# How to connect AdRoll to Claude

```json
{
  "title": "How to connect AdRoll to Claude",
  "toolkit": "AdRoll",
  "toolkit_slug": "adroll",
  "framework": "Claude Cowork",
  "framework_slug": "claude-cowork",
  "url": "https://composio.dev/toolkits/adroll/framework/claude-cowork",
  "markdown_url": "https://composio.dev/toolkits/adroll/framework/claude-cowork.md",
  "updated_at": "2026-10-02T05:31:21.169Z"
}
```

## Introduction

Claude is Anthropic's AI assistant, available on the web, in the desktop app, and on mobile. Cowork is its agent for knowledge work, and it runs on all of those surfaces too. Connected to your apps, Claude can work with your files and services to accomplish complex tasks on your behalf.
This guide walks you through the easiest and most secure way to connect your AdRoll account to Claude via Composio Connect, enabling it to create retargeting audience from website visitors, pause underperforming campaigns across all accounts, generate performance report for last month, and more such actions on your behalf without compromising your account security.
Setup is the same on Claude Web, Desktop, and Cowork, and you only need to do it once. The connector is tied to your account, so it's available in all three.

## Also integrate AdRoll with

- [ChatGPT](https://composio.dev/toolkits/adroll/framework/chatgpt)
- [Hermes](https://composio.dev/toolkits/adroll/framework/hermes-agent)
- [Atomic Agent](https://composio.dev/toolkits/adroll/framework/atomic-agent)

## Connect AdRoll to Claude Cowork

### Connecting AdRoll to Claude Web, Desktop, and Cowork
Two ways to add the Composio connector. Pick whichever you prefer.
### 1. Add with one click
Click the button. Claude opens with the Composio connector filled in. Click Add, then go to step 2.
[Add to Claude](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Composio&connectorUrl=https%3A%2F%2Fconnect.composio.dev%2Fmcp)
### Add manually
In Claude Desktop, click Customize in the left sidebar, then select Connectors and click the + icon at the top.
Click Add custom connector and paste in the Composio MCP server URL:

```bash
https://connect.composio.dev/mcp
```

## What is the AdRoll MCP server, and what's possible with it?

The AdRoll MCP server is an implementation of the Model Context Protocol that connects your AI agent and assistants like Claude, Cursor, etc directly to your AdRoll account. It provides structured and secure access so your agent can perform AdRoll operations on your behalf.

