# How to integrate Google Ads MCP with Google ADK

```json
{
  "title": "How to integrate Google Ads MCP with Google ADK",
  "toolkit": "Google Ads",
  "toolkit_slug": "googleads",
  "framework": "Google ADK",
  "framework_slug": "google-adk",
  "url": "https://composio.dev/toolkits/googleads/framework/google-adk",
  "markdown_url": "https://composio.dev/toolkits/googleads/framework/google-adk.md",
  "updated_at": "2026-09-24T15:54:03.637Z"
}
```

## Introduction

This guide walks you through connecting Google Ads to Google ADK using the Composio tool router. By the end, you'll have a working Google Ads agent that can create a new customer list for holiday campaigns, get campaign details by campaign id, list all current customer lists in your account through natural language commands.
This guide will help you understand how to give your Google ADK agent real control over a Google Ads account through Composio's Google Ads MCP server.
Before we dive in, let's take a quick look at the key ideas and tools involved.

## Also integrate Google Ads with

- [Claude Code](https://composio.dev/toolkits/googleads/framework/claude-code)
- [Cursor](https://composio.dev/toolkits/googleads/framework/cursor)
- [ChatGPT](https://composio.dev/toolkits/googleads/framework/chatgpt)
- [Claude Cowork](https://composio.dev/toolkits/googleads/framework/claude-cowork)
- [Antigravity](https://composio.dev/toolkits/googleads/framework/antigravity)
- [OpenAI Agents SDK](https://composio.dev/toolkits/googleads/framework/open-ai-agents-sdk)
- [Claude Agent SDK](https://composio.dev/toolkits/googleads/framework/claude-agents-sdk)
- [Grok Bot](https://composio.dev/toolkits/googleads/framework/grok-bot)
- [Codex](https://composio.dev/toolkits/googleads/framework/codex)
- [Kimi Code](https://composio.dev/toolkits/googleads/framework/kimi)
- [Grok Build](https://composio.dev/toolkits/googleads/framework/grok-build)
- [VS Code](https://composio.dev/toolkits/googleads/framework/vscode)
- [OpenCode](https://composio.dev/toolkits/googleads/framework/opencode)
- [OpenClaw](https://composio.dev/toolkits/googleads/framework/openclaw)
- [Hermes](https://composio.dev/toolkits/googleads/framework/hermes-agent)
- [Atomic Agent](https://composio.dev/toolkits/googleads/framework/atomic-agent)
- [CLI](https://composio.dev/toolkits/googleads/framework/cli)
- [LangChain](https://composio.dev/toolkits/googleads/framework/langchain)
- [Vercel AI SDK](https://composio.dev/toolkits/googleads/framework/ai-sdk)
- [Mastra AI](https://composio.dev/toolkits/googleads/framework/mastra-ai)
- [LlamaIndex](https://composio.dev/toolkits/googleads/framework/llama-index)
- [CrewAI](https://composio.dev/toolkits/googleads/framework/crew-ai)
- [Pydantic AI](https://composio.dev/toolkits/googleads/framework/pydantic-ai)
- [AutoGen](https://composio.dev/toolkits/googleads/framework/autogen)

## TL;DR

Here's what you'll learn:
- Get a Google Ads account set up and connected to Composio
- Install the Google ADK and Composio packages
- Create a Composio Tool Router session for Google Ads
- Build an agent that connects to Google Ads through MCP
- Interact with Google Ads using natural language

## What is Google ADK?

Google ADK (Agents Development Kit) is Google's framework for building AI agents powered by Gemini models. It provides tools for creating agents that can use external services through the Model Context Protocol.
Key features include:
- Gemini Integration: Native support for Google's Gemini models
- MCP Toolset: Built-in support for Model Context Protocol tools
- Streamable HTTP: Connect to external services through streamable HTTP
- CLI and Web UI: Run agents via command line or web interface

