# How to integrate Metaads MCP with Autogen ```json { "title": "How to integrate Metaads MCP with Autogen", "toolkit": "Metaads", "toolkit_slug": "metaads", "framework": "AutoGen", "framework_slug": "autogen", "url": "https://composio.dev/toolkits/metaads/framework/autogen", "markdown_url": "https://composio.dev/toolkits/metaads/framework/autogen.md", "updated_at": "2026-05-06T08:19:59.134Z" } ``` ## Introduction This guide walks you through connecting Metaads to AutoGen using the Composio tool router. By the end, you'll have a working Metaads agent that can get ad performance insights for last week, create a new campaign for summer sale, pause all ads in underperforming campaigns through natural language commands. This guide will help you understand how to give your AutoGen agent real control over a Metaads account through Composio's Metaads MCP server. Before we dive in, let's take a quick look at the key ideas and tools involved. ## Also integrate Metaads with - [ChatGPT](https://composio.dev/toolkits/metaads/framework/chatgpt) - [OpenAI Agents SDK](https://composio.dev/toolkits/metaads/framework/open-ai-agents-sdk) - [Claude Agent SDK](https://composio.dev/toolkits/metaads/framework/claude-agents-sdk) - [Claude Code](https://composio.dev/toolkits/metaads/framework/claude-code) - [Claude Cowork](https://composio.dev/toolkits/metaads/framework/claude-cowork) - [Codex](https://composio.dev/toolkits/metaads/framework/codex) - [Cursor](https://composio.dev/toolkits/metaads/framework/cursor) - [VS Code](https://composio.dev/toolkits/metaads/framework/vscode) - [OpenCode](https://composio.dev/toolkits/metaads/framework/opencode) - [OpenClaw](https://composio.dev/toolkits/metaads/framework/openclaw) - [Hermes](https://composio.dev/toolkits/metaads/framework/hermes-agent) - [CLI](https://composio.dev/toolkits/metaads/framework/cli) - [Google ADK](https://composio.dev/toolkits/metaads/framework/google-adk) - [LangChain](https://composio.dev/toolkits/metaads/framework/langchain) - [Vercel AI SDK](https://composio.dev/toolkits/metaads/framework/ai-sdk) - [Mastra AI](https://composio.dev/toolkits/metaads/framework/mastra-ai) - [LlamaIndex](https://composio.dev/toolkits/metaads/framework/llama-index) - [CrewAI](https://composio.dev/toolkits/metaads/framework/crew-ai) ## TL;DR Here's what you'll learn: - Get and set up your OpenAI and Composio API keys - Install the required dependencies for Autogen and Composio - Initialize Composio and create a Tool Router session for Metaads - Wire that MCP URL into Autogen using McpWorkbench and StreamableHttpServerParams - Configure an Autogen AssistantAgent that can call Metaads tools - Run a live chat loop where you ask the agent to perform Metaads operations ## What is AutoGen? Autogen is a framework for building multi-agent conversational AI systems from Microsoft. It enables you to create agents that can collaborate, use tools, and maintain complex workflows. Key features include: - Multi-Agent Systems: Build collaborative agent workflows - MCP Workbench: Native support for Model Context Protocol tools - Streaming HTTP: Connect to external services through streamable HTTP - AssistantAgent: Pre-built agent class for tool-using assistants ## What is the Metaads MCP server, and what's possible with it? The Metaads MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Meta Ads account. It provides structured and secure access to your advertising assets, so your agent can perform actions like creating campaigns, managing ads, analyzing insights, and handling audiences on your behalf. - Automated campaign and ad creation: Quickly launch new campaigns, ad sets, and ads—including image, video, carousel, and collection formats—without manual setup. - Real-time ad performance insights: Instantly retrieve analytics and detailed insights for any ad account, campaign, ad set, or individual ad to monitor and optimize your strategies. - Audience management and targeting: Effortlessly create and update custom audiences, from customer lists to website visitors, so your ads reach the right people. - Campaign control and optimization: Pause or delete campaigns and creatives, allowing your agent to manage spend and keep your advertising up to date. - Creative asset automation: Generate, fetch, or remove ad creatives on the fly, making it easy to test new visuals or messaging across your campaigns. ## Supported Tools | Tool slug | Name | Description | |---|---|---| | `METAADS_CREATE_AD` | Create Ad | Create a new ad within an ad set using the meta marketing api. supports various ad formats including