# Google Ads CLI for AI Agents ```json { "title": "Google Ads CLI for AI Agents", "toolkit": "Google Ads", "toolkit_slug": "googleads", "framework": "CLI", "framework_slug": "cli", "url": "https://composio.dev/toolkits/googleads/framework/cli", "markdown_url": "https://composio.dev/toolkits/googleads/framework/cli.md", "updated_at": "2026-05-06T08:14:10.114Z" } ``` ## Introduction CLIs are eating MCPs. The industry is converging on the very same idea. MCPs for all their merit can be token hungry, slow, and unreliable for complex tool chaining. However, coding agents have become incredibly good at working with CLIs, and in fact they are far more comfortable working with CLI tools than MCP. With Composio's Universal CLI, your coding agents can talk to over 1000+ SaaS applications. With Google Ads, agents can create a new customer list for holiday campaigns, get campaign details by campaign id, list all current customer lists in your account, and more — all without worrying about authentication. This guide walks you through Composio Universal CLI and explains how you can connect it with coding agents like Claude Code, Codex, OpenCode, etc, for end-to-end Google Ads automation. ## Also integrate Google Ads with - [ChatGPT](https://composio.dev/toolkits/googleads/framework/chatgpt) - [OpenAI Agents SDK](https://composio.dev/toolkits/googleads/framework/open-ai-agents-sdk) - [Claude Agent SDK](https://composio.dev/toolkits/googleads/framework/claude-agents-sdk) - [Claude Code](https://composio.dev/toolkits/googleads/framework/claude-code) - [Claude Cowork](https://composio.dev/toolkits/googleads/framework/claude-cowork) - [Codex](https://composio.dev/toolkits/googleads/framework/codex) - [Cursor](https://composio.dev/toolkits/googleads/framework/cursor) - [VS Code](https://composio.dev/toolkits/googleads/framework/vscode) - [OpenCode](https://composio.dev/toolkits/googleads/framework/opencode) - [OpenClaw](https://composio.dev/toolkits/googleads/framework/openclaw) - [Hermes](https://composio.dev/toolkits/googleads/framework/hermes-agent) - [Google ADK](https://composio.dev/toolkits/googleads/framework/google-adk) - [LangChain](https://composio.dev/toolkits/googleads/framework/langchain) - [Vercel AI SDK](https://composio.dev/toolkits/googleads/framework/ai-sdk) - [Mastra AI](https://composio.dev/toolkits/googleads/framework/mastra-ai) - [LlamaIndex](https://composio.dev/toolkits/googleads/framework/llama-index) - [CrewAI](https://composio.dev/toolkits/googleads/framework/crew-ai) ## TL;DR The idea behind building the universal CLI is to give agents a single command interface to interact with all your external applications. Here's what you'll get with it: - Agent-friendly: Coding agents like Claude Code, Codex, and OpenCode can use CLI tools natively — no MCP setup required. - Authentication handled: Connect once via OAuth or API Key, and all CLI commands work with your credentials automatically. - Tool discovery: Search, inspect, and execute 20,000+ tools across 1000+ apps from one interface. - Trigger support: Use triggers to listen for events across your apps, powered by real-time webhooks or polling under the hood. - Type generation: Generate typed schemas for autocomplete and type safety in your projects. ## Connect Google Ads to CLI ### Prerequisites Install the Composio CLI, authenticate, and initialize your project: ```bash # Install the Composio CLI curl -fsSL https://composio.dev/install | bash # Authenticate with Composio composio login ``` ## What is the Google Ads MCP server, and what's possible with it? The Google Ads MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your Google Ads account. It provides structured and secure access to your advertising data, so your agent can perform actions like creating customer lists, retrieving campaign details, and managing audience segments on your behalf. - Automated customer list creation: Instantly have your agent create new customer lists for targeted marketing campaigns, streamlining your segmentation workflows. - Campaign insights by ID or name: Let your agent fetch detailed information for any ad campaign using its ID or name, making reporting and optimization a breeze. - Customer list management: Ask your agent to retrieve and review all your existing customer lists, so you always know who you're targeting. - Add or remove contacts from lists: Seamlessly update audience membership by having your