## What is the Google Ads MCP server, and what's possible with it?

The Google Ads MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Google Ads account. It provides structured and secure access to your advertising data, so your agent can perform actions like creating customer lists, retrieving campaign details, and managing audience segments on your behalf.
- Automated customer list creation: Instantly have your agent create new customer lists for targeted marketing campaigns, streamlining your segmentation workflows.
- Campaign insights by ID or name: Let your agent fetch detailed information for any ad campaign using its ID or name, making reporting and optimization a breeze.
- Customer list management: Ask your agent to retrieve and review all your existing customer lists, so you always know who you're targeting.
- Add or remove contacts from lists: Seamlessly update audience membership by having your agent add or remove contacts from specified customer lists for more dynamic targeting.

## Supported Tools

| Tool slug | Name | Description |
|---|---|---|
| `GOOGLEADS_ADD_OR_REMOVE_TO_CUSTOMER_LIST` | Add or remove to customer list | AddOrRemoveToCustomerList Tool will add a contact to a customer list in Google Ads. Note: It takes 6 to 12 hours for changes to be reflected in the customer list. Email addresses must comply with Google Ads policies and applicable privacy/consent laws. |
| `GOOGLEADS_CREATE_CUSTOMER_LIST` | Create customer list | Creates a customer list in Google Ads. Note: Requires an authenticated Google Ads connection with customer_id configured. Email-based lists must comply with Google Ads policies and applicable privacy/consent laws. Membership updates can take many hours to propagate; targeting eligibility is not immediate after creation. |
| `GOOGLEADS_GET_CAMPAIGN_BY_ID` | Get Campaign By Id | GetCampaignById Tool returns details of a campaign in Google Ads. Requires an active Google Ads OAuth connection with the correct customer_id configured; missing or mismatched customer_id will cause empty results. |
| `GOOGLEADS_GET_CAMPAIGN_BY_NAME` | Get campaign by name | Queries Google Ads via SQL to retrieve a campaign by its exact name. Requires an active Google Ads connection with valid customer_id and appropriate OAuth scopes. |
| `GOOGLEADS_GET_CUSTOMER_LISTS` | Get customer lists | GetCustomerLists Tool lists all customer lists (audience/remarketing lists) in Google Ads. These are user segments for targeting, not Google Ads accounts — list IDs are distinct from account IDs. When multiple lists share similar names, review all returned results before selecting one for downstream operations. |
| `GOOGLEADS_LIST_ACCESSIBLE_CUSTOMERS` | List Accessible Customers | ListAccessibleCustomers retrieves all Google Ads customer accounts accessible to the authenticated user. Returns resource names of customers (e.g., customers/1234567890) that can be accessed with the current OAuth credentials. Use this action to discover which customer IDs are available before making other API calls. Use this action when you need to determine which customer accounts the authenticated user has access to, or when you want to populate a dropdown of available accounts for the user to select from. |
| `GOOGLEADS_MUTATE_AD_GROUPS` | Mutate Ad Groups | Create, update, or remove ad groups within Google Ads campaigns. Supports batch operations with multiple ad group changes in a single request. Use when you need to manage ad groups programmatically, such as creating new ad groups for campaigns, updating ad group settings or status, or removing ad groups that are no longer needed. This action is irreversible for remove operations — deleted ad groups cannot be recovered once removed. |
| `GOOGLEADS_MUTATE_CAMPAIGNS` | Mutate Campaigns | Create, update, or remove Google Ads campaigns in batch. Supports multiple operations (create, update, remove) in a single request. Use when managing campaign lifecycle, applying bulk changes, or automating campaign management workflows. This action is irreversible for remove operations — deleted campaigns cannot be recovered. Plan accordingly and consider using validate_only=true to test changes before applying them. |
| `GOOGLEADS_SEARCH_STREAM_GAQL` | Search Stream GAQL | Execute a Google Ads Query Language (GAQL) query and stream all results in a single response. This method is more efficient than paginated search for bulk data retrieval of campaigns, ad groups, and performance metrics (clicks, impressions, cost). Use this action when you need the entire result set without pagination. Results are returned as a single response containing all matching rows. |

## Supported Triggers

None listed.