image, video, carousel, and collection ads. | | `METAADS_CREATE_AD_CREATIVE` | Create Ad Creative | Create a new ad creative using the meta marketing api. ad creatives are reusable visual and interactive elements that define how your ad looks and behaves: - can be used in multiple ads - support various formats (image, video, carousel) - include text, media, and call-to-action buttons - must follow meta's ad policies | | `METAADS_CREATE_AD_SET` | Create Ad Set | Create a new ad set within a campaign using the meta marketing api. supports detailed targeting options, budgets, and optimization goals. | | `METAADS_CREATE_CAMPAIGN` | Create Campaign | Create a new advertising campaign using the meta marketing api. supports various campaign objectives, budgets, and bidding strategies. | | `METAADS_CREATE_CUSTOM_AUDIENCE` | Create Custom Audience | Create a new custom audience using the meta marketing api. supports various types of custom audiences including customer lists, website visitors, and app users. | | `METAADS_DELETE_AD_CREATIVE` | Delete Ad Creative | Delete ad creative | | `METAADS_DELETE_CAMPAIGN` | Delete Campaign | Delete an advertising campaign using the meta marketing api. this marks the campaign as deleted, which prevents it from delivering ads. note that deleted campaigns are not permanently removed from meta's systems and can still be viewed in reports. | | `METAADS_GET_AD_CREATIVE` | Get Ad Creative | Get ad creative | | `METAADS_GET_INSIGHTS` | Get Insights | Get insights data for a meta ads object (ad account, campaign, ad set, or ad) using the meta marketing api. supports various metrics, breakdowns, and filtering options with flexible date ranges. | | `METAADS_PAUSE_CAMPAIGN` | Pause Campaign | Pause an advertising campaign using the meta marketing api. this stops the campaign from delivering ads but allows it to be resumed later. all child ad sets and ads will also be paused with an effective status of campaign paused. | | `METAADS_PREVIEW_AD_CREATIVE` | Preview Ad Creative | Preview ad creative | | `METAADS_READ_ADSETS` | Read Ad Sets | Retrieve ad sets from a meta ad account using the marketing api. returns information about the ad sets including their status, targeting, and other properties. | | `METAADS_RESUME_CAMPAIGN` | Resume Campaign | Resume a paused advertising campaign using the meta marketing api. this sets the campaign status to active so it can deliver ads again. note that child ad sets and ads that were previously active will also resume delivery, but those that were individually paused will remain paused. | | `METAADS_UPDATE_AD_CREATIVE` | Update Ad Creative | Update ad creative | | `METAADS_UPDATE_CAMPAIGN` | Update Campaign | Update an existing advertising campaign using the meta marketing api. allows modification of campaign properties like name, status, budget, and bidding strategy. only the fields that need to be updated should be included in the request. | | `METAADS_UPLOAD_AD_IMAGE` | Upload Ad Image | Upload an image for use in meta ad creatives using the marketing api. the image can later be referenced by its hash when creating ad creatives. | ## Supported Triggers None listed. ## Creating MCP Server - Stand-alone vs Composio SDK The Metaads MCP server is an implementation of the Model Context Protocol that connects your AI agents and assistants directly to Metaads. Instead of manually wiring Metaads APIs, OAuth, and scopes yourself, you get a structured, tool-based interface that an LLM can call safely. With Composio's managed implementation, you don't have to create your own developer app. For production, if you're building an end product, we recommend using your own credentials. The managed server helps you prototype fast and go from 0-1 faster. ## Step-by-step Guide ### 1. Prerequisites You will need: - A Composio API key - An OpenAI API key (used by Autogen's OpenAIChatCompletionClient) - A Metaads account you can connect to Composio - Some basic familiarity with Autogen and Python async ### 1. Getting API Keys for OpenAI and Composio OpenAI API Key - Go to the [OpenAI dashboard](https://platform.openai.com/settings/organization/api-keys) and create an API key. You'll need credits to use the models, or you can connect to another model provider. - Keep the API key safe. Composio API Key - Log in to the [Composio dashboard](https://dashboard.composio.dev?utm_source=toolkits&utm_medium=framework_docs). - Navigate to your API settings and generate a new API key. - Store this key securely as you'll need it for authentication. ### 2. Install dependencies Install