## Supported Tools

| Tool slug | Name | Description |
|---|---|---|
| `ADROLL_CREATE_AD` | Create Ad | Create an ad for an advertisable, optionally creating nested assets that do not have EIDs in the same operation. |
| `ADROLL_CREATE_ADGROUP` | Create Adgroup | Create a web-retargeting adgroup under a Campaign v3 campaign. |
| `ADROLL_CREATE_ADVERTISABLE` | Create Advertisable | Create an advertisable in an organization owned by the connected account. |
| `ADROLL_CREATE_ASSET` | Create Asset | Create an asset. File content is passed exactly as a base64 string in the JSON request body. |
| `ADROLL_CREATE_CAMPAIGN` | Create Campaign | Create a web-retargeting campaign under a Campaign v3 strategy. |
| `ADROLL_CREATE_MARKETPLACE` | Create Marketplace Mapping | Create a marketplace-to-merchant mapping. Both advertisables must be accessible and marketplace-enabled by AdRoll. |
| `ADROLL_CREATE_RULE` | Create Rule | Create a pixel rule. AdRoll may normalize the requested order; use the returned value as authoritative. CRM-data rules require a CSV containing at least 100 emails, but the provider does not document its exact file encoding and header contract. |
| `ADROLL_CREATE_SEGMENT` | Create Segment | Create one audience segment for an advertiser and seed it with user identifiers. |
| `ADROLL_CREATE_STRATEGY` | Create Strategy | Create a Campaign v3 strategy under an advertisable. |
| `ADROLL_DELETE_SEGMENT` | Delete Segment | Delete one existing audience segment. |
| `ADROLL_EDIT_ADVERTISABLE` | Edit Advertisable | Edit the name, URL, or country code of an accessible advertisable. |
| `ADROLL_GET_AD` | Get Ad | Retrieve an ad by its Ad API resource eid, not its Reporting adroll_ad_eid. |
| `ADROLL_GET_ADGROUP` | Get Adgroup | Fetch one Campaign v3 adgroup by EID. |
| `ADROLL_GET_ADGROUP_GEOTARGETS` | Get Adgroup Geotargets | Fetch a Campaign v3 adgroup and return only its geotarget configuration. |
| `ADROLL_GET_ADVERTISABLE` | Get Advertisable | Fetch an advertisable by EID. AdRoll returns matching records as an array. |
| `ADROLL_GET_ADVERTISABLE_PIXEL` | Get Advertisable Pixel | Fetch the active pixel for an accessible advertisable. |
| `ADROLL_GET_ASSET` | Get Asset | Retrieve an asset by its EID. |
| `ADROLL_GET_CAMPAIGN` | Get Campaign | Fetch one Campaign v3 campaign by advertisable and campaign EID. |
| `ADROLL_GET_CONSENT_BANNER` | Get Consent Banner | Fetch an advertisable's consent banner state. banner_declined is available only to advertisables in countries not covered by GDPR. |
| `ADROLL_GET_CURRENT_ORGANIZATION` | Get Current Organization | Return the connected account's current organization from Reporting GraphQL, including nested advertisables. |
| `ADROLL_GET_MARKETPLACE` | Get Marketplace Mappings | Retrieve marketplace mappings for a parent marketplace advertisable and child merchant advertisable. Both must be accessible and marketplace-enabled by AdRoll. |
| `ADROLL_GET_PIXEL` | Get Pixel | Fetch a pixel by EID. |
| `ADROLL_GET_PIXEL_SEGMENTS` | Get Pixel Segments | Fetch segments associated with a pixel. Composio always sends page 0 when omitted; per_page remains omitted unless supplied, preserving the provider's unpaginated response behavior. |
| `ADROLL_GET_RULE` | Get Rule | Fetch a rule by EID, including its generated segments when returned. |
| `ADROLL_GET_RULE_SEGMENTS` | Get Rule Segments | Fetch the segments associated with a specific rule. |
| `ADROLL_GET_SEGMENT` | Get Segment | Return one audience segment, optionally including general-exclusion attributes or an inactive segment. |
| `ADROLL_GET_STRATEGY` | Get Strategy | Fetch one Campaign v3 strategy by EID. |
| `ADROLL_GET_XDEVICE_OPT_IN` | Get Cross-Device Opt-In | Retrieve an accessible advertisable's cross-device graph opt-in setting. |
| `ADROLL_LIST_ADGROUPS` | List Adgroups | Return Reporting GraphQL adgroups for one campaign. Omitted collection filters preserve provider defaults; supplied filters constrain active state or included/excluded statuses. |