## Creating MCP Server - Stand-alone vs Composio SDK

The Google Ads MCP server is an implementation of the Model Context Protocol that connects your AI agent to Google Ads. It provides structured and secure access so your agent can perform Google Ads operations on your behalf through a secure, permission-based interface.
With Composio's managed implementation, you don't have to create your own developer app. For production, if you're building an end product, we recommend using your own credentials. The managed server helps you prototype fast and go from 0-1 faster.

## Step-by-step Guide

### 1. Prerequisites

Before starting, make sure you have:
- A Google API key for Gemini models
- A Composio account and API key
- Python 3.9 or later installed
- Basic familiarity with Python

### 1. Getting API Keys for Google and Composio

Google API Key
- Go to [Google AI Studio](https://aistudio.google.com/app/apikey) and create an API key.
- Copy the key and keep it safe. You will put this in GOOGLE_API_KEY.
Composio API Key and User ID
- Log in to the [Composio dashboard](https://dashboard.composio.dev?utm_source=toolkits&utm_medium=framework_docs).
- Go to Settings → API Keys and copy your Composio API key. Use this for COMPOSIO_API_KEY.
- Decide on a stable user identifier to scope sessions, often your email or a user ID. Use this for COMPOSIO_USER_ID.

### 2. Install dependencies

Inside your virtual environment, install the required packages.
What's happening:
- google-adk is Google's Agents Development Kit
- composio connects your agent to Google Ads via MCP
- python-dotenv loads environment variables
```bash
pip install google-adk composio python-dotenv
```

### 3. Set up ADK project

Set up a new Google ADK project.
What's happening:
- This creates an agent folder with a root agent file and .env file
```bash
adk create my_agent
```

### 4. Set environment variables

Save all your credentials in the .env file.
What's happening:
- GOOGLE_API_KEY authenticates with Google's Gemini models
- COMPOSIO_API_KEY authenticates with Composio
- COMPOSIO_USER_ID identifies the user for session management
```bash
GOOGLE_API_KEY=your-google-api-key
COMPOSIO_API_KEY=your-composio-api-key
COMPOSIO_USER_ID=your-user-id-or-email
```

### 5. Import modules and validate environment

What's happening:
- os reads environment variables
- Composio is the main Composio SDK client
- GoogleProvider declares that you are using Google ADK as the agent runtime
- Agent is the Google ADK LLM agent class
- McpToolset lets the ADK agent call MCP tools over HTTP
```python
import os
import warnings

from composio import Composio
from dotenv import load_dotenv
from google.adk.agents.llm_agent import Agent
from google.adk.tools.mcp_tool.mcp_session_manager import StreamableHTTPConnectionParams
from google.adk.tools.mcp_tool.mcp_toolset import McpToolset

load_dotenv()

warnings.filterwarnings("ignore", message=".*BaseAuthenticatedTool.*")

GOOGLE_API_KEY = os.getenv("GOOGLE_API_KEY")
COMPOSIO_API_KEY = os.getenv("COMPOSIO_API_KEY")
COMPOSIO_USER_ID = os.getenv("COMPOSIO_USER_ID")

if not GOOGLE_API_KEY:
    raise ValueError("GOOGLE_API_KEY is not set in the environment.")
if not COMPOSIO_API_KEY:
    raise ValueError("COMPOSIO_API_KEY is not set in the environment.")
if not COMPOSIO_USER_ID:
    raise ValueError("COMPOSIO_USER_ID is not set in the environment.")
```

### 6. Create Composio client and Tool Router session

What's happening:
- Authenticates to Composio with your API key
- Declares Google ADK as the provider
- Spins up a short-lived MCP endpoint for your user and selected toolkit
- Stores the MCP HTTP URL for the ADK MCP integration
```python
composio_client = Composio(api_key=COMPOSIO_API_KEY)

composio_session = composio_client.create(
    user_id=COMPOSIO_USER_ID,
    toolkits=["googleads"],
)

COMPOSIO_MCP_URL = composio_session.mcp.url,
print(f"Composio MCP URL: {COMPOSIO_MCP_URL}")
```