Composio, Autogen extensions, and dotenv. What's happening: - composio connects your agent to Metaads via MCP - autogen-agentchat provides the AssistantAgent class - autogen-ext-openai provides the OpenAI model client - autogen-ext-tools provides MCP workbench support ```bash pip install composio python-dotenv pip install autogen-agentchat autogen-ext-openai autogen-ext-tools ``` ### 3. Set up environment variables Create a .env file in your project folder. What's happening: - COMPOSIO_API_KEY is required to talk to Composio - OPENAI_API_KEY is used by Autogen's OpenAI client - USER_ID is how Composio identifies which user's Metaads connections to use ```bash COMPOSIO_API_KEY=your-composio-api-key OPENAI_API_KEY=your-openai-api-key USER_ID=your-user-identifier@example.com ``` ### 4. Import dependencies and create Tool Router session What's happening: - load_dotenv() reads your .env file - Composio(api_key=...) initializes the SDK - create(...) creates a Tool Router session that exposes Metaads tools - session.mcp.url is the MCP endpoint that Autogen will connect to ```python import asyncio import os from dotenv import load_dotenv from composio import Composio from autogen_agentchat.agents import AssistantAgent from autogen_ext.models.openai import OpenAIChatCompletionClient from autogen_ext.tools.mcp import McpWorkbench, StreamableHttpServerParams load_dotenv() async def main(): # Initialize Composio and create a Metaads session composio = Composio(api_key=os.getenv("COMPOSIO_API_KEY")) session = composio.create( user_id=os.getenv("USER_ID"), toolkits=["metaads"] ) url = session.mcp.url ``` ### 5. Configure MCP parameters for Autogen Autogen expects parameters describing how to talk to the MCP server. That is what StreamableHttpServerParams is for. What's happening: - url points to the Tool Router MCP endpoint from Composio - timeout is the HTTP timeout for requests - sse_read_timeout controls how long to wait when streaming responses - terminate_on_close=True cleans up the MCP server process when the workbench is closed ```python # Configure MCP server parameters for Streamable HTTP server_params = StreamableHttpServerParams( url=url, timeout=30.0, sse_read_timeout=300.0, terminate_on_close=True, headers={"x-api-key": os.getenv("COMPOSIO_API_KEY")} ) ``` ### 6. Create the model client and agent What's happening: - OpenAIChatCompletionClient wraps the OpenAI model for Autogen - McpWorkbench connects the agent to the MCP tools - AssistantAgent is configured with the Metaads tools from the workbench ```python # Create model client model_client = OpenAIChatCompletionClient( model="gpt-5", api_key=os.getenv("OPENAI_API_KEY") ) # Use McpWorkbench as context manager async with McpWorkbench(server_params) as workbench: # Create Metaads assistant agent with MCP tools agent = AssistantAgent( name="metaads_assistant", description="An AI assistant that helps with Metaads operations.", model_client=model_client, workbench=workbench, model_client_stream=True, max_tool_iterations=10 ) ``` ### 7. Run the interactive chat loop What's happening: - The script prompts you in a loop with You: - Autogen passes your input to the model, which decides which Metaads tools to call via MCP - agent.run_stream(...) yields streaming messages as the agent thinks and calls tools - Typing exit, quit, or bye ends the loop ```python print("Chat started! Type 'exit' or 'quit' to end the conversation.\n") print("Ask any Metaads related question or task to the agent.\n") # Conversation loop while True: user_input = input("You: ").strip() if user_input.lower() in ["exit", "quit", "bye"]: print("\nGoodbye!") break if not user_input: continue print("\nAgent is thinking...\n") # Run the agent with streaming try: response_text = "" async for message in agent.run_stream(task=user_input): if hasattr(message, "content") and message.content: response_text = message.content # Print the final response if response_text: print(f"Agent: {response_text}\n") else: print("Agent: I encountered an issue processing your request.