agent add or remove contacts from specified customer lists for more dynamic targeting. ## Supported Tools | Tool slug | Name | Description | |---|---|---| | `GOOGLEADS_CREATE_CUSTOMER_LIST` | Create customer list | Createcustomerlist tool will create a customer list in google ads. | | `GOOGLEADS_GET_CAMPAIGN_BY_ID` | Get Campaign By Id | Getcampaignbyid tool will return details of a campaign in google ads. | | `GOOGLEADS_GET_CAMPAIGN_BY_NAME` | Get campaign by name | Getcampaignbyname tool will run a sql getcampaignbyname in google ads. | | `GOOGLEADS_GET_CUSTOMER_LISTS` | Get customer lists | Getcustomerlists tool will list all customer lists in google ads. | | `GOOGLEADS_GOOGLEADS_ADD_OR_REMOVE_TO_CUSTOMER_LIST` | Add or remove to customer list | Addorremovetocustomerlist tool will add a contact to a customer list in google ads. note: it takes 6 to 12 hours for changes to be reflected in the customer list. | ## Supported Triggers None listed. ## Complete Code None listed. ## Conclusion - Try asking your coding agent to perform various Google Ads operations - Explore cross-app workflows by connecting more toolkits - Set up triggers for real-time automation - Use composio generate for typed schemas in your projects ## How to build Google Ads MCP Agent with another framework - [ChatGPT](https://composio.dev/toolkits/googleads/framework/chatgpt) - [OpenAI Agents SDK](https://composio.dev/toolkits/googleads/framework/open-ai-agents-sdk) - [Claude Agent SDK](https://composio.dev/toolkits/googleads/framework/claude-agents-sdk) - [Claude Code](https://composio.dev/toolkits/googleads/framework/claude-code) - [Claude Cowork](https://composio.dev/toolkits/googleads/framework/claude-cowork) - [Codex](https://composio.dev/toolkits/googleads/framework/codex) - [Cursor](https://composio.dev/toolkits/googleads/framework/cursor) - [VS Code](https://composio.dev/toolkits/googleads/framework/vscode) - [OpenCode](https://composio.dev/toolkits/googleads/framework/opencode) - [OpenClaw](https://composio.dev/toolkits/googleads/framework/openclaw) - [Hermes](https://composio.dev/toolkits/googleads/framework/hermes-agent) - [Google ADK](https://composio.dev/toolkits/googleads/framework/google-adk) - [LangChain](https://composio.dev/toolkits/googleads/framework/langchain) - [Vercel AI SDK](https://composio.dev/toolkits/googleads/framework/ai-sdk) - [Mastra AI](https://composio.dev/toolkits/googleads/framework/mastra-ai) - [LlamaIndex](https://composio.dev/toolkits/googleads/framework/llama-index) - [CrewAI](https://composio.dev/toolkits/googleads/framework/crew-ai) ## Related Toolkits - [Metaads](https://composio.dev/toolkits/metaads) - Metaads is Meta's official Ads API that lets you manage, analyze, and optimize your Facebook and Instagram ad campaigns. Streamline ad operations and gain deeper insights with robust automation. - [Adrapid](https://composio.dev/toolkits/adrapid) - Adrapid is a platform for rapid creation of digital marketing visuals using templates. It streamlines design workflows for banners, images, and HTML5 content with automation. - [Adyntel](https://composio.dev/toolkits/adyntel) - Adyntel is an API that retrieves LinkedIn ads for any company using a domain or LinkedIn Page ID. Easily access competitive ad intelligence to power your marketing workflows. - [Beaconstac](https://composio.dev/toolkits/beaconstac) - Beaconstac is a platform for creating and managing QR codes and proximity beacons. It helps businesses engage customers and track marketing performance with powerful analytics. - [Campaign cleaner](https://composio.dev/toolkits/campaign_cleaner) - Campaign cleaner is an email campaign optimization tool that boosts compatibility and deliverability across email clients. It helps marketers get better results by cleaning, enhancing, and ensuring high performance for every campaign. - [Deadline funnel](https://composio.dev/toolkits/deadline_funnel) - Deadline Funnel lets you create personalized deadlines and timers for your marketing campaigns. It helps marketers boost conversions by adding authentic urgency to offers. - [Instantly](https://composio.dev/toolkits/instantly) - Instantly is a platform for automating cold email outreach, managing leads, and optimizing deliverability. Get better results from email campaigns with minimal manual effort. - [Proofly](https://composio.dev/toolkits/proofly) - Proofly is a social proof platform that displays real-time