### 7. Set up the McpToolset and create the Agent

What's happening:
- Connects the ADK agent to the Composio MCP endpoint through McpToolset
- Uses Gemini as the model powering the agent
- Lists exact tool names in instruction to reduce misnamed tool calls
```python
composio_toolset = McpToolset(
    connection_params=StreamableHTTPConnectionParams(
        url=COMPOSIO_MCP_URL,
        headers={"x-api-key": COMPOSIO_API_KEY}
    )
)

root_agent = Agent(
    model="gemini-2.5-flash",
    name="composio_agent",
    description="An agent that uses Composio tools to perform actions.",
    instruction=(
        "You are a helpful assistant connected to Composio. "
        "You have the following tools available: "
        "COMPOSIO_SEARCH_TOOLS, COMPOSIO_MULTI_EXECUTE_TOOL, "
        "COMPOSIO_MANAGE_CONNECTIONS, COMPOSIO_REMOTE_BASH_TOOL, COMPOSIO_REMOTE_WORKBENCH. "
        "Use these tools to help users with Google Ads operations."
    ),
    tools=[composio_toolset],
)

print("\nAgent setup complete. You can now run this agent directly ;)")
```

### 8. Run the agent

Execute the agent from the project root. The web command opens a web portal where you can chat with the agent.
What's happening:
- adk run runs the agent in CLI mode
- adk web . opens a web UI for interactive testing
```bash
# Run in CLI mode
adk run my_agent

# Or run in web UI mode
adk web
```

## Complete Code

```python
import os
import warnings

from composio import Composio
from composio_google import GoogleProvider
from dotenv import load_dotenv
from google.adk.agents.llm_agent import Agent
from google.adk.tools.mcp_tool.mcp_session_manager import StreamableHTTPConnectionParams
from google.adk.tools.mcp_tool.mcp_toolset import McpToolset

load_dotenv()
warnings.filterwarnings("ignore", message=".*BaseAuthenticatedTool.*")

GOOGLE_API_KEY = os.getenv("GOOGLE_API_KEY")
COMPOSIO_API_KEY = os.getenv("COMPOSIO_API_KEY")
COMPOSIO_USER_ID = os.getenv("COMPOSIO_USER_ID")

if not GOOGLE_API_KEY:
    raise ValueError("GOOGLE_API_KEY is not set in the environment.")
if not COMPOSIO_API_KEY:
    raise ValueError("COMPOSIO_API_KEY is not set in the environment.")
if not COMPOSIO_USER_ID:
    raise ValueError("COMPOSIO_USER_ID is not set in the environment.")

composio_client = Composio(api_key=COMPOSIO_API_KEY, provider=GoogleProvider())

composio_session = composio_client.create(
    user_id=COMPOSIO_USER_ID,
    toolkits=["googleads"],
)

COMPOSIO_MCP_URL = composio_session.mcp.url


composio_toolset = McpToolset(
    connection_params=StreamableHTTPConnectionParams(
        url=COMPOSIO_MCP_URL,
        headers={"x-api-key": COMPOSIO_API_KEY}
    )
)

root_agent = Agent(
    model="gemini-2.5-flash",
    name="composio_agent",
    description="An agent that uses Composio tools to perform actions.",
    instruction=(
        "You are a helpful assistant connected to Composio. "
        "You have the following tools available: "
        "COMPOSIO_SEARCH_TOOLS, COMPOSIO_MULTI_EXECUTE_TOOL, "
        "COMPOSIO_MANAGE_CONNECTIONS, COMPOSIO_REMOTE_BASH_TOOL, COMPOSIO_REMOTE_WORKBENCH. "
        "Use these tools to help users with Google Ads operations."
    ),  
    tools=[composio_toolset],
)

print("\nAgent setup complete. You can now run this agent directly ;)")
```

## Conclusion

You've successfully integrated Google Ads with the Google ADK through Composio's MCP Tool Router. Your agent can now interact with Google Ads using natural language commands.
Key takeaways:
- The Tool Router approach dynamically routes requests to the appropriate Google Ads tools
- Environment variables keep your credentials secure and separate from code
- Clear agent instructions reduce tool calling errors
- The ADK web UI provides an interactive interface for testing and development
You can extend this setup by adding more toolkits to the toolkits array in your session configuration.