\n") except Exception as e: print(f"Agent: Sorry, I encountered an error: {str(e)}\n") ``` ## Complete Code ```python import asyncio import os from dotenv import load_dotenv from composio import Composio from autogen_agentchat.agents import AssistantAgent from autogen_ext.models.openai import OpenAIChatCompletionClient from autogen_ext.tools.mcp import McpWorkbench, StreamableHttpServerParams load_dotenv() async def main(): # Initialize Composio and create a Metaads session composio = Composio(api_key=os.getenv("COMPOSIO_API_KEY")) session = composio.create( user_id=os.getenv("USER_ID"), toolkits=["metaads"] ) url = session.mcp.url # Configure MCP server parameters for Streamable HTTP server_params = StreamableHttpServerParams( url=url, timeout=30.0, sse_read_timeout=300.0, terminate_on_close=True, headers={"x-api-key": os.getenv("COMPOSIO_API_KEY")} ) # Create model client model_client = OpenAIChatCompletionClient( model="gpt-5", api_key=os.getenv("OPENAI_API_KEY") ) # Use McpWorkbench as context manager async with McpWorkbench(server_params) as workbench: # Create Metaads assistant agent with MCP tools agent = AssistantAgent( name="metaads_assistant", description="An AI assistant that helps with Metaads operations.", model_client=model_client, workbench=workbench, model_client_stream=True, max_tool_iterations=10 ) print("Chat started! Type 'exit' or 'quit' to end the conversation.\n") print("Ask any Metaads related question or task to the agent.\n") # Conversation loop while True: user_input = input("You: ").strip() if user_input.lower() in ['exit', 'quit', 'bye']: print("\nGoodbye!") break if not user_input: continue print("\nAgent is thinking...\n") # Run the agent with streaming try: response_text = "" async for message in agent.run_stream(task=user_input): if hasattr(message, 'content') and message.content: response_text = message.content # Print the final response if response_text: print(f"Agent: {response_text}\n") else: print("Agent: I encountered an issue processing your request.\n") except Exception as e: print(f"Agent: Sorry, I encountered an error: {str(e)}\n") if __name__ == "__main__": asyncio.run(main()) ``` ## Conclusion You now have an Autogen assistant wired into Metaads through Composio's Tool Router and MCP. From here you can: - Add more toolkits to the toolkits list, for example notion or hubspot - Refine the agent description to point it at specific workflows - Wrap this script behind a UI, Slack bot, or internal tool Once the pattern is clear for Metaads, you can reuse the same structure for other MCP-enabled apps with minimal code changes. ## How to build Metaads MCP Agent with another framework - [ChatGPT](https://composio.dev/toolkits/metaads/framework/chatgpt) - [OpenAI Agents SDK](https://composio.dev/toolkits/metaads/framework/open-ai-agents-sdk) - [Claude Agent SDK](https://composio.dev/toolkits/metaads/framework/claude-agents-sdk) - [Claude Code](https://composio.dev/toolkits/metaads/framework/claude-code) - [Claude Cowork](https://composio.dev/toolkits/metaads/framework/claude-cowork) - [Codex](https://composio.dev/toolkits/metaads/framework/codex) - [Cursor](https://composio.dev/toolkits/metaads/framework/cursor) - [VS Code](https://composio.dev/toolkits/metaads/framework/vscode) - [OpenCode](https://composio.dev/toolkits/metaads/framework/opencode) - [OpenClaw](https://composio.dev/toolkits/metaads/framework/openclaw) - [Hermes](https://composio.dev/toolkits/metaads/framework/hermes-agent) - [CLI](https://composio.dev/toolkits/metaads/framework/cli) - [Google ADK](https://composio.dev/toolkits/metaads/framework/google-adk) - [LangChain](https://composio.dev/toolkits/metaads/framework/langchain) - [Vercel AI SDK](https://composio.dev/toolkits/metaads/framework/ai-sdk) - [Mastra AI](https://composio.dev/toolkits/metaads/framework/mastra-ai) - [LlamaIndex](https://composio.dev/toolkits/metaads/framework/llama-index) - [CrewAI](https://composio.dev/toolkits/metaads/framework/crew-ai) ## Related Toolkits - [Adrapid](https://composio.dev/toolkits/adrapid) - Adrapid is a platform for rapid creation of digital marketing visuals using templates. It streamlines design workflows for banners, images, and HTML5 content with automation. - [Adyntel](https://composio.dev/toolkits/adyntel) - Adyntel is an API that retrieves LinkedIn ads for any company using a domain or LinkedIn Page ID. Easily access competitive ad intelligence to power your marketing workflows. - [Beaconstac](https://composio.dev/toolkits/beaconstac) - Beaconstac is a platform for creating and managing QR codes and proximity beacons. It helps businesses engage customers and track marketing performance with powerful analytics. - [Campaign cleaner](https://composio.dev/toolkits/campaign_cleaner) - Campaign cleaner is an email campaign optimization tool that boosts compatibility and deliverability across email clients. It helps marketers get better results by cleaning, enhancing, and ensuring high performance for every campaign. - [Deadline funnel](https://composio.dev/toolkits/deadline_funnel) - Deadline Funnel lets you create personalized deadlines and timers for your