.dev/toolkits/metaads) - Metaads is Meta's official Ads API that lets you manage, analyze, and optimize your Facebook and Instagram ad campaigns. Streamline ad operations and gain deeper insights with robust automation.
- [Adrapid](https://composio.dev/toolkits/adrapid) - Adrapid is a platform for rapid creation of digital marketing visuals using templates. It streamlines design workflows for banners, images, and HTML5 content with automation.
- [AdRoll](https://composio.dev/toolkits/adroll) - AdRoll is a digital marketing platform for managing advertising campaigns, audiences, and account-based marketing. It helps marketers retarget customers across channels and measure performance.
- [Adtraction](https://composio.dev/toolkits/adtraction) - Adtraction is an affiliate marketing platform for partner programs, tracking links, transactions, commissions, statistics, and payments. It helps advertisers and publishers manage performance marketing with clear reporting and payout workflows.
- [Adyntel](https://composio.dev/toolkits/adyntel) - Adyntel is an API that retrieves LinkedIn ads for any company using a domain or LinkedIn Page ID. Easily access competitive ad intelligence to power your marketing workflows.
- [Beaconstac](https://composio.dev/toolkits/beaconstac) - Beaconstac is a platform for creating and managing QR codes and proximity beacons. It helps businesses engage customers and track marketing performance with powerful analytics.
- [Bouncify](https://composio.dev/toolkits/bouncify) - Bouncify is an email verification service for single addresses and bulk lists. Use it to reduce bounces, protect sender reputation, and track verification credits.
- [Bulk Email Checker](https://composio.dev/toolkits/bulk_email_checker) - Bulk Email Checker is an email verification service for checking address validity, mailbox status, domains, and mail-server signals. It helps reduce bounces, spot risky emails, and keep outreach lists cleaner before you send.
- [Campaign cleaner](https://composio.dev/toolkits/campaign_cleaner) - Campaign cleaner is an email campaign optimization tool that boosts compatibility and deliverability across email clients. It helps marketers get better results by cleaning, enhancing, and ensuring high performance for every campaign.
- [Deadline funnel](https://composio.dev/toolkits/deadline_funnel) - Deadline Funnel lets you create personalized deadlines and timers for your marketing campaigns. It helps marketers boost conversions by adding authentic urgency to offers.
- [DeBounce](https://composio.dev/toolkits/debounce) - DeBounce is an email verification service for checking address validity, deliverability, and risk. It helps keep contact lists clean so your campaigns reach real inboxes.
- [Easy Email Verification](https://composio.dev/toolkits/easy_email_verification) - Easy Email Verification is an email validation service for checking single addresses and bulk lists. Use it to reduce bounces, clean contact data, and protect sender reputation.
- [Elastic Email](https://composio.dev/toolkits/elastic_email) - Elastic Email is an email delivery and marketing platform for transactional emails, campaigns, contacts, and reporting. Use it to send reliable emails, manage audiences, verify addresses, and track performance.
- [Fairing](https://composio.dev/toolkits/fairing) - Fairing is a post-purchase survey and attribution platform for ecommerce brands. It helps teams measure which marketing channels, campaigns, and customer touchpoints drive purchases.
- [GoDaddy MCP](https://composio.dev/toolkits/godaddy_mcp) - GoDaddy MCP is a domain discovery toolkit for checking availability and generating AI-powered name ideas. Use it to move from rough business keywords to practical domain options fast.
- [Google Ads](https://composio.dev/toolkits/googleads) - Google Ads is Google's online advertising platform for creating, managing, and optimizing digital campaigns. It helps businesses reach targeted customers and maximize return on ad spend.
- [Google AdSense](https://composio.dev/toolkits/google_adsense) - Google AdSense is a platform for managing website advertising, payments, and performance reports. It helps publishers monetize content and track ad revenue in one place.
- [Handwrite.io](https://composio.dev/toolkits/handwrite) - Handwrite.io is a direct mail service for creating physical handwritten card orders. It helps teams send personal cards with selectable handwriting, stationery, and tracking.
- [Inblog](https://composio.dev/toolkits/inblog) - Inblog is an AI-powered blogging platform for posts, authors, tags, redirects, design settings, analytics, and lead forms. Use it to manage SEO-focused content, measure performance, and capture blog leads in one place.
- [Instantly](https://composio.dev/toolkits/instantly) - Instantly is a platform for automating cold email outreach, managing leads, and optimizing deliverability. Get better results from email campaigns with minimal manual effort.

## Frequently Asked Questions

### What are the differences in Tool Router MCP and Microsoft Advertising MCP?

With a standalone Microsoft Advertising MCP server, the agents and LLMs can only access a fixed set of Microsoft Advertising tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Microsoft Advertising and many other apps based on the task at hand, all through a single MCP endpoint.

### Can I use Tool Router MCP with Hermes?

Yes, you can. Hermes fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Microsoft Advertising tools.

### Can I manage the permissions and scopes for Microsoft Advertising while using Tool Router?

Yes, absolutely. You can configure which Microsoft Advertising scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

### How safe is my data with Composio Tool Router?

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Microsoft Advertising data and credentials are handled as safely as possible.

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