## How to build Google Ads MCP Agent with another framework

- [Claude Code](https://composio.dev/toolkits/googleads/framework/claude-code)
- [Cursor](https://composio.dev/toolkits/googleads/framework/cursor)
- [ChatGPT](https://composio.dev/toolkits/googleads/framework/chatgpt)
- [Claude Cowork](https://composio.dev/toolkits/googleads/framework/claude-cowork)
- [Antigravity](https://composio.dev/toolkits/googleads/framework/antigravity)
- [OpenAI Agents SDK](https://composio.dev/toolkits/googleads/framework/open-ai-agents-sdk)
- [Claude Agent SDK](https://composio.dev/toolkits/googleads/framework/claude-agents-sdk)
- [Grok Bot](https://composio.dev/toolkits/googleads/framework/grok-bot)
- [Codex](https://composio.dev/toolkits/googleads/framework/codex)
- [Kimi Code](https://composio.dev/toolkits/googleads/framework/kimi)
- [Grok Build](https://composio.dev/toolkits/googleads/framework/grok-build)
- [VS Code](https://composio.dev/toolkits/googleads/framework/vscode)
- [OpenCode](https://composio.dev/toolkits/googleads/framework/opencode)
- [OpenClaw](https://composio.dev/toolkits/googleads/framework/openclaw)
- [Hermes](https://composio.dev/toolkits/googleads/framework/hermes-agent)
- [Atomic Agent](https://composio.dev/toolkits/googleads/framework/atomic-agent)
- [CLI](https://composio.dev/toolkits/googleads/framework/cli)
- [LangChain](https://composio.dev/toolkits/googleads/framework/langchain)
- [Vercel AI SDK](https://composio.dev/toolkits/googleads/framework/ai-sdk)
- [Mastra AI](https://composio.dev/toolkits/googleads/framework/mastra-ai)
- [LlamaIndex](https://composio.dev/toolkits/googleads/framework/llama-index)
- [CrewAI](https://composio.dev/toolkits/googleads/framework/crew-ai)
- [Pydantic AI](https://composio.dev/toolkits/googleads/framework/pydantic-ai)
- [AutoGen](https://composio.dev/toolkits/googleads/framework/autogen)