| `ADROLL_LIST_ADS` | List Ads | Retrieve one numbered page of ads for an advertisable, or set all='true' to request all matching ads. Omitted pagination inputs send page 1 with 10 records. |
| `ADROLL_LIST_ADVERTISABLES` | List Advertisables | Fetch one numbered page of advertisables associated with an organization; omitted pagination inputs send page 1 with 10 records. |
| `ADROLL_LIST_ASSETS` | List Assets | Retrieve one numbered page of assets belonging to an advertisable; omitted pagination inputs send page 1 with 10 records. |
| `ADROLL_LIST_CAMPAIGNS` | List Campaigns | Return Reporting GraphQL campaigns for one advertisable. Omitted collection filters preserve provider defaults; supplied filters support state, classification, channel, source, funnel, objective, and tags. |
| `ADROLL_LIST_SEGMENTS` | List Segments | Return audience segments for an advertiser, optionally filtered by segment type. |
| `ADROLL_LIST_STRATEGIES` | List Strategies | Return strategies for an advertisable. Cursor, paginate, and include_drafts are omitted unless supplied; the response has no pagination metadata. |
| `ADROLL_REPORTING_ADGROUPS` | Query Reporting Adgroups | Query adgroups by campaign, advertisable, one EID, or many EIDs with nested relations and optional date/currency metrics. |
| `ADROLL_REPORTING_ADS` | Query Reporting Ads | Query ads by adgroup, advertisable, or Reporting EIDs (`adroll_ad_eid` from the Ad API), with optional date/currency metrics; parent lookup preserves adgroup relationship state. |
| `ADROLL_REPORTING_ADVERTISABLES` | Query Reporting Advertisables | Query advertisables by user, organization, one EID, or many EIDs with nested relations and optional date/currency metrics. |
| `ADROLL_REPORTING_CAMPAIGNS` | Query Reporting Campaigns | Query campaigns by advertisable, organization, one EID, or many EIDs with nested relations and optional date/currency metrics. |
| `ADROLL_REPORTING_ORGANIZATIONS` | Query Reporting Organizations | Query the current AdRoll organization or organizations by one or many EIDs, including nested advertisables. |
| `ADROLL_REPORTING_QUERY` | Run Reporting GraphQL Query | Execute one AdRoll Reporting GraphQL document and preserve complete or partial provider data, errors, request ID, and version. |
| `ADROLL_REPORTING_SEGMENTS` | Query Reporting Segments | Query direct segment metadata or parent-scoped campaign/adgroup audiences with relationship state and optional date-scoped audience-size metrics. |
| `ADROLL_RUN_PERFORMANCE_REPORT` | Run Performance Report | Return current AdRoll GraphQL delivery metrics for advertisables, campaigns, adgroups, or ads, optionally with attribution metrics, as an aggregate summary, aggregate daily rows, or per-entity summaries. |
| `ADROLL_SEARCH_GEOTARGETS` | Search Geotargets | Search AdRoll geotargets by a location-name prefix and optional types. Use count and page to iterate through results until an empty items list is returned. |
| `ADROLL_SET_CAMPAIGN_STATUS` | Set Campaign Status | Pause or activate one campaign through the Campaign v3 edit operation. |
| `ADROLL_UPDATE_ADGROUP` | Update Adgroup | Edit one web-retargeting or web-prospecting Campaign v3 adgroup. |
| `ADROLL_UPDATE_CAMPAIGN` | Update Campaign | Edit one Campaign v3 campaign. Retargeting nested adgroups are inferred as create-or-edit by eid; prospecting nested adgroups must include eid. |
| `ADROLL_UPDATE_CONSENT_BANNER` | Update Consent Banner | Create or update an advertisable's consent banner configuration. AdRoll permits banner_declined only for advertisables in countries not covered by GDPR. |
| `ADROLL_UPDATE_SEGMENT` | Update Segment | Update audience-segment information and submit its user-record payload. |
| `ADROLL_UPDATE_STRATEGY` | Update Strategy | Edit a Campaign v3 strategy using a caller-provided complete campaign set. Nested campaigns with eid are edited and those without eid are created. Any existing campaign omitted from campaigns is deleted. |
| `ADROLL_UPDATE_XDEVICE_OPT_IN` | Update Cross-Device Opt-In | Update an accessible advertisable's cross-device graph opt-in setting; provider feature access is required. |