notifications of customer activity on your site. It helps you increase website conversions by building trust and urgency for visitors. - [Segmetrics](https://composio.dev/toolkits/segmetrics) - Segmetrics is a marketing analytics platform that reveals detailed insights into your customer journeys. It helps businesses optimize marketing strategies with accurate, actionable reporting. - [Semrush](https://composio.dev/toolkits/semrush) - Semrush is a leading SEO tool suite for keyword research, competitor analysis, and campaign tracking. It empowers marketers to improve search rankings and optimize online visibility. - [Sendloop](https://composio.dev/toolkits/sendloop) - Sendloop is an all-in-one email marketing platform built for SaaS, e-commerce, and small businesses. It makes it easy to send campaigns, manage lists, and track results—all in one place. - [Sidetracker](https://composio.dev/toolkits/sidetracker) - Sidetracker is a marketing analytics platform that tracks expenses, sales funnels, and customer journeys. It helps optimize marketing spend and visualize campaign performance from start to finish. - [Stannp](https://composio.dev/toolkits/stannp) - Stannp is an API-driven direct mail platform for sending postcards and letters programmatically. It lets you automate physical mail delivery—no manual printing or mailing required. - [Tapfiliate](https://composio.dev/toolkits/tapfiliate) - Tapfiliate is an affiliate and referral tracking platform for businesses. It helps companies efficiently manage, track, and grow their affiliate programs. - [Tpscheck](https://composio.dev/toolkits/tpscheck) - Tpscheck is a real-time service for verifying UK phone numbers against TPS and CTPS registers. It helps prevent unwanted marketing calls and ensures compliance with UK telemarketing laws. - [Gmail](https://composio.dev/toolkits/gmail) - Gmail is Google's email service with powerful spam protection, search, and G Suite integration. It keeps your inbox organized and makes communication fast and reliable. - [Google Calendar](https://composio.dev/toolkits/googlecalendar) - Google Calendar is a time management service for scheduling meetings, events, and reminders. It streamlines personal and team organization with integrated notifications and sharing options. - [Google Drive](https://composio.dev/toolkits/googledrive) - Google Drive is a cloud storage platform for uploading, sharing, and collaborating on files. It's perfect for keeping your documents accessible and organized across devices. - [Outlook](https://composio.dev/toolkits/outlook) - Outlook is Microsoft's email and calendaring platform for unified communications and scheduling. It helps users stay organized with powerful email, contacts, and calendar management. - [Twitter](https://composio.dev/toolkits/twitter) - Twitter is a social media platform for sharing real-time updates, conversations, and news. Stay connected, informed, and engaged with communities worldwide. ## Frequently Asked Questions ### What is the Composio Universal CLI? The Composio Universal CLI is a single command-line interface that lets coding agents and developers interact with 1000+ SaaS applications. It handles authentication, tool discovery, action execution, and trigger setup — all from the terminal, without needing to configure MCP servers. ### Which coding agents work with the Composio CLI? Any coding agent that can run shell commands works with the Composio CLI — including Claude Code, Codex, OpenCode, OpenClaw, and others. Once the CLI is installed, agents automatically discover and use the composio commands to interact with Google Ads and other connected apps. ### How is the CLI different from using an MCP server for Google Ads? MCP servers require configuration and can be token-heavy for complex workflows. The CLI gives agents a direct, lightweight interface — no server setup needed. Agents simply call composio commands like any other shell tool. It's faster to set up, more reliable for multi-step tool chaining, and works natively with how coding agents already operate. ### How safe is my Google Ads data when using the Composio CLI? All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your Google Ads data and credentials are handled as safely as possible. You can also bring your own OAuth credentials for full control. --- [See all toolkits](https://composio.dev/toolkits) · [Composio docs](https://docs.composio.dev/llms.txt)