## Related Toolkits

- [Metaads](https://composio.dev/toolkits/metaads) - Metaads is Meta's official Ads API that lets you manage, analyze, and optimize your Facebook and Instagram ad campaigns. Streamline ad operations and gain deeper insights with robust automation.
- [Adrapid](https://composio.dev/toolkits/adrapid) - Adrapid is a platform for rapid creation of digital marketing visuals using templates. It streamlines design workflows for banners, images, and HTML5 content with automation.
- [AdRoll](https://composio.dev/toolkits/adroll) - AdRoll is a digital marketing platform for managing advertising campaigns, audiences, and account-based marketing. It helps marketers retarget customers across channels and measure performance.
- [Adtraction](https://composio.dev/toolkits/adtraction) - Adtraction is an affiliate marketing platform for partner programs, tracking links, transactions, commissions, statistics, and payments. It helps advertisers and publishers manage performance marketing with clear reporting and payout workflows.
- [Adyntel](https://composio.dev/toolkits/adyntel) - Adyntel is an API that retrieves LinkedIn ads for any company using a domain or LinkedIn Page ID. Easily access competitive ad intelligence to power your marketing workflows.
- [Beaconstac](https://composio.dev/toolkits/beaconstac) - Beaconstac is a platform for creating and managing QR codes and proximity beacons. It helps businesses engage customers and track marketing performance with powerful analytics.
- [Bouncify](https://composio.dev/toolkits/bouncify) - Bouncify is an email verification service for single addresses and bulk lists. Use it to reduce bounces, protect sender reputation, and track verification credits.
- [Bulk Email Checker](https://composio.dev/toolkits/bulk_email_checker) - Bulk Email Checker is an email verification service for checking address validity, mailbox status, domains, and mail-server signals. It helps reduce bounces, spot risky emails, and keep outreach lists cleaner before you send.
- [Campaign cleaner](https://composio.dev/toolkits/campaign_cleaner) - Campaign cleaner is an email campaign optimization tool that boosts compatibility and deliverability across email clients. It helps marketers get better results by cleaning, enhancing, and ensuring high performance for every campaign.
- [Deadline funnel](https://composio.dev/toolkits/deadline_funnel) - Deadline Funnel lets you create personalized deadlines and timers for your marketing campaigns. It helps marketers boost conversions by adding authentic urgency to offers.
- [DeBounce](https://composio.dev/toolkits/debounce) - DeBounce is an email verification service for checking address validity, deliverability, and risk. It helps keep contact lists clean so your campaigns reach real inboxes.
- [Easy Email Verification](https://composio.dev/toolkits/easy_email_verification) - Easy Email Verification is an email validation service for checking single addresses and bulk lists. Use it to reduce bounces, clean contact data, and protect sender reputation.
- [Elastic Email](https://composio.dev/toolkits/elastic_email) - Elastic Email is an email delivery and marketing platform for transactional emails, campaigns, contacts, and reporting. Use it to send reliable emails, manage audiences, verify addresses, and track performance.
- [Fairing](https://composio.dev/toolkits/fairing) - Fairing is a post-purchase survey and attribution platform for ecommerce brands. It helps teams measure which marketing channels, campaigns, and customer touchpoints drive purchases.
- [GoDaddy MCP](https://composio.dev/toolkits/godaddy_mcp) - GoDaddy MCP is a domain discovery toolkit for checking availability and generating AI-powered name ideas. Use it to move from rough business keywords to practical domain options fast.
- [Handwrite.io](https://composio.dev/toolkits/handwrite) - Handwrite.io is a direct mail service for creating physical handwritten card orders. It helps teams send personal cards with selectable handwriting, stationery, and tracking.
- [Inblog](https://composio.dev/toolkits/inblog) - Inblog is an AI-powered blogging platform for posts, authors, tags, redirects, design settings, analytics, and lead forms. Use it to manage SEO-focused content, measure performance, and capture blog leads in one place.
- [Instantly](https://composio.dev/toolkits/instantly) - Instantly is a platform for automating cold email outreach, managing leads, and optimizing deliverability. Get better results from email campaigns with minimal manual effort.
- [Invalid Bounce](https://composio.dev/toolkits/invalid_bounce) - Invalid Bounce is an email verification service with a bulk verification API. Use it to clean email lists, reduce bounces, and protect sender reputation.
- [Keyword](https://composio.dev/toolkits/keyword) - Keyword.com is a digital marketing platform for search rank tracking and SEO analytics. Use it to monitor keyword performance, spot ranking changes, and measure SEO visibility.

## Frequently Asked Questions

### What are the differences in Tool Router MCP and Google Ads MCP?

With a standalone Google Ads MCP server, the agents and LLMs can only access a fixed set of Google Ads tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from Google Ads and many other apps based on the task at hand, all through a single MCP endpoint.

### Can I use Tool Router MCP with Google ADK?

Yes, you can. Google ADK fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right Google Ads tools.

### Can I manage the permissions and scopes for Google Ads while using Tool Router?

Yes, absolutely. You can configure which Google Ads scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

### How safe is my data with Composio Tool Router?

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Google Ads data and credentials are handled as safely as possible.

---
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