## Supported Triggers

None listed.

## Troubleshooting

### 1. Why does Claude not use the Composio connector for AdRoll?

The connector can show as connected, but Claude must use it in each AdRoll conversation.
- Click + at the lower left of the chat, or type /.
- Hover Connectors.
- Turn on Composio.
- Ask Claude to connect to AdRoll again.

### 2. Why does Claude show an MCP server error before AdRoll connects?

Claude can show Couldn't reach the MCP server or Authorization with the MCP server failed when you add the connector for AdRoll.
- Check that the connector URL is https://connect.composio.dev/mcp.
- Connectors run from Anthropic's cloud, so your device network is usually not the problem.
- Add the connector again from Customize > Connectors, then ask Claude to connect AdRoll.
- If it fails again, send the error and the ofid_ reference id to support@composio.dev.

### 3. Why does the AdRoll authorization link not work?

The Composio connector is one server. Your AdRoll account connects separately when Claude asks for it.
- If the browser does not open, or the link expires, ask Claude to retry the AdRoll connection.
- Composio creates a fresh AdRoll authorization link.
- Open that link in your browser and finish the AdRoll sign-in.

### 4. Why do AdRoll actions fail after they worked before?

The AdRoll connection can expire or lose permission.
- Ask Claude to inspect the AdRoll connection.
- If the connection is unhealthy, disconnect it when Claude prompts you.
- Reconnect the AdRoll account and retry the action.
- If Claude shows a permission prompt, approve it before Claude changes data in AdRoll.
- If the action still fails with a permission error, check that the connected account has that permission in AdRoll itself.

### 5. How do I switch to a different AdRoll account?

Claude can manage the AdRoll connection for you.
- Ask Claude to disconnect or delete the current AdRoll account.
- Ask Claude to connect AdRoll again.
- Open the new Composio authorization link for AdRoll.
- Sign in with the other AdRoll account in the browser.
- After the account connects, ask Claude to retry the AdRoll task.

### 6. Why is my AdRoll connection missing in Claude Desktop or on a Team plan?

The connector belongs to your Claude account, so your AdRoll connection works in Claude Web, Desktop, and Cowork.
- In Claude Desktop, open Customize > Connectors.
- Next to Composio, click ⋮ and click Clear cache.
- If AdRoll tools still do not appear, click ⋮, disconnect, remove the connector, and add it again.
- On Team or Enterprise, an Owner or Primary Owner must enable the connector before you can connect AdRoll.

## Creating MCP Server - Stand-alone vs Composio SDK

The AdRoll MCP server connects Claude Web, Desktop, and Cowork to your AdRoll account through Composio. Once connected, Claude can use the available AdRoll tools and triggers to complete tasks on your behalf.

## Complete Code

None listed.

## How to build AdRoll MCP Agent with another framework

- [ChatGPT](https://composio.dev/toolkits/adroll/framework/chatgpt)
- [Hermes](https://composio.dev/toolkits/adroll/framework/hermes-agent)
- [Atomic Agent](https://composio.dev/toolkits/adroll/framework/atomic-agent)

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## Frequently Asked Questions

### What are the differences in Tool Router MCP and AdRoll MCP?

With a standalone AdRoll MCP server, the agents and LLMs can only access a fixed set of AdRoll tools tied to that server. However, with the Composio Tool Router, agents can dynamically load tools from AdRoll and many other apps based on the task at hand, all through a single MCP endpoint.

### Can I use Tool Router MCP with Claude Cowork?

Yes, you can. Claude Cowork fully supports MCP integration. You get structured tool calling, message history handling, and model orchestration while Tool Router takes care of discovering and serving the right AdRoll tools.

### Can I manage the permissions and scopes for AdRoll while using Tool Router?

Yes, absolutely. You can configure which AdRoll scopes and actions are allowed when connecting your account to Composio. You can also bring your own OAuth credentials or API configuration so you keep full control over what the agent can do.

### How safe is my data with Composio Tool Router?

All sensitive data such as tokens, keys, and configuration is fully encrypted at rest and in transit. Composio is SOC 2 Type 2 compliant and follows strict security practices so your AdRoll data and credentials are handled as safely as possible.

---
[See all toolkits](https://composio.dev/toolkits) · [Composio docs](https://docs.composio.dev/llms.txt)