marketing campaigns. It helps marketers boost conversions by adding authentic urgency to offers. - [Google Ads](https://composio.dev/toolkits/googleads) - Google Ads is Google's online advertising platform for creating, managing, and optimizing digital campaigns. It helps businesses reach targeted customers and maximize return on ad spend. - [Instantly](https://composio.dev/toolkits/instantly) - Instantly is a platform for automating cold email outreach, managing leads, and optimizing deliverability. Get better results from email campaigns with minimal manual effort. - [Proofly](https://composio.dev/toolkits/proofly) - Proofly is a social proof platform that displays real-time notifications of customer activity on your site. It helps you increase website conversions by building trust and urgency for visitors. - [Segmetrics](https://composio.dev/toolkits/segmetrics) - Segmetrics is a marketing analytics platform that reveals detailed insights into your customer journeys. It helps businesses optimize marketing strategies with accurate, actionable reporting. - [Semrush](https://composio.dev/toolkits/semrush) - Semrush is a leading SEO tool suite for keyword research, competitor analysis, and campaign tracking. It empowers marketers to improve search rankings and optimize online visibility. - [Sendloop](https://composio.dev/toolkits/sendloop) - Sendloop is an all-in-one email marketing platform built for SaaS, e-commerce, and small businesses. It makes it easy to send campaigns, manage lists, and track results—all in one place. - [Sidetracker](https://composio.dev/toolkits/sidetracker) - Sidetracker is a marketing analytics platform that tracks expenses, sales funnels, and customer journeys. It helps optimize marketing spend and visualize campaign performance from start to finish. - [Stannp](https://composio.dev/toolkits/stannp) - Stannp is an API-driven direct mail platform for sending postcards and letters programmatically. It lets you automate physical mail delivery—no manual printing or mailing required. - [Tapfiliate](https://composio.dev/toolkits/tapfiliate) - Tapfiliate is an affiliate and referral tracking platform for businesses. It helps companies efficiently manage, track, and grow their affiliate programs. - [Tpscheck](https://composio.dev/toolkits/tpscheck) - Tpscheck is a real-time service for verifying UK phone numbers against TPS and CTPS registers. It helps prevent unwanted marketing calls and ensures compliance with UK telemarketing laws. - [Gmail](https://composio.dev/toolkits/gmail) - Gmail is Google's email service with powerful spam protection, search, and G Suite integration. It keeps your inbox organized and makes communication fast and reliable. - [Google Calendar](https://composio.dev/toolkits/googlecalendar) - Google Calendar is a time management service for scheduling meetings, events, and reminders. It streamlines personal and team organization with integrated notifications and sharing options. - [Google Drive](https://composio.dev/toolkits/googledrive) - Google Drive is a cloud storage platform for uploading, sharing, and collaborating on files. It's perfect for keeping your documents accessible and organized across devices. - [Outlook](https://composio.dev/toolkits/outlook) - Outlook is Microsoft's email and calendaring platform for unified communications and scheduling. It helps users stay organized with powerful email, contacts, and calendar management. - [Twitter](https://composio.dev/toolkits/twitter) - Twitter is a social media platform for sharing real-time updates, conversations, and news. Stay connected, informed, and engaged with communities worldwide. ## Frequently Asked Questions ### What are the differences in Tool Router MCP and Metaads MCP? With a standalone Metaads MCP server, the agents and LLMs can only access a fixed set of Metaads tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Metaads and many other apps based on the task at hand, all through a single MCP endpoint. ### Can I use Tool Router MCP with Autogen? Yes, you can. Autogen fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Metaads tools. ### Can I manage the permissions and scopes for Metaads while using Tool Router? Yes, absolutely. You can configure which Metaads scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do. ### How safe is my data with Composio Tool Router? All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Metaads data and credentials are handled as safely as possible. --- [See all toolkits](https://composio.dev/toolkits) · [Composio docs](https://docs.composio.dev/llms.txt)